Greenberg Gross

What Greenberg Gross does

Greenberg Gross LLP is a plaintiff-side trial law firm founded in 2013 by Alan A. Greenberg and Wayne R. Gross in Costa Mesa, California, after the founders secured a landmark $50 million counterclaim verdict at a global law firm. The firm represents individuals and families in high-stakes litigation against corporations, institutions, and employers, with core practice areas spanning employment law (discrimination, harassment, retaliation, wrongful termination, whistleblower claims), sexual assault civil claims, elder abuse in nursing homes and care facilities, and personal injury matters including vehicle accidents and wrongful death. Headquartered in Costa Mesa, Greenberg Gross operates 14 offices across eight U.S. states (California, Nevada, New York, New Jersey, Illinois, Massachusetts, Pennsylvania, and New Hampshire) and has produced several large recoveries, including a $171 million settlement related to the 2017 North Bay Fires and a $25 million settlement for the 2018 Camp Fire.

The firm's underlying capability is courtroom-ready trial preparation rather than a technology platform; its differentiation rests on nationally recognized trial lawyers, a "trial from day one" approach that strengthens settlement leverage, recognition including AV Preeminent, Super Lawyers, Daily Journal Top 100, and ABOTA membership, and repeat media placements on NBC, Fox, ABC, CBS, AMC, and Oxygen. A dedicated sub-brand, "Fight for Survivors" (fightforsurvivors.com), formalizes sexual abuse advocacy into a separate marketing and intake surface.

Greenberg Gross generates revenue through a mix of contingency fee arrangements, under which clients pay no attorney fees unless recovery is obtained, and traditional hourly or fee-for-service billing across its practice areas. Client acquisition is driven by free, confidential case evaluations; content marketing (a SEO-rich library of city- and issue-specific landing pages in English and Spanish); earned media; client testimonials; and attorney referrals. Pricing is not publicly disclosed but is anchored on outcome-based contingency for many employment and personal injury matters and recoverable statutory fees and costs in successful cases.

Name

Greenberg Gross

Legal name

Greenberg Gross LLP

Website

https://ggtriallaw.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenberg Gross LLP is a plaintiff trial law firm founded in 2013, with 14 offices across 8 U.S. states, representing individuals and families in employment law, sexual assault, elder abuse, and personal injury litigation on contingency and fee-for-service terms.

Ownership category

akta.pro rank

Product category

Plaintiff Trial Legal Services

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Employment & Labor Law (BPAHAAAD)

akta.pro secondary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Plaintiff trial law
• Employment law services
• Personal injury litigation
• Sexual assault litigation
• Elder abuse litigation

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Contingency Fee Arrangements: For many wrongful termination and employment claims, the firm operates on a contingency fee basis where clients pay no attorney fees unless compensation is recovered on their behalf.
2. Hourly/Fee-for-Service Legal Billing: Traditional hourly billing or fee-for-service arrangements for various legal matters, with attorneys' fees and litigation costs potentially recoverable under statutes like FEHA in successful cases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Greenberg Gross LLP is a plaintiff-side trial law firm that represents individuals and families in high-stakes litigation against employers, corporations, and institutions. Its core offerings encompass four practice groups: employment law (discrimination, harassment, retaliation, wrongful termination, and whistleblower claims), sexual assault civil claims, elder abuse and nursing home neglect litigation, and personal injury/wrongful death matters. The firm runs a trial-first practice with contingency fee arrangements available for many employment and personal injury matters.

Product overview

Greenberg Gross LLP is a premier plaintiff trial law firm offering a unified suite of legal services for high-stakes litigation. The firm provides Employment Law Services (discrimination, harassment, retaliation, wrongful termination), Sexual Assault Legal Services, Elder Abuse Legal Services, Personal Injury Legal Services, Whistleblower Retaliation Legal Services, Workplace Discrimination Legal Services, and Wrongful Termination Legal Services. These practice areas represent distinct but complementary service lines unified by the firm's trial-focused approach and plaintiff representation philosophy. The firm operates offices across California, Nevada, New York, New Jersey, Illinois, Massachusetts, New Hampshire, and Pennsylvania.

Differentiator

Problem solved

Functional benefit

Brands

• Fight for Survivors: Sexual abuse advocacy and legal services brand operated by the firm, with dedicated website at fightforsurvivors.com

Products and services

• Employment Law Legal Services Legal representation for employees facing discrimination, harassment, retaliation, and wrongful termination, including claims under FEHA, Title VII, and the California Labor Code. Intended for individual employees and executives.
• Sexual Assault Legal Services Trauma-informed advocacy and civil litigation for survivors of sexual assault pursuing claims against abusers and enabling institutions, including adult sexual assault and institutional sexual abuse matters.
• Elder Abuse Legal Services Trial representation for seniors and their families in cases involving neglect, financial exploitation, bed sores, fall injuries, and physical or sexual abuse in nursing homes and care facilities.
• Personal Injury Legal Services Legal representation for individuals seriously injured by someone else's negligence, including car, truck, and motorcycle accidents, pedestrian accidents, and wrongful death claims.

Quantifiable outcome

• $171 million settlement for 2017 North Bay Fires
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hagens Berman: National plaintiff firm with a strong employment, whistleblower, and consumer protection practice; competes on multi-state plaintiff matters and class-style aggregations.
• Wilshire Law Firm: Los Angeles-based plaintiff trial firm with a similar mix of employment, personal injury, and mass-tort cases, competing for the same California plaintiff client base and bar-adjacent referral networks.
• Mesriani Law Group: California plaintiff firm specializing in employment law, wrongful termination, and personal injury; a direct competitor in the Southern California plaintiff employment market.
• AlderLaw: California plaintiff firm focused on employment, personal injury, and sexual abuse cases; comparable size and practice mix to Greenberg Gross and a direct competitor in Southern California.
• Wigdor LLP: New York-based plaintiff employment and civil rights firm, directly comparable to Greenberg Gross' New York employment and whistleblower retaliation practice.
• The Barnes Firm: Multi-state plaintiff personal injury firm with offices across California, New York, and other states; overlaps with Greenberg Gross on personal injury and mass-tort plaintiff work.
• Geragos & Geragos: High-profile California plaintiff firm known for headline verdicts in catastrophic injury and civil rights cases; competes for similar high-stakes plaintiff matters and media-driven cases.
• Panish | Shea | Ravipudi LLP: California plaintiff firm known for record-setting verdicts in catastrophic injury and employment matters; competes with Greenberg Gross for high-stakes plaintiff work in California state and federal courts.
• McNicholas & McNicholas: Los Angeles-based plaintiff firm focused on catastrophic injury, employment, and sexual abuse cases, with a comparable trial-heavy, contingency-fee business model.
• Levy Konigsberg LLP: Plaintiff firm with leading practice in sexual abuse civil claims and institutional liability, directly competing with Greenberg Gross' 'Fight for Survivors' sub-brand and elder/sexual abuse work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/greenberggross
• YouTubeyoutube.com/channel/UCnWzj8L1sWqT8vXYLONcCHg
• Facebookfacebook.com/greenberggrossllp
• LinkedInlinkedin.com/company/greenberg-gross-llp
• Instagraminstagram.com/greenberggrossllp

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenberg Gross