RAW Marketing
RAW Marketing is a Brisbane-based, full-service B2B technology marketing agency serving technology vendors, IT resellers, and channel partners in Australia and New Zealand with digital marketing, ICT telemarketing, events, content marketing, and channel program management.
- Company typePrivate
- Founded2006
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What RAW Marketing does
RAW Marketing is a privately held, Brisbane-based marketing agency providing full-service B2B technology marketing to clients exclusively in the ICT sector. Founded in 2005 (with some sources citing 2006), the agency has operated for over 18 years serving technology vendors, IT resellers, B2B organisations, and channel partners across Australia and New Zealand. The company does not operate a proprietary software platform and is described as a traditional professional services agency rather than a technology vendor, with no disclosed API, SDK, or productized AI capability.
The agency's service portfolio spans nine core offerings organized as integrated campaign work: Marketing Strategy, Channel Program Management, Lead Generation, Event Management, Digital Marketing (paid search, SEO, social, email automation, retargeting, analytics), Creative/Graphic Design, Content Marketing, Direct Marketing, and Digital Events/Webinars. Delivery is anchored by 12+ Australian-based in-house ICT specialist telemarketers for outbound lead generation and database work, supported by specialist ICT marketing copywriters, digital marketing specialists, and creative designers. The agency reports a 3.2x average ROI on its digital marketing services and has won a Silver award from the Brisbane Advertising Design Club.
RAW Marketing operates under a professional services revenue model with quote-based, multi-year contracts; no public pricing tiers are disclosed. Go-to-market is direct, sales-led engagement with enterprise and mid-market technology buyers in ANZ, executed through outbound calls, integrated campaigns, and events. Ownership appears founder- or management-led with Managing Director Anthony Grigson referenced as principal; no parent company, external funding rounds, or capital-raising activity are disclosed in available materials. The team is small (estimated 10–30 employees including home-based call consultants) and operates both from the Fortitude Valley headquarters and remote locations across Australia.
RAW Marketing firmographics
Firmographics- Name
- RAW Marketing
- Legal name
- RAW Marketing
- Website
- https://raw-marketing.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RAW Marketing is a Brisbane-based, full-service B2B technology marketing agency serving technology vendors, IT resellers, and channel partners in Australia and New Zealand with digital marketing, ICT telemarketing, events, content marketing, and channel program management.
- Ownership category
- akta.pro rank
RAW Marketing industry classification
Industry- Product category
- B2B Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Direct Mail Advertising (541860)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where RAW Marketing is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
RAW Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Marketing Services Revenue: Full-service B2B technology marketing agency offering strategic and hands-on marketing support. Services include lead generation, digital marketing, event management, content marketing, creative services, channel program management, and direct marketing.
- Digital Marketing Services: Data-driven digital strategies including paid search, SEO, social media marketing, email marketing automation, retargeting, and analytics/reporting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels8 records
RAW Marketing product offering
Product offeringCore offering
RAW Marketing is a full-service B2B technology marketing agency that plans and executes integrated demand generation campaigns for ICT vendors, IT resellers, and B2B organisations across Australia and New Zealand. The agency's offering spans marketing strategy, channel program management, ICT-specialist lead generation telemarketing, event management, digital marketing (paid search, SEO, social, email, retargeting, analytics), creative/graphic design, content marketing, direct marketing, and digital events/webinars. Services are delivered as outsourced marketing execution, positioning the firm as an extension of clients' in-house marketing teams.
Product overview
RAW Marketing is a full-service B2B technology marketing agency offering both strategic and hands-on support across every stage of marketing campaigns. The company provides an integrated suite of services including Marketing Strategy, Channel Program Management, Lead Generation (telemarketing), Event Management, Digital Marketing (paid search, SEO, social, email, retargeting, analytics), Creative/Graphic Design, Content Marketing, Direct Marketing, and Digital Events. The agency's focus remains on driving demand through integrated marketing campaigns and delivering quality leads for technology vendors, IT resellers, and B2B organizations across Australia and New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Strategy Strategic planning and consulting services that align marketing activities with business objectives, focusing on brand positioning and demand generation for B2B technology clients.
- Channel Program Management IT channel marketing services managing vendor-partner relationships, planning, reporting, and marketing execution across technology vendor and reseller networks.
- Lead Generation Outsourced telemarketing campaigns using in-house ICT specialist telemarketers to profile databases, convert calls into qualified leads, and boost event attendance for B2B technology clients.
- Event Management End-to-end event services for the ICT sector including event design, venue selection, delegate management, attendance campaigns, and post-event follow-up.
- Digital Marketing Full-stack digital marketing including paid search (Google Ads, Bing, Programmatic Display), SEO and content strategy, social media marketing, email marketing and automation, retargeting and display, and analytics and reporting.
- Creative / Graphic Design Design services including brand guidelines, logo design, case studies, brochures, eBooks, eDM design, whitepaper infographics, event theming, and creative gifts.
- Content Marketing ICT content creation services producing case studies, brochures, white papers, video scripts, websites, social media posts, blogs, eDMs, script development, and lead reports.
- Direct Marketing Direct mail and merchandise marketing services including case studies, brochures, eBooks, eDMs, and creative campaign-specific gifts.
- Digital Events B2B digital event and webinar services that transform events into engaging and informative experiences through virtual conferencing platforms.
Quantifiable outcome
- 3.2x Average ROI Return on digital marketing services
Companies that use RAW Marketing
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
RAW Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
RAW Marketing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Technology VendorscoreRAW Marketing partners with technology vendors to develop real business opportunities, demonstrate technology power, and enable transformation and business outcomes. Acts as marketing partner delivering brand and demand generation for vendors seeking market growth.
Scale indicators6 records
Recent moves3 records
Expansion highlights5 records
RAW Marketing competitors and assessment
Company assessmentDirect peers
- Stein IAS: Stein IAS is a B2B marketing agency focused on industrial, technology, and professional services brands, offering integrated campaigns across digital, content, and demand generation. Comparable to RAW in its B2B technology specialization and full-service demand gen model.
- Velocity Partners: Velocity Partners is a B2B technology marketing agency specializing in demand generation, content, and channel marketing for enterprise tech vendors. It is the closest international direct peer to RAW Marketing in terms of ICT-vertical focus, full-service B2B model, and channel partner enablement emphasis.
- Walker Sands: Walker Sands is a B2B marketing agency offering demand generation, content, PR, and digital services to technology and professional services clients. Comparable to RAW Marketing in its B2B tech focus, services-led model, and integrated campaign execution across demand gen and content.
- Godfrey: Godfrey is a B2B technology marketing and PR agency serving enterprise technology clients with demand generation, content, and analyst relations. Comparable to RAW as a specialist B2B tech agency with deep vertical focus and full-service campaign execution.
- KoMarketing: KoMarketing is a B2B demand generation agency serving technology and industrial clients with content, SEO, paid media, and lead nurturing. Comparable to RAW as a services-only B2B agency with similar full-funnel marketing capabilities targeting mid-market and enterprise tech buyers.
Broad incumbents
- Dentsu Creative: Dentsu Creative is the global creative and customer experience network of Dentsu International, with B2B and technology capabilities. Comparable as a broad incumbent that competes with RAW for the same enterprise tech marketing spend, though it serves far wider categories and geographies.
- Ogilvy: Ogilvy is a global advertising and marketing network with large B2B and technology practices. Comparable to RAW as a competitor for the same enterprise tech-vendor marketing budgets, but operating at much larger scale and as a generalist holding-company network rather than a specialist ICT agency.
Regional players
- Thinkerbell: Thinkerbell is an Australia-based marketing and creative agency with measured creative and integrated campaign capabilities. Comparable as a ANZ-headquartered full-service marketing agency operating in the same regional market and competitive set as RAW Marketing.
- Louder Than Words: Louder Than Words is an Australian B2B marketing and PR agency focused on enterprise technology clients. A near-overlap ANZ regional peer offering demand gen, content, and PR services with technology specialization similar to RAW Marketing.
- King Kong Digital: King Kong is an Australian digital marketing agency offering lead generation, SEO, paid media, and content services. Comparable to RAW as an ANZ-based performance- and lead-gen-oriented marketing services firm, although less specialized in B2B ICT.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
RAW Marketing social profiles
Digital presenceRAW Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
RAW Marketing leadership team
Management profileNumber of profiles
Profiles11 records
RAW Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RAW Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RAW Marketing
What does RAW Marketing do?
RAW Marketing is a full-service B2B technology marketing agency that plans and executes integrated demand generation campaigns for ICT vendors, IT resellers, and B2B organisations across Australia and New Zealand. The agency's offering spans marketing strategy, channel program management, ICT-specialist lead generation telemarketing, event management, digital marketing (paid search, SEO, social, email, retargeting, analytics), creative/graphic design, content marketing, direct marketing, and digital events/webinars. Services are delivered as outsourced marketing execution, positioning the firm as an extension of clients' in-house marketing teams.
Is RAW Marketing a public or private company?
RAW Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RAW Marketing founded?
RAW Marketing was founded in 2006. It employs 11 to 50 people.
Where is RAW Marketing based?
RAW Marketing is headquartered in Brisbane, Australia, in the Oceania region.
How does RAW Marketing make money?
Two revenue lines are on record. Marketing Services Revenue is the primary driver. The others are digital Marketing Services.
Who are RAW Marketing's main competitors?
Direct peers on record are Stein IAS, Velocity Partners, Walker Sands, Godfrey and KoMarketing. Broad incumbents are Dentsu Creative and Ogilvy. Regional players are Thinkerbell, Louder Than Words and King Kong Digital.
Does RAW Marketing have an API?
No public API is recorded for RAW Marketing.
What industry is RAW Marketing in?
RAW Marketing's product category is B2B Marketing Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 54181 and its SIC code is 7311.