MaxGiving
MaxGiving is a private, Boise, Idaho-based SaaS company providing cloud-based event fundraising software to nonprofit organizations. Its platform supports in-person, virtual, and hybrid fundraising events with modules for auctions, mobile bidding, donations, ticketing, and peer-to-peer campaigns.
- Company typePrivate
- Founded1992
- HeadquartersBoise, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MaxGiving does
MaxGiving is a private, for-profit software company founded in 2012 and headquartered at 114 E. 40th St. in Boise, Idaho, that provides event fundraising technology to nonprofit organizations. The company traces its product lineage to 1992 through its sub-brand Auction-Tracker, a desktop data management application originally built for benefit auction development. MaxGiving's customer base spans healthcare foundations, K-12 schools and universities, military and veteran service organizations, youth programs, religious institutions, animal welfare groups, and community charities. Documented end users include USO Northwest, MultiCare Foundations, The College of Idaho, Boys and Girls Clubs of Whatcom County, St. Philomena School, Franklin County Medical Center, Sumner Academy, and Sister Schools. The company is led by President/CEO Dan Harrington and operates with 11-50 employees.
The company's core offering is a cloud-based, all-in-one event fundraising platform that supports in-person, virtual, and hybrid fundraising events. Functional modules include tickets and sponsorships, mobile bidding with auto-bid and outbid text notifications, silent and live auctions, donations, item sales (raffles, merchandise, wine pulls), peer-to-peer fundraising pages, and embedded live video streaming with live chat. The platform is PCI DSS compliant for integrated credit card processing. Additional offerings include the Auction-Tracker desktop application (one-time licensing, no yearly fees, Microsoft Windows and cloud compatibility), standalone donation portals, merchant services for recurring donations, on-site event night support, and equipment rentals. A no-charge Golf Module covers tournament team and pairing management. The technology stack emphasizes ease of use with 'plug-and-play' setup and complimentary training and onboarding.
MaxGiving operates a direct-to-consumer go-to-market with no channel partners or resellers evident. Distribution relies on a content-driven website with 'Schedule Demo' and free trial calls-to-action, supplemented by phone-based inside sales and demo-driven consultative selling for larger accounts. Revenue streams span subscription-based pricing for the core platform (single-event, annual unlimited, and multi-year tiers), one-time licensing for Auction-Tracker, professional services for event night support and equipment rentals, and transaction fees for merchant services. Pricing is quote-based and not publicly disclosed; the company positions on 'no contracts required' and 'no hidden fees.' Marketing is content-led, with an educational blog, active social presence on Facebook, Twitter, Instagram, LinkedIn, and Pinterest, email newsletter, and published customer testimonials. The company has not disclosed revenue, funding rounds, ownership structure, or M&A activity.
MaxGiving firmographics
Firmographics- Name
- MaxGiving
- Legal name
- MaxGiving
- Website
- https://maxgiving.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MaxGiving is a private, Boise, Idaho-based SaaS company providing cloud-based event fundraising software to nonprofit organizations. Its platform supports in-person, virtual, and hybrid fundraising events with modules for auctions, mobile bidding, donations, ticketing, and peer-to-peer campaigns.
- Ownership category
- akta.pro rank
MaxGiving industry classification
Industry- Product category
- Nonprofit Fundraising Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)
Keywords
Where MaxGiving is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MaxGiving business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Event Fundraising Software Subscriptions: Subscription-based pricing model with options for single-event use or annual unlimited event plans. Multi-year contract options available for additional savings. No contracts required for single or annual plans.
- Traditional Software Licensing (Auction-Tracker): One-time software application licenses for Auction-Tracker with no yearly license fees, no long-term contracts, no percentage take of events, and no per workstation fees. Affordable upgrade pricing with free updates.
- Event Night Services: On-site event support services with additional costs for event night staffing and equipment rentals.
- Merchant Services & Credit Card Processing: Credit card terminal-based processing solutions for organizations needing payment processing without full event management software.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Single In-Person Event (My Simple Auction) |
| Subscription | Pay-as-you-go | Single Online Auction |
| Subscription | Annual | Annual Unlimited Events |
| Subscription | Multi-year contract | Multi-Year Contract |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
MaxGiving product offering
Product offeringCore offering
MaxGiving provides an all-in-one, cloud-based event fundraising software platform that enables nonprofit organizations to plan, run, and manage in-person, virtual, and hybrid fundraising events, including ticket and sponsorship sales, live and silent auctions with mobile bidding, donation collection, raffles and merchandise sales, peer-to-peer campaigns, and embedded live-video streaming. The company also sells the Auction-Tracker desktop application for multi-event data management and offers standalone donation portals, merchant/credit card processing, and event-night staffing and equipment rental services.
Product overview
MaxGiving offers an all-in-one event fundraising software platform with a unified product architecture. The core MaxGiving Event Fundraising Platform supports virtual, in-person, and hybrid fundraising events with modules for tickets & sponsorships, live & silent auctions with mobile bidding, donations, item sales (raffles, merchandise), and virtual live streaming. The platform comes in three product tiers: My Simple Auction (single in-person events), Online Auction (single online-only events), and Unlimited Annual (multi-event annual plans). Related offerings include Auction-Tracker desktop software for multi-event data management, Donation Portals for standalone online giving, Merchant Services for recurring donations, Peer-to-Peer Fundraising pages, Event Night Support services, and Equipment Rentals. An optional Golf Module is available at no charge.
Differentiator
Problem solved
Functional benefit
Brands
- Auction-Tracker: A data management tool for nonprofit organizations that facilitates multi-event strategic analysis and planning, bringing event data together in one data source. Built for Microsoft Windows and Cloud Computing.
Products and services
- MaxGiving Event Fundraising Platform
Quantifiable outcome
- USO Northwest processed over $500,000 in credit card transactions securely between two major events with over 400 guests per event.
- +2 more outcomes
Companies that use MaxGiving
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
MaxGiving technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
MaxGiving partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
MaxGiving competitors and assessment
Company assessmentBroad incumbents
- Bonterra (Network for Good): Bonterra is a broad nonprofit software suite (formerly including Network for Good) offering fundraising, CRM, and event tools to nonprofits at scale — a larger incumbent that overlaps MaxGiving in event fundraising but bundles it within a much wider nonprofit technology portfolio.
- DonorPerfect: DonorPerfect is a long-established nonprofit CRM and fundraising software provider that includes event management and online donation tools — comparable to MaxGiving's donor management and donation functionality, but positioned as a broader, CRM-centric incumbent rather than an event-specialist.
Direct peers
- ClickBid: ClickBid provides online and mobile bidding software specifically for charity auctions, including silent auctions, live auctions, and raffles — closely aligned with MaxGiving's mobile bidding and auction modules for the same nonprofit event use case.
- Auctria: Auctria offers online auction and event management software for nonprofit fundraisers, including mobile bidding, ticketing, and catalog tools — directly comparable to MaxGiving's event fundraising platform, with a particular strength in benefit auction workflows.
- Givebutter: Givebutter is a modern, fast-growing nonprofit fundraising platform that includes online auctions, event ticketing, donations, and peer-to-peer campaigns — directly comparable to MaxGiving's all-in-one event fundraising approach, with a younger, more consumer-grade product experience.
- Silent Auction Pro: Silent Auction Pro is a direct competitor offering online silent auction software with mobile bidding, event ticketing, and checkout tools for nonprofits — serving the same core use case (charity auctions) as MaxGiving's auction module and My Simple Auction product.
- Funraise: Funraise is a nonprofit fundraising platform that includes event ticketing, peer-to-peer campaigns, and donation forms for mid-market and enterprise nonprofits — overlapping MaxGiving's event and donation functionality while targeting a slightly more enterprise-leaning buyer.
- OneCause: OneCause is the most direct competitor in the nonprofit event fundraising software market, offering mobile bidding, online auctions, ticketing, and peer-to-peer fundraising for galas and golf tournaments — closely overlapping MaxGiving's core platform across feature set, target buyer (nonprofit development staff), and event types.
- Qgiv: Qgiv is a nonprofit fundraising platform with online auctions, event registration, ticketing, and donation forms — directly comparable to MaxGiving in product scope and target market of small-to-mid-sized nonprofit development teams.
- CharityAuctionsToday: CharityAuctionsToday is a direct competitor focused specifically on online and mobile charity auctions, supporting silent and live auctions, ticketing, and mobile bidding for nonprofits — a tight product overlap with MaxGiving's auction and mobile bidding modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MaxGiving social profiles
Digital presenceMaxGiving compliance and trust
Trust signalCompliance1 record
MaxGiving financial estimates
Financial estimateRevenue estimate
Valuation estimate
MaxGiving leadership team
Management profileNumber of profiles
Profiles1 record
MaxGiving funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MaxGiving M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MaxGiving
What does MaxGiving do?
MaxGiving provides an all-in-one, cloud-based event fundraising software platform that enables nonprofit organizations to plan, run, and manage in-person, virtual, and hybrid fundraising events, including ticket and sponsorship sales, live and silent auctions with mobile bidding, donation collection, raffles and merchandise sales, peer-to-peer campaigns, and embedded live-video streaming. The company also sells the Auction-Tracker desktop application for multi-event data management and offers standalone donation portals, merchant/credit card processing, and event-night staffing and equipment rental services.
Is MaxGiving a public or private company?
MaxGiving is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MaxGiving founded?
MaxGiving was founded in 1992. It employs 11 to 50 people.
Where is MaxGiving based?
MaxGiving is headquartered in Boise, United States, in the North America region.
How does MaxGiving make money?
Four revenue lines are on record. Event Fundraising Software Subscriptions are the primary driver. The others are traditional Software Licensing (Auction-Tracker), event Night Services and merchant Services & Credit Card Processing.
Who are MaxGiving's main competitors?
Broad incumbents on record are Bonterra (Network for Good) and DonorPerfect. Direct peers are ClickBid, Auctria, Givebutter, Silent Auction Pro, Funraise, OneCause, Qgiv and CharityAuctionsToday.
Does MaxGiving have an API?
No public API is recorded for MaxGiving.
What industry is MaxGiving in?
MaxGiving's product category is Nonprofit Fundraising Software. Its primary akta.pro industry code is THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging). Its NAICS code is 518 and its SIC code is 7372.