Vino

What Vino does

Vino Weinhandels GmbH is a privately held German wine retailer operating an omnichannel model that combines an online storefront at vino24.de with a network of 18-19 physical wine markets (Weinmärkte) located across German cities including Aachen, Augsburg, Berlin-Steglitz, Hamburg, Krefeld, Mannheim, Nürnberg, Wiesbaden, and others. The company sells wines from European regions such as France, Italy, Spain, Germany, Austria, and Portugal, plus New World origins including Argentina, Chile, Australia, and South Africa, with bottle prices ranging from approximately €5 to over €50 (most assortment in the €6-20 band). Beyond core wine categories, the assortment extends to bio-certified organic wines (DE-ÖKO-039), alcohol-free wines including the proprietary 'Federleicht' line co-developed with Schloss Wachenheim, vegan wines, premium selections, bag-in-box 3L formats, spirits, wine glasses and accessories, and gift vouchers. Vino is headquartered in Burg Layen (registered in Bad Kreuznach, Rhineland-Palatinate) and is led by Managing Directors Thomas Thelen and Daniel Schmerbauch; the company has been operating since 2000 and employs 11-50 people.

The technology underpinning the operation is described as a standard e-commerce platform with online shop functionality, inventory management, and shipping logistics integration with DHL and DPD; no proprietary AI, machine learning, or API-driven integrations are disclosed. Revenue mechanics are transaction-based: individual bottles or pre-curated 6-bottle packages are sold online and in-store, with shipping priced at €6.95 (DPD) or €7.95+€1 (DHL), waived for orders above €90. Marketing centers on a €5 newsletter-acquisition voucher, content around wine regions and food pairings, and a recurring program of in-store wine tastings, themed seminars (e.g., 'Wein und Käse', grill wine, Italian regional journeys), and events held at the Weinmärkte, partner wineries, and restaurants. Deliveries and physical retail are confined to Germany.

The business model is direct-to-consumer retail in a vertically specialized category, with no disclosed B2B contracts, no named enterprise customers, and no third-party investor or funding-round activity in the available record. Distribution is omnichannel (own e-commerce storefront plus owned retail), the customer base is split between individual German wine consumers and gift buyers, and the company holds Trusted Shops and Wine in Moderation certifications in addition to its organic retailer status.

Name

Vino

Legal name

Vino Weinhandels GmbH

Website

https://vino24.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Vino Weinhandels GmbH is a privately held German wine retailer operating the online shop vino24.de and 18-19 physical wine markets across Germany, selling wines, organic, vegan, alcohol-free, and premium selections, plus spirits, accessories, and gift vouchers to individual German consumers and gift buyers.

Ownership category

akta.pro rank

Product category

Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Fine Wine & Luxury Spirits Retail (CRANABAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Online wine retail
• Wine ecommerce
• Physical wine stores
• Organic wine sales
• Wine accessories

Headquarters

HQ city

Rümmelsheim

HQ country

Germany

HQ region

Europe

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Online Wine Sales: Transaction-based sales of wines through the vino24.de online shop. Customers purchase individual bottles or packages (e.g., 6-packs) with prices ranging from approximately €5 to €50+ per bottle. Free shipping is offered for orders above €90.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Vino operates the online wine shop vino24.de and a network of 18 physical wine markets across Germany, selling wines from European and New World origins, spirits, wine accessories, and gift vouchers directly to consumers. The offering is supplemented by free in-store wine tastings, advice from wine specialists, and organized wine events and seminars at the physical locations.

Product overview

Vino operates as a German online wine retailer (vino24.de) with a complementary network of 18 physical wine markets across Germany. The core offering centers on the online wine shop, which features hundreds of wines categorized by type (red, white, rosé, sparkling), country of origin (France, Spain, Italy, Germany, Austria, and overseas), grape variety, and price point. The product portfolio includes specialized sub-categories such as organic wines (certified by DE-ÖKO-039), alcohol-free wines (including the proprietary 'Federleicht' line), vegan wines, premium wines, and bag-in-box wines. The company also sells spirits, wine accessories, and gift vouchers. Physical wine markets enable free tastings, personalized consultation from wine specialists, and host wine events and tastings. The offering is positioned as accessible wine without pretension, combining online convenience with in-person expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Wine Shop (vino24.de)

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Various Wineries (Bodegas Bellavista, Château de Lyde, Maison Antech, etc.)coreOthersVino sources wines directly from numerous wineries across wine-producing countries including France, Italy, Spain, Germany, Austria, Argentina, Chile, Australia, South Africa, and Portugal. The company maintains close relationships with winemakers to ensure quality and variety.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Flaschenpost: German beverage delivery platform covering beer, wine, soft drinks, and water with rapid home delivery. While much broader than wine, Flaschenpost competes with Vino for the at-home German beverage occasion, particularly convenience-driven buyers.
• Hawesko Holding: Germany's leading publicly listed wine mail-order and retail group (parent of brands including Hawesko, Wein & Co., Rindchen's Weinkontor, and others). A much larger, capital-rich competitor combining online wine mail order, subscription clubs, and physical retail, making it a broad incumbent benchmark rather than a narrow specialist peer.
• Decanter (magazine and retail platform): Established UK-based wine media brand with a retail/events arm serving the premium wine consumer. Operates in an adjacent, predominantly English-speaking market and serves as a broad incumbent benchmark for media-plus-retail wine engagement models.

Direct peers

• Jacques' Wein-Depot: Germany's largest specialist wine retail chain with a depot + tasting experience concept, the closest structural analogue to Vino's Weinmärkte model. Operates physical wine depots nationwide combined with tasting events and consultation, competing directly with Vino for the in-person German wine enthusiast customer.
• Wine in Black: German online wine club and curated wine retailer with a membership/subscription model, directly comparable to Vino's Weinpaket and gift offering. Competes for the same digitally native German wine buyer seeking curated, discovery-oriented assortments.
• Baur & Lang: Independent German wine retail operation with both online shop and physical presence, focused on quality wines from established European regions. Closely comparable to Vino in scale, regional German footprint, and assortment strategy.
• Ludwig von Kapff: Traditional German wine retailer with both online and physical shop operations and a long operating history, comparable to Vino in product breadth across German and international wines. Targets the same German consumer seeking quality-price balance and expert advice.
• Rindchen's Weinkontor: German wine retailer (part of the Hawesko group) operating online and via physical shops with a focus on curated quality wines and personalized advice. Closely comparable to Vino in the curated, advisor-led segment of the German wine retail market.
• Wein & Vinos: German online wine specialty retailer focused on Spanish wines and a curated international portfolio, operating in the same e-commerce wine channel as Vino. Comparable in assortment philosophy, German D2C focus, and reliance on rich content and food-pairing storytelling.

Regional players

• Mövenpick Wein: European wine retail chain with physical stores and online shop, originally Swiss-rooted and present in DACH. Operates a similar physical-tasting + e-commerce model as Vino, but with primary focus on Switzerland, making it a regional DACH analogue rather than a direct German competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/1158765477614539
• LinkedInlinkedin.com/company/vino---ihr-weinmarkt

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vino