Winhere Brake Parts

What Winhere Brake Parts does

Winhere Auto-Part Manufacturing Co., Ltd., operating in North America as Winhere Brake Parts, Inc. (WBPI), is a privately held brake system manufacturer founded in 1996 and headquartered in Yantai, China, with its North American headquarters and a 222,651 sq ft distribution center in Bartlett, Illinois. The company designs, manufactures, and distributes brake rotors, brake drums, and brake pads, with annual production capacity of 55 million rotors/drums and 10 million sets of brake pads. Its product portfolio spans standard OE-spec rotors, premium high-carbon ULTRAHC coated rotors, composite rotors for electric and hybrid vehicles, heavy-duty truck rotors, Euro 7-compliant brake kits, and the motorsport-validated WINHERE Black Series line. Manufacturing is fully automated with AI applied to quality control, capacity management, and defect detection across the casting, machining, and coating workflow, supported by over 100 engineers and 30+ patents.

Winhere operates two sales channels: OEM supply to major automakers (FAW-Hongqi, General Motors, Great Wall Motors, Geely, BYD Auto, Zhengzhou Nissan) for co-development and OE specification, and aftermarket distribution through major North American parts retailers (Advance Auto Parts, AutoZone, O'Reilly Auto Parts, NAPA/UAP) and global Tier 1 suppliers (Continental). Pricing is B2B and quote-based, with multi-year supply contracts and an E-catalog system for authorized distributors. Distribution extends globally through Chicago and Toronto warehouses plus a new manufacturing facility under construction in Rayong, Thailand (groundbreaking January 9, 2024).

The business derives competitive advantage from regulatory positioning (world's first ECE R90 brake disc certification in 2012 and authorship of eight national and industrial standards), scale economics in casting and machining, motorsport product validation through GT World Challenge Asia and China GT Championship partnerships, and consistent aftermarket catalog-data excellence (multiple ACPN/ACES/PIES awards). Winhere also runs branded racing programs — Winhere Racing, Winhere Origine Motorsport, and Winhere Harmony Racing — partnering with Attempto Racing and Origine Motorsport in 2025–2026, and appointed Ferrari factory driver Ye Yifei as Chief Product Experience Officer in November 2025.

Name

Winhere Brake Parts

Legal name

Winhere Brake Parts, Inc.

Website

https://winherebrake.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Winhere Brake Parts is a privately held, China-founded manufacturer of brake rotors, drums, and pads supplying Chinese automakers (BYD, Geely, GM China, Great Wall, FAW-Hongqi, Zhengzhou Nissan) and North American aftermarket distributors (Advance Auto Parts, AutoZone, O'Reilly, NAPA) with a 222,651 sq ft US distribution hub in Bartlett, Illinois, and a new Thailand factory under construction.

Ownership category

akta.pro rank

Product category

Automotive Brake Components

NAICS

Motor Vehicle Brake System Manufacturing (336340), Motor Vehicle Brake System Manufacturing (33634)

akta.pro primary industry

Passenger Vehicle Chassis, Suspension, Steering & Braking Manufacturing (ICE) (IMACAAAJ)

akta.pro secondary industry

Brake-Based Active Safety Hardware Manufacturing (ABS/ESC/AEB Actuators & Modulators) (IMACAMAH)

Keywords

• Brake rotors
• Brake pads
• Brake drums
• Automotive braking systems
• OEM brake components

Headquarters

HQ city

Bartlett

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Automotive Brake Products Sales: Winhere generates revenue through the manufacture and sale of brake rotors, brake drums, and brake pads to both OEM and aftermarket customers globally. The company produces 55 million brake rotors/drums and 10 million sets of brake pads annually.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Winhere is a manufacturer and distributor of automotive brake system components, producing brake rotors, brake drums, and brake pads for OEM automakers and the global aftermarket. The company operates fully automated, AI-driven production facilities in China and Thailand with annual capacity of 55 million brake rotors/drums and 10 million brake pad sets, complemented by a 222,651 sq ft North American distribution center near Chicago and overseas distribution centers in Toronto supporting retailers and OEM customers worldwide.

Product overview

Winhere Brake Parts is a comprehensive brake system manufacturer offering a full range of automotive braking solutions across two primary product families: brake rotors/drums and brake pads. The rotor portfolio spans from standard and painted variants (Standard Rotors, Standard Painted Rotors, Standard Drums) through performance options (Hi-Performance Drilled Rotors, Hi-Performance Drilled and Slotted Rotors, Diamond Dimples & Curved Slots Rotors) to premium offerings (ULTRAHC High Carbon & Coated Rotors) and commercial applications (Heavy Duty Truck Rotors). The brake pad lineup includes Commercial Vehicle Brake Pads, Scorching-Free-Coated Brake Pads, Semi-Metallic Brake Pads, and LOW-MET Brake Pads. Additionally, the WINHERE Black Series represents the company's motorsport-grade product line featuring high-performance racing brake discs and pads designed for professional GT racing applications.

Differentiator

Problem solved

Functional benefit

Brands

• WINHERE Black Series: High-performance racing brake products that achieved official recommended braking product status in China GT Championship
• ULTRAHC
• WINHERE Origine Motorsport
• WINHERE Harmony Racing
• WINHERE Racing

Products and services

• ULTRAHC High Carbon & Coated Rotors Premium high-carbon and coated brake rotors manufactured to GG15HC Certified High Carbon specifications, offering superior thermal stability, quiet and smooth braking performance, and high resistance to judder, thermal cracking, and brake fade. Designed for automotive OEMs and aftermarket distributors serving passenger vehicles.
• Composite Rotors Two-piece hat and rotor assemblies engineered for electric and hybrid vehicles, designed to move axially and radially to avoid DTV increase and judder caused by coning. Supplied to EV-focused OEMs and the EV aftermarket.
• Euro 7 Compliant Brake Kits Environmentally friendly brake kits that meet the latest European emissions and safety regulations (Euro 7). Targeted at European-market OEMs and aftermarket channels operating under tightened emissions rules.
• Lightweight Composite Brake Discs Advanced lightweight structural brake discs offering excellent thermal performance while contributing to vehicle emission reduction. Targeted at OEMs focused on weight reduction and efficiency.
• Standard Rotors Standard-grade brake rotors meeting OE specifications with durable gray paint coating on non-friction surfaces to resist corrosion and maintain OE appearance for 2004 and newer vehicle applications. Sold to automotive aftermarket distributors and retailers.
• Hi-Performance Drilled Rotors Performance-oriented rotors with drilled hole patterns designed for enhanced cooling and wet weather braking performance. Sold to aftermarket distributors and performance-oriented retailers.
• Hi-Performance Drilled and Slotted Rotors High-performance rotors combining drilled holes and slotted designs for improved cooling, wet-weather performance, and brake pad bite. Sold to aftermarket distributors serving performance and enthusiast segments.
• Diamond Dimples & Curved Slots Rotors Rotors featuring diamond dimple and curved slot patterns for optimized cooling, reduced noise, and consistent braking performance under high-stress conditions. Sold to aftermarket distributors.
• Standard Painted Rotors Standard rotors with painted finish on visible non-friction surfaces providing corrosion resistance while maintaining an OE appearance. Sold to aftermarket distributors and retailers.
• Heavy Duty Truck Rotors Heavy-duty brake rotors engineered for commercial truck applications with enhanced durability and thermal capacity for demanding operational conditions. Sold to commercial vehicle aftermarket and OEMs.
• Standard Drums Standard brake drums designed for reliable braking performance across a wide range of vehicle applications. Sold to automotive aftermarket distributors.
• Commercial Vehicle Brake Pads High-friction brake pads with wear resistance, thermal fading resistance, asbestos-free eco-friendly formulation, long service life, and low disc wear. Designed for commercial vehicle use.
• Scorching-Free-Coated Brake Pads Brake pads with scorching treatment that reduces thermal fading, improves primary braking performance, and offers multiple color coating options for improved appearance. Sold to aftermarket distributors.
• Semi-Metallic Brake Pads Versatile brake pads available in multiple formulations for various makes and models, featuring stable friction coefficient, long service life, and excellent thermal stability and conductivity. Sold to aftermarket distributors.
• LOW-MET Brake Pads Economical and comfortable brake pads with optional multiple formulations, featuring high friction coefficient, low dust, low noise, and suitability for diverse braking circumstances. Sold to aftermarket distributors.
• WINHERE Black Series Racing Brakes Motorsport-grade brake discs and pads engineered for track use and high-load operating conditions, demonstrating exceptional fade resistance and consistent braking under extreme conditions. Named Official Recommended Braking Product for China GT Championship in 2026 and used by Ferrari 296 GT3, Porsche 911 GT3 R, and Audi R8 LMS GT3 racing programs.

Quantifiable outcome

• Producing 55 million brake rotors/drums and 10 million sets of brake pads annually
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Origine MotorsportcoreStrategic or Co-development Partner · 8 January 2026Winhere Braking partnered with leading Chinese GT team Origine Motorsport for Abu Dhabi 6 Hours endurance race at Yas Marina Circuit. This marked the international endurance race debut of Winhere's newly developed race-specific high-performance braking products on the Porsche 911 GT3 R (992).
• Winhere Origine MotorsportcoreStrategic or Co-development Partner · 16 November 2025Partnership with Origine Motorsport for China GT Championship and GT World Challenge Asia competitions. The team secured multiple victories including double wins at Shanghai and Ningbo rounds of China GT Championship in 2026.
• Attempto RacingcoreStrategic or Co-development Partner · 3 January 2025Winhere Racing team formed partnership with German powerhouse Attempto Racing for Dubai 24 Hours and Abu Dhabi 6 Hours endurance races. Winhere lead driver Deng Yi drove the Audi R8 LMS GT3 Evo II in these endurance competitions.
• KBA (Germany)minorOthers · 21 August 2012German regulatory body that issued Winhere the world's first ECE R90 certificate for brake disc (Approval number 02C0001/0001).
• FAW-HongqicoreStrategic or Co-development PartnerLong-term cooperative relationships and coordinative development of braking system in OEM market.
• General MotorscoreStrategic or Co-development PartnerLong-term cooperative relationships and coordinative development of braking system in OEM market.
• Great Wall MotorscoreStrategic or Co-development PartnerLong-term cooperative relationships and coordinative development of braking system in OEM market.
• Geely AutomobilecoreStrategic or Co-development PartnerLong-term cooperative relationships and coordinative development of braking system in OEM market.
• BYD AutocoreStrategic or Co-development PartnerLong-term cooperative relationships and coordinative development of braking system in OEM market.
• Zhengzhou NissancoreStrategic or Co-development PartnerLong-term cooperative relationships and coordinative development of braking system in OEM market.
• World-Renowned Logistics CompaniesminorOthersLong-term strategic partnerships with world-renowned sea, land, and air logistics companies for global product distribution.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Brembo: Italian premium brake systems manufacturer producing calipers, discs, drums, and pads for OEMs and high-performance applications — closest global competitor to Winhere in rotor and pad manufacturing for passenger vehicles.
• Akebono Brake Industry: Japan-founded brake specialist manufacturing friction components (pads, calipers, rotors) for OEMs and aftermarket in North America, Europe, and Asia — directly comparable product portfolio and channel mix.
• ADVICS (Aisin Group): Japanese brake system specialist (Aisin subsidiary) producing calipers, pads, and electronic brake systems primarily for Asian OEMs — direct competitor in OEM brake component supply, particularly in Japan and Southeast Asia.
• PowerStop: US-based aftermarket brake specialist focused on performance rotors, pads, calipers, and brake kits — highly overlapping product range and aftermarket-only GTM model.
• EBC Brakes: UK-founded aftermarket brake specialist offering drilled/slotted rotors, performance pads, and disc upgrades across passenger cars, SUVs, and trucks — directly comparable in performance rotor/pad aftermarket positioning.
• Stoptech (a BrakeBest brand): Performance and racing brake rotor/pad brand under the BrakeBest portfolio — competing head-to-head with Winhere's WINHERE Black Series in high-end aftermarket and motorsport channels.

Broad incumbents

• Bosch Automotive Aftermarket: Diversified Tier-1 supplier whose aftermarket division supplies brake discs, pads, and calipers globally — overlapping in core brake product categories but with broader portfolio across vehicle electronics, sensors, and diagnostics.
• ZF Aftermarket (TRW): ZF's TRW-branded aftermarket supplies brake calipers, discs, pads, and electronic brake systems globally — comparable brake hardware category but operates as part of ZF's massive drivetline/chassis portfolio.
• Continental Automotive: Global Tier-1 supplier with significant aftermarket brake pad, disc, and caliper business; a current Winhere customer (Supplier of the Year 2019) — broader portfolio, comparable brake product line, deeper electronics integration.
• ACDelco (General Motors): GM's aftermarket parts brand covering brake pads, rotors, calipers, and broader maintenance parts across North America — comparable in aftermarket distribution scale (similar to Advance/AutoZone/O'Reilly channel presence Winhere serves).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights8 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winhere Brake Parts