Highland Management Group

What Highland Management Group does

Highland Management Group is a privately held, Tampa, Florida-based outsourced sales and marketing services provider founded around 2019 by CEO and President Desmond McNelis. The firm supplies B2B clients — primarily Frontier, Verizon Wireless, DirecTV, and Azura Pest Control — with a door-to-door, direct-to-consumer customer acquisition workforce that conducts in-person presentations for telecommunications, cable, and pest control products. Its core service offering spans campaign conceptualization, branding, lead generation, and field sales execution across five Florida service areas (Tampa, Brandon, Oldsmar, Palmetto, New Port Richey) and an expanding footprint in New Jersey, Pennsylvania, Delaware, and North Carolina.

The company's operating model is vertically integrated around a labor-intensive field sales engine paired with an internal training and mentorship program that recruits entry-level associates and develops them into managers. There is no proprietary technology platform; the business runs on standard web, SEO, and social media marketing channels, with a website launched in May 2021 and a leadership team of fewer than ten named individuals including VP Morgan Mendelson and HR Manager Kayla Ohmann. The firm claims an output of over 1,000 new customers acquired per week for clients and has been recognized as the region's top producer in customer acquisition.

Highland Management Group generates revenue through professional services engagements on behalf of its B2B clients, with contract structures and pricing not publicly disclosed. Its go-to-market is direct-to-consumer field sales, supplemented by content marketing, social media, local SEO, and community/philanthropic engagement. Growth has been entirely organic — no venture capital, private equity, or acquisition activity is recorded — funded internally while the company has expanded headcount into new geographies and layered new client brands such as Inspire into existing markets.

Name

Highland Management Group

Legal name

Highland Management Group

Website

https://highlandmgmtinc.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Highland Management Group is a privately held Tampa, Florida-based outsourced sales and marketing firm that provides door-to-door customer acquisition for enterprise clients in telecommunications, cable, and pest control, operating across Florida and expanding into the Mid-Atlantic and Northeast US.

Ownership category

akta.pro rank

Product category

Sales and Marketing Services

NAICS

Management Consulting Services (54161)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

akta.pro secondary industry

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

Keywords

• Direct sales services
• Customer acquisition
• Field marketing
• Sales training programs
• Brand promotion services

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services for B2B Clients: Highland Management Group generates revenue by providing sales and marketing services to business clients. Their representatives conduct direct customer outreach on behalf of clients, helping them acquire new customers and expand their market presence. The company works with various clients across telecommunications, pest control, and other industries, generating revenue through successful customer acquisition and business development outcomes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Highland Management Group provides outsourced sales and marketing services for B2B clients in telecommunications, pest control, and cable/satellite industries. The company recruits and trains entry-level associates who conduct direct, face-to-face customer outreach on behalf of clients, delivering customer acquisition, brand development, and market expansion outcomes. It also runs an internal leadership training and mentorship program that develops associates into managers.

Product overview

Highland Management Group is a Florida-based sales and marketing company that offers a unified service portfolio centered on marketing services, customer acquisition, and professional development. The core offering combines marketing and communications services (campaigns, branding, outreach) with leadership training and business development capabilities. Their unique approach integrates customer acquisition services for clients with internal entry-level training programs, creating a vertically integrated model where they both serve external clients and develop talent internally. The company operates across five Florida service areas (Tampa, Brandon, Oldsmar, Palmetto, New Port Richey) and serves clients primarily in telecom, pest control, and cable/satellite industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Services Marketing and communications services including campaign creation, conceptualization, branding, and execution across various media channels to help B2B clients launch products, develop brands, and expand into new territories.
• Customer Acquisition Services Direct customer engagement and outreach services that connect clients' products with potential buyers through face-to-face outreach, generating loyal customers and boosting partner profitability for B2B clients in telecom, pest control, and cable/satellite.
• Business Development Services Strategic business development initiatives including market research, identifying growth opportunities, building strategic partnerships, and implementing plans to help B2B clients achieve growth outcomes.
• Leadership Training Program Management and leadership training program that develops entry-level associates into business professionals through one-on-one mentorship with seasoned mentors, focusing on growth and development of future leaders within the company.
• Entry-Level Sales and Marketing Training Program Comprehensive hands-on training, coaching, and mentorship program that transforms entry-level associates into successful managers, with emphasis on digital marketing, data analysis, and customer relationship management skills.

Quantifiable outcome

• Over 1000 new customers gained per week for clients

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cydcor: Cydcor is an outsourced sales and marketing services firm that operates a direct face-to-face customer acquisition model for Fortune 500 clients. It is the most directly comparable peer to Highland Management Group in terms of field-sales service delivery, entry-level recruiting, and management-training culture.
• MarketStar: MarketStar provides outsourced sales, marketing, and customer-acquisition services to enterprise clients across technology, telecommunications, and consumer verticals. It is directly comparable to Highland Management Group in providing B2B customer-acquisition labor on behalf of enterprise clients.
• Vector Marketing: Vector Marketing operates a large direct-sales force for Cutco, recruiting entry-level representatives with a structured training program and management career path. The recruiting, training, and career-progression model closely mirrors Highland Management Group's talent-development approach.
• Southwestern Advantage: Southwestern Advantage runs a direct sales organization with a student-recruiting model and structured path from entry-level rep to manager. Its operating model and emphasis on mentorship, leadership training, and multi-market expansion is highly comparable to Highland Management Group.

Emerging players

• Vivint Smart Home: Vivint operates a large in-house door-to-door sales force for smart-home products with structured recruiting and promotion paths. While it sells its own products rather than serving third-party clients, its field-sales methodology and talent development pipeline are directly analogous.
• SalesLoft: SalesLoft is a sales-engagement platform providing technology-enabled sales execution tools. While it sits in a different category (sales-tech vs. outsourced field sales), it represents an emerging technology-driven alternative to labor-heavy field-sales models and signals where the industry is heading.

Broad incumbents

• Concentrix: Concentrix is a global Fortune-500 BPO offering customer-experience, sales, and marketing services at enterprise scale. It competes in the same outsourced customer-acquisition space as Highland Management Group and represents the scaled-incumbent benchmark for the model.
• TTEC: TTEC Holdings is a large public customer-experience and BPO firm that operates outsourced sales and customer-acquisition programs for enterprise clients. It is comparable as a broad-based incumbent offering similar outsourced-customer-acquisition services, though at much greater scale and across digital channels.
• Teleperformance: Teleperformance is one of the world's largest BPOs providing customer-care, sales, and marketing services globally. It serves many of the same telecom-vertical enterprise clients and is relevant for benchmarking how an incumbent BPO competes for the same outsourced-sales work.
• Alorica: Alorica is a large private BPO providing customer experience and outsourced sales solutions to enterprise clients across verticals including telecom. It is comparable as a broad incumbent offering similar outsourced customer-acquisition services to enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/group_highland
• Facebookfacebook.com/Highland-Management-Group-103060538598869
• LinkedInlinkedin.com/company/highland-management-groupinc
• Instagraminstagram.com/highland_managementgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highland Management Group