Custom Comet
Custom Comet is a Portland, Oregon-based custom promotional merchandise manufacturer selling air fresheners, patches, pins, coasters, coffee sleeves, stickers, challenge coins, and PVC keychains direct to SMBs, schools, sports teams, first responders, artists, and enterprises across the US and Canada via its e-commerce site.
- Company typePrivate
- Founded2016
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Custom Comet does
Custom Comet is a Portland, Oregon-based privately held LLC that manufactures and sells custom-branded promotional merchandise through a direct-to-consumer e-commerce channel at customcomet.com. Founded in 2016 and operating with 1-10 employees, the company carries a portfolio of eight core product lines: custom air fresheners, embroidered patches, lapel pins (soft and hard enamel, die-struck, offset printed), coasters, coffee sleeves, vinyl stickers, challenge coins, and PVC keychains. Underlying production capabilities include full-color digital offset printing, CMYK process printing, eco-solvent printing, custom die-cutting in any shape at no extra charge, embroidered patch production, and enamel pin manufacturing; coffee sleeves are produced in Oregon from 100% recycled paper with soy-based inks. Differentiated technical features include over 70 scent options for air fresheners, a 500-color thread library for patches with up to 7 thread colors per order, weatherproof vinyl stickers rated up to 3 years outdoors (extendable to 5 with lamination), and Pantone color matching on premium coasters.
The business model is a hybrid direct-to-consumer e-commerce and inside-sales motion. Customers browse the website, request a quote via form, and receive a personalized quote within one business day, after which digital proofs are produced and revised until approval. Pricing is unit-based with volume discounts (air fresheners from $0.37, coffee sleeves $0.18-$0.45, patches $0.39-$18.53, pins $0.80-$3.87, stickers $0.45-$3.60, keychains $0.40-$6.45) and low minimums ranging from one piece for personalized air fresheners to 100 pieces for challenge coins. Free design services up to 30 minutes are bundled, free shipping is included to the lower 48 US states, and there are no setup fees on print-ready artwork; a paid design service ($1/minute, 30-minute minimum) and add-on backing or finishing options are charged separately. Revenue is generated primarily from one-time product sales, supplemented by design service fees.
The company serves a fragmented mix of SMB and individual customers across schools and educational institutions, youth and adult sports teams, first responders and military units, corporate clients, independent artists and creators, hospitality and food service businesses, coffee shops, and clubs or community organizations. Enterprise logos (Amazon, Duluth Trading, LaCroix, Midas, L'Oreal, Dish Network) appear on the site as social proof, though most revenue is derived from the long tail of small and mid-sized buyers. Distribution is exclusively direct, with no third-party resellers; channels include the e-commerce site, phone (1-888-684-2933), email, live chat, and local pickup at the Portland headquarters. The company is led by founder George Kepnick and President and Creative Director Jessica Marshall, with the team claiming 50+ years of combined promotional products experience.
Custom Comet firmographics
Firmographics- Name
- Custom Comet
- Legal name
- Custom Comet LLC
- Website
- https://customcomet.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Custom Comet is a Portland, Oregon-based custom promotional merchandise manufacturer selling air fresheners, patches, pins, coasters, coffee sleeves, stickers, challenge coins, and PVC keychains direct to SMBs, schools, sports teams, first responders, artists, and enterprises across the US and Canada via its e-commerce site.
- Ownership category
- akta.pro rank
Custom Comet industry classification
Industry- Product category
- Custom Promotional Merchandise
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- akta.pro primary industry
- Trade Show Giveaways & Event Premiums (BPAFAMAG)
Keywords
Where Custom Comet is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Custom Comet business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Promotional Products Sales: Primary revenue stream from manufacturing and selling custom promotional products including air fresheners, patches, pins, coasters, drink sleeves, stickers, challenge coins, and PVC keychains. Revenue is generated through one-time product sales with per-unit pricing based on quantity, product type, size, and customization options. Volume discounts apply with pricing decreasing as order quantity increases.
- Design Services: Additional revenue from design services when customers need assistance creating their artwork. Design services priced at $1/minute with a 30-minute minimum ($60 art fee for patches), or $60 setup fee for patch design. Free design services included for standard orders up to 30 minutes of artwork time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Air Fresheners - Volume pricing from $0.37 to higher per unit based on quantity and customization |
| Unit Pricing | Pay-as-you-go | Custom Coffee Sleeves - Volume pricing from $0.18 to $0.45 per unit |
| Unit Pricing | Pay-as-you-go | Custom Embroidered Patches - Volume pricing from $0.39 to $18.53 per unit based on size and quantity |
| Unit Pricing | Pay-as-you-go | Custom Lapel Pins - Volume pricing from $0.80 to $3.87 per unit |
| Unit Pricing | Pay-as-you-go | Custom Vinyl Stickers - Volume pricing from $0.45 to $3.60 per unit |
| Unit Pricing | Pay-as-you-go | Custom Challenge Coins - Quote-based pricing |
| Unit Pricing | Pay-as-you-go | Custom PVC Keychains - Volume pricing from $0.40 to $6.45 per unit |
| Unit Pricing | Pay-as-you-go | Custom Coasters - Quote-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Custom Comet product offering
Product offeringCore offering
Custom Comet manufactures and sells custom-branded promotional merchandise, including custom air fresheners, embroidered patches, lapel pins, coasters, drink sleeves, vinyl stickers, challenge coins, and PVC keychains. The company offers free in-house design services, free digital proofs, low minimum order quantities, and custom die-cut shapes at no extra charge. Orders are fulfilled through direct sales via their e-commerce website, phone, and email channels with free shipping across the lower 48 US states.
Product overview
Custom Comet is a Portland, Oregon-based personalized merchandise and custom promotional products company with over 25 years of combined experience serving schools, clubs, and businesses. The company offers a portfolio of custom manufactured products centered around custom branding and personalization: Custom Air Fresheners (offered in fully custom, retail ready, and personalized variants), Custom Coasters (USA-made standard and premium custom options), Custom Coffee Sleeves (eco-friendly, made in Oregon), Custom Embroidered Patches (with multiple backing and border options), Custom Lapel Pins (soft enamel, hard enamel, die-struck, and offset printed), Custom Vinyl Stickers (die-cut in various materials), Custom Challenge Coins, and Custom PVC Keychains. The company provides free design advice, no setup charges, free shipping, and a 100% satisfaction guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Air Fresheners
- Custom Lapel Pins
- Custom Embroidered Patches
- Custom Coasters
- Custom Coffee Sleeves
- Custom Vinyl Stickers
- Custom Challenge Coins
- Custom PVC Keychains
Quantifiable outcome
- Production times ranging from 4-5 business days for stickers to 2-3 weeks for pins and coins
- +2 more outcomes
Companies that use Custom Comet
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles6 records
Custom Comet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Custom Comet partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Custom Comet competitors and assessment
Company assessmentBroad incumbents
- 4imprint: Largest US direct-distributor of promotional products with a broad catalog. Overlaps with Custom Comet across patches, pins, drink sleeves, and stickers but typically requires minimums above Custom Comet's low-barrier offering and does not emphasize free in-house design or any-shape die-cutting as core differentiators.
Direct peers
- Crestline Custom Promotional Products: Full-service custom promotional products company offering decorating services and custom-branded merchandise directly comparable to Custom Comet's air fresheners, patches, pins, and drink sleeves. Targets similar schools, corporate, and SMB segments with quote-driven and inside-sales motion.
- Quality Logo Products: Online-first promotional products distributor specializing in decorated apparel and accessories; overlaps with Custom Comet across drinkware, patches, and stickers with a similarly SMB-focused digital sales motion.
- PinMart: Specialty retailer focused on custom lapel pins and trading pins, directly overlapping with Custom Comet's enamel pin product line. Targets sports teams, scouts, schools, and corporate recognition buyers with similar minimum-order and volume pricing structure.
- Patches4Less.com: Online manufacturer of custom embroidered and PVC patches with competitive volume pricing and minimum-order thresholds comparable to Custom Comet's patches line. Targets the same military, first-responder, sports, and biker/club segments.
- Sticker Mule: Online-first custom sticker and label manufacturer with comparable die-cut capabilities, free shipping, and any-shape pricing, directly competing with Custom Comet's vinyl stickers line. Operates at significantly larger scale with streamlined digital ordering — a benchmark for the same digital-first promotional merchandise category.
- Pure Buttons: US manufacturer of custom pin-back buttons, magnets, and similar flat promotional items with volume pricing and short lead times. Overlaps with Custom Comet's pin product line on simple-format promotional giveaways.
- MakeStickers: Online custom sticker and label manufacturer competing directly with Custom Comet's vinyl sticker offering across die-cut, weatherproof, and custom-shape formats with low minimums and volume discounts.
Emerging players
- Embroidery.com / The/Studio: Custom embroidery and patch specialist with online configurator and competitive minimum orders. Partial overlap with Custom Comet's embroidered patches line targeting similar artist, school, and uniform-customization buyers.
- Minted: Online marketplace for artist-designed custom stationery and merchandise, including custom stickers, drinkware sleeves, and home goods. Conceptually overlapping with Custom Comet's artist/creator merchandise channel but serving a higher-end, design-led buyer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Custom Comet social profiles
Digital presenceCustom Comet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Custom Comet leadership team
Management profileNumber of profiles
Profiles2 records
Custom Comet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Custom Comet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Custom Comet
What does Custom Comet do?
Custom Comet manufactures and sells custom-branded promotional merchandise, including custom air fresheners, embroidered patches, lapel pins, coasters, drink sleeves, vinyl stickers, challenge coins, and PVC keychains. The company offers free in-house design services, free digital proofs, low minimum order quantities, and custom die-cut shapes at no extra charge. Orders are fulfilled through direct sales via their e-commerce website, phone, and email channels with free shipping across the lower 48 US states.
Is Custom Comet a public or private company?
Custom Comet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Custom Comet founded?
Custom Comet was founded in 2016. It employs 1 to 10 people.
Where is Custom Comet based?
Custom Comet is headquartered in Portland, United States, in the North America region.
How does Custom Comet make money?
Two revenue lines are on record. Custom Promotional Products Sales are the primary driver. The others are design Services.
Who are Custom Comet's main competitors?
4imprint is listed as a broad incumbent. Direct peers are Crestline Custom Promotional Products, Quality Logo Products, PinMart, Patches4Less.com, Sticker Mule, Pure Buttons and MakeStickers. Emerging players are Embroidery.com / The/Studio and Minted.
Does Custom Comet have an API?
No public API is recorded for Custom Comet.
What industry is Custom Comet in?
Custom Comet's product category is Custom Promotional Merchandise. Its primary akta.pro industry code is BPAFAMAG, Trade Show Giveaways & Event Premiums. Its NAICS code is 45912.