What Prodelight does

Prodelight Co., Ltd. (株式会社プロディライト) is a Japan-based cloud telephony provider founded in June 2008 and headquartered in Osaka. The company develops and sells INNOVERA, a self-developed cloud-native PBX (private branch exchange) platform, alongside complementary communications offerings including IP-Line internet telephony, exclusive Japanese distribution of Yealink SIP phones, MAXHUB collaboration whiteboards, and the Telful voice synthesis service. Prodelight serves Japanese enterprises and SMBs across verticals such as retail, mobility, healthcare, BPO, logistics, and professional services, with cumulative INNOVERA users exceeding 42,000 as of November 2024.

The business model is subscription-based: Prodelight monetizes through recurring monthly per-seat/per-extension licensing of the INNOVERA cloud PBX, hardware resale margins on Yealink and MAXHUB devices, and optional AI add-ons (INNOVERA Emotion for voice emotion analysis, INNOVERA Text for transcription, and Telful for synthetic voice). Go-to-market combines direct enterprise sales with a network of 570+ channel partners and platform integrations, including membership in Otsuka's "Tayoreru" SMB support ecosystem. The company has been listed on the Tokyo Stock Exchange Growth Market since June 28, 2023 (ticker 5580) and operates five regional offices in Japan, with subsidiary NN Communications extending the business into fiber-optic connectivity resale.

Revenue and operating disclosure indicate a growth-stage company: H1 FY2026 consolidated revenue reached 1,524 million yen (+15.4% YoY) while recurring profit compressed to 19 million yen (-65.7% YoY), and the INNOVERA account base grew +18.5% YoY (exceeding the company's 18% target KPI) with +3.3% MoM account additions in March 2026.

Name

Prodelight

Legal name

株式会社プロディライト (Prodelight Co., Ltd.)

Website

https://prodelight.co.jp

Company type

Public

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Prodelight Co., Ltd. is a Japan-based cloud telephony provider offering the INNOVERA cloud PBX platform, Yealink/MAXHUB hardware distribution, and AI-augmented communication features to Japanese enterprises and SMBs across retail, healthcare, BPO, and mobility verticals.

Ownership category

akta.pro rank

Product category

Cloud Communications / Hosted PBX

NAICS

Telephone Apparatus Manufacturing (33421), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Telephone Communications (No Radiotelephone) (4813), Services-Prepackaged Software (7372), Computer Communications Equipment (3576)

akta.pro primary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

Keywords

• Cloud PBX services
• IP telephony systems
• Business communication platforms
• VoIP infrastructure
• SIP phone distribution

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. System Service (INNOVERA Cloud PBX): Recurring subscription revenue from cloud PBX service (INNOVERA). Customers are charged per account (per seat) on monthly basis. Subscription pricing based on number of users/accounts, with optional add-on services (AI options, SMS, Telful voice synthesis). Initial one-time setup fees collected upon deployment. Primary revenue driver of the company.
2. Line Service (IP-Line): Usage-based revenue from IP voice line service (IP-Line) in partnership with Alteria Networks. Revenue is generated from call charges (per-minute usage) on lines directly connected to the cloud PBX. Revenue is correlated with channel (concurrent call) usage.
3. Terminal Sales (Device Sales): One-time hardware sales revenue from SIP phones (Yealink-branded, distributed under exclusive Japanese distributor contract) and MAXHUB interactive whiteboard displays. Hardware sold bundled with INNOVERA or standalone. Yealink devices are interoperable with other vendors' cloud PBX.
4. Agency / Resale Business (NN Communications): Transaction-based revenue from the consolidated subsidiary NN Communications (acquired November 2024), which sells fiber-optic internet lines (hikaridenwa) as a web-driven agency for carriers/ISPs. Commission revenue per sale, volume-laddered. This segment underperformed in H1 FY2026 due to direct carrier sales competition and LLMO search changes.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels8 records

Core offering

Prodelight develops, sells, and operates a homegrown cloud-based IP-PBX (Private Branch Exchange) platform called INNOVERA, which allows smartphones, PCs, and IP phones to place and receive calls using fixed-line numbers from anywhere via the cloud. The company bundles this PBX with its IP-Line direct-connect voice trunk, an optional fiber internet line (INNOVERA Hikari), AI add-on modules (speech-to-text, voice emotion analysis, voice synthesis), and distributes Yealink SIP phones and MAXHUB interactive whiteboards as complementary hardware.

Product overview

Prodelight delivers a platform-plus-modules architecture for cloud telephony. The core product is the homegrown cloud PBX INNOVERA, sold as system service, around which the company wraps three service layers: (1) line services IP-Line and INNOVERA光 that plug directly into the INNOVERA cloud so customers do not need physical phone lines; (2) terminal devices via the Yealink SIP phone line (DECT, Wi-Fi, desk, conference, Teams phones) and the MAXHUB interactive whiteboard distributed for meetings and classrooms; and (3) AI and communication add-on modules — INNOVERA Text (speech-to-text), INNOVERA Emotion (voice emotion analysis), INNOVERA Speech Posting, Telful (voice synthesis), INNOVERA SMS, and the INNOVERA smartphone app INNOVERA Call. INNOVERA is also exposed via an API for customer integrations (e.g., kintone) and is sold through a Gold/Silver/Bronze Partner Program. Together, the suite delivers what Prodelight calls "電話のDX" — transforming fixed-line telephony into a cloud-delivered, multi-channel, AI-augmented communication platform.

Differentiator

Problem solved

Functional benefit

Brands

• INNOVERA: Japan Quality cloud PBX that enables making/receiving calls on a fixed-line number from smartphones and PCs. The company's flagship product line.
• IP-Line
• Yealink
• MAXHUB
• INNOVERA光
• Telful
• INNOVERA Call
• INNOVERA SMS
• INNOVERA Text
• INNOVERA Emotion
• FoNEX Mobile
• Free-ProLine

Products and services

• INNOVERA Cloud PBX Self-developed cloud PBX platform that virtualizes PBX functionality in the cloud, enabling smartphone, PC, and IP-phone clients to use fixed-number dialing and IVR/extension settings without on-premise hardware. Configured via web browser console; targeted at Japanese enterprises and mid-market companies needing telework, free-address offices, and BCP.
• IP-Line Prodelight-original IP telephony line that connects directly to the INNOVERA cloud PBX so customers do not need a physical phone line. Enables BCP because calls work as long as internet is available. Offered in partnership with Arteria Networks.
• INNOVERA Hikari (INNOVERA 光) Fiber-optic Internet line offered alongside INNOVERA and IP-Line so customers can obtain the network and telephony stack as a one-stop solution from Prodelight.
• Yealink SIP Phones (Distribution) SIP desk phones, DECT phones, Wi-Fi phones, conference phones, headsets and Microsoft Teams endpoints made by China's Yealink. Prodelight is the official Japan distributor (signed 2018/03); devices work with INNOVERA and other cloud PBXs, including Microsoft Teams Rooms via the Yealink MVC series.
• MAXHUB Interactive Whiteboard All-in-One interactive whiteboard (4K touch display) with whiteboard, presentation, and web-conferencing (Zoom / Microsoft Teams) capabilities and an AI-powered camera. Sold for business meetings and educational use cases.
• INNOVERA API REST-style API exposed by INNOVERA so partners and customers can integrate INNOVERA with their own applications (e.g., CRM, kintone, CTI-style screen-popups linking incoming calls with customer records).
• Telful Voice Synthesis Service Standalone voice-synthesis service that uses speech-synthesis technology to lift customer-response quality and call-center efficiency; the same AI voice-synthesis capability was subsequently added as an INNOVERA option in July 2024.
• Free-ProLine Prodelight product line whose logo and trademarks are listed in the company's trademark-request form, indicating it is a separately trademarked offering in the company's product family.

Quantifiable outcome

• 15.4% YoY revenue growth to 1,524M yen in H1 FY2026
• +6 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability10 records

Feature10 records

Partnerships

Twelve partnerships are on record, tiered minor, flagship / core, core and core infrastructure.

• Inter-High School Athletic Meet (全国高等学校総合体育大会) - Osaka Prefecture Hosted EventsminorGTM or Marketing Partner · 16 June 2026Prodelight announced sponsorship of the Inter-High School (Inter-High) sports competition events hosted in Osaka Prefecture in June 2026. Aligns with brand visibility among youth/student audiences.
• Otsuka Corporation (大塚商会)flagship / coreChannel Partner/ Reseller/ Distributor · 19 January 2026Otsuka Corporation lists INNOVERA as part of its nationwide "Tayoreru" (たよれーる) service & support program for corporate back-office functions. Joint solution "iPad 受付内線パック" also offered (announced Nov 2023). INNOVERA is now available across Otsuka's enterprise customer base, expected to accelerate enterprise penetration.
• Osaka-Kansai Expo 2025 - EXPO Green Challenge AppminorGTM or Marketing Partner · 7 May 2025Prodelight is listed as a Special Partner of the Osaka-Kansai Expo 2025 "EXPO Green Challenge App" public-interest initiative (announced May 2025). Provides brand exposure aligned with sustainability and innovation themes.
• NN Communications (株式会社NNコミュニケーションズ)coreStrategic or Co-development Partner · 1 November 2024Wholly-owned subsidiary acquired in November 2024 via 100% share purchase. Operates Prodelight Group's fiber-optic internet resale (agency) business via web-based customer acquisition. Consolidated financials first appeared in Q1 FY2025 (Jan 2025).
• Empath (Empath社)minorStrategic or Co-development Partner · 1 December 2022Joint solution leveraging Empath's voice emotion-AI to deliver a stress-check service that analyzes routine call content. Announced December 2022.
• PROTOCOL Co., Ltd. (株式会社PROTOCOL)minorGTM or Marketing Partner · 20 December 2021Co-organized the "PRO Summit: OSAKA" public-private partnership event in December 2021, with support from the Osaka Prefectural Government. Honamikei Yusuke (本田圭佑) chairs PROTOCOL. Event was held at Prodelight's office and connected via MAXHUB to remote participants.
• Japan Unified Communications Providers Association - JUSA (一般社団法人日本ユニファイド通信事業者協会)minorOthers · 1 May 2019Founding member of JUSA at the association's establishment in May 2019, contributing to industry-wide standards and policy for unified communications providers in Japan.
• Yealink (中国Yealink社)flagship / coreOEM/ Whitelabel/ Licensing Partner · 1 March 2018Exclusive Japanese distributor for Yealink SIP phones since March 2018. Distributes Yealink-branded SIP terminals under the Yealink trademark, develops and operates Japanese-language firmware (embedded software), and provides local support. Yealink devices work with INNOVERA as well as other cloud PBX vendors.
• Alteria Networks (アルテリア・ネットワークス株式会社)core infrastructureStrategic or Co-development Partner · 1 October 2015Co-developed IP-Line, the cloud direct-connect IP voice trunk that connects directly to the INNOVERA PBX without on-premise hardware. Partnership signed October 2015. IP-Line is now a key enabler of BCP and telework deployments.
• Monex Securities (マネックス証券)coreGTM or Marketing PartnerHosts quarterly online investor briefing sessions featuring Prodelight representatives (President Kominami). Sessions held in Jan 2025, Apr 2025, Aug 2025, Oct 2025, Jan 2026, and Apr 2026. Videos and Q&A distributed via Monex On-Demand YouTube channel and QA Station.
• KabuBerry (個人投資家向けIRセミナー主催)minorGTM or Marketing PartnerHosts in-person investor seminars featuring Prodelight (e.g., July 2025 IR seminar attended by President Kominami and IR officer Shimizu). Provides feedback-collection platform for retail investors.
• QA Station by Mutual (株式会社Mutual)minorGTM or Marketing PartnerProvides IR-specialized Q&A platform where Prodelight publishes transcript-style responses to retail investor questions from each quarterly investor session.

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Empath Inc. Japanese voice emotion-AI vendor; Prodelight already partners with Empath on a stress-check joint solution, and Empath is also a credible emerging competitor in voice-AI features that Prodelight bundles into INNOVERA Emotion.

Broad incumbents

• Microsoft (Microsoft Teams Phone / Operator Connect): Teams Phone is the dominant cloud-voice platform for enterprise Microsoft 365 customers in Japan; many Japanese enterprises are migrating PBX functionality into Teams, creating both a threat and an integration opportunity (e.g., Yealink Teams Phones distributed by Prodelight).
• Zoom Video Communications (Zoom Phone / Zoom Contact Center): Global cloud communications vendor offering Zoom Phone (cloud PBX) and Zoom Contact Center; comparable AI voice roadmap and direct overlap with INNOVERA's enterprise and SMB target segments in Japan.
• NTT East / NTT West (Hikari Denwa & cloud voice services): Japan's incumbent fixed-line carriers offer cloud-based telephony and PBX-like services bundled with Hikari fiber; they dwarf Prodelight on sales reach and brand trust and compete head-on for the same Japanese enterprise and mid-market voice customers (note: NTT Marketing Act ProCX is itself an INNOVERA customer).
• KDDI (Office 365 Voice / KDDI Cloud PBX): KDDI provides enterprise telephony, mobile, and Microsoft Teams Phone-style cloud voice services in Japan; KDDI Web Communications also operates the Twilio platform, creating direct overlap with Prodelight on both PBX and SIP-device resale (Yealink).
• SoftBank (White Cloud / DenwaCloud): SoftBank offers cloud PBX / hosted telephony as part of its enterprise mobility and network portfolio; competes for the same Japanese enterprise and SMB voice customers and can bundle voice with mobile, fixed-line, and Microsoft/Zoom services.
• Rakuten (Rakuten Denwa / Rakuten Cloud PBX): Rakuten provides IP telephony and cloud-based PBX-style services in Japan, bundled with its mobile and e-commerce ecosystem; comparable target market (Japanese SMEs) and comparable cloud-voice proposition.
• Cisco Systems (Webex Calling / Webex Contact Center): Global UCaaS/CCaaS incumbent that delivers cloud PBX and contact-center solutions globally and in Japan; competes with INNOVERA at the enterprise tier and overlaps with Prodelight's AI voice/contact-center roadmap.

Direct peers

• Tokai Communications (T-connect / cloud voice): Tokai Communications provides hosted/cloud PBX and IP telephony services to Japanese SMBs and enterprises, including free-address and telework features; one of the closest Japanese head-to-head competitors to INNOVERA in the domestic mid-market cloud PBX category.
• Alfa Systems (MOT / AlfaPhone Cloud PBX): Long-established Japanese vendor of business phone systems that has shifted heavily into cloud PBX offerings; competes directly with INNOVERA for SME and mid-market cloud telephony customers in Japan.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCofiprpVi5G-Lb6a4ggapyw
• Xx.com/Prodelight1

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prodelight