Conceive Health

What Conceive Health does

Conceive Health is a private, physician-owned naturopathic fertility clinic headquartered in Toronto, Ontario, operating 8 physical clinic locations co-located within partner fertility centres across the province plus a virtual clinic serving all of Ontario. Founded in 2012 by Dr. Tracy Malone, ND and Dr. Jennifer Fitzgerald, ND, the clinic specializes in preconception care and fertility support, with a clinical model centered on optimizing egg and sperm health during the 100-day window before conception to improve outcomes for natural conception, IUI, and IVF patients. Its core service portfolio includes the 100-Day Preconception Healthcare Program, the 12-Week Metabolic Program (priced at $1,075 +HST), IVF and IUI support, fertility acupuncture, Low Level Laser Therapy, advanced diagnostic testing panels (DUTCH, RMA, GI 360, OAT), and condition-specific protocols for PCOS, endometriosis, thyroid disorders, fibroids, male infertility, secondary infertility, and miscarriage prevention.

The clinic's distinctive structural feature is its embedded distribution model: each physical location operates inside a full-service fertility centre, including TRIO Fertility (Toronto and Kitchener-Waterloo), Lakeridge Fertility (Whitby), Niagara Fertility (Stoney Creek), and Barrie Fertility Centre, with direct access to partner reproductive endocrinologists' patient records and treatment plans. This co-location enables a coordinated care model in which naturopathic protocols are synchronized with medical fertility treatment cycles. Revenue is generated primarily through per-appointment clinical consultations, structured multi-week programs, acupuncture sessions, diagnostic testing, and a professional supplement dispensary operated through Fullscript. The business is self-funded with no disclosed institutional investment, and patient acquisition is driven by healthcare provider referrals, the TRIO partnership, a content marketing engine of 88+ blog articles and 43+ videos, and a Jane App-based online booking system.

Name

Conceive Health

Legal name

Conceive Health

Website

https://conceivehealth.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Conceive Health is a physician-owned naturopathic fertility clinic operating 8 Ontario locations embedded within partner fertility centres, providing evidence-based preconception care, IVF/IUI support, and fertility optimization to individuals and couples trying to conceive.

Ownership category

akta.pro rank

Product category

Fertility and Reproductive Health Services

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industry

Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)

Keywords

• Naturopathic fertility care
• Preconception health services
• IVF support therapy
• Fertility acupuncture
• Reproductive naturopathy

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Clinical Consultation Services: Naturopathic doctor consultations for fertility evaluation, preconception care, and treatment support. Services include initial consultations, follow-up visits, and ongoing treatment plans.
2. Acupuncture Treatments: Fertility acupuncture sessions provided by naturopaths or registered acupuncturists. Treatment protocols are customized to align with patient cycles and fertility treatments.
3. Metabolic Program: 12-week structured metabolic fertility program with total cost of $1,075 (plus HST), including assessments, nutrition planning, exercise programming, and ongoing coaching support.
4. Fertility Testing Services: Advanced diagnostic testing panels including DUTCH hormones, food sensitivity tests, GI microbiome analysis, and OAT tests ordered through the clinic.
5. Supplement Dispensary: Professional line of natural health care products and fertility supplements exclusively available to patients, prescribed by naturopathic doctors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Conceive Health is a naturopathic fertility clinic providing evidence-based preconception care and fertility support services. The clinic offers a flagship 100-day Preconception Healthcare Program complemented by IVF and IUI support, fertility acupuncture, low level laser therapy, advanced hormone and microbiome testing, and condition-specific programs for PCOS, endometriosis, thyroid disorders, fibroids, miscarriage prevention, male infertility, and egg freezing preparation. Services are delivered through 8 physical clinic locations embedded within fertility centres across Ontario and a virtual clinic platform.

Product overview

Conceive Health is a naturopathic fertility clinic offering an integrated suite of services focused on preconception care and fertility treatment support. The core offering is the 100-day Preconception Healthcare Program, which is complemented by specialized services including IVF Support, IUI Support, Fertility Acupuncture, and Low Level Laser Therapy. The company also operates targeted programs for specific conditions: the 12-week Metabolic Program for metabolic health optimization, the Pre-Freeze Program for egg freezing preparation, and condition-specific services for PCOS, thyroid disorders, endometriosis, male infertility, secondary infertility, miscarriage prevention, fibroids/polyps, and menstrual disorders. Advanced diagnostic services include DUTCH hormone testing, food sensitivity panels, gut microbiome analysis, and sperm analysis. Services are delivered through 9 physical clinic locations across Ontario (Toronto, Thornhill, North York, Mississauga, Whitby, Kitchener Waterloo, Niagara, Barrie) and a Virtual Clinic, with most services covered under extended health insurance plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Preconception Healthcare Program
• IVF Support Services
• IUI Support Services
• Fertility Testing
• Metabolic Program
• Pre-Freeze Program
• Fertility Acupuncture
• Low Level Laser Therapy (LLLT) and Laser Acupuncture
• Infertility Treatment Support
• Male Infertility Services
• Secondary Infertility Support
• Miscarriage Prevention Program
• PCOS Natural Treatment Program
• Thyroid Disorder Treatment
• Endometriosis Support Program
• Fibroids and Polyps Treatment
• Menstrual Disorders Treatment
• Virtual Clinic Services

Quantifiable outcome

• IVF success rates can be improved through preconception care optimizing egg and sperm quality
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TRIO FertilitycoreStrategic or Co-development PartnerTRIO Fertility is the primary strategic partner, with Conceive Health embedded within TRIO's full-service fertility centres across Ontario including Toronto and Kitchener-Waterloo locations. The partnership enables integrated preconception care, coordinated treatment planning, and direct access to patient medical records. Conceive Health practitioners work hand-in-hand with TRIO reproductive endocrinologists to optimize patient outcomes.
• Lakeridge FertilitycoreStrategic or Co-development PartnerEmbedded clinic location within Lakeridge Fertility centre in Whitby, providing coordinated fertility naturopathic services for Durham region patients.
• Niagara FertilitycoreStrategic or Co-development PartnerEmbedded clinic within Niagara Fertility in Stoney Creek, offering integrated preconception and fertility naturopathic services for Niagara region patients.
• Barrie Fertility CentrecoreStrategic or Co-development PartnerEmbedded clinic location within Barrie Fertility Centre providing integrated fertility naturopathic services for Simcoe County and surrounding areas.
• Healthcare Provider NetworkminorChannel Partner/ Reseller/ DistributorReferral network of 30+ fertility experts across Ontario including reproductive endocrinologists, fertility specialists, and general practitioners who refer patients for preconception care and natural fertility support.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Yinova Center: New York City integrative reproductive health clinic combining acupuncture, Chinese medicine, and naturopathy for fertility and pregnancy support. Comparable to Conceive Health in its focus on blending evidence-based holistic care with conventional fertility treatment pathways.
• Pulling Down the Moon: Chicago-based integrative fertility clinic combining acupuncture, nutrition, and naturopathic medicine with IVF/IUI support. Operates a very similar model to Conceive Health, embedding holistic preconception care alongside conventional fertility treatment, and is one of the closest U.S. comparables.

Others

• Progyny: Leading U.S. fertility benefits provider working with employers to provide comprehensive fertility coverage. Comparable as a participant in the broader fertility care ecosystem where Conceive Health operates, though Progyny is a benefits/payer layer rather than a clinical services provider.
• Carrot Fertility: Fertility benefits and care navigation platform serving employers and health plans. Comparable as part of the broader fertility care ecosystem where Conceive Health operates, though Carrot is a benefits/infrastructure layer rather than a clinical services competitor.
• TRIO Fertility: Conceive Health's primary embedded partner and one of Canada's leading full-service fertility clinics, with whom they share physical space and coordinated care. While not a competitor (TRIO provides REI medical treatment; Conceive Health provides naturopathic preconception care), the two are deeply economically and operationally linked.

Broad incumbents

• Extend Fertility: U.S. egg freezing and fertility services provider with a clinic-based delivery model. Comparable in targeting the fertility preservation patient segment (Conceive Health's Pre-Freeze Program), though Extend focuses on clinical egg freezing rather than naturopathic preparation.
• Maven Clinic: Virtual care platform for women's and family health, including fertility, pregnancy, and postpartum support. Comparable as a digitally-enabled fertility and reproductive health service, though Maven's scope is much broader than Conceive Health's Ontario-focused preconception specialty.
• Reproductive Medicine Associates (RMA): Large U.S. fertility clinic network with a research-driven IVF practice. Comparable as a major fertility services provider, though RMA focuses on medical fertility treatment rather than the naturopathic preconception support that is Conceive Health's core offering.
• Kindbody: Modern fertility and family-building clinic chain offering virtual care and in-clinic services across the U.S. Comparable as a digitally-enabled fertility care provider, though Kindbody's offerings span the full fertility journey rather than specializing in preconception naturopathy.
• CCRM Fertility: One of the largest U.S. fertility clinic networks with a broad portfolio of IVF, genetic testing, and fertility services. Comparable as a major fertility services incumbent, though CCRM does not focus on the naturopathic preconception niche that defines Conceive Health.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRbofC3y5NKBF30lRQUBG8A
• Facebookfacebook.com/ConceiveHealth
• LinkedInlinkedin.com/company/conceive-health
• Instagraminstagram.com/conceivehealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conceive Health