North South Studios
North South Studios (SparxWorks Inc.) is a Los Angeles-based AR platform and custom educational content studio that builds cloud-based augmented reality publishing tools, mobile apps, eLearning modules, and interactive games for clients in K-12 education, entertainment, toys, and healthcare.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What North South Studios does
North South Studios, now operating as SparxWorks Inc., is a Los Angeles-based private company that provides a cloud-based augmented reality (AR) publishing platform alongside custom development services for educational content, mobile applications, and games. The company operates two interconnected lines of business: a bespoke studio model producing eLearning modules, character illustrations, interactive games, and mobile apps for clients in education (Junior Achievement, K-12 publishers, Knowledge Adventure), entertainment and toys (Fisher Price, Leapfrog, Care Bears, Strawberry Shortcake, Doodlebops), and healthcare (BHSH); and a software platform, SparxWorks, that enables businesses to create and deploy AR experiences, including browser-based WebAR demonstrations that require no app installation. Underlying technology spans WebAR, Unity WebGL for browser-delivered educational games, 3D modeling and animation pipelines, and mobile app development for iOS and Android.
The company monetizes through professional services fees for custom development projects and through subscription/recurring fees for its AR publishing platform, though pricing is not publicly disclosed and all engagements are quoted via direct contact. Its go-to-market is primarily enterprise field sales driven by a portfolio of completed work showcased through online galleries and social channels (LinkedIn, Instagram, Facebook, Twitter), supplemented by consumer-facing distribution through the Apple App Store and Google Play Store. Founded around 2017 as a custom educational content studio, the company rebranded to SparxWorks Inc. in 2021 to signal its strategic expansion into the cloud-based AR platform market while retaining its commitment to the educational vertical. The firm is privately held with no disclosed institutional investment, no parent company, and operates from a single headquarters in Los Angeles.
North South Studios firmographics
Firmographics- Name
- North South Studios
- Legal name
- North South Studios LLC
- Website
- https://northsouthstudios.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- North South Studios (SparxWorks Inc.) is a Los Angeles-based AR platform and custom educational content studio that builds cloud-based augmented reality publishing tools, mobile apps, eLearning modules, and interactive games for clients in K-12 education, entertainment, toys, and healthcare.
- Ownership category
- akta.pro rank
North South Studios industry classification
Industry- Product category
- Augmented Reality Publishing Platform
- NAICS
- Software Publishers (513210), Graphic Design Services (541430)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)
- akta.pro secondary industries
- AR/VR & Immersive Learning Content Development (EDAGAKAI), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)
Keywords
Where North South Studios is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
North South Studios business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Custom Development Services: Bespoke development of educational content, games, mobile applications, and interactive experiences for clients across education and entertainment sectors.
- AR Platform Services: Cloud-based AR publishing platform offerings designed to accommodate any business with a range of options.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
North South Studios product offering
Product offeringCore offering
North South Studios (now SparxWorks Inc.) offers the most advanced cloud-based augmented reality publishing platform that enables businesses to create and deploy AR experiences without extensive technical expertise, complemented by custom development services for educational content, eLearning modules, mobile applications (iOS and Android), interactive games, and character design for clients in the education and entertainment sectors. WebAR demos provide browser-accessible AR without app installation, and the company maintains a commitment to the educational market with dedicated content galleries.
Product overview
North South Studios (rebranded as SparxWorks Inc.) is a cloud-based augmented reality publishing platform provider with a comprehensive portfolio of products across mobile apps, educational games, eLearning content, and creative services. The core offering is the SparxWorks AR publishing platform, which enables businesses to create and deploy augmented reality experiences. The company serves both the educational market and commercial clients with mobile applications (ABC Animals, Tolaca, Ghost Tower, Zip & Abby), web-based educational games (Junior Achievement modules, Red Bird Lessons, math games), and creative services including game character design, video production, and print materials. The product portfolio operates as a platform-plus-content model where SparxWorks serves as the foundational AR technology while the various mobile apps and educational games demonstrate practical applications for different market segments.
Differentiator
Problem solved
Functional benefit
Products and services
- SparxWorks Cloud-based AR Publishing Platform Cloud-based augmented reality publishing platform that enables businesses to create and deploy AR experiences without extensive technical expertise; offers WebAR demos accessible via browser without app installation and accommodates a wide range of business use cases.
- ABC Animals iOS and Android mobile application featuring augmented reality capabilities for children's learning, showing animal imagery through AR technology; targets young children and parents.
- Tolaca iOS and Android music education app featuring character-based learning with interactive 3D models and video content for children.
- Snap Tolaca iOS and Android companion app to Tolaca featuring augmented reality photo capabilities.
- Ghost Tower iOS and Android augmented reality game application featuring interactive ghost tower gameplay.
- Louis Challenge iOS and Android educational app helping children learn letters and reading skills through interactive gameplay.
- Zip & Abby iOS and Android educational mathematics app teaching children math concepts through interactive characters.
Companies that use North South Studios
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
North South Studios technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
North South Studios partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
North South Studios competitors and assessment
Company assessmentEmerging players
- Knowledge Matters (eLearning/simulation): EdTech/simulation company building interactive educational content; intersects with SparxWorks' educational game and eLearning content production for K-12 and post-secondary buyers.
- Legendsof Learning (Legends of Learning): K-12 educational games marketplace that has hosted SparxWorks-developed titles like Wild Card; comparable as a buyer channel for SparxWorks' education content.
Broad incumbents
- Snap (Snap AR / Lens Studio): Major consumer AR platform with Lens Studio and AR SDK; competes for the same WebAR/AR publishing demand that SparxWorks targets with its cloud platform.
- Unity Technologies: Broad 3D/AR/VR engine and platform used by developers and studios to build interactive experiences; a much larger incumbent whose tooling overlaps with SparxWorks' AR and educational game production stack.
Direct peers
- Zappar: AR content creation platform with WebAR tooling and a studio services arm for enterprise AR; closely aligned with SparxWorks' combination of platform plus custom content delivery.
- Rock Paper Reality: AR/WebAR studio building branded AR experiences and supporting WebAR tooling; comparable in scale and in the dual creative-services-plus-platform GTM.
- Marxent: Enterprise AR/3D platform for product visualization and retail with a professional services component; comparable to SparxWorks' B2B AR publishing and custom deployment motion.
- Blippar: AR publishing and content creation platform offering browser-based and app-based AR tools with a custom services arm; directly comparable in product-plus-services model.
- Groove Jones: AR/VR/AI creative studio and technology provider delivering custom immersive experiences and platform tooling for enterprises; mirrors SparxWorks' blend of bespoke AR content and platform capability.
- 8th Wall: Cloud-based WebAR development platform enabling browser-based AR experiences; directly comparable to SparxWorks' cloud AR publishing offering and same no-app-install positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
North South Studios social profiles
Digital presenceNorth South Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
North South Studios leadership team
Management profileNumber of profiles
North South Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
North South Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about North South Studios
What does North South Studios do?
North South Studios (now SparxWorks Inc.) offers the most advanced cloud-based augmented reality publishing platform that enables businesses to create and deploy AR experiences without extensive technical expertise, complemented by custom development services for educational content, eLearning modules, mobile applications (iOS and Android), interactive games, and character design for clients in the education and entertainment sectors. WebAR demos provide browser-accessible AR without app installation, and the company maintains a commitment to the educational market with dedicated content galleries.
Is North South Studios a public or private company?
North South Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was North South Studios founded?
North South Studios was founded in 2017. It employs 11 to 50 people.
Where is North South Studios based?
North South Studios is headquartered in Los Angeles, United States, in the North America region.
How does North South Studios make money?
Two revenue lines are on record. Custom Development Services are the primary driver. The others are AR Platform Services.
Who are North South Studios's main competitors?
Emerging players on record are Knowledge Matters (eLearning/simulation) and Legendsof Learning (Legends of Learning). Broad incumbents are Snap (Snap AR / Lens Studio) and Unity Technologies. Direct peers are Zappar, Rock Paper Reality, Marxent, Blippar, Groove Jones and 8th Wall.
Does North South Studios have an API?
No public API is recorded for North South Studios.
What industry is North South Studios in?
North South Studios's product category is Augmented Reality Publishing Platform. Its primary akta.pro industry code is BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D), with a secondary code of EDAGAKAI, AR/VR & Immersive Learning Content Development. Its NAICS code is 513210 and its SIC code is 7372.