Nettavisen
Nettavisen (Mediehuset Nettavisen AS) is a Norwegian online news publisher serving Norwegian-speaking readers via a freemium digital platform, monetizing through the Pluss subscription paywall, display advertising, and Shoppingtips affiliate commerce, with sub-brands spanning live sports streaming and entertainment.
- Company typePrivate
- Founded1996
- HeadquartersOslo, Norway
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Nettavisen does
Nettavisen (Mediehuset Nettavisen AS) is a Norwegian online news publisher founded in 1996 and headquartered in Oslo, operating as one of Norway's earliest full-featured digital news outlets. The company distributes news, sports coverage, celebrity/entertainment content, economic reporting, debate/opinion columns, and consumer lifestyle content via its website (nettavisen.no) and mobile applications (iOS and Android), targeting Norwegian-speaking readers domestically. The product portfolio spans the main news portal, the Pluss subscription paywall, NA Live (live streaming), Direktesport (live sports), Shoppingtips (affiliate commerce recommendations), E-avis (digital e-newspaper edition), the Min Side subscriber portal, and the Untold entertainment app. The platform also surfaces dedicated utility verticals including sports betting (Sportspill), consumer credit, cryptocurrency, VPN, and electricity comparison content.
The business operates a freemium monetization model combining subscription revenue (Nettavisen Pluss, billed monthly, providing unlimited digital access, e-avis, and app access) with advertising revenue on the free tier, the latter comprising display advertising, sponsored placements, and affiliate commerce commissions via Shoppingtips partnerships with retailers such as E-Wheels, Sportproffen, Björn Borg, Unisport, and Norsk Tipping. Distribution is exclusively digital — web, mobile applications, e-avis, email newsletters (Nyhetsbrev), and social media (Instagram, Facebook) — with no physical newspaper or retail presence. Marketing relies on SEO-optimized topic tag pages, organic social, newsletters, and affiliate commerce channels.
The technology stack is built on a proprietary content management system serving a Norwegian-speaking audience, with substantial backend infrastructure shared through its Amedia media group relationship (referenced via amedia.no and amediaannonse.no domains, aID authentication, and centralized customer service). The company operates under Norway's Vær Varsom-plakaten press ethics code and complies with GDPR via Amedia's privacy framework, with formal transparency reporting under the Åpenhetsloven (Transparency Act) maintained since 2022.
Nettavisen firmographics
Firmographics- Name
- Nettavisen
- Legal name
- Mediehuset Nettavisen AS
- Website
- https://nettavisen.no
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Nettavisen (Mediehuset Nettavisen AS) is a Norwegian online news publisher serving Norwegian-speaking readers via a freemium digital platform, monetizing through the Pluss subscription paywall, display advertising, and Shoppingtips affiliate commerce, with sub-brands spanning live sports streaming and entertainment.
- Ownership category
- akta.pro rank
Nettavisen industry classification
Industry- Product category
- Digital News Media
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- akta.pro primary industry
- News & Content Aggregation Portals (BPAMAAAI)
Keywords
Where Nettavisen is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Nettavisen business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription (Nettavisen Pluss): Nettavisen operates a freemium model where core news content is free, while premium/exclusive articles are gated behind the Nettavisen Pluss subscription. Subscription provides unlimited digital access, e-avis, and app access.
- Advertising: The free site monetizes through display advertising and sponsored content placements, including affiliate commerce articles (Shoppingtips) that earn commissions on product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Nettavisen Pluss (subscription) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Nettavisen product offering
Product offeringCore offering
Nettavisen is Norway's first full-featured online newspaper, operating a digital news platform that delivers Norwegian-language content across news, sports, economy, celebrity, debate, weather, and consumer shopping topics. The company runs a freemium model: free access to most content monetized by display advertising, with the Nettavisen Pluss subscription gating premium articles, alongside sports streaming services (Direktesport, NA Live), a digital newspaper edition (E-avis), and affiliate commerce content (Shoppingtips).
Product overview
Nettavisen is a Norwegian online news media company offering a unified digital news platform with multiple content verticals including news, sports, economy, celebrity news, and opinion/debate. The core offering is the Nettavisen website supplemented by the Pluss subscription service for premium content, NA Live for sports streaming, Direktesport for live sports coverage, Shoppingtips for shopping recommendations, and E-avis for digital newspaper access. Additional subscriber features include Min Side portal for account management.
Differentiator
Problem solved
Functional benefit
Brands
- Direktesport: Sports streaming service associated with Nettavisen
- NA Live
- Pluss
- Untold
Products and services
- Nettavisen Pluss
Companies that use Nettavisen
Customer profileSegments1 record
Ideal customer profiles2 records
Nettavisen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nettavisen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amediaparent companyMediehuset Nettavisen AS is a subsidiary of Amedia (part of the Amedia media group). Amedia provides shared infrastructure including aID authentication/login services, advertising platforms, and customer service systems.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Nettavisen competitors and assessment
Company assessmentDirect peers
- Aftenposten: Schibsted-owned national Norwegian newspaper with a strong digital subscription (Aftenposten Pluss) product and comprehensive news, sport, and opinion coverage. Comparable as a paid digital news destination competing for Norwegian subscriber wallets.
- VG (Verdens Gang): Norway's largest online newspaper, operated within the Schibsted group. Directly comparable as a digital-first, freemium Norwegian news outlet covering politics, sport, celebrity, and live coverage — competing for the same Norwegian-speaking audience and advertising pool.
- Bergens Tidende: Norway's second-largest regional newspaper, part of the Schibsted group, with a digital subscription product (BT Pluss). Comparable as a paid online news outlet in Norway serving adjacent reader segments.
- Dagbladet: Major Norwegian tabloid-style online newspaper with a Pluss subscription tier and broad sports, celebrity, and news coverage. Closely comparable in business model (freemium + subscription + ads) and editorial positioning to Nettavisen.
Others
- Schibsted: Norwegian-headquartered media group owning VG, Aftenposten, Bergens Tidende, and other Norwegian titles. Comparable as the headline industry participant defining the competitive dynamics of Norwegian paid digital news that Nettavisen operates in.
- Amedia: Parent media group of Nettavisen and operator of numerous local Norwegian newspaper titles. Included as the ecosystem/parent context that shapes Nettavisen's shared platforms, advertising sales, and authentication infrastructure.
Broad incumbents
- NRK: Norwegian public broadcaster delivering news, sport, and live streaming across radio, TV, and digital. Overlaps with Nettavisen in Norwegian-language news and live sports coverage, supported by public funding rather than subscriptions.
- TV 2 Norway: Norway's largest commercial broadcaster with a strong online news and live-sports presence (TV 2 Sumo, TV 2 Sport). Comparable as a broad incumbent offering news and premium live streaming competing for the same audience attention.
Regional players
- Stavanger Aftenblad: Major Norwegian regional newspaper owned by Schibsted with both print and digital subscription offerings. Comparable as a sibling product in the Norwegian paid-digital-news market, though with regional rather than national reach.
- Aftonbladet: Sweden's largest online tabloid and news outlet with a Plus subscription tier. Comparable as a Nordic freemium + subscription online newspaper with similar sports, celebrity, and editorial positioning, though serving the Swedish rather than Norwegian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Nettavisen social profiles
Digital presenceNettavisen compliance and trust
Trust signalCompliance2 records
Nettavisen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nettavisen leadership team
Management profileNumber of profiles
Profiles8 records
Nettavisen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nettavisen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nettavisen
What does Nettavisen do?
Nettavisen is Norway's first full-featured online newspaper, operating a digital news platform that delivers Norwegian-language content across news, sports, economy, celebrity, debate, weather, and consumer shopping topics. The company runs a freemium model: free access to most content monetized by display advertising, with the Nettavisen Pluss subscription gating premium articles, alongside sports streaming services (Direktesport, NA Live), a digital newspaper edition (E-avis), and affiliate commerce content (Shoppingtips).
Is Nettavisen a public or private company?
Nettavisen is a private company. It is classified as corporate owned and is currently operating.
When was Nettavisen founded?
Nettavisen was founded in 1996. It employs 101 to 250 people.
Where is Nettavisen based?
Nettavisen is headquartered in Oslo, Norway, in the Europe region.
How does Nettavisen make money?
Two revenue lines are on record. Subscription (Nettavisen Pluss) is the primary driver. The others are advertising.
Who are Nettavisen's main competitors?
Direct peers on record are Aftenposten, VG (Verdens Gang), Bergens Tidende and Dagbladet. Others are Schibsted and Amedia. Broad incumbents are NRK and TV 2 Norway. Regional players are Stavanger Aftenblad and Aftonbladet.
Does Nettavisen have an API?
No public API is recorded for Nettavisen.
What industry is Nettavisen in?
Nettavisen's product category is Digital News Media. Its primary akta.pro industry code is BPAMAAAI, News & Content Aggregation Portals. Its NAICS code is 5131.