GoGorilla Media
- Company typePrivate
- Founded1999
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
GoGorilla Media firmographics
Firmographics- Name
- GoGorilla Media
- Legal name
- GoGorilla Media
- Website
- https://gogorillamedia.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GoGorilla Media industry classification
Industry- Product category
- Guerrilla Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Material Distribution Services (541870)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Guerrilla & Street Marketing (MPAAAGAH)
- akta.pro secondary industry
- Influencer Campaign Operations & Managed Services (BPAFAHAF)
Keywords
Where GoGorilla Media is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
GoGorilla Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Guerrilla Marketing Campaign Services: Full-service guerrilla marketing campaigns including experiential marketing, street marketing, event marketing, and print marketing. Revenue generated through service fees for campaign planning, production, and execution across various unconventional media channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom campaign pricing based on specific tactics and scope |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
GoGorilla Media product offering
Product offeringCore offering
GoGorilla Media is a New York-based guerrilla marketing agency that plans, produces, and executes unconventional out-of-home, street-level, experiential, and venue-based advertising campaigns for brand marketers. Its core offering is a portfolio of over 50 non-traditional media vehicles—including street teams, video trucks, projections, wildposting, sidewalk decals, bar coasters, and coffee sleeves—deployed across a 25,000+ venue, 50+ market distribution network. Campaigns are sold as customized services directly to enterprise clients rather than as standardized products.
Product overview
GoGorilla Media is a guerrilla marketing company offering an extensive portfolio of unconventional advertising media vehicles and marketing services. The core offering consists of over 50 distinct guerrilla media products including street-level tactics (Sidewalk Decals, Sticky-Notes, Street Posters, Wildposting, Wildstickers, Sidewalk Stencils), mobile advertising (Video Trucks, Rolling Billboards, Food Trucks, Pedicabs, Branded Box Trucks), venue-based media (Bar Coasters, Coffee Sleeves, Placemats, Mirror Decals, Wall Posters), experiential activations (GoMODEL Street Teams, Airdrop Ambassadors, Costumed Events, Cafe Takeovers), print collateral (Door Hangers, Postcards, Coffee Cups, Deli Bags), and novelty advertising (Branded Toilet Paper, Condoms, Fortune Cookies, Dollar Bill Advertising, Sand Stamps). The company structures its offerings across five primary service categories: Experiential Marketing (food trucks, GoMODELS, product sampling), Street Marketing (sidewalk media, projections, video trucks), Event Marketing (organization, staffing, permitting), Print Marketing (tangible collateral), and Venue Networks (targeted venue placements). This diversified product portfolio enables multi-tactic campaigns that reach consumers through unexpected, memorable touchpoints.
Differentiator
Problem solved
Functional benefit
Brands
- GoMODEL Media: Street Teams and Brand Ambassadors service
- GoPOSTER Media
- Coasters Coast to Coast
- GoGorilla Video
- Sticky Gorilla
- GoCUP
- Go-PROJECTION
Products and services
- Experiential Marketing Multisensory marketing service combining food truck media, GoMODELS, product sampling, event marketing, and rolling billboards to create immersive in-person brand experiences for consumer brands.
- Street Marketing Street-level guerrilla marketing service bundling sidewalk decals/stencils, projection media, video trucks, posters, door media, car media, and wildstickers to reach consumers in unexpected urban environments.
- Event Marketing Full-service event marketing service including organization, staffing, printing, permitting, venue signup, setup, and takedown for experiential brand activations.
- Print Marketing Print-based marketing service providing tangible brand collateral such as decals, posters, placemats, dollar bill advertising, coffee cups, postcards, and door hangers for physical consumer engagement.
- Venue-Based Advertising Venue-based advertising network placing brand messages in delis, coffee shops, bars, offices, restaurants, beaches, and restrooms to reach consumers in specific environment contexts.
- Street Teams and Brand Ambassadors (GoMODEL Media) Promotional campaign service deploying enthusiastic street teams and brand ambassadors who distribute samples and branded items at events and high-traffic venues.
- Video Trucks Mobile billboard service using LED-equipped video trucks with multiple large screens for displaying brand messages in densely populated urban markets.
- Wildposting Street-level poster advertising service using medium-format posters (snipes / wheatpasting) placed at high-traffic locations in major cities.
- Sidewalk Decals Full-color non-slip vinyl decals strategically applied to public sidewalks in various shapes and sizes for street-level brand messaging in high-foot-traffic locations.
- Bar Coasters Two-sided full-color printed bar coasters (round or square) distributed to bars and restaurants for in-venue brand messaging.
- Video Projection Large-scale video projection service on building facades, including static images, full-motion videos, live streaming, and photo slides for nighttime urban advertising impact.
Quantifiable outcome
- Campaigns executed in over 50 markets
- +1 more outcomes
Companies that use GoGorilla Media
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles6 records
GoGorilla Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
GoGorilla Media partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- GoMODEL Media (Sister Company)coreSpecialized sister company focused on street teams and brand ambassadors. GoGorilla Media refers street team services to this entity and they operate as an integrated part of the GoGorilla network.
- GoPOSTER Media (Sister Company)coreSpecialized sister company focused on wildposting and large-format poster advertising. Integrated with GoGorilla Media for comprehensive street marketing solutions.
- GoGorilla Video (Sister Company)coreVideo truck and mobile billboard advertising sister company. Provides LED screen truck capabilities for mobile video advertising campaigns.
- Sticky Gorilla (Sister Company)coreSpecialized in sticky note advertising campaigns. Sister company providing guerrilla sticky note marketing services.
- GoCUP (Sister Company)coreSpecialized in coffee cup and coffee sleeve advertising. Provides branded coffee cup distribution services for campaigns.
- Go-PROJECTION (Sister Company)coreSpecialized video projection advertising sister company. Provides building projection and projection mapping services for nighttime advertising campaigns.
- Coasters Coast to Coast (Sister Company)coreSpecialized bar coaster advertising network. Provides coast-to-coast bar coaster distribution for hospitality marketing campaigns.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
GoGorilla Media competitors and assessment
Company assessmentBroad incumbents
- Jack Morton Worldwide: IPG-owned global brand experience agency delivering large-scale experiential campaigns for Fortune 500 brands; competes with GoGorilla on the experiential side but at significantly greater scale and with deeper analytics capabilities.
- Mosaic North America: GroupM-owned experiential and shopper marketing agency executing field marketing, events, and consumer activations for major consumer brands; comparable in service mix but operating at a much larger scale.
- Momentum Worldwide: WPP-owned experiential marketing agency operating globally across events, sponsorships, and brand activations; a scaled incumbent in the same category as GoGorilla's experiential marketing service line.
- Octagon: Global sports and entertainment marketing agency with significant event marketing and experiential capabilities; overlaps with GoGorilla's entertainment/music promotion and event marketing work.
- George P. Johnson Experience Marketing: Large independent experience marketing agency known for flagship events, conferences, and brand activations; competes for enterprise experiential budgets that GoGorilla also targets.
Direct peers
- Marketing Werks: Experiential marketing agency focused on field marketing, sampling programs, and live consumer activations — overlapping directly with GoGorilla's GoMODEL street teams and product sampling offerings.
- Civic Entertainment Group: Entertainment and experiential marketing agency working with film studios, TV networks, and brands on launch campaigns (similar to GoGorilla's HBO and Netflix work), with comparable entertainment vertical specialization.
- Sparks: Global experiential marketing agency delivering brand experiences, events, and promotional activations across consumer brands; overlapping service mix in live events and brand activations makes it a direct comparability reference.
- MKG: New York-based independent experiential marketing agency of comparable size, executing brand activations, street-level campaigns, and live experiences for consumer brands — the closest direct comp to GoGorilla's guerrilla/experiential model.
Emerging players
- Captiv8: Influencer and creator marketing platform that, while more digital-first, increasingly offers experiential and street-level activations for creator campaigns — a partial overlap as the creator economy converges with physical media.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GoGorilla Media social profiles
Digital presenceGoGorilla Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoGorilla Media leadership team
Management profileNumber of profiles
Profiles1 record
GoGorilla Media subsidiaries and ownership
Company hierarchySubsidiaries7 records
GoGorilla Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoGorilla Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoGorilla Media
What does GoGorilla Media do?
GoGorilla Media is a New York-based guerrilla marketing agency that plans, produces, and executes unconventional out-of-home, street-level, experiential, and venue-based advertising campaigns for brand marketers. Its core offering is a portfolio of over 50 non-traditional media vehicles—including street teams, video trucks, projections, wildposting, sidewalk decals, bar coasters, and coffee sleeves—deployed across a 25,000+ venue, 50+ market distribution network. Campaigns are sold as customized services directly to enterprise clients rather than as standardized products.
Is GoGorilla Media a public or private company?
GoGorilla Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoGorilla Media founded?
GoGorilla Media was founded in 1999. It employs 11 to 50 people.
Where is GoGorilla Media based?
GoGorilla Media is headquartered in New York, United States, in the North America region.
How does GoGorilla Media make money?
One revenue line is on record: guerrilla Marketing Campaign Services.
Who are GoGorilla Media's main competitors?
Broad incumbents on record are Jack Morton Worldwide, Mosaic North America, Momentum Worldwide, Octagon and George P. Johnson Experience Marketing. Direct peers are Marketing Werks, Civic Entertainment Group, Sparks and MKG. Captiv8 is listed as an emerging player.
Does GoGorilla Media have an API?
No public API is recorded for GoGorilla Media.
What industry is GoGorilla Media in?
GoGorilla Media's product category is Guerrilla Marketing Services. Its primary akta.pro industry code is MPAAAGAH, Guerrilla & Street Marketing, with a secondary code of BPAFAHAF, Influencer Campaign Operations & Managed Services. Its NAICS code is 54181 and its SIC code is 7311.