R. Stuart & Co. Winery
R. Stuart & Co. Winery is a family-founded Oregon winery producing ~20,000 cases annually of Willamette Valley Pinot Noir, sparkling, and white wines, selling direct-to-consumer through a McMinnville tasting room, e-commerce, four wine club tiers, and a 40+ state distribution network.
- Company typePrivate
- Founded2001
- HeadquartersMcminnville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What R. Stuart & Co. Winery does
R. Stuart & Co. Winery is a privately-held, family-founded Oregon winery established in 2001 by Rob and Maria Stuart in McMinnville, Oregon. The winery produces approximately 20,000 cases annually of Willamette Valley wines, with a portfolio segmented across four sub-brands: Big Fire (entry-level Pinot Gris and Pinot Noir), Love Oregon (regional tribute wines), R. Stuart Reserve (single-vineyard premium Pinot Noirs), and Sparkling wines (traditional method Brut and Rosé d'Or). Fruit is sourced from over a dozen Willamette Valley vineyards, mostly within 30 miles of the production facility located in a historic converted granary at 845 NE 5th Street, McMinnville. Winemaking is led by owner and executive winemaker Rob Stuart, a Pacific Northwest veteran whose three-decade career spans Hans Kornell (Napa), Valley View Vineyards (Southern Oregon), Staton Hills (Yakima), and Erath Vineyards.
The business operates through a hybrid distribution model combining direct-to-consumer sales with wholesale partnerships. Direct channels include a tasting room and wine bar at 528 NE 3rd Street in downtown McMinnville (open daily with peak hours of 12pm-8pm), an e-commerce site shipping to 40+ US states on the Commerce7 platform with UPS MyChoice shipping logistics, four-tiered wine club subscriptions (Everyday, Classic, Red, Reserve), and private experiences such as 90-minute Cellar Tours & Barrel Tastings at $50/person and Reserve Tastings from $65/person. Wholesale distribution is executed through 25+ regional distributors covering 40+ US states plus international partners in Alberta and Toronto (Canada) and the United Kingdom. Secondary revenue lines include corporate gifting services and seasonal holiday bundles offered at 10% off retail.
The company's value proposition rests on approachable, food-friendly Oregon wines at accessible price points, anchored by Rob Stuart's winemaking reputation. Quality is validated by earned media in The New York Times, Vogue, Forbes, and VinePair, and by 90+ point scores from Vinous, Wine & Spirits, TEXSOM (Platinum with Judge's Selection in 2022 for Big Fire Pinot Gris), and Sunset International Wine Competition (Double Gold, 95 points for 2021 Love Oregon Pinot Noir). Operations are managed by a small team of approximately 11-50 employees including department leads for sales/clubs (Ben Stuart), winery operations and custom crush (Jordan Rosenberry), distribution, grower relations and finance (Deven Morganstern), marketing/PR (Susanne Sayles), tasting room (Katie Dauterman), and shipping/compliance (Karen Angus).
R. Stuart & Co. Winery firmographics
Firmographics- Name
- R. Stuart & Co. Winery
- Legal name
- R. Stuart & Co. Winery
- Website
- https://rstuartandco.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- R. Stuart & Co. Winery is a family-founded Oregon winery producing ~20,000 cases annually of Willamette Valley Pinot Noir, sparkling, and white wines, selling direct-to-consumer through a McMinnville tasting room, e-commerce, four wine club tiers, and a 40+ state distribution network.
- Ownership category
- akta.pro rank
R. Stuart & Co. Winery industry classification
Industry- Product category
- Wine Manufacturing
- NAICS
- Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where R. Stuart & Co. Winery is headquartered
LocationHeadquarters
- HQ city
- Mcminnville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
R. Stuart & Co. Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Direct-to-consumer wine sales through the tasting room and e-commerce website. Products include Pinot noir, Pinot gris, sparkling wines, Chardonnay, and specialty wines under multiple labels (Big Fire, Love Oregon, Reserve).
- Wine Club Subscriptions: Recurring subscription revenue from four wine club tiers (Everyday, Classic, Red, Reserve) with quarterly or bi-monthly shipments. Clubs provide 15-20% discounts on purchases and complimentary benefits including shipping and tasting flights.
- Distribution Sales: Wholesale distribution through partner networks across US states and international markets including Canada and UK.
- Private Experiences: Revenue from paid private tasting experiences including Cellar Tours & Barrel Tastings ($50/person) and Reserve Tastings (from $65/person).
- Corporate Gifting: B2B corporate gifting services with personalized wine selections and custom gift messaging for client and employee appreciation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Everyday Wine Club - 4 bottles/month, 15% off, $20 flat rate shipping |
| Subscription | Monthly | Everyday Subscription Club - Flexible 4+ bottles, 15% off, $25 shipping |
| Subscription | Annual | Classic Club - 4 bottles/quarter, 15% off, $120-$180/shipment |
| Subscription | Annual | Red Club - 6 bottles/quarter, 20% off, $220-$280/shipment |
| Subscription | Annual | Reserve Club - 6 bottles/quarter, complimentary shipping, $280-$340/shipment |
| Unit Pricing | Pay-as-you-go | Cellar Tour & Barrel Tasting - $50/person |
| Unit Pricing | Pay-as-you-go | Reserve Tasting - From $65/person |
| Unit Pricing | — | Holiday Bundles - 10% off retail during holiday season |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
R. Stuart & Co. Winery product offering
Product offeringCore offering
R. Stuart & Co. Winery produces and sells its own Willamette Valley wines under the Big Fire, Love, Oregon, Reserve, Sparkling, Autograph, and specialty lines. Its approximately 20,000-case operation sources fruit from more than a dozen vineyards and sells through a tasting room, e-commerce store, wine clubs, wholesale distribution, and paid tasting experiences.
Product overview
R. Stuart & Co. Winery is a single-winery operation founded in 2001 in McMinnville, Oregon, producing approximately 20,000 cases annually. The winery operates as a unified portfolio under its primary brand with four distinct wine sub-brands: Big Fire (everyday wines), Love, Oregon (regional tribute wines), R. Stuart Reserve (premium, cellar-worthy wines), and Sparkling wines (traditional method Bubbly and Rosé d'Or). The core product is Pinot Noir, complemented by Pinot Gris, Chardonnay, and specialty offerings. Beyond bottled wines, the winery offers wine club subscription memberships (Everyday, Classic, Red, and Reserve tiers), experiential tastings (Cellar Tour & Barrel Tasting, Reserve Tasting), corporate gifting services, and seasonal holiday bundles.
Differentiator
Problem solved
Functional benefit
Brands
- Big Fire: Fresh, lively, friendly wines intended for everyday drinking. Includes Pinot gris and Pinot noir.
- Love, Oregon
- Reserve
- Sparkling wines
- Port style wines
Products and services
- Big Fire Wines Everyday-drinking wine portfolio from R. Stuart & Co., including Pinot Gris and Pinot Noir positioned for regular consumption.
- Love, Oregon Wines Wines crafted in homage to the pioneering spirit of Oregonians.
- R. Stuart Reserve Wines Small-production, cellar-worthy Pinot Noirs combining Burgundian and New World winemaking styles.
- Sparkling Wines Traditional-method sparkling wines including Brut, Rosé d'Or, and Bubbly, with some wines receiving extended tirage aging.
- Autograph Pinot Noir Flagship annual single-vineyard Pinot Noir cuvée with aging potential and a library of older vintages.
- Everyday Wine Club Monthly or bi-monthly wine subscription delivering four bottles tailored to customer preferences, with a 15% purchase discount and complimentary tastings.
- Classic Wine Club Wine-club subscription providing four bottles per shipment from across the winery's range, with a 15% purchase discount and shipments in March, May, and September.
- Red Wine Club Wine-club subscription providing six bottles per shipment, with 20% off purchases, complimentary ground shipping on cases, and shipments in March, May, and September.
- Reserve Wine Club Wine-club subscription providing six bottles of small-production, cellar-worthy wines per shipment, with complimentary ground shipping on orders of six bottles or more and shipments in March, May, and September.
- Cellar Tour & Barrel Tasting A 90-minute behind-the-scenes winery tour with barrel tastings and a flight of current-release wines, priced at $50 per person for groups of up to 10.
- Reserve Tasting A 90-minute private seated tasting of limited-production single-vineyard Pinot Noirs with guidance on Willamette Valley terroir, priced from $65 per person for groups of up to 10.
- Corporate Gifting Corporate wine-gifting service offering personalized selection assistance, custom gift messages, shipping coordination, and pre-curated 1-, 2-, and 3-bottle packages for client and employee appreciation.
- Holiday Gift Bundles Seasonal wine bundles offered at 10% off retail, including Love Oregon, Family, Winter Wonderland, and View of the Valley collections.
Quantifiable outcome
- Multiple 90+ point ratings including 92 points for 2021 Autograph Pinot Noir (Vinous), 92 points for NV Bubbly Brut and NV Rosé d'Or Brut (Wine & Spirits)
Companies that use R. Stuart & Co. Winery
Customer profileSegments5 records
Ideal customer profiles5 records
R. Stuart & Co. Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
R. Stuart & Co. Winery partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core and minor.
- Galaxy Wine Co.coreDistribution partner for Oregon and Washington markets. Located in Portland, OR and Seattle, WA areas.
- International Wines & Craft BeercoreDistribution partner for Alabama and Mississippi markets.
- Rockies SpiritscoreDistribution partner for Colorado.
- XXI Wine & SpiritscoreDistribution partner for Florida.
- Superb WinesminorAdditional distribution partner for Florida.
- Georgia CrowncoreDistribution partner for Georgia.
- OdomcoreDistribution partner for Idaho.
- ElevagecoreDistribution partner for Illinois.
- Worldwide Beverage GroupcoreDistribution partner for Kansas.
- Baystate Wine & SpiritscoreDistribution partner for Massachusetts.
- Nappi DistributorscoreDistribution partner for Maine.
- Roanoke Valley Wine CompanycoreDistribution partner for Maryland, Virginia, and Washington D.C.
- Lorbert ImportscoreDistribution partner for Missouri.
- Watkins DistributingcoreDistribution partner for Montana.
- Freedom BeveragecoreDistribution partner for North Carolina.
- Offredo SelectionscoreDistribution partner for Ohio.
- ProvisionscoreDistribution partner for Oklahoma.
- Pip ImportscoreDistribution partner for Pennsylvania.
- RDNC-SCcoreDistribution partner for South Carolina.
- West Tennessee CrowncoreDistribution partner for Memphis, Tennessee.
- Lipman Brothers LLCcoreDistribution partner for Nashville, Tennessee.
- Artisanal CellarscoreDistribution partner for Vermont.
- Dickerson DistributorscoreDistribution partner for Washington.
- Liquid AssetscoreInternational distribution partner for Alberta, Canada.
- Epic Wines and SpiritscoreInternational distribution partner for Toronto, Canada.
- 99W WinescoreInternational distribution partner for United Kingdom, located in Bristol.
- Wine Country PrideminorNon-profit organization serving LGBTQIA2S+ wine community. R. Stuart donates $1 from every glass pour of Love, Oregon wines during Pride Month.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
R. Stuart & Co. Winery competitors and assessment
Company assessmentDirect peers
- Erath Vineyards: Willamette Valley Pinot Noir producer where founder Rob Stuart previously served as winemaker. Direct overlap in geography, varietal focus, and price-point positioning makes it the most comparable peer.
- Beaux Frères: Iconic Willamette Valley Pinot Noir producer in the Ribbon Ridge AVA. Directly competes in the premium Oregon Pinot Noir category with similar DTC and wine club business models.
- Domaine Drouhin Oregon (DDO): Burgundian-influenced Willamette Valley Pinot Noir producer sharing R. Stuart's Burgundian-meets-New-World winemaking style. Comparable premium positioning and DTC tasting room experience.
- Ken Wright Cellars: Single-vineyard Willamette Valley Pinot Noir specialist with similar focus on terroir expression. Comparable scale, DTC emphasis, and grower-relationship model.
- Sokol Blosser Winery: Pioneering Willamette Valley winery with comparable sub-brand portfolio structure and DTC tasting room in McMinnville-adjacent Dundee. Direct competitor in Oregon Pinot Noir with similar sustainability and quality positioning.
- Ponzi Vineyards: Family-owned Willamette Valley Pinot Noir and Chardonnay producer with comparable DTC, wine club, and hospitality model. Direct overlap in varietal mix and Oregon tourism catchment.
- Adelsheim Vineyard: Established Willamette Valley Pinot Noir/Chardonnay producer with similar DTC tasting room and wine club subscription structure. Direct competitor in the Chehalem Mountains sub-AVA geography.
- WillaKenzie Estate: Single-vineyard Willamette Valley Pinot Noir producer with comparable terroir-driven winemaking approach and small-production Reserve tier comparable to R. Stuart's Autograph cuvée.
- Lange Estate Winery: Family-owned Willamette Valley Pinot Noir and Chardonnay specialist in the Dundee Hills. Comparable scale, generational founder story, and DTC tasting room business model.
Broad incumbents
- King Estate Winery: Larger Oregon winery with broad national distribution of Pinot Gris and Pinot Noir. Overlaps in varietal focus and DTC but operates at significantly greater scale and broader price-tier coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
R. Stuart & Co. Winery social profiles
Digital presenceR. Stuart & Co. Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
R. Stuart & Co. Winery leadership team
Management profileNumber of profiles
Profiles8 records
R. Stuart & Co. Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
R. Stuart & Co. Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about R. Stuart & Co. Winery
What does R. Stuart & Co. Winery do?
R. Stuart & Co. Winery produces and sells its own Willamette Valley wines under the Big Fire, Love, Oregon, Reserve, Sparkling, Autograph, and specialty lines. Its approximately 20,000-case operation sources fruit from more than a dozen vineyards and sells through a tasting room, e-commerce store, wine clubs, wholesale distribution, and paid tasting experiences.
Is R. Stuart & Co. Winery a public or private company?
R. Stuart & Co. Winery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was R. Stuart & Co. Winery founded?
R. Stuart & Co. Winery was founded in 2001. It employs 11 to 50 people.
Where is R. Stuart & Co. Winery based?
R. Stuart & Co. Winery is headquartered in Mcminnville, United States, in the North America region.
How does R. Stuart & Co. Winery make money?
Five revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Subscriptions, distribution Sales, private Experiences and corporate Gifting.
Who are R. Stuart & Co. Winery's main competitors?
Direct peers on record are Erath Vineyards, Beaux Frères, Domaine Drouhin Oregon (DDO), Ken Wright Cellars, Sokol Blosser Winery, Ponzi Vineyards, Adelsheim Vineyard, WillaKenzie Estate and Lange Estate Winery. King Estate Winery is listed as a broad incumbent.
Does R. Stuart & Co. Winery have an API?
No public API is recorded for R. Stuart & Co. Winery.
What industry is R. Stuart & Co. Winery in?
R. Stuart & Co. Winery's product category is Wine Manufacturing. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 31213 and its SIC code is 5180.