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Trigger Global

Full company profile

uuid000f451

Namestring
Trigger Global
Legal namestring
Trigger Global Inc.
Company typeenum
Private
Founded yearint
2005
Short descriptiontext

Trigger Global is a Los Angeles–based mixed reality agency, founded in 2005, that designs and develops custom AR, VR, and XR experiences for commercial brands and corporate clients through project-based professional services.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLos Angeles, United States
HQ citystring
Los Angeles
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
mixed reality services, augmented reality development, virtual reality experiences, extended reality agency, immersive brand experiences
Industry4 codes
1Mobile/Digital Experiential (AR/VR, Interactive Installations)
CodeMPAAAGAIPrimaryYes
2Activation/Experiential Creative Agencies
CodeMPAAAAAOPrimaryNo
3Interactive & Immersive Content Production (AR/VR/3D)
CodeBPAFAIALPrimaryNo
4Immersive/Interactive Animation (AR/VR/Real-Time)
CodeMPAHACANPrimaryNo
NAICS code2 codes
  • Graphic Design Services54143
  • Graphic Design Services541430
SIC code2 codes
  • Services-Advertising Agencies7311
  • Services-Motion Picture & Video Tape Production7812
Product category
Mixed Reality Agency Services
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1XR Project Services
TypeProfessional Services
Description

Custom mixed reality project development and design services for brands and companies seeking immersive XR experiences. Revenue is generated through bespoke project engagements rather than standardized product licensing.

triggerxr.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Trigger Global operates as a mixed reality agency that designs and develops custom extended reality (XR), augmented reality (AR), and virtual reality (VR) experiences for brands and companies. The firm collaborates with clients on bespoke immersive projects, from conceptualization through design and development, rather than selling standardized software products. Engagements are project-based and tailored to the brand's marketing, entertainment, or product-engagement objectives.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Trigger - Mixed Reality Agency Services
CategoryMixed Reality Agency Services
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Peers10 records
TypeDirect peer
Description

Los Angeles-based immersive technology company building XR, mixed reality, and virtual production experiences for major entertainment and brand clients. Comparable in XR agency positioning and LA-based operating footprint.

TypeDirect peer
Description

Immersive storytelling and XR studio (formerly VRse) producing VR/AR brand experiences and content. Directly comparable as a specialized agency turning XR technology into branded campaigns.

TypeEmerging player
Description

Immersive virtual store and AR shopping experiences for retail and luxury brands. Comparable as an emerging XR-for-brands specialist, though with stronger focus on retail vertical.

TypeBroad incumbent
Description

Global production and experience studio with deep AR/VR and interactive capabilities for major brands. A larger, broader incumbent competing for the same brand XR RFPs as Trigger.

TypeDirect peer
Description

LA-based immersive digital studio building real-time 3D, WebGL, and XR experiences for global brands and entertainment clients. Comparable in creative-technical XR agency model and West Coast footprint.

TypeDirect peer
Description

Bicoastal creative production company producing commercials, interactive, and immersive branded experiences. Comparable in serving global brands with creative production including XR and experiential work.

TypeDirect peer
Description

VR shopping and immersive e-commerce platform serving retail brands. Comparable as an XR-for-brands specialist, though more productized than Trigger's custom-services model.

TypeDirect peer
Description

Dallas-based creative technology studio that designs and develops custom AR, VR, and immersive experiences for enterprise brands. Closely comparable to Trigger in offering bespoke XR activations rather than packaged software.

TypeDirect peer
Description

Creative production studio with dedicated XR and immersive experiences practice for advertising and entertainment clients. Comparable as a custom XR creative agency serving brand-side clients.

TypeBroad incumbent
Description

Immersive content and AR/VR studio within a larger media and technology conglomerate. Comparable as an XR-for-brands production capability but with materially larger resources.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Trigger Global

Mixed Reality Agency Servicestriggerglobal.com

Trigger Global is a Los Angeles–based mixed reality agency, founded in 2005, that designs and develops custom AR, VR, and XR experiences for commercial brands and corporate clients through project-based professional services.

Trigger Global firmographics

Firmographics
Name
Trigger Global
Legal name
Trigger Global Inc.
Website
https://triggerglobal.com
Company type
Private
Founded year
2005
Operating status
Operating
Headcount range
11–50 employees
Short description
Trigger Global is a Los Angeles–based mixed reality agency, founded in 2005, that designs and develops custom AR, VR, and XR experiences for commercial brands and corporate clients through project-based professional services.
Ownership category
akta.pro rank

Trigger Global industry classification

Industry
Product category
Mixed Reality Agency Services
NAICS
Graphic Design Services (54143), Graphic Design Services (541430)
SIC
Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
akta.pro primary industry
Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)
akta.pro secondary industries
Activation/Experiential Creative Agencies (MPAAAAAO), Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

  • Mixed reality services
  • Augmented reality development
  • Virtual reality experiences
  • Extended reality agency
  • Immersive brand experiences

Where Trigger Global is headquartered

Location

Headquarters

HQ city
Los Angeles
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Trigger Global business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

  1. XR Project Services: Custom mixed reality project development and design services for brands and companies seeking immersive XR experiences. Revenue is generated through bespoke project engagements rather than standardized product licensing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Trigger Global product offering

Product offering

Core offering

Trigger Global operates as a mixed reality agency that designs and develops custom extended reality (XR), augmented reality (AR), and virtual reality (VR) experiences for brands and companies. The firm collaborates with clients on bespoke immersive projects, from conceptualization through design and development, rather than selling standardized software products. Engagements are project-based and tailored to the brand's marketing, entertainment, or product-engagement objectives.

Differentiator

Problem solved

Functional benefit

Products and services

  • Trigger - Mixed Reality Agency Services

Companies that use Trigger Global

Customer profile

Segments1 record

Ideal customer profiles1 record

Trigger Global technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Trigger Global partnerships and signals

Strategic signal

Scale indicators1 record

Trigger Global competitors and assessment

Company assessment

Direct peers

  • Magnopus: Los Angeles-based immersive technology company building XR, mixed reality, and virtual production experiences for major entertainment and brand clients. Comparable in XR agency positioning and LA-based operating footprint.
  • Here Be Dragons: Immersive storytelling and XR studio (formerly VRse) producing VR/AR brand experiences and content. Directly comparable as a specialized agency turning XR technology into branded campaigns.
  • Active Theory: LA-based immersive digital studio building real-time 3D, WebGL, and XR experiences for global brands and entertainment clients. Comparable in creative-technical XR agency model and West Coast footprint.
  • Tool of North America: Bicoastal creative production company producing commercials, interactive, and immersive branded experiences. Comparable in serving global brands with creative production including XR and experiential work.
  • Obsess: VR shopping and immersive e-commerce platform serving retail brands. Comparable as an XR-for-brands specialist, though more productized than Trigger's custom-services model.
  • Groove Jones: Dallas-based creative technology studio that designs and develops custom AR, VR, and immersive experiences for enterprise brands. Closely comparable to Trigger in offering bespoke XR activations rather than packaged software.
  • NorthSouth Studios: Creative production studio with dedicated XR and immersive experiences practice for advertising and entertainment clients. Comparable as a custom XR creative agency serving brand-side clients.

Emerging players

  • Emperia: Immersive virtual store and AR shopping experiences for retail and luxury brands. Comparable as an emerging XR-for-brands specialist, though with stronger focus on retail vertical.

Broad incumbents

  • Unit9: Global production and experience studio with deep AR/VR and interactive capabilities for major brands. A larger, broader incumbent competing for the same brand XR RFPs as Trigger.
  • RYOT / Verizon Media XR Studios: Immersive content and AR/VR studio within a larger media and technology conglomerate. Comparable as an XR-for-brands production capability but with materially larger resources.

Market position

Customer concentration

Trigger Global social profiles

Digital presence

Trigger Global financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Trigger Global leadership team

Management profile

Number of profiles

Profiles3 records

Trigger Global funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Trigger Global M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trigger Global

What does Trigger Global do?

Trigger Global operates as a mixed reality agency that designs and develops custom extended reality (XR), augmented reality (AR), and virtual reality (VR) experiences for brands and companies. The firm collaborates with clients on bespoke immersive projects, from conceptualization through design and development, rather than selling standardized software products. Engagements are project-based and tailored to the brand's marketing, entertainment, or product-engagement objectives.

Is Trigger Global a public or private company?

Trigger Global is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Trigger Global founded?

Trigger Global was founded in 2005. It employs 11 to 50 people.

Where is Trigger Global based?

Trigger Global is headquartered in Los Angeles, United States, in the North America region.

How does Trigger Global make money?

One revenue line is on record: XR Project Services.

Who are Trigger Global's main competitors?

Direct peers on record are Magnopus, Here Be Dragons, Active Theory, Tool of North America, Obsess, Groove Jones and NorthSouth Studios. Emperia is listed as an emerging player. Broad incumbents are Unit9 and RYOT / Verizon Media XR Studios.

Does Trigger Global have an API?

No public API is recorded for Trigger Global.

What industry is Trigger Global in?

Trigger Global's product category is Mixed Reality Agency Services. Its primary akta.pro industry code is MPAAAGAI, Mobile/Digital Experiential (AR/VR, Interactive Installations), with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 54143 and its SIC code is 7311.

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Live signals
PR NewswireHonda, Lego e Trigger Global vincono il premio Scelta dei Giudici al Design & Developer Challenge nell'ambito di Automobility LA™ 2016 dell' LA Auto ShowHonda, Lego, and Trigger Global won the Judges' Choice award at the 2016 Design & Developer Challenge during AutoMobility LA for their autonomous vehicle concept titled "Costruttori di domani." The winning team collaborated with children in Los Angeles to inspire a futuristic design that integrates technology and connectivity for 2050 mobility. Other participating teams included partnerships between CH Auto/Creative Mobile, Crayola/Qoros Auto, Fandango/Jaunt VR, and Kiska/KTM.PR NewswireHonda, Lego et Trigger Global remportent le prix Judges' Choice lors du concours Design & Developer Challenge 2016 lors de l'Automobility LA™ du LA Auto ShowThe team of Honda, Lego, and Trigger Global won the Judges' Choice award at the 2016 Design & Developer Challenge during AutoMobility LA with their 'Builders of Tomorrow' autonomous vehicle concept for 2050. The winning team gathered design inspiration from children who created their own vehicles through Lego's Creative Play Lab in Los Angeles neighborhoods, which were then transformed into realistic vehicle designs by professional designers and developers. Online voting for the Industry Pick Award and People's Pick Award closes on November 27, 2016, with the public exhibition running through November 27 at the Los Angeles Convention Center.PR NewswireHonda, Lego en Trigger Global Winnen Juryprijs in de 2016 Design & Developer Challenge in Automobility LA™ van de LA Auto ShowThe team of Honda, Lego, and Trigger Global won the Jury Prize at the 2016 Design & Developer Challenge held during AutoMobility LA in Los Angeles on November 16, with their "Builders of Tomorrow" autonomous vehicle concept that incorporated creative designs from children in Los Angeles neighborhoods. The competition brought together eleven leading automotive, entertainment, and consumer brands to explore how autonomous vehicles might redefine user experience by 2050. Two additional prizes—the Industry Award and the Public Award—remain open for voting online until November 27.