Grander Marine
Grander Marine is a privately held, multi-rooftop marine dealership operating six showrooms across Alabama and Florida (Gulf Coast, Panhandle, Tampa Bay, Keys), selling new and pre-owned boats, outboard motors, parts, golf carts, and trucks, with in-house service, financing, and brokerage for individual recreational boaters.
- Company typePrivate
- Founded-
- HeadquartersOrange Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Grander Marine does
Grander Marine is a multi-rooftop marine dealership group headquartered in Orange Beach, Alabama, operating six retail showrooms across the Alabama Gulf Coast, Florida Panhandle, Tampa Bay, and the Florida Keys (Orange Beach HQ + Wharf, Panama City Beach, Port Saint Joe, St. Petersburg, Marathon). The company sells new boats from more than fifty manufacturers including Bertram, Invincible, Solace, Yellowfin, Caymas, Bennington, and Chris Craft, alongside pre-owned boats, outboard motors from all four major brands (Yamaha, Suzuki, Mercury, Honda Marine), pontoons, water accessories, golf carts, and specialty trucks. The business is built on a traditional sales-led retail dealership model: customers browse inventory online, request quotes, schedule test drives, and value trade-ins before transacting at a physical showroom. Inventory totals 392+ units across locations, with 298 new and 91 pre-owned units displayed.
Grander Marine operates eight distinct revenue streams: new boat sales, pre-owned boat sales, outboard motor sales, parts and accessories, service and repair, finance and insurance (commission-based through lender partners), boat brokerage and consignment (commission-based), and adjacent vehicle sales. Pricing is overwhelmingly 'Call for Price' on new units; used boats are listed publicly in a $79,649-$999,000 range with new boats and pontoons showing a $49,980-$461,999 band. The service and parts department, financing arm, and brokerage operation are designed to capture recurring revenue across the full ownership lifecycle and to retain customers for repeat boat purchases. Marketing is multi-channel: a Dealer Spike-powered e-commerce website with full inventory search, plus Facebook, Instagram, and YouTube profiles, with customer testimonials and manufacturer-logo co-branding as the primary bottom-of-funnel trust signal.
The customer base is highly fragmented across individual recreational boaters, fishing enthusiasts (tournament-grade buyers of Yellowfin/Invincible/Caymas offshore catamarans), and pontoon buyers in resort/waterfront communities (Bennington inventory). Testimonials and case studies (Joey Spear, Jeff Lyon, Mid Florida Carts, Van BNA Dad, Swamp Life 420) indicate multi-year, repeat-purchase relationships with individual consumers and a small number of SMB buyers, with emergency service responsiveness cited as a key driver of loyalty. Grander Marine LLC is a privately held Alabama-domiciled LLC; no parent company, no funding rounds, and no disclosed revenue exist in the source material, and the company claims to operate the area's largest boat inventory.
Grander Marine firmographics
Firmographics- Name
- Grander Marine
- Legal name
- Grander Marine LLC
- Website
- https://grandermarine.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grander Marine is a privately held, multi-rooftop marine dealership operating six showrooms across Alabama and Florida (Gulf Coast, Panhandle, Tampa Bay, Keys), selling new and pre-owned boats, outboard motors, parts, golf carts, and trucks, with in-house service, financing, and brokerage for individual recreational boaters.
- Ownership category
- akta.pro rank
Grander Marine industry classification
Industry- Product category
- Marine Boat Dealership
- NAICS
- Boat Dealers (441222), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Ship Building and Repairing (336611)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)
- akta.pro secondary industry
- Marine Trailer & Transport Equipment Retail (CRAMAIAL)
Keywords
Where Grander Marine is headquartered
LocationHeadquarters
- HQ city
- Orange Beach
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Grander Marine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Inventory, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- New Boat Sales: Revenue from selling new boats from various manufacturers including Solace, Yellowfin, Caymas Boats, Invincible Boats, Bertram, Blazer Boats, and many others
- Pre-Owned Boat Sales: Revenue from selling used boats taken in trade or purchased for resale through brokerage/consignment
- Outboard Motors: Sales of outboard motors including Suzuki, Mercury, Yamaha, and Honda Marine brands
- Parts and Accessories: Water accessories, boat trailers, and replacement parts department
- Service Department: Marine service and repair services for boats and motors
- Finance and Insurance: Financing services for boat purchases through partnerships with lenders
- Brokerage and Consignment: Consign/broker services for customers selling boats, taking a commission on sales
- Golf Carts and Vehicles: Sales of golf carts, trucks and other vehicles as complementary products for boat owners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Used Boats - Price Range $79,649 - $999,000 |
| Other | Pay-as-you-go | New Boats - Call for Price |
| Unit Pricing | Pay-as-you-go | Outboard Motors |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Grander Marine product offering
Product offeringCore offering
Grander Marine is a multi-location marine boat dealership selling new and pre-owned boats from over 50 manufacturers (Solace, Yellowfin, Caymas, Invincible, Bertram, Bennington, Chris Craft, and others), outboard motors (Yamaha, Suzuki, Mercury, Honda Marine), pontoons, water accessories, golf carts, and specialty trucks. The company also provides boat financing, brokerage and consignment services, trade-in valuation, and an in-house marine service and parts department across six showrooms in Alabama and Florida.
Product overview
Grander Marine is a multi-location marine boat dealership headquartered in Orange Beach, Alabama. The company operates as a dealer offering a comprehensive portfolio of marine products and services including new and pre-owned boats from multiple manufacturers (Solace, Caymas, Yellowfin, Invincible, Bertram, Blazer, Chris Craft, and others), outboard motors (Yamaha, Suzuki, Mercury, Honda), pontoon boats, water accessories, golf carts, and specialty trucks. The company also provides marine financing, brokerage/consignment services, and a service/parts department. Grander Marine represents the area's largest boat inventory across six locations in Alabama and Florida.
Differentiator
Problem solved
Functional benefit
Products and services
- New Boats New recreational and fishing boats from various manufacturers including center console, offshore, sportsfishing, catamaran, and pontoon styles, for individual consumers seeking personal-use watercraft.
- Pre-Owned Boats Pre-owned recreational and fishing boats available for purchase, including certified used inventory sourced from trade-ins and consignment, for individual buyers seeking value-priced watercraft.
- Outboard Motors Outboard motors from Yamaha, Suzuki, Mercury, and Honda Marine brands sold to boat owners for repower or new boat installations.
- Pontoons Pontoon boats from Bennington and other manufacturers for recreational water activities, leisure, and family use on lakes and calm waters.
- Water Accessories Water sports accessories and equipment available for purchase to complement boat ownership.
- Golf Carts Golf carts from Kandi and SportChassis brands for resort, residential, and waterfront property use.
- Trucks Specialty trucks including SportChassis vehicles designed for transporting boats and recreational use.
- Boat Brokerage and Consignment Boat consignment and brokerage services to sell existing boats on behalf of owners, earning a commission on sales.
- Marine Financing Financing options for boat and marine equipment purchases through partnerships with lenders.
- Marine Service and Parts Marine service department and parts department providing boat maintenance, repairs, and replacement parts for boat owners.
- Trade-In Valuation Boat trade-in valuation service to assess the value of existing boats for owners looking to upgrade or sell.
Quantifiable outcome
- Customers report saving trips by providing emergency service - Jeff Lyon testimonial mentions resolving electrical issue within hours and saving a 10-hour-away trip
- +1 more outcomes
Companies that use Grander Marine
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Grander Marine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grander Marine partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered major and core.
- Yamaha OutboardsmajorYamaha outboard motor brand prominently featured with promotional slides on homepage showing factory promotions including warranty programs
- Suzuki MarinemajorSuzuki Marine featured prominently with multiple factory promotions including 4-4-2 Program, Extended Protection, and Repower Retail Finance options
- Mercury MarinemajorMercury FourStroke Outboard Motors featured in current promotions and inventory filter options
- Honda MarinecoreHonda Marine brand displayed in partner logos section with inventory available
- BenningtoncoreBennington pontoon boats - major brand in inventory with 17+ new units available
- Invincible BoatscoreInvincible Boats - premium catamaran and fishing boats with 26 units in inventory
- BertramcoreBertram - iconic sportfishing yacht brand with 33 showroom units across various models
- YellowfincoreYellowfin - high-performance offshore fishing boats with 18 units in inventory
- SolacecoreSolace Boats - premium brand with 12 units in inventory including 28-37 foot models
- Caymas BoatscoreCaymas Boats - major brand with 28 units in inventory showing strong partnership
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Grander Marine competitors and assessment
Company assessmentDirect peers
- Galati Yacht Sales: Family-owned multi-location Florida yacht and sportfishing dealer with locations from the Panhandle to Naples. Closest analog in terms of premium brand focus (Viking, Hatteras, Cabo) and full-service model including brokerage and service — competing with Grander for the same affluent coastal buyer.
- HMY Yacht Sales: One of the largest sportfishing and luxury boat dealers in the Southeast US with locations across Florida. Competes with Grander on premium Viking, Cabo, and Hatteras franchises and offers a similar sales/service/brokerage platform along the same coastal markets.
- MarineMax: Largest publicly traded recreational boat dealer in the US (NYSE: HZO) with 130+ locations. Operates the same multi-brand, multi-location new-and-pre-owned boat retail model with F&I, service, and brokerage — directly comparable in business model, though at vastly greater scale and geographic breadth.
- Suncoast Marine Group: Florida boat dealer group operating multiple locations along the Gulf Coast. Direct geographic overlap with Grander's west Florida showrooms and similar product mix of fishing boats and outboard motor brands.
- Nautical Ventures: Florida-based multi-brand boat dealer with locations in Dania Beach, Palm Beach, and Stuart. Competes with Grander in the south Florida market and offers a comparable mix of center console, sportfishing, and pontoon brands with a full-service operation.
- Legendary Marine: Multi-brand boat dealer headquartered in Destin, FL with Gulf Coast locations. Directly competes with Grander in the same Alabama/Florida Panhandle geography, carries overlapping premium center-console brands (Yellowfin, Grady-White, Everglades), and uses the same full-service dealer model.
Regional players
- Bosun's Marine: Family-owned Florida boat dealer with multiple locations from Key Largo to Naples. Overlaps with Grander in the Keys market (Marathon) and offers a similar mix of premium center-console and fishing brands plus full service and brokerage.
- Oyster Bay Marine: Gulf Coast sportfishing and center console dealer based in southwest Florida. Smaller regional player with comparable product mix and service capabilities competing for buyers in overlapping coastal markets.
Others
- Boat Trader: Largest online boat marketplace in the US. Not a direct competitor but an enabling channel that influences how buyers discover and price boats at dealers like Grander, and increasingly supports lead-generation and digital sales workflows in the industry.
- YachtWorld: Dominant online marketplace for new and brokerage yachts and boats, operated by Boats Group. An enabling channel for the brokerage/consignment side of Grander's business and a key demand-aggregation tool for the broader marine retail category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Grander Marine social profiles
Digital presenceGrander Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grander Marine leadership team
Management profileNumber of profiles
Grander Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grander Marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grander Marine
What does Grander Marine do?
Grander Marine is a multi-location marine boat dealership selling new and pre-owned boats from over 50 manufacturers (Solace, Yellowfin, Caymas, Invincible, Bertram, Bennington, Chris Craft, and others), outboard motors (Yamaha, Suzuki, Mercury, Honda Marine), pontoons, water accessories, golf carts, and specialty trucks. The company also provides boat financing, brokerage and consignment services, trade-in valuation, and an in-house marine service and parts department across six showrooms in Alabama and Florida.
Is Grander Marine a public or private company?
Grander Marine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grander Marine founded?
Grander Marine was founded in -1. It employs 11 to 50 people.
Where is Grander Marine based?
Grander Marine is headquartered in Orange Beach, United States, in the North America region.
How does Grander Marine make money?
Eight revenue lines are on record. New Boat Sales are the primary driver. The others are pre-Owned Boat Sales, outboard Motors, parts and Accessories, service Department, finance and Insurance, brokerage and Consignment and golf Carts and Vehicles.
Who are Grander Marine's main competitors?
Direct peers on record are Galati Yacht Sales, HMY Yacht Sales, MarineMax, Suncoast Marine Group, Nautical Ventures and Legendary Marine. Regional players are Bosun's Marine and Oyster Bay Marine. Others are Boat Trader and YachtWorld.
Does Grander Marine have an API?
No public API is recorded for Grander Marine.
What industry is Grander Marine in?
Grander Marine's product category is Marine Boat Dealership. Its primary akta.pro industry code is CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail, with a secondary code of CRAMAIAL, Marine Trailer & Transport Equipment Retail. Its NAICS code is 441222 and its SIC code is 3730.