What TARA interactive does

TARA Interactive is a private, full-cycle custom software development company founded in 1991 and headquartered in Bucharest, Romania, with a secondary office in Chișinău, Moldova. The firm employs 50+ technical staff and serves clients ranging from Fortune 500 enterprises to early-stage startups across 11 industries (eCommerce, fintech, healthcare, logistics, government, education, accounting, agrifood, and others) in at least 5 countries (Romania, Moldova, Germany, Denmark, and the United States). Revenue is generated through professional services engagements — primarily custom software development projects, dedicated team / staff augmentation billed monthly or on T&M, and ongoing maintenance and support retainers — with a sales-led GTM executed by a small business development and sales team.

The company's core technical offering spans full-stack development across .NET, PHP (Laravel), JavaScript frameworks (React.js, Vue.js, Angular, Node.js), Magento, Drupal, and mobile platforms (React Native, Xamarin, iOS, Android), with backend coverage in Java, Go, Perl, Python, and C/C++, and database support across SQL Server, PostgreSQL, Oracle, MySQL, and Couchbase on Azure Kubernetes infrastructure. Beyond standard development, TARA has built a portfolio of applied AI offerings — chatbots, virtual assistants, OfficeBot, and the domain-specific VirtAssistant for agrifood that uses OpenAI plus internally maintained knowledge graphs — alongside a suite of proprietary RPA robots for eCommerce automation (bank reconciliation, supplier ordering, price comparison, stock management). The company also markets emerging-technology services in Blockchain, Web3, and NFTs, and delivers vertical-specific solutions including transport route optimization platforms and government training systems.

The business is founder/partner-owned (Managing Partner Vlad Lepadatu, Partner Natalia Lepadatu, Business Development Partner Mihai Berindei), with no disclosed institutional investors, M&A activity, or external funding rounds. Media coverage cites a 20% year-over-year revenue increase, and distribution relies on direct enterprise sales, inbound website leads, and a Romanian/German/Danish contact footprint rather than channel partners or platform-led acquisition.

Name

TARA interactive

Legal name

TARA Interactive

Website

https://tarainteractive.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

TARA Interactive is a full-cycle custom software development firm founded in 1991 in Bucharest, Romania, with a Chisinau office. It serves enterprises and startups across eCommerce, fintech, healthcare, logistics, government, and other verticals with custom development, RPA, and applied AI solutions.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)

Keywords

• Custom software development
• Dedicated development teams
• ECommerce platform solutions
• Robotic process automation
• AI virtual assistant

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development Services: The company generates revenue primarily through providing custom software development services, including web applications, mobile apps, desktop applications, eCommerce solutions, and system integrations. Services are tailored to client requirements and billed based on project scope, typically through professional services engagement.
2. Dedicated Teams / Staff Augmentation: Provides dedicated development teams that integrate into client organizations, offering ongoing development and support services. Revenue generated through monthly retainer or time-and-materials billing.
3. Maintenance and Support Services: Ongoing maintenance, support, and optimization services for applications developed by TARA or third-party vendors. Typically billed through retainer or support contracts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TARA Interactive provides full-cycle custom software development services, covering business analysis, architecture, UI/UX design, development, QA, DevOps, and maintenance for web, mobile, desktop, and enterprise applications. The firm also delivers specialized AI/RPA solutions (chatbots, virtual assistants, VirtAssistant for agrifood, finance and eCommerce robots), eCommerce platform builds on Magento and other stacks, and emerging-tech services in Blockchain, Web3, and NFT, alongside dedicated development teams and IT strategy consulting for clients across fintech, healthcare, logistics, eCommerce, education, and government.

Product overview

TARA Interactive is a full-spectrum custom software development company offering a comprehensive portfolio of technology services and products. The core offerings include Custom Software Development, Product Development, eCommerce Solutions, DevOps, QA & Testing, Maintenance & Support, and IT Strategy & Consulting. The company provides specialized AI-powered solutions including Chatbot, Virtual Assistant, OfficeBot, and VirtAssistant (Agrifood Virtual Assistant), along with RPA (Robotic Process Automation) services. Additional specialized offerings include Blockchain, NFT, and Web3 solutions. The technology platform portfolio includes Magento, Drupal, Laravel, React.js, .NET, and Node.js development services. The eCommerce division offers a suite of automation robots for bank reconciliation, supplier ordering, price comparison, stock management, and dropshipping. The company also develops industry-specific solutions including Event Analysis & Simulation platforms, Transport Route Optimization systems, and Ministry Training platforms. With over 30 years of experience since 1991, TARA operates from Bucharest and Chisinau offices serving clients across 11 industries and 5 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Software Development Full-stack custom software development services covering the entire product development cycle from concept to market launch, including business analysis, system architecture, UI/UX design, development, testing, DevOps, and maintenance, for enterprise and startup clients.
• Product Development Outsourcing product development services for startups and established businesses, including agile development, proof of concept, minimum viable product (MVP) creation, and ongoing product maintenance.
• eCommerce Solutions Full eCommerce development services including strategy, UX research, design, and development using platforms like Magento, Shopify, and custom solutions with B2C and B2B capabilities for online retailers.
• DevOps Services DevOps services that unite development and operations into a single rapid deployment entity, manage infrastructure provisioning via code, and ensure environment continuity at scale.
• QA & Testing Both development and independent QA services using an Early and Often testing approach, applying test automation practices to reduce human effort across web, mobile, and desktop applications.
• Maintenance & Support Ongoing maintenance, bug fixes, updates, and support services for applications developed by TARA Interactive or by third-party vendors.
• IT Strategy & Consulting Technology and product road mapping, legacy audit, workflows formalization, and programs for technology refreshment and expansion, supporting client decision-making.
• Artificial Intelligence Solutions & Services AI services including chatbots, virtual assistants, and office bots that help achieve business objectives faster through automation, 24/7 availability, and improved efficiency.
• Chatbot AI-powered chatbot utilizing advanced natural language processing for efficient conversations, providing real-time assistance, 24/7 availability, and personalized interactions with advanced analytics.
• Virtual Assistant Software application using machine learning and NLP to provide efficient solutions for daily organization, simplifying everyday tasks with multifunctional assistance.
• OfficeBot Virtual assistant specialized in workplace task management, streamlining administrative processes, HR support, IT assistance, and project management in office environments.
• VirtAssistant (Agrifood Virtual Assistant) Agrifood Virtual Assistant using OpenAI for discovering and defining challenges, creating knowledge graphs of facilities, products, and personnel, and implementing solutions for production planning and logistics optimization.
• RPA (Robotic Process Automation) Software robot automation using business logic and structured inputs for automating business processes, reducing human error, increasing efficiency, and enabling digitalization across financial and operational workflows.
• Blockchain Solutions Blockchain technology integration for data security, trust establishment, enhanced security through distributed ledger, and smart contract automation.
• NFT Solutions Non-fungible token development for digital asset representation, digital file protection, additional revenue streams, and product lifecycle transparency.
• Web3 Solutions Decentralized internet solutions using blockchain technology for ownership, privacy, information access, permissionless blockchain, and smart contract automation.
• Magento Solutions Complete eCommerce platform solution on Magento including development, implementation, maintenance and support, with multi-store capabilities and ERP integrations.
• Drupal Solutions Enterprise CMS solution using Symfony-based Drupal frameworks for complex content structures, security, and headless/decoupled architecture.
• Laravel Solutions PHP development using the Laravel framework with Symfony components for elegant code, web application development, and frontend/backend integration.
• React.js Development Frontend development using React.js with virtual DOM for creating user interfaces, component reuse, and enterprise web application development.
• .NET Development Full .NET development services for desktop, web, and mobile applications including ASP.NET, migration assessment, and offshore/nearshore partnerships.
• Node.js Development Full stack JavaScript development using Node.js for backend and frontend, enabling entire application development with a unified codebase.
• eCommerce Robots Suite Suite of automation robots for eCommerce operations including Bank Reconciliation, Supplier Order, Intelligent Price Comparison, Missing/Low Stock, Automatic Price Update, Dropshipment, and Product Documentation robots.
• Event Analysis & Simulation Platform Digital event analysis system with risk analysis, dependency management, and event simulation applications using machine learning and predictive models to evaluate effectiveness of proposed solutions and mitigate threats.
• Transport Route Optimization Platform Custom solution for transport companies including a mobile application for iOS/Android with optimized routes, Google Maps integration for fuel station prices, and an interactive dashboard for real-time financial performance monitoring.
• Ministry Training Platform Unified e-learning and document management system with SSO for police officer training, certifications, secure web conferencing for 1000+ participants, and mobile notifications, deployed for Romania's Ministry of Internal Affairs.

Quantifiable outcome

• 20% reduction in operational costs
• +4 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability10 records

Feature5 records

Scale indicators6 records

Recent moves5 records

Broad incumbents

• EPAM Systems: Global digital engineering and product-development services firm with significant Eastern European presence; competes on the same enterprise custom-software RFPs but operates at vastly greater scale and geographic reach.
• Nagarro: Global digital engineering firm with European roots offering custom software development and digital transformation; comparable on services capability but significantly larger and more diversified across geographies.
• Cognizant Softvision: Large global IT services firm with one of its largest delivery footprints in Romania; competes for similar custom-development and digital-transformation enterprise work but at far greater scale and brand recognition.

Direct peers

• Zitec: Romanian full-service software development and digital transformation company; comparable in scale, technology breadth, and enterprise customer targeting.
• Endava: UK-headquartered nearshore software services firm with deep Romania delivery centers; competes head-to-head for the same enterprise custom-development and digital-transformation deals across Western Europe and the US.
• Roweb Development: Romanian custom software development company of similar size offering web, mobile, eCommerce, and enterprise application services to Western European clients.
• Dev-Pro: Eastern European (Ukrainian/Moldovan) custom software development and dedicated teams provider; comparable in size and operating model for nearshore delivery to Western clients.
• Pentalog: France-headquartered IT services company with major Romanian/Moldovan delivery centers offering nearshoring, dedicated teams, and custom development — directly overlapping TARA's nearshore value proposition.
• Fortech: Romanian custom software development and dedicated teams provider headquartered in Cluj-Napoca; directly comparable in size, full-stack service offering, and mid-market/enterprise customer focus.

Regional players

• SoftServe: Ukraine-headquartered IT services and custom software development company with CEE delivery centers; directly comparable services model and vertical coverage but rooted in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tarainteractive
• LinkedInlinkedin.com/company/tara-interactive

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TARA interactive