Motif Magazine
McCary Group is a privately held, founder-led boutique custom software development and business process automation firm founded in 2001, serving SMBs, startups, and service businesses across the United States and Canada with consulting-led, project-based engagements built primarily on third-party no-code and low-code platforms.
- Company typePrivate
- Founded2001
- HeadquartersPawtucket, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Motif Magazine does
McCary Group is a privately held, founder-led custom software development, web design, and business process automation firm founded in 2001 and headquartered in Lehigh Valley, Pennsylvania. The company offers an integrated service portfolio spanning technology consulting (strategic IT planning, digital transformation, cloud migration, custom software development), business process automation (workflow automation, AI-powered customer service chatbots, data management, document automation), systems integration (e-commerce, financial modeling, CMS/CRM), video editing and production, and web accessibility services. Its technical approach relies primarily on third-party no-code and low-code platforms — including Zapier, Airtable, Softr, Stripe, Calendly, Slack, Notion, QuickBooks, and HubSpot — stitched together into bespoke client solutions rather than proprietary in-house technology.
The firm targets small and medium-sized businesses, startups, entrepreneurs, and service businesses across the United States and Canada, with documented case studies in consumer lending (Commonbond.co since 2012), finance content publishing (Investormint), and disability services (Networks for Training & Development / EmployStat). Revenue is generated through project-based engagements priced via custom quotes after a Calendly-driven discovery call, with multi-year contract cadences noted. Go-to-market is sales-led and consulting-driven, with new business described as referral-based and supported by an active SEO content-marketing funnel comprising blog articles, case studies, and a newsletter. Operations are anchored by founder Jeff McCary, with capacity flexed via a referenced extended network of partner agencies and tech professionals.
AI is incorporated through third-party tools rather than proprietary development: ChatGPT Projects is used internally for client communications, and AI-powered chatbots are deployed as part of client-facing automation solutions. The firm does not maintain a research function, proprietary models, patents, or disclosed ML hires, and acts as an AI consumer and systems integrator rather than an AI builder.
Motif Magazine firmographics
Firmographics- Name
- Motif Magazine
- Legal name
- McCary Group Inc.
- Website
- https://mccarygroup.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- McCary Group is a privately held, founder-led boutique custom software development and business process automation firm founded in 2001, serving SMBs, startups, and service businesses across the United States and Canada with consulting-led, project-based engagements built primarily on third-party no-code and low-code platforms.
- Ownership category
- akta.pro rank
Motif Magazine industry classification
Industry- Product category
- IT Consulting Services
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Strategy & Corporate Development Consulting (BPAHACAA)
- akta.pro secondary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
Keywords
Where Motif Magazine is headquartered
LocationHeadquarters
- HQ city
- Pawtucket
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Motif Magazine business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Technology Consulting Services: Professional consulting services for strategic IT planning, digital transformation, cloud solutions, and custom software development. Revenue is generated through project-based engagements and hourly/consultative billing.
- Custom Software Development: Design-thru-build and maintain projects for custom software solutions, websites, web applications, and automation systems. Project-based pricing varies by scope and complexity.
- Business Process Automation: Automation solutions using no-code/low-code tools (Zapier, Airtable, Softr, etc.) to streamline operations. Implementation and configuration services.
- Web Design and Content Services: Website development, video editing and production, and content marketing services including accessibility evaluation and implementation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project-Based Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Motif Magazine product offering
Product offeringCore offering
The McCary Group is a Lehigh Valley, Pennsylvania-based technology consulting firm that delivers custom software development, business process automation, and technology consulting for startups, service-based businesses, and SMBs. The firm also offers related capabilities including web design, content marketing, systems integration, video editing and production, and web content accessibility evaluation and implementation.
Product overview
McCary Group is a full-service custom software development, web design, and content marketing firm offering a unified portfolio of services. The core offerings include Technology Consulting (strategic IT planning, digital transformation, cloud solutions, custom software development) and Business Process Automation (workflow automation, data management, AI-powered customer service automation, document automation). Supporting services include Systems Integration (e-commerce, financial modeling, CMS/CRM), Video Editing & Production, and Web Content Accessibility services. The company has also delivered custom software solutions for clients including EmployStat (cloud-hosted employment tracking system) and Investormint (WordPress blog platform), demonstrating capability in building tailored solutions to meet specific client needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Technology Consulting Strategic technology advisory and planning services for SMBs, startups, and service-based businesses, helping clients align technology investments with business goals.
- Business Process Automation Custom automation solutions that streamline operations, including PTO tracking, vendor management, timesheet automation, client portals, scheduling, customer communication, and operations command centers.
- Custom Software Development Bespoke software design, development, and deployment tailored to specific client business requirements.
- Web Design Custom website design and development services for client businesses.
- Content Marketing Strategic content marketing services to support client digital presence and lead generation.
- Systems Integration Integration of third-party platforms such as HubSpot, Stripe, Calendly, and other SaaS tools into cohesive client workflows.
- Video Editing & Production Video editing and production services for client marketing and communications needs.
- Web Content Accessibility Evaluation & Implementation Accessibility auditing and WCAG-compliant implementation services for client websites and digital content.
Quantifiable outcome
- Time savings of 10-30 minutes per automated process request (e.g., PTO requests)
- +5 more outcomes
Companies that use Motif Magazine
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Motif Magazine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration33 records
AI capability2 records
Feature4 records
Motif Magazine partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Motif Magazine competitors and assessment
Company assessmentDirect peers
- Orbit Media Studios: A boutique web design and development agency focused on mid-market and SMB clients. Comparable to McCary Group's web design and content marketing service line, with a similar boutique positioning and long-term client relationship model.
- Kobe Digital: A digital agency offering web design, custom software, and marketing services for SMBs. Overlaps with McCary Group's custom software development, web design, and content marketing offerings for similar customer segments.
- Beacon Digital: Boutique digital transformation and automation consultancy serving SMB and mid-market clients. Comparable to McCary Group on workflow automation, custom software development, and digital strategy engagements.
- Americaneagle.com: A long-established custom web development and digital solutions firm serving SMB and mid-market clients in the US. Directly comparable to McCary Group in web design, custom software, and systems integration for SMBs, with similar longevity in the market.
- Cask (a Coforge company): Boutique-to-mid-tier consulting firm specializing in workflow automation, digital transformation, and systems integration. Directly comparable to McCary Group's BPA and systems integration practices, especially in delivering custom workflow solutions.
- Dock Street Digital: Boutique digital agency offering custom web development, automation, and marketing services to SMBs. Closely comparable to McCary Group's boutique positioning, SMB target, and service mix spanning custom software, automation, and web design.
Broad incumbents
- Slalom: Global technology and business consulting firm offering strategy, technology, and engineering services across industries. Comparable to McCary Group for digital transformation and custom software, though serving much larger enterprise clients.
- Bounteous: Digital experience and technology consultancy providing custom software, automation, and cloud solutions for enterprise clients. Overlaps with McCary Group's technology consulting and bespoke software offerings, but at a meaningfully larger size.
- Rightpoint (a Genpact company): A much larger digital transformation and technology consulting firm helping mid-market and enterprise clients with custom software, cloud, and automation. Comparable to McCary Group in service mix but operates at significantly greater scale with broader geographic reach.
Others
- Zapier Solutions Partners: Network of vetted agencies that build custom Zaps and no-code automations for SMBs — directly comparable to McCary Group's automation practice, and a competitive ecosystem the firm operates in for low-code workflow implementations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Motif Magazine social profiles
Digital presenceMotif Magazine compliance and trust
Trust signalCompliance1 record
Motif Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motif Magazine leadership team
Management profileNumber of profiles
Profiles1 record
Motif Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motif Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motif Magazine
What does Motif Magazine do?
The McCary Group is a Lehigh Valley, Pennsylvania-based technology consulting firm that delivers custom software development, business process automation, and technology consulting for startups, service-based businesses, and SMBs. The firm also offers related capabilities including web design, content marketing, systems integration, video editing and production, and web content accessibility evaluation and implementation.
Is Motif Magazine a public or private company?
Motif Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Motif Magazine founded?
Motif Magazine was founded in 2001. It employs 101 to 250 people.
Where is Motif Magazine based?
Motif Magazine is headquartered in Pawtucket, United States, in the North America region.
How does Motif Magazine make money?
Four revenue lines are on record. Technology Consulting Services are the primary driver. The others are custom Software Development, business Process Automation and web Design and Content Services.
Who are Motif Magazine's main competitors?
Direct peers on record are Orbit Media Studios, Kobe Digital, Beacon Digital, Americaneagle.com, Cask (a Coforge company) and Dock Street Digital. Broad incumbents are Slalom, Bounteous and Rightpoint (a Genpact company). Zapier Solutions Partners is listed as an others.
Does Motif Magazine have an API?
No public API is recorded for Motif Magazine.
What industry is Motif Magazine in?
Motif Magazine's product category is IT Consulting Services. Its primary akta.pro industry code is BPAHACAA, Strategy & Corporate Development Consulting, with a secondary code of BPAHACAG, Customer, Marketing & Sales Consulting. Its NAICS code is 54161 and its SIC code is 8742.