Woodstock Farms Manufacturing

What Woodstock Farms Manufacturing does

Woodstock Farms Manufacturing is a U.S.-based private-label snack food manufacturer operating as a division of United Natural Foods, Inc. (UNFI, NASDAQ: UNFI). Founded in 1971 as the Hershey Import Company by Mitchell Hershey in Brooklyn, NY, the firm imports, processes, and packages natural and organic snack ingredients, rebranding to Woodstock Farms Custom Snacks in 2009 upon relocating to a 190,000 sq ft facility in Edison, NJ. It serves retailers, club stores, and foodservice operators through custom private-brand programs, drawing on a portfolio of over 350 commodities across nuts, trail mixes, dried fruits, specialty snacks, seeds, dried beans, grains, and confections.

The company's core technology is conventional snack processing rather than proprietary software or AI: capabilities include oil and dry roasting, nitrogen flushing for shelf life, an in-house quality assurance laboratory with microbiology screening, and HACCP measures. It holds SQF Level 2, USDA Organic (via QAI), Kosher, Vegan, and Gluten-Free certifications, with Non-GMO certification forthcoming. Packaging is BPA-free and offered in gusset bags, pillow bags, bag-in-bag, jars, and tubs with custom printing. The technology stack is differentiated by safety and certification credentials rather than digital or analytical capabilities.

The business model is contract manufacturing plus bulk distribution. Revenue is generated through (1) custom private-brand programs for retailers, club stores, and foodservice operators, (2) bulk product sales via two e-commerce storefronts (shop-woodstock.myshopify.com and buynutsandmore.com) targeting SMBs and consumers, and (3) custom packaging services. Pricing is not publicly disclosed; sales are conducted through direct B2B engagement and UNFI-aligned distribution channels covering the U.S. and select international markets. The company employs 51-100 people and operates from Edison, NJ (headquarters/production) with a legacy Linden, NJ facility. Leadership is founder Mitchell Hershey and Vice President of Sales & Marketing Matt Mellet.

Name

Woodstock Farms Manufacturing

Legal name

Woodstock Farms Manufacturing

Website

https://woodstockfarmsmfg.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Woodstock Farms Manufacturing is a U.S. private-label snack manufacturer and division of UNFI that processes over 350 natural and organic commodities — including nuts, trail mixes, dried fruits, and confections — for retailers, club stores, and foodservice operators via custom private-brand programs from its Edison, NJ facility.

Ownership category

akta.pro rank

Product category

Private Label Snack Food Manufacturing

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Health/Protein Snack Bars Manufacturing (AFAKAIAN)

akta.pro secondary industry

Rice Cakes & Grain Snack Manufacturing (AFAKAIAK)

Keywords

• Private label snacks
• Snack food manufacturing
• Bulk ingredients supply
• Organic nut processing
• Foodservice packaging

Headquarters

HQ city

Edison

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Private Brand Manufacturing: Manufactures custom private label snack products for retailers, club stores, and foodservice operators. Works with customers to develop unique product lines with tailored specifications including product type, packaging, labeling, size, and certifications.
2. Bulk Product Sales: Sells natural and organic nuts, dried fruits, confections, seeds, grains, beans and trail mixes in bulk quantities to distributors and retailers.
3. Custom Packaging Services: Provides customized packaging solutions including design, printing, and production of bags, tubs, and jars for private label customers.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Woodstock Farms Manufacturing is a supplier, importer, processor, and packager of natural and organic snack foods that produces nuts, trail mixes, dried fruits, specialty snacks, seeds, dried beans, grains, and confections. The company primarily serves B2B customers through private label and custom snack programs for retailers, club stores, and foodservice operators, while also offering bulk ingredient sales through a direct-to-consumer e-commerce storefront.

Product overview

Woodstock Farms Manufacturing is a leading supplier, importer, processor, and packager of safe, quality snacks and ingredients, specializing in private brand for retailers, club store, foodservice, and wholesale. The company offers a unified portfolio of core snack products including Nuts, Trail Mixes, Dried Fruit, Specialty Snacks, Seeds, Dried Beans, Grains, and Confections. These products are complemented by value-added services including Private Brand Programs (custom branding, custom blends, labeling, and sizing) and Packaging Options (bags, jars, tubs with BPA-free, nitrogen-flushed packaging). The company processes over 350 commodities from their 190,000 square foot facility in Edison, NJ, with capabilities including 11 packaging lines, 3 mixing stations, and oil and dry roasting capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Nuts

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Flagstone Foods: Largest U.S. private label and co-manufacturer of nuts, trail mixes, and snacks for retailers and club stores. Highly comparable to Woodstock's private brand snack manufacturing model and customer base.
• Kar's Nuts: Manufacturer of trail mixes, nuts, and snack mixes with strong private label programs for retailers, plus branded products. Direct overlap in trail mix and nut manufacturing for grocery and club channels.
• Sahale Snacks: Producer of premium nut and dried fruit-based snack mixes and trail mixes sold through grocery and natural channels. Comparable product format and better-for-you positioning to Woodstock.

Broad incumbents

• John B. Sanfilippo & Son (JBSS): Public tree nut and snack processor selling branded (Fisher Nuts) and private label products to retailers, club stores, and foodservice. Overlaps with Woodstock in nut and snack manufacturing at scale.
• TreeHouse Foods: Major private label food manufacturer across snacks, baking, and meal categories. Comparable B2B private label platform serving large grocery and club customers with a much broader portfolio.
• Diamond Foods: Marketer of nuts and snack products (Diamond of California, Popcornopolis) sold through grocery and club channels. Overlaps with Woodstock in nut sourcing, roasting, and packaged snack manufacturing.
• Lancaster Colony: Diversified food manufacturer with strong retail frozen and shelf-stable private label businesses (New York Brand, Marzetti). Comparable B2B retail customer base, though broader category focus than Woodstock.
• Emerald Nuts (Hormel / Snyder's-Lance): National branded nut snack brand distributed through grocery and club stores. Competes with Woodstock at retail shelf and in nut roasting/packaging capabilities, though primarily branded.
• Sun-Maid Growers of California: Grower-owned cooperative producing dried fruit, trail mixes, and snack products sold under brand and private label. Overlaps with Woodstock in dried fruit sourcing and snack manufacturing for grocery customers.

Emerging players

• Made in Nature: Organic and non-GMO dried fruit, nut, and snack brand sold in natural and grocery channels. Comparable organic product positioning and dried fruit supply chain to Woodstock's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/woodstockfarmsmanufacturing
• LinkedInlinkedin.com/company/woodstock-farms

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodstock Farms Manufacturing