What Elite Construction does

Elite Construction is a privately held, design-build residential remodeling contractor serving homeowners in Santa Cruz County, California, including Aptos, Soquel, Capitola, Santa Cruz, Scotts Valley, and surrounding communities. Founded in 2004 by engineer Eric Lamascus and New Zealand-trained builder Craig Yates, the firm specializes in kitchen remodels (starting at $40,000), bathroom renovations (starting at $20,000), accessory dwelling units, and whole-home remodels, with a transparent three-tier pricing model (Economy, Better, Best). The company operates with an in-house team of designers, project managers, lead carpenters, and trade specialists, augmented by vetted subcontractors, and uses BuilderTrend as a client-facing project management portal that delivers real-time photos, daily logs, schedule changes, and change orders.

The business generates revenue through project-based professional services contracts, with sales driven by free in-home consultations, organic search, content marketing through an active blog, and local reputation (Best of Houzz 2021, Santa Cruz Sentinel Readers Choice 2020, 5-star Yelp). The technology stack is deliberately lightweight: BuilderTrend for client communication, Squarespace for marketing, and email/phone as the primary contact channels; there is no proprietary software, AI/ML capability, or external investor capital. In June 2025 the founders launched The Closet & Bath Company as a separate venture for dedicated bathroom and closet work, while a wholly-owned sub-brand, Elite ADU, addresses accessory dwelling unit demand, signaling a controlled expansion of product surface within the same single-county geography rather than geographic or channel expansion.

Name

Elite Construction

Legal name

Elite Construction

Website

https://discoverelite.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Elite Construction is a privately held, design-build residential remodeling contractor in Santa Cruz County, California, serving homeowners with kitchen remodels, bathroom renovations, ADUs, and whole-home projects through an in-house carpentry team and transparent tiered pricing.

Ownership category

akta.pro rank

Product category

Residential Remodeling Services

SIC

General Bldg Contractors - Residential Bldgs (1520), Operative Builders (1531)

akta.pro primary industry

Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)

akta.pro secondary industries

Detached ADU (Backyard Cottage) Construction (HSAPAMAA), Primary Suite / Bedroom & Closet Additions (HSAPADAH), Residential Luxury / High-End Home Construction (IMAFABAJ)

Keywords

• Home remodeling services
• Kitchen renovation services
• Bathroom renovation services
• ADU construction services
• Residential design-build

Headquarters

HQ city

Santa Cruz

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Remodeling Services: Project-based professional services for kitchen remodels, bathroom renovations, ADUs, and whole-home remodels. Pricing tiers (Economy, Better, Best) provide transparent options for different budget levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Elite Construction is a Santa Cruz County residential design-build remodeling contractor that designs and builds kitchen remodels, bathroom renovations, whole-home remodels, and accessory dwelling units (ADUs) for local homeowners. Projects are delivered through a free in-home consultation, line-by-line transparent estimates, and tiered pricing (Economy/Better/Best), with the BuilderTrend platform providing real-time client visibility into photos, daily logs, schedule changes, and change orders. The firm operates two specialized sub-brands: The Closet & Bath Company (bathroom and closet focus) and Elite ADU (ADU specialization).

Product overview

Elite Construction is a residential remodeling company offering kitchen remodels, bathroom renovations, and whole-home remodels/ADUs in Santa Cruz County. Their core service portfolio includes Kitchen Remodeling Services, Bathroom Remodeling Services, and Whole Home Remodels & ADUs. The company operates two sub-brands: The Closet & Bath Company (a dedicated bathroom remodel and custom closet design studio serving Santa Cruz County) and Elite ADU (specializing exclusively in accessory dwelling unit design and construction). While The Closet & Bath Company was launched as a separate venture by the founders for clients focused on bathrooms and closets, Elite ADU handles all ADU projects. The company uses BuilderTrend as a client communication portal for real-time project updates.

Differentiator

Problem solved

Functional benefit

Brands

• The Closet & Bath Company: Santa Cruz County's dedicated bathroom remodel and custom closet design studio, founded by Eric and Craig of Elite Construction, offering specialized bathroom and closet services for homeowners in Santa Cruz, Aptos, Capitola, Soquel, and Scotts Valley.
• Elite ADU

Products and services

• Kitchen Remodeling Services Full-service kitchen renovation including custom cabinetry, quartz or granite countertops, appliances, lighting design, and layout optimization for Santa Cruz County homeowners, with project tiers starting at $40,000 (Economy), $55,000 (Better), and $65,000 (Best), scaling to $100,000+ for large kitchens.
• Bathroom Remodeling Services Complete bathroom renovations featuring custom vanities, tile work, walk-in showers, soaking tubs, and fixture upgrades for Santa Cruz County homeowners in styles including Relaxed, Refreshingly Rustic, Seaside, Refresh, Seabright cottage, and Luminous, with project tiers starting at $20,000 (Economy), $25,000 (Better), and $35,000 (Best), scaling to $60,000+ for large bathrooms.
• Whole Home Remodels & ADU Construction Transformational whole-home renovation projects and Accessory Dwelling Unit (ADU) construction for Santa Cruz County homeowners, covering coastal condo remodels, contemporary home builds, mountain retreats, beach home renovations, and custom ADU design/build for multigenerational living, guest accommodations, and rental income.
• Elite ADU A specialized sub-brand of Elite Construction offering custom accessory dwelling unit (ADU) design and build services for Santa Cruz County homeowners, with solutions for aging parents, multigenerational living, adult children staying local, guest accommodations, and rental income, tailored to each property owner's goals and budget.
• The Closet & Bath Company A dedicated bathroom remodel and custom closet design studio founded by Elite Construction's co-founders Eric Lamascus and Craig Yates, serving homeowners in Santa Cruz, Aptos, Capitola, Soquel, and Scotts Valley with exclusive focus on bathroom and closet projects for refined, singular-focus expertise and consistent high-quality results.

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Canadian Cabinet MakerscoreStrategic or Co-development PartnerPartnership with Canadian cabinet makers who are absorbing tariff costs through Fall 2025, allowing customers to lock in pre-tariff material and cabinetry prices.
• Santa Cruz-Based Cabinet Makers and DesignerscoreTechnology or IntegrationLocal partnerships with Santa Cruz-based cabinet makers and designers for sourcing durable, beautiful cabinetry that fits customer space and budget requirements.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• CaseDesign/Remodeling: A multi-location U.S. design-build residential remodeling firm offering kitchen, bath, and whole-home renovations — directly comparable to Elite's kitchen/bath/whole-home design-build model and transparent pricing approach.
• Re-Bath: National bath-remodel franchise specializing in full bathroom renovations with tiered product offerings — closely parallels Elite's bathroom remodel service line and Best-tier upgrade model.
• Kitchen Tune-Up: National kitchen-remodel franchise offering kitchen updates and full remodels with multiple pricing tiers — analogous to Elite's Economy/Better/Best kitchen pricing structure.
• Lamont Bros. Design & Build: A Pacific Northwest residential design-build remodeler focused on kitchens, baths, and whole-home projects — comparable in service mix, design-build delivery, and high-end positioning to Elite.
• Reborn Bath & Kitchen: A Southern California design-build kitchen and bath remodeler with dedicated bath and kitchen brands — directly comparable to Elite's kitchen/bath focus and the spin-out brand strategy used with The Closet & Bath Company.
• Jackson Design + Build: A residential design-build firm offering kitchens, baths, additions, and whole-home remodels with transparent pricing — closely matches Elite's full-service design-build service portfolio and target homeowner.
• CRD - Custom Remodeling & Design: A residential design-build remodeler serving homeowners with kitchens, baths, and additions — comparable in scope, premium positioning, and homeowner-cohort targeting.

Broad incumbents

• Bath Fitter: Large national bath-remodel brand offering acrylic tub and shower liners — overlaps with Elite's bathroom category as a broader incumbent with standardized, faster-install alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/discoverelite

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Construction