DIRECTV Colombia

What DIRECTV Colombia does

DIRECTV Colombia is a Bogotá-headquartered, AT&T-owned subsidiary that operates a multi-platform pay-TV, streaming, and mobile telephony business targeting residential Colombian consumers. Its core offering is satellite television delivered via set-top box across multiple tiers — TV Satelital Plata HD (187+ channels at promotional $66,950 COP/month), Oro HD (217+ channels at $71,950 COP/month), and TV Flex 2 (45 channels plus 2 user-selected streaming platforms at $118,900 COP/month) — combined with the DGO online streaming platform providing 100+ live channels across mobile, PC, and TV. The company monetizes primarily through monthly recurring subscriptions (satellite TV, DGO, mobile telephony #888, and premium content packs such as Universal+ at $24,900, HBO PACK at $29,900, WIN+ Fútbol HD at $39,900, and HotPack at $25,900 COP/month), with heavy promotional pricing to drive new acquisitions. Its proprietary sub-brand DSPORTS delivers exclusive sports content — Copa Sudamericana, LaLiga, and the 2026 FIFA World Cup — that is central to its positioning, reinforced by a 2026 Royal Films cinema partnership extending broadcasts into 32+ Colombian cities. The go-to-market motion is hybrid: digital self-serve via directvla.com/co, inside sales through toll-free lines (#332, 018000917711), WhatsApp sales (3232779999), and an agent network for installation and regional coverage. Beyond core pay-TV, DIRECTV Colombia has extended into adjacent verticals including a co-branded DGO credit card, auto insurance (Seguros Autos), the Club DIRECTV loyalty program, and mobile telephony, signaling a strategy of monetizing its installed residential base across financial services and convergent telecoms products. The company is privately held as a subsidiary of AT&T's DirecTV Latin America operations, employs 1,001–5,000 people, and operates exclusively within the Colombian market.

Name

DIRECTV Colombia

Legal name

DIRECTV Colombia

Website

https://directv.com.co

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

DIRECTV Colombia is a Bogotá-based, AT&T-owned satellite TV, streaming (DGO), and mobile telephony provider serving Colombian residential consumers with exclusive DSPORTS sports content, bundled streaming platforms, and modular premium add-ons.

Ownership category

akta.pro rank

Product category

Pay-TV and Telecommunications Services

NAICS

Satellite Telecommunications (517410), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use) (HDAIAJAG)

akta.pro secondary industries

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD), FAST Channel Networks & Platforms (MPACAAAC)

Keywords

• Satellite television services
• Premium pay-TV
• Streaming subscriptions
• Mobile telephony services
• Premium content packs

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Satellite TV Subscriptions: Monthly recurring subscription revenue from satellite TV plans (TV Satelital Plata HD, Oro HD, TV Flex). Plans include varying channel counts (45-217+ channels), bundled streaming services (DGO, Amazon Prime, Skeelo), and promotional pricing for initial months.
2. DGO Online TV Subscriptions: Streaming TV service providing 100+ live channels online across devices. Sold as standalone online TV product and bundled with satellite plans.
3. Premium Content Packs: Add-on subscription packs for premium content: Universal+ ($24,900/month), HBO PACK ($29,900/month), WIN+ Fútbol HD ($39,900/month), HotPack ($25,900/month). Upsell/cross-sell mechanism to increase ARPU.
4. Mobile Telephony: DIRECTV mobile telephony service (#888 shortcode) complementing TV offerings, creating bundled telecoms proposition.
5. Partner Streaming Platforms: Bundled streaming platform partnerships (Amazon Prime, Vix, Paramount+, Disney+, 1BN) distributed through DIRECTV plans, potentially including revenue sharing or acquisition fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

DIRECTV Colombia delivers subscription-based residential satellite television (TV Satelital) with 187-217+ channels across tiers such as Plata HD and Oro HD, online streaming through its DGO platform, and mobile telephony services. The offering is differentiated by exclusive DSPORTS sports content (including Copa Sudamericana, LaLiga, and the 2026 FIFA World Cup), premium add-on packs (Universal+, HBO PACK, WIN+ Fútbol HD, HotPack), and bundled third-party streaming services such as Amazon Prime, Skeelo, Disney+, and Paramount+.

Product overview

DIRECTV Colombia operates as a multi-platform entertainment and telecommunications company offering satellite TV (TV Satelital) with multiple tiers (Plata HD, Oro HD, TV Flex 2), online streaming (DGO), and mobile telephony services. The core offering combines satellite television with exclusive sports content through DSPORTS and bundled streaming platform options. Additional products include MiDIRECTV customer portal, Amazon Prime bundling, prepaid options, a co-branded DGO credit card, and auto insurance. Premium content add-ons include Universal+, HBO PACK, WIN+ Fútbol HD, and HotPack, while Club DIRECTV provides a loyalty program with exclusive discounts. The company also offers payment and recharge services through Paymentez.

Differentiator

Problem solved

Functional benefit

Brands

• DGO: Online TV streaming service offering over 100 live TV channels and sports content via DSPORTS
• DSPORTS

Products and services

• TV Satelital Residential subscription satellite TV service in Colombia with tiered plans (Plata HD, Oro HD, TV Flex 2) delivering 187-217+ channels, including DSPORTS and premium add-ons, for Colombian households.
• DGO TV Online DIRECTV's proprietary online streaming platform that lets subscribers watch DIRECTV channels and on-demand content across connected devices, complementing the satellite TV subscription.
• DSPORTS DIRECTV's exclusive sports channel and brand, available to Colombian subscribers, with rights to premium football competitions including Copa Sudamericana, LaLiga, and the 2026 FIFA World Cup.
• Telefonía Móvil Mobile telephony service offered by DIRECTV Colombia, allowing subscribers to bundle mobile lines with their TV and streaming subscriptions under a single provider relationship.
• Universal+ Premium Pack Premium content add-on pack distributed to DIRECTV Colombia subscribers as part of the premium packages lineup.
• HBO PACK HBO-branded premium add-on content pack distributed to DIRECTV Colombia subscribers as part of the premium packages lineup.
• WIN+ Fútbol HD Premium sports add-on pack focused on football content, marketed to Colombian football fans as part of DIRECTV Colombia's premium packages lineup.
• HotPack Premium content add-on pack distributed to DIRECTV Colombia subscribers as part of the premium packages lineup.
• Tarjeta de Crédito DGO Co-branded credit card issued in connection with DIRECTV Colombia's DGO brand, available to subscribers as part of the DGO offering.

Quantifiable outcome

• Access to 100+ live TV channels via DGO streaming platform
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Royal FilmsflagshipGTM or Marketing Partner · 16 June 2026Alliance to broadcast Colombia national team matches and 2026 FIFA World Cup games in cinemas across more than 32 cities in Colombia. Creates collective viewing experience on large screens as alternative to traditional home viewing. Represents major marketing and distribution partnership for World Cup period (June 11 - July 19, 2026).
• Amazon PrimecoreGTM or Marketing PartnerAmazon Prime bundled with DIRECTV satellite TV plans (Plata HD, Oro HD, TV Flex). Provides additional value proposition to subscribers at no extra cost, enhancing competitive positioning against other pay-TV providers.
• SkeelocoreTechnology or IntegrationDigital audiobook/entertainment platform included with DIRECTV satellite TV plans, adding streaming entertainment content to the bundled offering.
• VixcoreChannel Partner/ Reseller/ DistributorStreaming platform available as choice within TV Flex 2 plans. Provides additional content library access to DIRECTV subscribers.
• Paramount+coreChannel Partner/ Reseller/ DistributorStreaming platform available as choice within TV Flex 2 plans. Part of multi-platform content strategy.
• WIN+ Fútbol HDcoreChannel Partner/ Reseller/ DistributorFootball-focused streaming platform available as choice within TV Flex 2 plans and as standalone add-on ($39,900/month). Complements DSPORTS exclusive sports content.
• HBO PACKcoreChannel Partner/ Reseller/ DistributorHBO premium content pack available as add-on subscription ($29,900/month) and as choice within TV Flex 2 plans.
• HotPackminorChannel Partner/ Reseller/ DistributorStreaming entertainment pack available as add-on subscription ($25,900/month) and as choice within TV Flex 2 plans.
• Universal+coreChannel Partner/ Reseller/ DistributorUniversal content bundle available as add-on subscription ($24,900/month) and as choice within TV Flex 2 plans.
• Disney+ PremiumcoreChannel Partner/ Reseller/ DistributorDisney+ streaming service available as choice within TV Flex 2 plans, adding Disney entertainment content to DIRECTV offerings.
• 1BNminorChannel Partner/ Reseller/ DistributorStreaming platform available as choice within TV Flex 2 plans, expanding content library options for subscribers.
• DGO PlatformcoreTechnology or IntegrationProprietary online streaming platform integrated with satellite TV services. Allows access to 100+ live channels across multiple devices. Bundled with all satellite TV plans and available as standalone online TV product.
• SnaauminorGTM or Marketing PartnerColombian startup focused on digital subscriptions, entertainment, and gaming services. Preparing audiovisual campaign centered on family and football featuring former national team player Macnelly Torres. Distinct from DIRECTV but operating in same entertainment/sports space during World Cup 2026 period.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Claro Colombia: Claro Colombia is the largest pay-TV, mobile, and broadband operator in Colombia, offering satellite/cable TV, fiber internet, and mobile telephony as a bundled quad-play. Directly competes with DIRECTV Colombia on residential TV subscriptions, mobile, and bundled offerings to Colombian households.
• Movistar Colombia: Movistar Colombia (Telefónica) provides pay-TV (including satellite and IPTV), mobile, and fixed-line services across Colombia. Direct head-to-head competitor to DIRECTV Colombia on subscription TV, mobile telephony, and convergent bundle propositions in the same residential market.
• Tigo Colombia: Tigo Colombia offers cable/satellite pay-TV, mobile, and home internet services to Colombian households and businesses. Direct competitor on subscription TV pricing tiers, mobile bundles, and premium content add-ons comparable to DIRECTV's TV Satelital and DGO lineup.
• Win Sports: Win Sports is the dominant Colombian football broadcaster holding exclusive rights to Categoría Primera A and other local tournaments. Comparable to DIRECTV's DSPORTS channel as a sports-content-driven pay-TV competitor, particularly relevant for football-focused Colombian subscribers.
• Disney+ (Colombia): Disney+ operates as a streaming service in Colombia and is offered as a choice within DIRECTV's TV Flex 2 plan. Directly competes for streaming-only subscribers while also being a content partner, making it a hybrid competitor/distributor comparable to DIRECTV's DGO streaming offering.
• Amazon Prime Video (Colombia): Amazon Prime Video operates as a streaming service in Colombia and is bundled into DIRECTV's TV Satelital plans while also being available standalone. Comparable as both a streaming competitor and a content partner — the dual relationship mirrors DIRECTV's positioning versus other premium streaming options.

Emerging players

• ETB (Empresa de Telecomunicaciones de Bogotá): ETB is a Bogotá-based telecom offering fiber internet, IPTV, and mobile services with growing pay-TV ambitions. Comparable as a Colombian fixed-line/TV competitor targeting residential bundles, though with a primarily fiber/IPTV (non-satellite) footprint.

Regional players

• Caracol Televisión: Caracol Televisión is a major Colombian free-to-air broadcast network also offering Caracol TV streaming and international content distribution. Adjacent competitor in Colombian TV distribution and a content partner/competitor for DIRECTV's channel lineup and streaming offerings.
• RCN Televisión: RCN Televisión is one of Colombia's primary private broadcast networks with national over-the-air coverage and a streaming platform. Comparable as a Colombian content producer/distributor whose channels sit inside DIRECTV's satellite and DGO packages, and competes for viewer attention.

Broad incumbents

• Netflix Colombia: Netflix is the dominant global SVOD service operating in Colombia, competing for the same entertainment wallet share as DIRECTV's DGO and premium packs. While not a direct pay-TV substitute, Netflix represents the primary cord-cutting alternative against which DIRECTV must justify its bundled subscription value.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/directvcol
• LinkedInlinkedin.com/company/directvcolombia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIRECTV Colombia