What Fertility Friends Foundation does

Fertility Friends Foundation is a registered Canadian charity (Revenue Canada Charity Registration #76242 7607 RR0001) founded in 2021 and headquartered in Toronto. It provides financial grants and educational resources to individuals and couples pursuing assisted reproduction in Canada, including IVF, egg and sperm donation, and gestational surrogacy. The foundation's core offering is a standardized $5,000 grant disbursed directly to Canadian fertility clinics for upcoming treatment, with biannual application cycles in April and October and a $50 non-refundable application fee.

The grant portfolio includes a flagship fertility grant plus several specialized named funds: The Gorgeous Grants (2025, with Gigi Gorgeous), the Dr. Shannon Corbett 2SLGBTQ+ Fertility Fund, the Day 1 Grant (2023, with Day 1 Fertility, where 10% of partner proceeds support grants), the PGT-M Access Fund (2026, for genetic testing), and the Not My Tummy Surrogacy Grant. The IVF Cycle Program integrates $5,000 FFF grants with in-kind services from 40+ partner clinics across Canada, including CReATe Fertility, Olive Fertility, TRIO Fertility, Markham Fertility, and Mount Sinai Fertility.

Revenue is generated through individual donations, corporate sponsorships structured at Platinum ($15,000), Gold ($10,000), and Silver ($5,000) tiers, workplace giving through Benevity and CanadaHelps, event fundraising (NIGHT 1 annual gala, Green Ribbon Campaign, Echoage birthday fundraisers), and the $50 grant application fee. The foundation is governed by a Board chaired by co-founder Dr. Chloé Roumain, with Isabelle Lefebvre-Vary as President & Executive Director and Dr. Prati Sharma (Create Fertility Centre) on the Board. Since inception, the foundation has distributed over $540,000 in grants and reports multiple babies born to grant recipients in 2025.

Name

Fertility Friends Foundation

Legal name

Fertility Friends Foundation

Website

https://fertilityfriendsfoundation.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Fertility Friends Foundation is a registered Canadian charity that provides $5,000 fertility grants and educational resources to individuals and couples in Canada pursuing assisted reproduction, including IVF, egg/sperm donation, and surrogacy.

Ownership category

akta.pro rank

Product category

Reproductive Health Grants & Education

NAICS

Grantmaking Foundations (813211), Voluntary Health Organizations (813212), Other Grantmaking and Giving Services (813219)

SIC

Services-Social Services (8300)

akta.pro primary industry

Private Foundations (BPAGAKAA)

akta.pro secondary industries

Education Grantmaking Foundations (BPAGAKAK), Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Fertility treatment grants
• Reproductive health charity
• Assisted reproduction funding
• Fertility education resources
• Community grants program

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Donations and Charitable Contributions: The foundation operates as a registered Canadian charity (Revenue Canada Charity Registration # 76242 7607 RR0001) that raises funds through individual donations, corporate sponsorships, workplace giving programs, and fundraising events to provide fertility grants.
2. Sponsorship Revenue: Corporate sponsors (Platinum $15,000, Gold $10,000, Silver $5,000) provide funding in exchange for logo placement, newsletter inclusion, social media posts, guest blog features, and event sponsorships.
3. Application Fees: A non-refundable $50 application fee is charged for grant applications. This fee is non-tax-deductible.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Fertility Friends Foundation is a registered Canadian charity that provides $5,000 financial grants to individuals and couples pursuing assisted reproduction, including IVF, egg and sperm donation, and gestational surrogacy. Grants are paid directly to Canadian fertility clinics for upcoming treatment and are awarded twice yearly through an online application process. The foundation supplements grants with educational resources, including a monthly webinar series, and operates specialized named grant funds for the LGBTQ+ community, surrogacy patients, and genetic testing.

Product overview

Fertility Friends Foundation is a Canadian charity offering a portfolio of financial grant products centered on its core $5,000 fertility grants for IVF, egg/sperm donation, and surrogacy. The portfolio includes specialized named funds (The Gorgeous Grants, Dr. Shannon Corbett 2SLGBTQ+ Fertility Fund, Day 1 Grant, PGT-M Access Fund, Not My Tummy Surrogacy Grant) and the IVF Cycle Program combining grants with partner clinic services. The foundation supplements grants with educational offerings including the monthly Fertility Guide Webinar Series and a blog resource library. Fundraising events include NIGHT 1 and the annual Green Ribbon Campaign. All financial products are disbursed directly to Canadian fertility clinics for upcoming treatment only.

Differentiator

Problem solved

Functional benefit

Brands

• The Gorgeous Grants: Grants created in partnership with Gigi Gorgeous to help individuals and couples overcome financial barriers to fertility care.
• IVF Cycle Program
• The Fertility Guide Webinar Series
• Green Ribbon Campaign
• PGT-M Access Fund

Products and services

• Fertility Grants Standardized $5,000 grant awarded twice yearly to Canadian individuals and couples to cover fertility treatment expenses including IVF, egg and sperm donation, and gestational surrogacy. Funds are paid directly to Canadian fertility clinics for upcoming treatment; past expenses are not reimbursed. Open applications run April 1-30 and October 1-30 with a non-refundable $50 application fee.
• IVF Cycle Program Program pairing the foundation's $5,000 grant with in-kind IVF services from a network of 40+ partner clinics (CReATe Fertility, Olive Fertility, TRIO Fertility, Markham Fertility, Mount Sinai Fertility, etc.) to provide comprehensive financial support for an IVF cycle.
• The Gorgeous Grants Specialized grant fund created in partnership with Gigi Gorgeous to help individuals and couples overcome financial barriers to fertility care and family-building.
• Dr. Shannon Corbett 2SLGBTQ+ Fertility Fund Named fund created in memory of Dr. Shannon Corbett to support individuals from the 2SLGBTQ+ community in forming their families through assisted reproduction.
• Day 1 Grant Partnership grant with Day 1 Fertility where 10% of Day 1 Fertility proceeds support diverse applicants hoping to build families through assisted reproduction, including coaching services for recipients. Day 1 Fertility selects applicants diverse in ethnicity, age, sexual orientation, relationship status, and medical history.
• PGT-M Access Fund $5,000 grant fund to help individuals pursue IVF while reducing the risk of passing on serious genetic conditions to their future child through preimplantation genetic testing for monogenic diseases (PGT-M).
• Not My Tummy Surrogacy Grant Partnership grant with Not My Tummy designed for surrogacy patients to help cover expenses associated with gestational surrogacy arrangements.
• Corporate Sponsorship Program Tiered corporate sponsorship program for organizations supporting the foundation's mission: Platinum ($15,000) includes website logo, bi-weekly newsletter inclusion, dedicated social posts, guest blog, webinar collaboration, presenting sponsorship of NIGHT 1, and advisory committee invitation; Gold ($10,000) includes supporting sponsorship of NIGHT 1; Silver ($5,000) includes website logo, newsletter inclusion, social media features, and partner sponsorship of NIGHT 1.
• Fertility Guide Webinar Series Monthly educational webinar program featuring top doctors, specialists, and advocates in reproductive medicine, covering topics from IVF preparation and egg donation to endometriosis, genetic testing, male fertility, and LGBTQ+ pathways. Presented in partnership with EMD Serono and hosted on Zoom.

Quantifiable outcome

• Over $540,000 in grants distributed since conception
• +2 more outcomes

Named customers30 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

42 partnerships are on record, tiered flagship, core and supporting.

• The Fertility PartnersflagshipStrategic or Co-development PartnerPlatinum sponsor of Fertility Friends Foundation. The Fertility Partners is a network of fertility clinics across Canada.
• EMD SeronoflagshipGTM or Marketing PartnerGold sponsor and presenting sponsor of The Fertility Guide Webinar Series. EMD Serono is a biotechnology company focused on fertility treatments.
• Ferring PharmaceuticalscoreGTM or Marketing PartnerGold sponsor of Fertility Friends Foundation. Ferring Pharmaceuticals develops fertility and reproductive health medications.
• OrganoncoreGTM or Marketing PartnerGold sponsor of Fertility Friends Foundation. Organon is a global healthcare company with fertility treatment offerings.
• DynacaresupportingGTM or Marketing PartnerSilver sponsor of Fertility Friends Foundation. Dynacare provides health and wellness services.
• TD (TD Bank)supportingGTM or Marketing PartnerSilver sponsor of Fertility Friends Foundation. TD Bank participates in workplace giving programs.
• Day 1 FertilityflagshipStrategic or Co-development PartnerCo-organizer of NIGHT 1 annual fundraising event. Created the Day 1 Grant where 10% of proceeds go toward assisted reproduction grants, including coaching services for recipients. Selects diverse applicants in terms of ethnicity, age, sexual orientation, relationship status, and medical history.
• Gigi GorgeousflagshipStrategic or Co-development PartnerPartnered with Fertility Friends Foundation to create The Gorgeous Grants to help individuals and couples overcome financial barriers to fertility care. Gigi Gorgeous is an influencer and advocate for LGBTQ+ family building.
• CReATe Fertility CentrecoreTechnology or IntegrationPartner clinic in the IVF Cycle Program providing in-kind IVF services combined with FFF $5,000 grants.
• Olive FertilitycoreTechnology or IntegrationPartner clinic in the IVF Cycle Program providing in-kind IVF services combined with FFF $5,000 grants.
• TRIO FertilitycoreTechnology or IntegrationPartner clinic in the IVF Cycle Program providing in-kind IVF services combined with FFF $5,000 grants. Also TRIO Mississauga partner location.
• Markham FertilitycoreTechnology or IntegrationPartner clinic in the IVF Cycle Program providing in-kind IVF services combined with FFF $5,000 grants.
• IVF CanadacoreTechnology or IntegrationPartner clinic in the IVF Cycle Program.
• ONE FertilitycoreTechnology or IntegrationPartner clinic in the IVF Cycle Program.
• Not My TummycoreStrategic or Co-development PartnerPartnership for the Not My Tummy Surrogacy Grant, specifically designed for surrogacy patients to help cover expenses associated with gestational surrogacy.
• IgenomixsupportingTechnology or IntegrationPartner providing genetic testing services for fertility treatments including PGT-M (preimplantation genetic testing for monogenic diseases).
• Aurora IVFcoreTechnology or IntegrationPartner clinic in the IVF Cycle Program.
• Beginnings FertilitysupportingTechnology or IntegrationPartner clinic.
• Bird & BesupportingChannel Partner/ Reseller/ DistributorPartner providing fertility wellness products.
• CAM-AM CryoServicessupportingTechnology or IntegrationPartner providing cryogenic services for fertility preservation.
• ConceptiasupportingTechnology or IntegrationPartner fertility clinic.
• Folia FertilitycoreTechnology or IntegrationPartner fertility clinic founded by Dr. Caleigh Sumner, specializing in LGBTQ+ family building and inclusive care.
• Generation FertilitycoreTechnology or IntegrationPartner clinic in the IVF Cycle Program.
• GenomicaresupportingTechnology or IntegrationPartner providing genomic and genetic testing services.
• Grace FertilitycoreTechnology or IntegrationPartner clinic.
• Heartland FertilitysupportingTechnology or IntegrationPartner clinic in Manitoba.
• Mount Sinai FertilitycoreTechnology or IntegrationPartner clinic providing IVF services.
• New Life FertilitycoreTechnology or IntegrationPartner clinic.
• Ottawa Fertility Centre (Conceive)coreTechnology or IntegrationPartner clinic in Ottawa.
• OVO CliniquecoreTechnology or IntegrationPartner fertility clinic.
• Procrea FertilitycoreTechnology or IntegrationPartner fertility clinic.
• RCC FertilitysupportingTechnology or IntegrationPartner fertility clinic.
• Tripod FertilitycoreTechnology or IntegrationPartner clinic.
• Twig FertilitycoreTechnology or IntegrationPartner clinic.
• Victory Reproductive CarecoreTechnology or IntegrationPartner clinic.
• XytexsupportingTechnology or IntegrationPartner providing sperm banking and fertility services.
• YadtechsupportingTechnology or IntegrationPartner technology provider for fertility services.
• The 519supportingStrategic or Co-development PartnerCommunity partner providing LGBTQ+ community support and resources in Toronto.
• EchoagesupportingGTM or Marketing PartnerBirthday fundraiser platform partner where half of donations support Fertility Friends Foundation grants.
• Help a Girl OutsupportingStrategic or Co-development PartnerCommunity partner supporting fertility access initiatives.
• Carried With LovesupportingStrategic or Co-development PartnerCommunity partner supporting surrogacy and fertility journeys.
• Defining JourneyssupportingStrategic or Co-development PartnerCommunity partner providing fertility education and support resources.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RESOLVE: The National Infertility Association: Established US nonprofit operating across advocacy, education, support groups, and some grant programs for the infertility community. Comparable to FFF's education-and-support mission, though operating at much larger scale with a US focus.
• Progyny: Public US fertility benefits company providing comprehensive IVF and family-building coverage through employer-sponsored plans. Adjacent incumbent addressing the same underlying affordability barrier, though funded by employers rather than donations.
• Carrot Fertility: Global fertility benefits platform serving employers and employees with inclusive fertility coverage including IVF, IUI, surrogacy, and adoption. Comparable because it addresses the same financial-barrier-to-fertility problem FFF targets, though through employer-sponsored benefits rather than charitable grants.

Direct peers

• Tinina Q. Cade Foundation: US nonprofit providing fertility grants (Cade Foundation Family Building Grant) and family-building education. Directly comparable to FFF's $5,000 grant program and community-education approach targeting the same infertility patient population.
• Baby Quest Foundation: US-based registered charity providing financial grants to individuals and couples for IVF, gestational surrogacy, and fertility preservation. Direct peer because it operates the same grantmaking-for-fertility-treatment model and serves a similar end-beneiciary population as FFF.
• Generations of Hope Foundation: Canadian registered charity offering financial grants to individuals and couples seeking fertility treatments. Directly comparable to FFF as a Canadian-focused fertility grantmaking foundation.

Others

• The American Fertility Association: US nonprofit focused on fertility education, advocacy, and patient support. Thematically adjacent to FFF's educational mission but operating in the US rather than Canada and not primarily a grantmaking body.

Emerging players

• Pregnantish: Media platform and community for people navigating infertility, offering articles, podcasts, and a scholarship/grant program. Emerging peer sharing FFF's community-and-education plus grantmaking combination, though smaller in scale.
• CoFertility: US-based fertility company combining education, community, and an egg-freezing model that subsidizes recipients via donor eggs. Emerging peer because it shares FFF's mission of expanding access to fertility care through alternative financing models, though primarily US-focused.

Regional players

• Fertility Matters Canada: Canadian nonprofit providing education, awareness, and advocacy for the infertility community. Regional peer because it shares FFF's Canadian focus and educational mission, though it does not directly provide financial grants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/FFFinfertility
• YouTubeyoutube.com/channel/UCrZ7LMYw27MYisEaYCspxAA
• Facebookfacebook.com/fertilityfriendsfoundation1
• LinkedInlinkedin.com/company/fertilityfriendsfoundation
• Instagraminstagram.com/fertilityfriendsfoundation
• TikToktiktok.com/@fertilityfriendscharity

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fertility Friends Foundation