Appetite Creative Solutions
Appetite Creative Solutions is a London-headquartered creative technology studio that builds interactive connected packaging campaigns using QR, NFC, AR, and AI for enterprise FMCG and packaging-manufacturer clients across 43 countries, monetizing campaign delivery, consulting, industry surveys, and the book 'Connected Packaging: The Game-Changing Marketing Tool'.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Appetite Creative Solutions does
Appetite Creative Solutions is a London-headquartered creative technology studio founded in 2015 by Jenny Stanley, specializing in 'connected packaging' — the transformation of physical product packaging into interactive digital engagement channels accessible via QR codes, NFC tags, and AR. Its proprietary web-based Connected Packaging Platform combines these trigger technologies with AI-driven personalization (recipe recommendations, product recommendation quizzes), gamification mechanics (Alpro Kids adventure game, Goodday Japan Adventure, Suntop One Piece campaign), and the Lost at Sea blockchain gaming project on Solana, all routed through the Link Platform Dashboard for real-time analytics on scan rates, dwell time, geographic location, and consumer behavior in GDPR-compliant form.
The company sells primarily on a professional-services / campaign basis to enterprise FMCG and packaging-manufacturer clients, with named engagements for Coca-Cola, Pepsi, Bacardi, Tetra Pak, Danone/Alpro, Asahi Beverages, Smurfit Kappa, Samsung, and Vodafone across 43 countries, supported by a 90% client-retention rate. Beyond campaign delivery, Appetite Creative monetizes ancillary assets: a published industry guide ('Connected Packaging: The Game-Changing Marketing Tool' in English and Spanish), expert consulting engagements, annual co-sponsored Global Connected Packaging Surveys (with Polytag, Digimarc, Domino Printing Sciences, and Koenig & Bauer AURAVEO), and the annual Global Connected Packaging Summit, positioning the firm as the category's thought leader and convenor.
Commercially, the firm operates a direct enterprise sales motion across EMEA, Americas, and MENA (with a Dubai regional headquarters) on a quote-based pricing model for campaigns, and a one-time license model for the book via Amazon globally. It is privately held and founder-owned — Jenny Stanley is identified as sole owner — with no disclosed external funding, parent company, or public-market listing, and operates with a headcount band of 11–50 employees.
Appetite Creative Solutions firmographics
Firmographics- Name
- Appetite Creative Solutions
- Legal name
- Appetite Creative Solutions
- Website
- https://appetitecreative.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Appetite Creative Solutions is a London-headquartered creative technology studio that builds interactive connected packaging campaigns using QR, NFC, AR, and AI for enterprise FMCG and packaging-manufacturer clients across 43 countries, monetizing campaign delivery, consulting, industry surveys, and the book 'Connected Packaging: The Game-Changing Marketing Tool'.
- Ownership category
- akta.pro rank
Appetite Creative Solutions industry classification
Industry- Product category
- Connected Packaging Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Creative & Brand Campaign Development (BPAFAAAB)
- akta.pro secondary industries
- Packaging & Brand Identity Creative Agencies (MPAAAAAN), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Appetite Creative Solutions is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Appetite Creative Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Connected Packaging Campaigns: Full-service solution for designing, creating and managing connected packaging digital experiences. Provides end-to-end campaign services from strategy through execution and analytics.
- Book Sales: Sale of 'Connected Packaging: The Game-Changing Marketing Tool' book authored by Jenny Stanley. E-book available at £20.00.
- Consulting Services: Expert consulting services combining technical expertise with implementation experience to help brands navigate technology selection, measure ROI, and optimise consumer engagement.
- Blockchain and Game Development: Development of multiplayer blockchain-based games with cryptocurrency rewards and NFT integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Connected Packaging Book (E-book) |
| One time/ perpetual license | Pay-as-you-go | Connected Packaging Book (Paperback) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Appetite Creative Solutions product offering
Product offeringCore offering
Appetite Creative Solutions transforms product packaging into interactive digital engagement channels through its proprietary web-app platform, combining QR codes, NFC, AR, and AI technology. The company designs, builds, and manages connected packaging campaigns, blockchain-based games, and consulting engagements for global brands, with an analytics dashboard delivering real-time behavioural insights and measurable ROI.
Product overview
Appetite Creative Solutions operates as a creative technology studio specializing in connected packaging, offering a unified platform plus services portfolio. The core offering is the proprietary Connected Packaging Platform (web-app based) that transforms product packaging into interactive digital experiences using QR codes, NFC, AR, and AI technology. This platform is complemented by Web & Mobile Apps development, Blockchain Solutions, UX/UI Design, Branding Services, and Consulting. The company also produces industry research (Global Connected Packaging Survey), hosts the annual Global Connected Packaging Summit, and published the industry guide 'Connected Packaging: The Game-Changing Marketing Tool'. Their Link Platform Dashboard provides real-time analytics. Client campaigns span gamification experiences (Alpro Kids), instant-win promotions (Goodday Japan Adventure), sustainability education (Woodlands Dairy, Don Simon), and blockchain gaming (Lost at Sea). Notable clients include Coca-Cola, Tetra Pak, Bacardi, PepsiCo, Danone Alpro, Asahi Beverages, and Don Simon.
Differentiator
Problem solved
Functional benefit
Products and services
- Connected Packaging Platform Proprietary web-app platform that turns product packaging into interactive digital engagement channels using QR codes, NFC, AR, and AI. Delivers real-time analytics and behavioural insights with reported 14% scan rates versus 0.01% traditional click-through rates. Sold as full-service campaigns to enterprise brands.
- Blockchain Solutions Blockchain-based gaming and decentralised solutions for industries including finance and supply chain. Delivered through custom game development (e.g., Lost at Sea) with cryptocurrency rewards, NFTs, and supply-chain traceability use cases for enterprise clients.
- Web & Mobile Apps Interactive web-app experiences created for connected packaging campaigns. Uses AI, QR codes, and AR to provide real-time analytics and engagement for brand marketing initiatives.
- UX & UI Design Expert UX/UI design services crafting intuitive interfaces and seamless experiences for interactive packaging, connected brand solutions, and digital products to enhance brand identity and engagement.
- Branding Services Collaborative branding strategy development from logo design to full-scale campaigns, building brand loyalty and memorable brand experiences for enterprise clients.
- Connected Packaging Consulting Expert consulting services guiding brands through technology selection, ROI measurement, and consumer engagement optimisation for connected packaging initiatives.
- Connected Packaging: The Game-Changing Marketing Tool (Book) Industry guide authored by Jenny Stanley covering connected packaging technology (QR, NFC, AR, AI, blockchain), regulatory compliance, case studies, and future trends. Available in paperback and e-book formats through Amazon in English and Spanish.
Quantifiable outcome
- 14% scan rates vs 0.01% traditional digital click-through rates
- +6 more outcomes
Companies that use Appetite Creative Solutions
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
Appetite Creative Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Appetite Creative Solutions partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Koenig & Bauer AURAVEOcoreCo-sponsored the fifth annual Global Connected Packaging Survey 2026. Partnership released survey results revealing 92.3% industry confidence in connected packaging. Koenig & Bauer Kyana CEO Sandra Wagner provided quotes on industry inflection point.
- PolytagcoreCo-sponsored the fourth annual Global Connected Packaging Survey 2025. Polytag CEO Alice Rackley provided commentary on the survey results and connected packaging industry maturity.
- DigimarccoreCo-sponsored the fourth annual Global Connected Packaging Survey 2025. Dominique Guinard, VP Innovation at Digimarc, provided commentary on bridging physical and digital realms.
- Domino Printing SciencescoreCo-sponsored the third annual connected packaging survey 2024. Craig Stobie, Director Global Strategic Sectors at Domino, provided commentary on increased customer interest in connected experiences.
- KelloggminorFeatured speaker at the Global Connected Packaging Summit 2023 alongside other industry leaders.
- AB InBevminorFeatured speaker at the Global Connected Packaging Summit 2023.
- The Pack HubminorFeatured speaker at the Global Connected Packaging Summit 2023.
- Plastic BankminorFeatured speaker at the Global Connected Packaging Summit 2023.
- Takeda PharmaceuticalsminorFeatured speaker at the Global Connected Packaging Summit 2023.
- GS1coreGS1 Digital Link standards compliance integrated into connected packaging solutions. GS1 representatives featured in Global Connected Packaging Summit. Serialised QR code interest reached 73.2% in 2026 survey.
- ElopackminorPackaging supplier partner for Don Simon Pure-Pak eSense carton connected packaging project.
- Tetra PakcoreOngoing partnership on multiple connected packaging campaigns including Woodlands Dairy sustainability, winter drinks, and Ad-on pack initiatives. Multiple case studies developed together.
- Packaging EuropeminorFeatured in the Connected Packaging book with contributions from Brand Director.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Appetite Creative Solutions competitors and assessment
Company assessmentDirect peers
- SharpEnd: SharpEnd is a specialist connected packaging and smart packaging agency offering strategy, technology selection, and campaign execution for global brands. It is the closest direct competitor to Appetite Creative in the connected-packaging agency niche.
- Polytag: Polytag provides QR-code and unique-code connected packaging technology plus recycling/reward campaigns for FMCG brands. They co-sponsored Appetite Creative's 2025 survey, reflecting overlapping connected-packaging focus and competing enterprise clients.
Broad incumbents
- EVRYTHNG (Digimarc): EVRYTHNG built a digital-product-identity platform for connected packaging and was acquired by Digimarc. As a serialization/identity infrastructure provider, it competes with parts of Appetite Creative's offering and is also an industry partner of the firm.
- Avery Dennison (atma.io): Avery Dennison's atma.io connected-product cloud platform gives CPG brands item-level digital identities and supply-chain traceability. It is a direct competitor on the technology backbone beneath connected-packaging campaigns and is also a partner/contributor to Jenny Stanley's book.
- Dept Agency: Dept is a large, global digital creative and engineering agency serving enterprise brands across web, app, and campaign experiences. It competes for the same enterprise creative-tech briefs that include connected-packaging and immersive experience work.
- Imagination Group: Imagination is an independent brand experience agency specializing in experiential design, digital, and content for global brands. Its portfolio overlaps with Appetite Creative's interactive brand-campaign territory and similar enterprise client base.
- Jack Morton Worldwide: Jack Morton is a global brand experience agency under IPG that builds experiential, digital, and content campaigns for enterprise brands. It competes for creative-tech and gamified brand experience briefs alongside Appetite Creative.
Emerging players
- Quadient: Quadient provides customer communications management and digital experience software to enterprise and regulated industries. Its connected-document and customer engagement tooling overlaps thematically with Appetite Creative's first-party data and compliance-driven packaging work.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Appetite Creative Solutions social profiles
Digital presenceAppetite Creative Solutions compliance and trust
Trust signalCompliance2 records
Appetite Creative Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Appetite Creative Solutions leadership team
Management profileNumber of profiles
Profiles1 record
Appetite Creative Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Appetite Creative Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Appetite Creative Solutions
What does Appetite Creative Solutions do?
Appetite Creative Solutions transforms product packaging into interactive digital engagement channels through its proprietary web-app platform, combining QR codes, NFC, AR, and AI technology. The company designs, builds, and manages connected packaging campaigns, blockchain-based games, and consulting engagements for global brands, with an analytics dashboard delivering real-time behavioural insights and measurable ROI.
Is Appetite Creative Solutions a public or private company?
Appetite Creative Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Appetite Creative Solutions founded?
Appetite Creative Solutions was founded in 2015. It employs 11 to 50 people.
Where is Appetite Creative Solutions based?
Appetite Creative Solutions is headquartered in London, United Kingdom, in the Europe region.
How does Appetite Creative Solutions make money?
Four revenue lines are on record. Connected Packaging Campaigns are the primary driver. The others are book Sales, consulting Services and blockchain and Game Development.
Who are Appetite Creative Solutions's main competitors?
Direct peers on record are SharpEnd and Polytag. Broad incumbents are EVRYTHNG (Digimarc), Avery Dennison (atma.io), Dept Agency, Imagination Group and Jack Morton Worldwide. Quadient is listed as an emerging player.
Does Appetite Creative Solutions have an API?
No public API is recorded for Appetite Creative Solutions.
What industry is Appetite Creative Solutions in?
Appetite Creative Solutions's product category is Connected Packaging Services. Its primary akta.pro industry code is BPAFAAAB, Creative & Brand Campaign Development, with a secondary code of MPAAAAAN, Packaging & Brand Identity Creative Agencies. Its NAICS code is 541430 and its SIC code is 7330.