Snow King Resort
The Residences at Snow King operates luxury ski-in/ski-out vacation condominium rentals at the base of Snow King Mountain in Jackson Hole, Wyoming, alongside a property management program for condo owners, weddings, and corporate events. The hotel portion was rebranded as Trailborn Jackson Hole in March 2026 under Trailborn Hotels & Resorts.
- Company typePrivate
- Founded1974
- HeadquartersJackson, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Snow King Resort does
Snow King Resort (now operating as Trailborn Jackson Hole for the hotel portion, with the condominiums continuing as The Residences at Snow King) is a luxury mountain resort at the base of Snow King Mountain in Jackson, Wyoming, founded in 1974 and currently employing 51-100 people. The property offers ski-in/ski-out vacation condominium rentals across five unit types — Parlor Suite, One Bedroom Condominium, One Bedroom Residence, Three Bedroom Grand View Residence, and Premium Three Bedroom Condominium — each with full kitchens, granite countertops, Subzero refrigerators, and premium finishes. Pricing follows a per-night model with a two-night minimum, supplemented by a $39 per-room-per-night resort fee, $150-$300 departure cleaning fees, and 13% combined taxes.
The business operates two revenue streams. The primary stream is direct-to-consumer nightly vacation rentals booked through the resort's Synxis-powered website, a reservation call center (866-976-9422), third-party OTAs, and a 100,000+ email subscriber database used for monthly campaigns. The secondary stream is a full-service property management program for condo owners, providing 24-hour reservations, guest services, marketing, revenue management, housekeeping, and maintenance in exchange for a percentage of gross rental income — with average owner gross rental income reported at $69,634 for 1BR and $132,509 for 3BR luxury units. Ancillary revenue verticals include weddings, corporate meetings and executive retreats (20,000 sq ft indoor/outdoor event space), the Ember Lily Spa, and the forthcoming Old Timer Bar & Restaurant (summer 2026).
On March 18, 2026, the hotel/resort portion was acquired and rebranded as Trailborn Jackson Hole under Trailborn Hotels & Resorts, adding hotel rooms, dining, and adventure amenities (Cowboy Coaster, treetop adventures, mineral spa) to the property, while the condominium rental operation retained the Residences at Snow King identity. Distribution leverages a direct website, Benchmark Resorts & Hotels network referrals, third-party e-commerce platforms, and dedicated SEO and banner advertising campaigns, with the property benefiting from 13 nonstop flight cities serving Jackson Hole in Summer 2025.
Snow King Resort firmographics
Firmographics- Name
- Snow King Resort
- Legal name
- Grand View Residences at Snow King
- Website
- https://snowking.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Residences at Snow King operates luxury ski-in/ski-out vacation condominium rentals at the base of Snow King Mountain in Jackson Hole, Wyoming, alongside a property management program for condo owners, weddings, and corporate events. The hotel portion was rebranded as Trailborn Jackson Hole in March 2026 under Trailborn Hotels & Resorts.
- Ownership category
- akta.pro rank
Snow King Resort industry classification
Industry- Product category
- Mountain Resort Lodging
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Mountain & Ski Homes (THAMAAAG)
- akta.pro secondary industries
- Ski & Mountain Full-Service Hotels (THAGAAAJ), Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Mountain & Ski Luxury Resorts (THAGACAB)
Keywords
Where Snow King Resort is headquartered
LocationHeadquarters
- HQ city
- Jackson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Snow King Resort business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Vacation Condo Rentals: Luxury mountain condominium rentals offering nightly stays with two-night minimum requirements. Revenue generated from nightly rates, departure cleaning fees ($150-$300 per stay), and resort fees ($39 per room per night). Units include Parlor Suites, One Bedroom Condos, One Bedroom Residences, and Three Bedroom Grand View Residences.
- Property Management Services: Full-service resort rental program for condo owners. Services include 24-hour reservations, guest services, marketing, and revenue management. Property management takes a percentage of rental income (difference between gross and net rental income represents management fees). Average gross rental income for 3BR Luxury Condo: $132,509; 1BR Luxury Condo: $69,634.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Parlor Suite |
| Unit Pricing | Pay-as-you-go | One Bedroom Condominium |
| Unit Pricing | Pay-as-you-go | One Bedroom Residence |
| Unit Pricing | Pay-as-you-go | Three Bedroom Grand View Residence |
| Unit Pricing | Pay-as-you-go | Premium Three Bedroom Condominium |
| Subscription | Monthly | Resort Fee |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Snow King Resort product offering
Product offeringCore offering
Snow King Resort, operating through The Residences at Snow King, provides luxury vacation condominium rentals at the base of Snow King Mountain in Jackson Hole, Wyoming, offering ski-in/ski-out access, full kitchens, and panoramic mountain views. The resort also delivers full-service property management for individual condo owners (reservations, marketing, revenue management, housekeeping, and maintenance) and hosts weddings, corporate retreats, and meetings across 20,000 sq ft of indoor and outdoor event space. The hotel portion has been rebranded under Trailborn Hotels & Resorts as Trailborn Jackson Hole.
Product overview
The Residences at Snow King is a vacation rental condominium property at the base of Snow King Mountain in Jackson Hole, Wyoming. The portfolio consists of five distinct condo types (Parlor Suite, One Bedroom Condominium, One Bedroom Residence, Three Bedroom Grand View Residence, and Premium Three Bedroom Condominium) offering ski-in/ski-out access and mountain views. Associated property management services enable condo owners to generate rental income. The property is affiliated with Trailborn Jackson Hole resort, which provides shared amenities including spa, dining, and recreational activities. Additional services include wedding venues and corporate meeting/event space totaling 20,000 square feet.
Differentiator
Problem solved
Functional benefit
Products and services
- Residences at Snow King (Luxury Vacation Condominium Rentals) Luxury vacation condominium rentals at the base of Snow King Mountain in Jackson Hole, Wyoming, offering ski-in/ski-out access and mountain views with high ceilings, private terraces, granite countertops, Subzero refrigerators, and full gourmet kitchens for vacationing families and groups.
- Property Management Services for Condo Owners Full-service vacation rental management program offered to condo owners at Snow King, delivering 24-hour reservations, marketing, revenue management, housekeeping, on-site maintenance, concierge, and security in exchange for a percentage of rental income.
- Jackson Hole Weddings Wedding venue services at the base of Snow King Mountain, offering breathtaking mountain vistas for exchanging vows in both summer and winter seasons, integrated with the Trailborn Jackson Hole resort.
- Jackson Hole Meetings & Events Executive retreat, corporate meeting, and team-building event venue services featuring 20,000 square feet of indoor and outdoor conference and meeting space at Snow King Mountain in Jackson Hole.
- Trailborn Jackson Hole Affiliated Resort Affiliated modern chalet resort at the base of Snow King Mountain offering ski-in/ski-out lodging, Cowboy Coaster, treetop adventures, Ember Lily Spa, pool, hot tub, and Old Timer Restaurant & Bar, shared with The Residences at Snow King guests.
Companies that use Snow King Resort
Customer profileSegments4 records
Ideal customer profiles4 records
Snow King Resort technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Snow King Resort partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Trailborn Hotels & ResortscoreSnow King Resort has been rebranded as Trailborn Jackson Hole and joined the Trailborn Hotels & Resorts portfolio. The resort is now part of a larger hospitality brand while maintaining operations at the Snow King Mountain location.
- Benchmark Resorts & HotelsminorListed as a partner in the footer of the website. The property is integrated into the Benchmark Resorts & Hotels portfolio for distribution and referral purposes.
- Ember Lily SpaminorFormer Grand View Spa has been transformed into Ember Lily Spa, now part of the Trailborn Jackson Hole resort amenities. Located on property for guest spa services.
- Old Timer Bar & RestaurantminorOn-site restaurant opening summer 2026 at Trailborn Jackson Hole. Former restaurant of the resort offering dining for guests.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Snow King Resort competitors and assessment
Company assessmentDirect peers
- Spring Creek Ranch: Luxury mountain resort and spa on a wildlife sanctuary overlooking the Tetons — comparable upscale resort accommodation in Jackson Hole targeting nature and luxury travelers.
- Jackson Hole Mountain Resort: Flagship ski resort in Teton Village, Jackson Hole — directly comparable as a Jackson Hole-based mountain ski destination competing for the same destination traveler pool.
- Hotel Jackson: Boutique hotel in downtown Jackson offering luxury accommodations near Town Square — comparable premium lodging option in the Jackson Hole market.
- Four Seasons Resort and Residences Jackson Hole: Luxury hotel and residential resort at Teton Village offering ski-in/ski-out access and high-end accommodations — competes head-to-head for luxury mountain travelers in Jackson Hole.
- Amangani: Ultra-luxury Aman resort perched on East Gros Ventre Butte overlooking Jackson Hole — competes for the highest-end destination traveler seeking Jackson Hole luxury.
- Hotel Terra Jackson Hole: Boutique eco-luxury hotel at Teton Village with ski-in/ski-out access — comparable luxury mountain lodging offering in the same destination.
- Teton Mountain Lodge & Spa: Slope-side lodge and spa at the base of Jackson Hole Mountain Resort — directly comparable full-service mountain hotel competing for the same destination skier.
- The Wort Hotel: Historic luxury hotel on Jackson Hole Town Square — competes for upscale travelers seeking Jackson lodging, particularly those prioritizing Town Square proximity.
Broad incumbents
- Trailborn Hotels & Resorts: Parent brand portfolio that Snow King Resort joined in 2026 — operates multiple boutique outdoor-lifestyle resorts across the U.S. and is now the brand vehicle for the property's distribution.
- Benchmark Resorts & Hotels: Distribution and management partner for the property — a broader hospitality management company whose portfolio includes comparable mountain and destination resorts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks7 records
Key highlights7 records
Customer concentration
Snow King Resort social profiles
Digital presenceSnow King Resort financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snow King Resort leadership team
Management profileNumber of profiles
Snow King Resort funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snow King Resort M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snow King Resort
What does Snow King Resort do?
Snow King Resort, operating through The Residences at Snow King, provides luxury vacation condominium rentals at the base of Snow King Mountain in Jackson Hole, Wyoming, offering ski-in/ski-out access, full kitchens, and panoramic mountain views. The resort also delivers full-service property management for individual condo owners (reservations, marketing, revenue management, housekeeping, and maintenance) and hosts weddings, corporate retreats, and meetings across 20,000 sq ft of indoor and outdoor event space. The hotel portion has been rebranded under Trailborn Hotels & Resorts as Trailborn Jackson Hole.
Is Snow King Resort a public or private company?
Snow King Resort is a private company. It is classified as corporate owned and is currently operating.
When was Snow King Resort founded?
Snow King Resort was founded in 1974. It employs 51 to 100 people.
Where is Snow King Resort based?
Snow King Resort is headquartered in Jackson, United States, in the North America region.
How does Snow King Resort make money?
Two revenue lines are on record. Vacation Condo Rentals are the primary driver. The others are property Management Services.
Who are Snow King Resort's main competitors?
Direct peers on record are Spring Creek Ranch, Jackson Hole Mountain Resort, Hotel Jackson, Four Seasons Resort and Residences Jackson Hole, Amangani, Hotel Terra Jackson Hole, Teton Mountain Lodge & Spa and The Wort Hotel. Broad incumbents are Trailborn Hotels & Resorts and Benchmark Resorts & Hotels.
Does Snow King Resort have an API?
No public API is recorded for Snow King Resort.
What industry is Snow King Resort in?
Snow King Resort's product category is Mountain Resort Lodging. Its primary akta.pro industry code is THAMAAAG, Mountain & Ski Homes, with a secondary code of THAGAAAJ, Ski & Mountain Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7011.