Vickerman
Vickerman is a wholesale-only B2B supplier of artificial Christmas trees, ornaments, decorations, natural botanicals, and everyday artificial plants serving professional decorators, commercial buyers, and retail resellers across the United States.
- Company typePrivate
- Founded2015
- HeadquartersNorwood Young America, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Vickerman does
Vickerman is a wholesale-only B2B supplier specializing in artificial Christmas trees, ornaments, wreaths, garlands, LED lights, commercial-grade decorations, natural botanicals, and everyday artificial plants. Founded in 1940 and headquartered in New York Mills, Minnesota, the company sells exclusively through registered trade accounts to professional Christmas decorators, retail resellers, and municipal/commercial buyers, with no consumer-direct pricing publicly available. The company maintains physical showrooms at Americas Mart Atlanta, Dallas Market Center, Trade Lofts, and Hunter Gallery, complemented by Matterport-powered virtual showrooms and a B2B e-commerce portal that requires account login for pricing and ordering.
The product portfolio centers on Christmas-season merchandise (including commercial-grade giant trees up to 50 feet for municipal and large-venue installations) and extends year-round through the Natural Botanicals line (dried flowers, preserved foliage, grasses, wood) and an Everyday line of silk flowers, topiaries, and UV-rated outdoor artificial plants. Auxiliary categories include Christmas textiles (ribbons, tree skirts, stockings), holiday figurines, seasonal decor across major US holidays, and a Retail Ornaments Program offering retail-ready packaging for garden centers and boutiques. Revenue mechanics are straightforward wholesale one-time purchases at trade pricing, with quantity breaks on select items and an Open Box channel for returned merchandise at percentage discounts.
In October 2025, Vickerman launched the Design Center, a digital platform based in Minneapolis, Minnesota, that connects professional designers with consumers and provides design tools (ColorMatch Kit, Ornament Calculator, Wreath Ornament Calculator, Bow Size Guide). The platform functions as a digital portfolio and matchmaking layer, extending Vickerman's wholesale distribution model into designer-led consumer demand generation. The company is privately held, appears to be founder-owned (Randy Schuster is listed as owner), and operates with 11-50 employees. No public revenue, funding rounds, acquisitions, or leadership changes are disclosed.
Vickerman firmographics
Firmographics- Name
- Vickerman
- Legal name
- Vickerman Company
- Website
- https://vickerman.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vickerman is a wholesale-only B2B supplier of artificial Christmas trees, ornaments, decorations, natural botanicals, and everyday artificial plants serving professional decorators, commercial buyers, and retail resellers across the United States.
- Ownership category
- akta.pro rank
Vickerman industry classification
Industry- Product category
- Wholesale Holiday Decor and Christmas Decorations
- NAICS
- Toy and Hobby Goods and Supplies Merchant Wholesalers (42392), Doll, Toy, and Game Manufacturing (33993)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)
- akta.pro secondary industry
- Miniatures & Figurines (Display/Collectible) (CRALAKAB)
Keywords
Where Vickerman is headquartered
LocationHeadquarters
- HQ city
- Norwood Young America
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Vickerman business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale Product Sales: B2B wholesale revenue from selling artificial Christmas trees, ornaments, decorations, lights, commercial decor, natural botanicals, and everyday artificial plants to trade accounts and resellers. Products are sold as one-time purchases with trade account pricing available.
- Open Box/Returned Items: Sale of returned items at discounted wholesale prices to trade accounts, offering savings through percentage discounts off original wholesale pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Wholesale Pricing |
| One time/ perpetual license | Pay-as-you-go | Open Box/Returned Items Discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Vickerman product offering
Product offeringCore offering
Vickerman is a wholesale-only manufacturer and distributor of artificial Christmas trees, ornaments, wreaths, garlands, lights, commercial holiday decor, natural botanicals, and everyday artificial plants. Products are sold exclusively to trade accounts, professional decorators, commercial installers, and retail resellers through a B2B portal, trade showrooms, and digital design tools. The company also operates the Design Center digital platform that connects professional designers with consumers for custom holiday decor design services.
Product overview
Vickerman is a manufacturer and wholesaler of artificial Christmas trees, holiday decorations, and everyday artificial plants and greenery. The product portfolio centers on a core offering of artificial Christmas trees (including pre-lit, flocked, and commercial-grade giant trees up to 50ft) and Christmas ornaments, complemented by Christmas wreaths, garlands, and LED lights for holiday decorating. The company extends its catalog with Natural Botanicals (dried flowers, preserved foliage, grasses, and wood) and an Everyday product line featuring silk flowers, artificial succulents, topiaries, and UV-rated outdoor plants. Additional offerings include Christmas textiles (ribbons, tree skirts, stockings), holiday figurines, and a Retail Program for packaged ornaments. Vickerman also operates a Design Center digital platform connecting professional designers with consumers, offering design tools and a virtual showroom experience powered by Matterport technology.
Differentiator
Problem solved
Functional benefit
Brands
- Design Center: Digital design platform connecting professional designers with consumers and showcasing creative holiday decor work.
Products and services
- Artificial Christmas Trees Premium pre-lit and unlit artificial Christmas trees in various styles including Alpine, Colorful, Flocked, Green, Potted, Tabletop, and Unique Shapes, with commercial-grade giant trees up to 50 feet tall. Sold wholesale to professional decorators and retailers.
- Christmas Ornaments Wholesale Christmas ornaments including ball ornaments, finial ornaments, tree toppers, UV outdoor ornaments, and specialty shapes, with shatterproof options available for commercial decorators.
- Christmas Wreaths and Garlands Artificial Christmas wreaths and garlands in green, flocked, berry, and colorful varieties, including outdoor wreaths and garlands for commercial and residential use.
- Christmas Lights LED Christmas string lights, replacement bulbs, wire spools, light accessories, silhouettes, and decorative light spheres for indoor and outdoor holiday decorating.
- Commercial Decor Commercial-grade outdoor Christmas decorations including giant trees (12 to 50 feet), large ornaments, pole mount items, bows, and sculptures for municipal and retail displays.
- Natural Botanicals Dried flowers, preserved foliage, natural wood, botanical stems, grasses, pods, reeds, ferns, palms, vines, and moss for floral design and home decor.
- Everyday Artificial Plants and Greenery Faux trees, silk flowers, artificial succulents, greenery, palms, boxwood and cedar topiaries, cactus, grasses, and UV-rated outdoor artificial plants for home and commercial design.
- Christmas Textiles Christmas textiles including wired ribbon, tree skirts, stockings, table runners, and pillows for holiday decorating.
- Holiday Figurines Holiday figurines including nutcracker dolls, Santa and Mrs. Claus figures, and other seasonal decorative pieces.
- Seasonal Decor Seasonal decorations for Easter, Mardi Gras, Summer, 4th of July/Patriotic, Fall, Halloween, Thanksgiving, and Winter holidays.
- Retail Ornaments Program Retail-ready packaged ornaments and decor products designed for garden centers, boutiques, and seasonal retailers with custom-branded packaging.
- Design Center Digital Platform Digital portfolio and matchmaking platform connecting professional designers with consumers, offering design tools including ColorMatch Kit, Ornament Calculator, Wreath Ornament Calculator, and Bow Size Guide.
Companies that use Vickerman
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Vickerman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Vickerman partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Vickerman competitors and assessment
Company assessmentBroad incumbents
- Grandin Road: Catalog and online retailer of seasonal and holiday home décor, artificial florals, and outdoor furnishings. Comparable in product categories to Vickerman but operates retailer-side rather than through trade accounts.
- Terrain: Garden-center and home décor retailer (part of Anthropologie/URBN) selling seasonal décor, botanicals, and artificial greenery. Comparable in product mix to Vickerman's Natural Botanicals and Everyday lines and overlaps with Vickerman's independent-retail customer base.
- Christmas Central: Large online retailer of artificial Christmas trees, ornaments, lights, and holiday décor carrying many of the same categories as Vickerman. Comparable product breadth but operates retailer-side rather than wholesale-only.
Direct peers
- Sullivans: Wholesale supplier of home florals, seasonal décor, and artificial greenery sold through independent retailers. Comparable to Vickerman in the wholesale seasonal/home décor category and garden-center/boutique trade channel.
- Melrose International: Wholesale supplier of seasonal home décor, florals, and decorative accessories targeting independent retailers. Comparable to Vickerman in the wholesale seasonal/novelty channel and buyer overlap with garden centers and gift shops.
- Raz Imports: Wholesale importer of seasonal and holiday home décor serving gift shops, boutiques, and garden centers. Comparable to Vickerman in the wholesale-only seasonal/novelty category and trade-account distribution model.
- Nearly Natural: Wholesaler and direct-to-consumer seller of artificial plants, trees, flowers, and greenery with a deep catalog across home and commercial décor. Overlaps with Vickerman's Everyday and Natural Botanicals lines and the artificial-greenery customer base.
- National Tree Company: One of the largest US manufacturers and wholesalers of artificial Christmas trees, wreaths, and garlands. Directly comparable to Vickerman in product category (artificial trees, holiday greenery) and overlapping trade and retail customers.
Emerging players
- King of Christmas: DTC artificial Christmas tree retailer selling premium trees, wreaths, and garlands direct to consumers. Comparable product category but operates in the consumer channel where Vickerman's professional/retail reseller customers also shop.
- Balsam Hill: Premium DTC brand of realistic artificial Christmas trees, wreaths, and garlands targeting upper-income consumers. Comparable in product category to Vickerman but competes at the consumer end of the channel rather than wholesale trade.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Vickerman social profiles
Digital presenceVickerman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vickerman leadership team
Management profileNumber of profiles
Profiles1 record
Vickerman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vickerman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vickerman
What does Vickerman do?
Vickerman is a wholesale-only manufacturer and distributor of artificial Christmas trees, ornaments, wreaths, garlands, lights, commercial holiday decor, natural botanicals, and everyday artificial plants. Products are sold exclusively to trade accounts, professional decorators, commercial installers, and retail resellers through a B2B portal, trade showrooms, and digital design tools. The company also operates the Design Center digital platform that connects professional designers with consumers for custom holiday decor design services.
Is Vickerman a public or private company?
Vickerman is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vickerman founded?
Vickerman was founded in 2015. It employs 11 to 50 people.
Where is Vickerman based?
Vickerman is headquartered in Norwood Young America, United States, in the North America region.
How does Vickerman make money?
Two revenue lines are on record. Wholesale Product Sales are the primary driver. The others are open Box/Returned Items.
Who are Vickerman's main competitors?
Broad incumbents on record are Grandin Road, Terrain and Christmas Central. Direct peers are Sullivans, Melrose International, Raz Imports, Nearly Natural and National Tree Company. Emerging players are King of Christmas and Balsam Hill.
Does Vickerman have an API?
No public API is recorded for Vickerman.
What industry is Vickerman in?
Vickerman's product category is Wholesale Holiday Decor and Christmas Decorations. Its primary akta.pro industry code is CRAIACAD, Seasonal, Holiday & Party Home Décor Retail, with a secondary code of CRALAKAB, Miniatures & Figurines (Display/Collectible). Its NAICS code is 42392 and its SIC code is 3944.