ACE Group
ACE Group is a Malaysian gold investment holding company (ACE Innovate Asia Berhad, LEAP Market: 03028) that manufactures and trades physical gold, runs the EasiGold digital gold app and GTP Solutions B2B platform, and serves 300+ corporate clients plus Islamic finance retail customers through Bank Muamalat, Maybank Islamic, and cooperative partnerships.
- Company typePublic
- Founded2011
- HeadquartersPetaling Jaya, Malaysia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What ACE Group does
ACE Group is a Malaysian investment holding company (parent: ACE Innovate Asia Berhad, listed on Bursa Malaysia LEAP Market under stock code 03028 in January 2023) operating across the physical and digital gold value chain since 2011. Through subsidiaries including GO Capital Growth (EasiGold digital gold platform), GO Mex Growth (physical gold trading), GO Ikhlas Gold and GO Ihsan Gold (Shariah-compliant products), and Go Assay (gold testing), the group manufactures and distributes SIRIM-certified minted gold bars (0.5g-100g) and Dinar coins, operates the B2B/B2C GTP Solutions gold trading platform with API integration, and offers the EasiGold mobile app for retail digital gold investment.
The business serves three primary customer segments: (1) institutional and corporate clients (300+ disclosed), who access the B2B trading infrastructure and API via GTP Solutions; (2) Islamic finance retail customers, reached through distribution partnerships with Bank Muamalat Malaysia (EasiGold, targeting 300,000-350,000 customers), Maybank Islamic (MIGA-i), and Koperasi Permodalan Kelantan (Pitih Emas); and (3) direct retail users of the EasiGold consumer app. The model is high-volume, low-margin gold trading — 2018 net profit was RM4.75 million on RM1.09 billion revenue, implying margins of approximately 0.44% — augmented by Shariah-compliant product premiums, technology/transaction fees on the B2B platform, and licensed API access for partner banks and cooperatives.
The competitive position rests on a vertically integrated stack (assay, minting, distribution, digital platform), Shariah-compliant product certifications aligned with LBMA purity standards, and a small but strategically embedded set of distribution partnerships with Malaysia's largest Islamic finance institutions. Strategic priorities evidenced in 2023 — IPO completion, bank and cooperative channel deals, and the EasiGold consumer launch — point to a deliberate pivot toward scale through embedded Islamic finance distribution rather than standalone consumer growth.
ACE Group firmographics
Firmographics- Name
- ACE Group
- Legal name
- Go Innovate Asia Berhad
- Website
- https://ace2u.com
- Company type
- Public
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ACE Group is a Malaysian gold investment holding company (ACE Innovate Asia Berhad, LEAP Market: 03028) that manufactures and trades physical gold, runs the EasiGold digital gold app and GTP Solutions B2B platform, and serves 300+ corporate clients plus Islamic finance retail customers through Bank Muamalat, Maybank Islamic, and cooperative partnerships.
- Ownership category
- akta.pro rank
Where ACE Group is headquartered
LocationHeadquarters
- HQ city
- Petaling Jaya
- HQ country
- Malaysia
- HQ region
- Asia
Offices2 records
Markets served
ACE Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Gold Trading Transactions: Revenue generated from buying and selling physical gold products including scrap gold bars, cast gold bars, and minted gold bars through the digital platform.
- Platform Services to Banking Partners: ACE Capital Growth provides fintech expertise, platform technology, and gold storage services to Islamic banks (Bank Muamalat, Maybank Islamic) enabling them to offer digital gold products.
- Corporate Gold Solutions: B2B integration services allowing corporate clients to white-label and launch their own digital gold programs through API and templates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Digital Gold Investment - Entry Level |
| Unit Pricing | Pay-as-you-go | Physical Gold Bars - SIRIM Certified Minted |
| Unit Pricing | Pay-as-you-go | Gold Dinar Coins - SIRIM Certified |
| Unit Pricing | Pay-as-you-go | Bank Partnership Products (EasiGold via Bank Muamalat) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
ACE Group product offering
Product offeringCore offering
ACE Group is a Malaysian precious metals investment holding company that trades physical gold products (scrap, cast, and minted bars; Dinar coins) and provides Shariah-compliant digital gold investment platforms. Its GTP Solutions platform enables B2B white-label/API integration for partners to launch their own branded digital gold programs, while EasiGold provides direct B2C digital gold investment via a mobile app with real-time LBMA pricing, secure vault storage, and physical gold redemption from 1 gram to 1 kilogram.
Product overview
ACE Group operates as an investment holding company engaged in the precious metals industry, specifically physical gold trading. The company offers a platform-plus-products model comprising B2B and B2C digital gold solutions. The GTP Solutions platform enables corporate partners to white-label digital gold programs via API and templates, while EasiGold serves retail customers as a digital gold investment app. Physical products include SIRIM-certified minted gold bars (0.5g to 100g) and Dinar gold bars (1/2, 1, and 5 Dinar). The group operates through subsidiaries: GO Capital Growth (GTP platform), GO Mex Growth (physical gold trading), GO Ikhlas, Go Assay, and GO Ihsan.
Differentiator
Problem solved
Functional benefit
Brands
- EasiGold: Digital gold investment platform enabling users to buy and sell gold, convert to physical gold, receive price alerts, view statement history, and track logistic status for gold conversion. Offers live gold prices, Shariah-compliant trading with minimum investment starting from RM10.
- GTP Solutions
- Maybank Islamic Gold Account-i (MIGA-i)
Products and services
- EasiGold Digital gold investment mobile and web application enabling individual consumers to buy, sell, and convert digital gold to physical gold. Features include live gold prices, price alerts, transaction history, and logistics tracking for gold delivery. Min investment RM10.
- GTP Solutions (Gold Trading Platform) All-in-one B2B and B2C gold trading platform enabling partners to create custom product branding and launch digital gold programs using ready-made templates and API integration. Powers white-label solutions for Islamic banks, cooperatives, and enterprises.
- SIRIM-Certified Minted Gold Bars (0.5g to 100g) Physical minted gold bars certified by SIRIM for authenticity, with weights ranging from 0.5 gram to 100 grams (available in 0.5g, 1g, 2.5g, 5g, 10g, 20g, 50g, 100g), available for purchase through the company.
- SIRIM-Certified Gold Dinar Coins (1/2, 1, and 5 Dinar) Islamic gold dinar coins with 999.9 gold purity certified by London Bullion Market Association, available in 1 Dinar (4.25g), 1/2 Dinar (1.2g), and 5 Dinar (21.25g) denominations for traditional gold investment.
Companies that use ACE Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
ACE Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ACE Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and secondary.
- Bank Muamalat Malaysia BerhadcoreBank Muamalat Malaysia Berhad partnered with ACE Capital Growth to launch EasiGold digital gold investment mobile platform. This represents the first full-fledged Islamic financial institution in Malaysia to offer a fully digital mobile-based gold investment platform. ACE provides fintech expertise, platform technology, and gold storage services while Bank Muamalat acts as marketing agent. The bank targets 300,000-350,000 customers within one year.
- Maybank Islamic BhdcoreMaybank Islamic Bhd launched Maybank Islamic Gold Account-i (MIGA-i) in partnership with ACE technology, enabling customers to open accounts, buy, sell and transfer gold through Maybank2u. MIGA-i is the first product in Malaysia allowing customers to open accounts and transact in gold through online banking. Customers can redeem physical 999.9 gold purity from 1 gram to 1 kilogram.
- Koperasi Permodalan Kelantan BerhadsecondaryPartnership with Kelantan Capital Cooperative to launch 'Pitih Emas' digital gold investment platform - the first Shariah-compliant digital gold investment in Kelantan. Target of 20,000 accounts. Minimum investment RM10 with affiliate program for registered agents. Cooperative prioritizes East Coast Peninsula Malaysia cooperatives as affiliates.
- London Bullion Market Association (LBMA)coreACE Group's gold products are certified with 999.9 gold purity as accredited by London Bullion Market Association standards. Gold prices are referenced to LBMA spot prices for real-time trading.
- SIRIM BerhadcoreAll ACE Group minted gold bars and dinar coins are SIRIM-certified, providing authentication and quality assurance for physical gold products ranging from 0.5g to 100g bars and various dinar denominations.
Scale indicators11 records
Recent moves6 records
Expansion highlights4 records
ACE Group competitors and assessment
Company assessmentRegional players
- Indogold (PT Indogold Sukses Makmur): Indonesia's leading digital gold investment platform, allowing users to buy/sell digital gold and trade physical gold. Operates in a different geography but follows the same digital-gold + B2B fintech-to-bank playbook as ACE Group, making it the closest regional comparable.
- Treasury Indonesia: Indonesian digital gold fintech offering online gold savings and integrated B2B gold services to banks and corporates. Comparable to ACE Group's GTP Solutions in offering a partner API/white-label infrastructure for digital gold products in a Muslim-majority market.
- BullionStar: Singapore-headquartered precious metals trader offering physical bullion and digital gold storage solutions across Southeast Asia. Operates in the same regional geography with overlapping product offerings (physical bars/dinars and digital gold custody).
Direct peers
- Public Gold Berhad: Malaysia's largest gold trading company, offering physical gold bars and digital gold investment products directly to retail and corporate clients. Directly competes with ACE Group across the same product categories (physical gold, digital gold, B2B partnerships) in the same Malaysian market.
- Kinesis Money: Global digital gold and silver platform offering allocated precious metals trading with peer-to-peer transfer and merchant utility. Closely comparable business model to EasiGold: tokenized/allocated gold holdings, real-time trading, and partner integrations with banks/payment providers.
- Goldmoney: Global digital gold and silver wealth platform allowing users to buy, sell, and store allocated precious metals online. Directly comparable to EasiGold's B2C digital gold offering with vaulted holdings and real-time LBMA pricing.
Emerging players
- PT Aneka Tambang Tbk (Antam): Indonesian state-owned mining and precious metals company that offers branded gold bars and partner-enabled digital gold products through Pegadaian. Comparable as a vertically integrated precious-metals company offering both physical bullion and partner-distributed digital gold products in a neighboring Muslim-majority market.
- Wahed Invest: Global Shariah-compliant digital investment platform offering halal investment portfolios including gold. Comparable to ACE Group via its Islamic-finance positioning and digital-first precious-metals exposure, though it operates as a broader wealth manager rather than a gold specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
ACE Group social profiles
Digital presenceACE Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
ACE Group leadership team
Management profileNumber of profiles
Profiles2 records
ACE Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
ACE Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ACE Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ACE Group
What does ACE Group do?
ACE Group is a Malaysian precious metals investment holding company that trades physical gold products (scrap, cast, and minted bars; Dinar coins) and provides Shariah-compliant digital gold investment platforms. Its GTP Solutions platform enables B2B white-label/API integration for partners to launch their own branded digital gold programs, while EasiGold provides direct B2C digital gold investment via a mobile app with real-time LBMA pricing, secure vault storage, and physical gold redemption from 1 gram to 1 kilogram.
Is ACE Group a public or private company?
ACE Group is a public company. It is classified as public and is currently operating.
When was ACE Group founded?
ACE Group was founded in 2011. It employs 11 to 50 people.
Where is ACE Group based?
ACE Group is headquartered in Petaling Jaya, Malaysia, in the Asia region.
How does ACE Group make money?
Three revenue lines are on record. Gold Trading Transactions are the primary driver. The others are platform Services to Banking Partners and corporate Gold Solutions.
Who are ACE Group's main competitors?
Regional players on record are Indogold (PT Indogold Sukses Makmur), Treasury Indonesia and BullionStar. Direct peers are Public Gold Berhad, Kinesis Money and Goldmoney. Emerging players are PT Aneka Tambang Tbk (Antam) and Wahed Invest.
Does ACE Group have an API?
Yes. ACE Group offers API access through their GTP Solutions platform, enabling partners to create their own product branding and launch their own digital gold programs. The platform supports both B2B and B2C integration with ready-made templates. Partners can access this through the GTP Login portal at gtp.ace2u.com/. Developer documentation is at gtp.ace2u.com.