TRIO Fertility

What TRIO Fertility does

TRIO Fertility is a Toronto-based private fertility clinic operating under the legal entity Trio Fertility Partnership, headquartered at 655 Bay Street with state-of-the-art embryology and andrology laboratories. Founded by reproductive medicine pioneers Dr. Ken Cadesky, Dr. Robert Casper, and Dr. Carl Laskin, TRIO employs 13 in-house reproductive endocrinology and infertility (REI) specialists supported by 45+ medical staff. The practice operates 11 clinical locations across Ontario — four owned/operated clinics in Toronto, Thornhill, North York, and Burlington, plus seven satellite/affiliate locations — and runs EVOLVE, Canada's first dedicated egg-freezing-only clinic, as a wholly-owned sister brand led by Dr. Sony Sierra.

TRIO's service offering spans the full fertility care continuum: diagnostic testing, intrauterine insemination (IUI), in vitro fertilization (IVF) with ICSI, vitrification and electronic barcode-based specimen witnessing, fresh and frozen embryo transfer, egg/sperm/embryo freezing and storage, third-party reproduction (egg/embryo/sperm donation and surrogacy coordination), male infertility and urology services, the early Recurrent Pregnancy Loss (RPL) program, 2SLGBTQIA+ family building, and trauma-informed fertility care. Adjacent services include fertility counseling (delivered by social workers, psychologists, and registered psychotherapists) and naturopathic preconception care through a partnership with Conceive Health. The Ontario Fertility Program provides one funded IVF cycle per eligible OHIP patient under 43; TRIO supplements this with non-funded cycles priced at $13,500 plus medications.

Revenue is generated primarily through fee-for-service clinical procedures and recurring cryostorage subscriptions: non-funded IVF cycles at $13,500, egg freezing at $8,800 first cycle and $7,800 subsequent, fresh embryo transfer at $1,350, frozen embryo transfer at $2,850, sperm wash at $775 per cycle, and embryo/egg storage at $65/month or annualized lump sums (e.g., $2,000 for 5 years of egg storage). Add-on revenue includes PGT-A biopsy ($2,350 plus $425 per embryo), KIDscore ($1,245), SpindleView ($800), Magenta, ZyMot, and AIM tests, plus separate fertility medication sales. Patient financing is available via Beautifi (loans up to $50,000, 0% interest options) and storage payments are processed through the Embryo Options online portal. GTM is hybrid: physician-referral-driven (family physicians and ObGyns fax referrals to TRIO's intake desk) combined with direct-to-consumer content marketing, free Care Navigator phone consultations, online booking, satellite monitoring, and community support groups. TRIO reports 100,000+ lifetime patient cases, 40+ years of senior-partner practice, and 1,000+ babies born annually through its services.

Name

TRIO Fertility

Legal name

Trio Fertility Partnership

Website

https://triofertility.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

TRIO Fertility is a Toronto-based private fertility clinic operating 11 Ontario locations with 13 in-house reproductive specialists, offering IVF, IUI, egg freezing, recurrent pregnancy loss treatment, and third-party reproduction, producing 1,000+ births annually.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Fertility Treatment Procedures: Revenue from IVF cycles (funded and non-funded), IUI, frozen embryo transfers, egg freezing, sperm/embryo/egg storage, cycle monitoring, and diagnostic testing services.
2. Ontario Government Funded Cycles (OHIP): Ontario Fertility Program provides funding for one IVF cycle per eligible patient under 43 with valid OHIP. This covers core services but not medications, storage, or add-on technologies.
3. Fertility Medication Sales: Medications required for fertility treatments are charged separately to patients (not covered by OHIP funded cycles). TRIO pharmacy direct-bills some insurance plans.
4. Third-Party Reproduction Coordination: Coordination services for egg donation, sperm donation, surrogacy, and embryo donation.
5. Genetic Testing Services: PGT-A, PGT-SR, PGT-M testing and related technologies (SpindleView, KIDscore, Magenta, ZyMot, AIM Test) billed as add-on services.
6. Fertility Counselling: Mental health support services provided by fertility-trained social workers, clinical psychologists, and registered psychotherapists, booked directly with counselors.
7. Naturopathic/Preconception Care: Preconception care through Conceive Health naturopathic doctors, including dietary changes, lifestyle support, and nutraceutical recommendations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

TRIO Fertility operates a comprehensive fertility clinic providing diagnosis and treatment of infertility through services including intrauterine insemination (IUI), in vitro fertilization (IVF) with ICSI, recurrent pregnancy loss care, egg/sperm/embryo freezing and storage, third-party reproduction (egg donation, sperm donation, surrogacy), male infertility treatment, and 2SLGBTQIA+ family-building services. Treatment is delivered across a main Toronto IVF laboratory, three additional owned full-service clinics, and seven satellite/affiliate clinics across Ontario, with eligibility for Ontario Health Insurance Plan (OHIP)-funded cycles and access to financing through Beautifi.

Product overview

TRIO Fertility is a comprehensive fertility clinic offering a full suite of reproductive medicine services as a unified practice rather than a modular platform. The core offerings include diagnostic testing, intrauterine insemination (IUI), in vitro fertilization (IVF), and cryopreservation storage (egg, embryo, and sperm). The clinic provides specialized programs including Canada's first early Recurrent Pregnancy Loss (RPL) Program, male infertility services, third-party reproduction (egg donation, embryo donation, sperm donation, surrogacy), 2SLGBTQIA+ fertility care, and trauma-informed fertility services. Support services include fertility counselling, naturopathic preconception care through partnership with Conceive Health, and online patient tools such as IVF Due Date and Ovarian Reserve Calculators. The EVOLVE Egg Freezing Clinic operates as a dedicated sub-brand sister clinic for standalone egg freezing services. Treatment is delivered across the main Toronto location (655 Bay Street) with state-of-the-art embryology and andrology labs, plus satellite clinics in Thornhill, North York, Burlington, and affiliate locations throughout Ontario. The Ontario Fertility Program provides government-funded IVF coverage for eligible patients, while non-funded cycles are available as private-pay options.

Differentiator

Problem solved

Functional benefit

Brands

• EVOLVE Egg Freezing Clinic: Canada's first dedicated egg freezing clinic, a sister clinic of TRIO Fertility specializing exclusively in egg freezing and fertility preservation.

Products and services

• Infertility Treatment Comprehensive diagnosis and treatment of infertility for individuals and couples struggling to conceive, utilizing advanced reproductive technologies and personalized treatment protocols.
• Intrauterine Insemination (IUI) A procedure in which sperm is injected directly into the uterus via a catheter, available as a funded treatment under the Ontario Fertility Program for eligible patients with no set limit on the number of attempts.
• In Vitro Fertilization (IVF) Advanced fertility treatment involving egg retrieval, fertilization outside the body, and embryo transfer. Includes services such as ICSI, assisted hatching, blastocyst culture, and electronic witnessing. Available as funded (one cycle per lifetime for eligible patients under 43) or non-funded treatment.
• Recurrent Pregnancy Loss (RPL) Program Canada's first early Recurrent Pregnancy Loss program and the largest of its kind in Canada, co-directed by Dr. Carl Laskin and Dr. Sony Sierra. Provides specialized investigation and management of early recurrent pregnancy loss with expertise in reproductive immunology and autoimmune diseases.
• Egg Freezing Fertility preservation through egg freezing for those who wish to postpone parenthood. Includes cycle monitoring, egg retrieval, and secure cryopreservation storage.
• EVOLVE Egg Freezing Clinic A specialized sister clinic that focuses exclusively on egg freezing and is the first of its kind in Canada. Operated separately from TRIO's main fertility services with dedicated nurse practitioners for egg freezing consultations.
• Cycle Monitoring Monitoring services including blood tests and ultrasounds to track fertility treatment cycles, covered by OHIP for funded treatment cycles.
• Male Infertility Testing & Treatment (Sperm Factor) Comprehensive male infertility evaluation and treatment including DNA fragmentation testing, sperm processing, and surgical sperm retrieval techniques.
• Third Party Reproduction (Egg Donation, Embryo Donation, Sperm Donation, Surrogacy) Comprehensive third-party reproduction services including egg donation, embryo donation, sperm donation, and surrogacy coordination.
• Preconception Care (Naturopathic Medicine & Acupuncture) Preconception wellness services provided through partnership with Conceive Health, including naturopathic medicine and acupuncture to support egg and sperm health during the 100 days leading up to conception.
• Fertility Counselling Mental health support services including sessions with registered social workers, clinical psychologists, and registered psychotherapists who specialize in fertility-related issues.
• Cryopreservation Storage (Egg, Embryo, Sperm) Secure on-site storage for frozen eggs, embryos, and sperm with state-of-the-art temperature-controlled tanks monitored 24/7. Includes barcoding identification system and unique patient numbers for specimen tracking.
• Ontario Fertility Program (OHIP-Funded IVF Cycle) Ontario government-funded fertility program providing one funded IVF cycle per eligible patient under 43 with valid OHIP coverage. Includes monitoring, egg retrieval, ICSI, assisted hatching, embryo freezing, and sequential embryo transfers.
• 2SLGBTQIA+ Fertility Services Specialized fertility services and family-building options for 2SLGBTQIA+ individuals and couples, with eligibility for Ontario-funded treatments regardless of gender, sexual orientation, or family status.
• Trauma-Informed Fertility Care Fertility care approach that acknowledges and responds to the impact of trauma, with dedicated coordinators trained in trauma-informed practices.
• Care Navigator Consultation Free 20-minute phone consultation with a TRIO Care Navigator to help prospective patients determine if they would benefit from seeing a fertility specialist and learn about treatment options.

Quantifiable outcome

• 40+ years of experience with 100,000+ patient cases
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• IVI-RMAcoreStrategic or Co-development PartnerTRIO is affiliated with IVI-RMA internationally, providing patients access to fertility specialists and embryologists globally. IVI-RMA is one of the world's leading fertility networks, enabling TRIO to offer international expertise and connections to its patients.
• Conceive HealthminorStrategic or Co-development PartnerConceive Health collaborates with TRIO's medical team to deliver preconception care supporting egg and sperm health during the 100 days leading up to conception. Naturopathic doctors provide dietary changes, lifestyle support, and nutraceuticals to improve treatment outcomes. Multiple naturopaths and acupuncturists are integrated into TRIO's satellite clinics.
• Fertility Friends FoundationminorGTM or Marketing PartnerCanadian non-profit providing financial support, education, and resources to individuals and couples in Ontario on their fertility journey. TRIO refers patients to this foundation as a resource for financial grants to help alleviate the financial burden of infertility treatment.
• Modern Miracle FoundationminorGTM or Marketing PartnerRegistered Canadian charity helping people build families by providing grants for IVF fertility treatments. TRIO refers qualifying patients to this foundation as a financial resource.
• Fertile FutureminorGTM or Marketing PartnerCanadian non-profit providing fertility preservation information and support services to cancer patients and oncology professionals. TRIO refers patients facing cancer treatment to Fertile Future for cost-reduction programs and fertility preservation support.
• Small WondersminorGTM or Marketing PartnerCanadian non-profit providing Jewish couples in Ontario with information, support services including Rabbinical support, nurse injectors, and financial aid for fertility treatments. TRIO refers qualifying Jewish patients to Small Wonders.
• EVOLVE Egg Freezing CliniccoreChannel Partner/ Reseller/ DistributorEVOLVE is TRIO's sister clinic specializing exclusively in egg freezing — the first of its kind in Canada. TRIO's Deputy Medical Director Dr. Sony Sierra serves as EVOLVE's Medical Director. TRIO refers patients seeking egg freezing to EVOLVE for specialized treatment.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Olive Fertility Centre: Vancouver-based fertility clinic offering IVF, IUI, egg freezing and preimplantation genetic testing. Comparable service line and physician-led model, but primarily serves British Columbia rather than Ontario.
• Pacific Centre for Reproductive Medicine (PCRM): Western Canadian fertility network with clinics in BC and Alberta. Comparable IVF, IUI and donor services, but operates in a different geographic region than TRIO's Ontario footprint.

Direct peers

• Hannam Fertility Centre: Toronto-based full-service fertility clinic offering IVF, IUI, egg freezing, LGBTQ+ family building and oncofertility. Directly competes with TRIO in the GTA across core services and OHIP-funded cycles.
• Generation Fertility: Ontario fertility clinic offering IVF, IUI, egg freezing and LGBTQ+ family building. Directly comparable service line and competes for GTA and Ontario-wide OHIP referrals.
• Mount Sinai Fertility: Toronto-based fertility clinic affiliated with Mount Sinai Hospital, offering IVF, IUI, egg freezing and fertility preservation. Directly competes with TRIO for Ontario patients and OHIP-funded cycles in the GTA.
• CReATe Fertility Centre: Toronto fertility clinic offering IVF, IUI, egg/embryo freezing, PGT and donor services. Comparable to TRIO in scope, technology stack, and GTA patient base.
• The Fertility Clinic at London Health Sciences Centre: Hospital-affiliated fertility clinic in London, Ontario, offering full IVF/ICUI/IUI services and embryology research. Comparable clinical scope to TRIO and an Ontario competitor for funded cycles.
• Markham Fertility Centre: Fertility clinic in Markham (Greater Toronto Area) offering IVF, IUI, egg freezing and male-factor treatment. Competes with TRIO's satellite clinics in the eastern GTA and for OHIP-funded referrals.
• NewLife Fertility Centre: Ontario fertility clinic network with multiple GTA locations offering IVF, IUI, egg freezing and LGBTQ+ services. Closely comparable hub-and-spoke model to TRIO's owned plus affiliate footprint.
• Toronto Centre for Advanced Reproductive Technology (TCART): Toronto fertility clinic founded by TRIO Scientific Director Dr. Robert Casper. Offers IVF, IUI and advanced reproductive technologies and competes directly with TRIO for GTA patients and referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@triofertilityclinic/videos
• Facebookfacebook.com/TRIOfertility
• Instagraminstagram.com/triofertility
• Xx.com/triofertility

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRIO Fertility