Website Properties
Website Properties is a Seattle-based online business brokerage that facilitates buying and selling of e-commerce sites, Amazon FBA businesses, SaaS companies, Shopify stores, and premium domains, earning tiered commissions on closed deals.
- Company typePrivate
- Founded2004
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Website Properties does
Website Properties LLC is a Seattle-based online business brokerage founded in the early 2000s by David Fairley, an early e-commerce entrepreneur (founder of Hamocks.com, Strollers.com, and Drums.com since 1996). The firm intermediates the sale of internet-based businesses—including e-commerce websites, Amazon FBA businesses, Shopify stores, SaaS companies, and premium domain names—operating primarily through inbound phone/email inquiries and a website-driven direct sales motion. Core products include business valuation services, a private buyers list of more than 30,000 qualified clients with acquisition criteria spanning $100k to $100m, an online marketplace of listed businesses, a Seller Dashboard for transaction management, and supplementary programs such as a Premium Buyer Alert subscription, a Co-Broker Program, and a Referral Program offering commissions of up to $50,000 per successful seller referral.
The technology stack is described as standard web-based listing and CRM infrastructure, with no disclosed proprietary platform, no mobile applications, no public APIs, and no documented AI/ML capabilities. The company sells no software product; revenue is generated exclusively through transaction commissions on successfully closed deals, structured on a tiered basis—as low as 6% for businesses valued over $5,000,000, with higher rates applied to smaller transactions. The free business valuation service functions as a lead-generation channel into eventual listings.
Operating with a lean team of 1-10 employees out of 1700 Westlake Ave N, Suite 200 in Seattle, Website Properties claims a cumulative track record of 500-600+ businesses sold, $350-550M+ in gross transaction value, and an 85-90% closure rate on transacted deals. The firm serves a horizontally segmented base of online business sellers, buyers (including private equity and individual acquirers), and referral partners, and in 2025 was recognized by Axial as one of the Top 25 Lower Middle Market Business Brokers in its Semi-Annual Business Broker League Table. The company also accepts cryptocurrency (Bitcoin, Ethereum) as a payment method for business acquisitions.
Website Properties firmographics
Firmographics- Name
- Website Properties
- Legal name
- Website Properties LLC
- Website
- https://websiteproperties.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Website Properties is a Seattle-based online business brokerage that facilitates buying and selling of e-commerce sites, Amazon FBA businesses, SaaS companies, Shopify stores, and premium domains, earning tiered commissions on closed deals.
- Ownership category
- akta.pro rank
Website Properties industry classification
Industry- Product category
- Business Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Business-for-Sale Marketplaces & Listing Platforms (FSAEAIAK)
- akta.pro secondary industry
- E-commerce & Digital Business Brokerage (FSAEAIAH)
Keywords
Where Website Properties is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Website Properties business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Brokerage Commission: Website Properties earns revenue through commissions on successful business sale transactions. The company charges a tiered commission structure with rates as low as 6% for businesses valued over $5,000,000. As a full-service broker, they facilitate the entire transaction process including valuation, marketing, buyer screening, due diligence support, and closing coordination, with fees typically calculated as a percentage of the final sale price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Tiered commission structure with rates as low as 6% for high-value businesses |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Website Properties product offering
Product offeringCore offering
Website Properties LLC operates as an online business brokerage that brokers the buying and selling of internet-based businesses including e-commerce websites, Amazon FBA businesses, SaaS companies, Shopify stores, and premium domain names. The company provides end-to-end services including business valuation, marketing to qualified buyers, buyer screening under NDA, negotiation, due diligence support, and closing coordination, charging a tiered commission on successful transactions.
Product overview
Website Properties LLC operates as a comprehensive online business brokerage platform rather than a single unified product. The core offering consists of professional website broker services facilitating the buying and selling of digital businesses, supported by a private buyers list exceeding 30,000 clients. The platform functions as a multi-category marketplace featuring websites for sale, Amazon FBA businesses, Shopify stores, and premium domain names. Additional services include business valuation, seller dashboard tools, buyer classifieds, referral and co-broker programs, and a buyers alert subscription service. The company also accepts cryptocurrency payments (Bitcoin and Ethereum) and maintains educational resources through its broker blog and industry terminology reference.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Business Brokerage Services
- Business Valuation Services
Quantifiable outcome
- 600+ sites sold with $550M+ gross sales
- +2 more outcomes
Companies that use Website Properties
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Website Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Website Properties partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Website Properties competitors and assessment
Company assessmentDirect peers
- Empire Flippers: Leading online business marketplace and brokerage specializing in vetted, higher-quality SaaS, e-commerce, and content sites. Directly comparable to Website Properties in target market and service offering, but with a larger marketplace, internal vetting process, and venture backing.
- Flippa: The largest online marketplace for buying and selling websites, SaaS, apps, and domains. Directly comparable to Website Properties in the online business M&A space, with a broader self-service model and larger inventory.
- Acquire.com: Marketplace for buying and selling SaaS startups, serving founders and acquirers in the online business space. Directly comparable to Website Properties' SaaS brokerage offerings, with a more product-led, tech-enabled platform approach.
- FE International: M&A advisor specializing in SaaS, e-commerce, and content businesses in the lower middle market. Directly comparable in target customer (online business sellers), transaction size range, and broker-led service model.
- Quiet Light Brokerage: Online business brokerage specializing in e-commerce and SaaS exits. Directly comparable in service model (full-service brokerage), target seller profile, and lower middle market positioning.
- Latona's: Online business broker specializing in Amazon FBA and e-commerce business sales. Directly comparable to Website Properties in the Amazon FBA segment and overall online business brokerage model.
- Business Exits: Online business broker facilitating sales of internet-based businesses. Comparable to Website Properties in target market, commission-based model, and full-service brokerage approach.
Broad incumbents
- BizBuySell: Largest business-for-sale marketplace in the US, primarily for brick-and-mortar businesses. Overlaps with Website Properties in business brokerage intermediation but operates at much larger scale and broader scope including non-online businesses.
Emerging players
- MicroAcquire (now part of Acquire.com): Tech-forward startup acquisition marketplace focused on small SaaS deals. Adjacent to Website Properties in the online business M&A space, with a more product-led, lower-friction model.
Others
- Axial: M&A platform and network for lower middle market transactions. Adjacent to Website Properties as both an industry-recognized league-table publisher and a deal-sourcing network for business brokers operating in the sub-$10M space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Website Properties social profiles
Digital presenceWebsite Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Website Properties leadership team
Management profileNumber of profiles
Profiles1 record
Website Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Website Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Website Properties
What does Website Properties do?
Website Properties LLC operates as an online business brokerage that brokers the buying and selling of internet-based businesses including e-commerce websites, Amazon FBA businesses, SaaS companies, Shopify stores, and premium domain names. The company provides end-to-end services including business valuation, marketing to qualified buyers, buyer screening under NDA, negotiation, due diligence support, and closing coordination, charging a tiered commission on successful transactions.
Is Website Properties a public or private company?
Website Properties is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Website Properties founded?
Website Properties was founded in 2004. It employs 1 to 10 people.
Where is Website Properties based?
Website Properties is headquartered in Seattle, United States, in the North America region.
How does Website Properties make money?
One revenue line is on record: brokerage Commission.
Who are Website Properties's main competitors?
Direct peers on record are Empire Flippers, Flippa, Acquire.com, FE International, Quiet Light Brokerage, Latona's and Business Exits. BizBuySell is listed as a broad incumbent. MicroAcquire (now part of Acquire.com) is listed as an emerging player. Axial is listed as an others.
Does Website Properties have an API?
No public API is recorded for Website Properties.
What industry is Website Properties in?
Website Properties's product category is Business Brokerage Services. Its primary akta.pro industry code is FSAEAIAK, Business-for-Sale Marketplaces & Listing Platforms, with a secondary code of FSAEAIAH, E-commerce & Digital Business Brokerage. Its NAICS code is 53121 and its SIC code is 6531.