Carpark
Carpark is a founder-owned Los Angeles parking management company offering integrated parking operations, valet, shuttle, event, and consulting services to commercial, residential, retail, hospitality, healthcare, and entertainment property owners since 2005.
- Company typePrivate
- Founded2005
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Carpark does
Carpark (legal entity: CarPark, Inc.) is a privately held, founder-owned parking management and valet services company headquartered at 6541 Hollywood Blvd #203, Los Angeles, CA. Founded in 2005 by Joseph Gharib, the company serves commercial real estate, residential, retail/mixed-use, hospitality, healthcare, and entertainment venue property owners and operators across the greater Los Angeles metropolitan area, including Hollywood, Panorama City, and West Hollywood. Its integrated service portfolio spans parking management, facility leasing (flat/fixed/percentage rent), consulting/feasibility, transportation logistics with a company-owned shuttle fleet, valet and event parking, concierge/wayfinder services, and maintenance (restriping, power washing).
The underlying operational methodology is the proprietary 4R Program (Research, Revenue, Reporting, Reconciliation), supported by a cloud-based online prepaid reservation platform with 256-bit secure payment processing, PARCS revenue-control integrations, customized monthly financial reporting (including non-calendar fiscal year support), secret ticket shops, surprise location audits, and validation policy/lost-ticket reporting. Employee capability is delivered through three proprietary training programs: 'Step Up to the Four Promises,' Guest Courtesy Training (GCT), and Health Care Parking Management Training (HCPMT) aligned with Joint Commission and HIPAA standards.
Revenue mechanics are diversified across management fees and operational cost-plus arrangements, parking-facility leasing income (guaranteed monthly rent), professional-services consulting fees (feasibility, demand studies, vendor selection, performance audits), valet and event parking engagements, shuttle/transportation services, and transaction-based consumer prepaid reservations. The GTM motion is sales-led and consulting-driven: direct outreach to property owners and managers, no-obligation quotes following initial property evaluations, and visible reliance on referrals and case-study testimonials from enterprise clients including Legacy Partners, South Park Group, Green Bridge Investments, and Twentieth Century Fox. The company has remained a single-metro, founder-led operator with no disclosed institutional capital and 51–100 employees.
Carpark firmographics
Firmographics- Name
- Carpark
- Legal name
- CarPark, Inc.
- Website
- https://carpark.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Carpark is a founder-owned Los Angeles parking management company offering integrated parking operations, valet, shuttle, event, and consulting services to commercial, residential, retail, hospitality, healthcare, and entertainment property owners since 2005.
- Ownership category
- akta.pro rank
Carpark industry classification
Industry- Product category
- Parking Management Services
- NAICS
- Parking Lots and Garages (81293)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Parking Facility Operations (Garages, Lots, On-/Off-Street) (BPABAKAA)
- akta.pro secondary industries
- Valet Parking Services (BPABAKAC), Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB), Parking Asset Management & Facility Services (Cleaning, Security, Staffing, Maintenance) (TLAJAIAG)
Keywords
Where Carpark is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Carpark business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Parking Management Services: Core parking management services including consulting, revenue control, parking vendor selection, accounting and reporting, transportation logistics, event parking, and maintenance. Revenue is generated through management fees and operational cost-plus arrangements.
- Parking Facility Leasing: Turnkey leasing arrangements where CarPark assumes full responsibility for parking facility operations. Offers flat-, fixed-, or percentage-rent parking agreements, providing property owners with guaranteed monthly income while CarPark bears operational risk and reward.
- Consulting Services: Advisory services including parking facility feasibility studies, supply and demand studies based on ULI and ITE standards, operational reviews, revenue control consulting, vendor selection, equipment recommendations, and performance audits.
- Valet and Event Parking Services: High-volume valet parking, tandem/stacked parking solutions, and event parking services for clients such as Twentieth Century Fox, Oscars and Emmy Awards after parties. Professional attendants and supervisors trained through proprietary Step Up program.
- Transportation and Shuttle Services: Transportation logistics with company-owned fleet of shuttles in various sizes. CD-licensed drivers provide alternative parking arrangements and maintain regular schedules along predetermined routes.
- Online Prepaid Reservations: Direct consumer revenue from online prepaid parking reservations. Customers pay full amount at time of booking; daily/hourly lots with limited maximum stay of one day.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Daily/Hourly Parking - Online Prepaid |
| Subscription | Monthly | Leasing Arrangements |
| Other | Monthly | Management Services |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Carpark product offering
Product offeringCore offering
CarPark, Inc. provides end-to-end parking management, valet, shuttle/transportation, event parking, concierge, and maintenance services to commercial, residential, retail, hospitality, healthcare, and entertainment venue property owners across the Los Angeles metro area. The company operates under management agreements, leasing arrangements, and consulting engagements, employing a proprietary 4R methodology and employee training programs while also selling prepaid daily and hourly parking through an online reservation platform.
Product overview
Carpark is a parking management and valet services company offering a portfolio of integrated services for commercial, residential, retail, hospitality, healthcare, and entertainment venue segments. The core offering centers on Parking Management Services combined with Valet Services, Shuttle Services, Event Parking, and Concierge & Wayfinder Services. The company operates a Prepaid Reservation System for online booking. Underpinning operations is the 4R Program (Research, Revenue, Reporting, Reconciliation), which serves as the standard operating methodology. Employee training is delivered through the Step Up to the Four Promises program, Guest Courtesy Training (GCT), and Health Care Parking Management Training (HCPMT). Maintenance services including restriping and power washing are offered as add-on services. The company was founded in 2005 and is headquartered in Los Angeles, CA.
Differentiator
Problem solved
Functional benefit
Products and services
- Parking Management Services Comprehensive parking facility management for property owners and managers, including consulting, revenue control, parking vendor selection, accounting and reporting, transportation logistics, event parking, maintenance, and concierge services. Designed for commercial, residential, retail, hospitality, healthcare, and entertainment property operators in the Los Angeles area.
- Parking Facility Leasing Turnkey leasing arrangements in which CarPark assumes full operational responsibility for a parking facility and pays the property owner under flat-rent, fixed-rent, or percentage-rent agreements, providing guaranteed monthly income while CarPark bears operational risk and reward.
- Parking Consulting Services Advisory services covering parking facility feasibility studies, supply and demand studies based on ULI and ITE standards, operational reviews, revenue control consulting, vendor selection, equipment recommendations, and performance audits. Targeted at property owners and real estate investors.
- Valet Services Professional valet parking with stacked and tandem parking solutions for high-volume facilities, staffed by attendants trained through the Step Up to the Four Promises program, designed for hotels, residential buildings, entertainment venues, and high-profile events.
- Shuttle and Transportation Logistics Services Safe and reliable transportation using a company-owned fleet of shuttles in various sizes, operated by CD-licensed drivers on predetermined routes to support alternative parking arrangements and event logistics for property owners and event clients.
- Event Parking Services Comprehensive event parking management for venues of any size, including valet parking, traffic control, door attendants, greeters, concierge, shuttle services, and golf carts for logistics coordination. CarPark has provided event parking for clients such as Twentieth Century Fox and Oscars and Emmy Awards after parties.
- Concierge and Wayfinder Services Ambassador services providing general assistance to visitors and staff, including directions, package and logbook maintenance, item delivery orchestration, and security monitoring at client properties.
- Parking Facility Maintenance Services Parking lot maintenance and repair including restriping, power washing, and detailed facility assessments to keep parking facilities in operational condition for property owners.
- Prepaid Online Reservation System Online prepaid parking booking platform allowing consumers to reserve parking spots in advance at CarPark-operated Los Angeles facilities (such as Las Palmas Garage, McCadden Garage, Wilcox Lot, Roscoe Garage, Roosevelt Lofts, and Viper Room Lot) with full credit card payment at the time of booking and modifications or cancellations up to 24 hours before arrival.
Quantifiable outcome
- Doubled parking income for clients
- +1 more outcomes
Companies that use Carpark
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Carpark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Carpark partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Carpark competitors and assessment
Company assessmentBroad incumbents
- SP Plus Corporation: SP Plus (formerly Standard Parking) is one of the largest US parking operators and is explicitly referenced in CarPark's management team's background (Justin Monteleone consulted for SP Plus). It competes head-to-head with CarPark in LA for commercial real estate, healthcare, and event parking contracts but operates at national scale across hundreds of markets.
- ABM Industries: ABM Industries is a national facility services company whose parking segment competes with CarPark for commercial and event parking contracts. ABM operates at significantly larger scale across multiple facility service lines (janitorial, HVAC, parking), making it a broad incumbent that can bundle parking into broader facility management deals.
Direct peers
- LAZ Parking: LAZ Parking is one of the largest privately held parking management companies in the US, offering management, valet, shuttle, and transportation services to commercial, residential, hospitality, healthcare, and event clients — directly mirroring CarPark's service mix and customer segments at a larger national footprint.
- Ace Parking: Ace Parking is a California-based parking management company offering valet, self-parking, shuttle, and event services across the western US. It is one of CarPark's most direct regional competitors for hospitality, commercial, and event contracts in the Los Angeles and broader California market.
- Impark: Impark is a North American parking management company offering management, valet, shuttle, and consulting services to commercial, residential, healthcare, and government clients. It is comparable to CarPark in service breadth and target customer segments, though it operates across more geographies.
- Lanier Parking Solutions: Lanier Parking is a US parking management company providing management, valet, and shuttle services to commercial, hospitality, healthcare, and event clients. It is comparable to CarPark across service lines and customer segments with somewhat broader geographic reach.
Emerging players
- Metropolis: Metropolis is a tech-forward parking and mobility company headquartered in Los Angeles that combines computer vision, mobile payments, and operator partnerships to modernize parking operations. It overlaps with CarPark's customer base and LA geography while attacking the operator layer with software differentiation.
- ParkMobile: ParkMobile is a leading US mobile parking payment platform used by operators and property owners to digitize reservations and payments. While it does not provide valet or shuttle services, it competes at the consumer-facing prepaid reservation layer where CarPark's online prepaid system operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Carpark social profiles
Digital presenceCarpark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carpark leadership team
Management profileNumber of profiles
Profiles7 records
Carpark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carpark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carpark
What does Carpark do?
CarPark, Inc. provides end-to-end parking management, valet, shuttle/transportation, event parking, concierge, and maintenance services to commercial, residential, retail, hospitality, healthcare, and entertainment venue property owners across the Los Angeles metro area. The company operates under management agreements, leasing arrangements, and consulting engagements, employing a proprietary 4R methodology and employee training programs while also selling prepaid daily and hourly parking through an online reservation platform.
Is Carpark a public or private company?
Carpark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carpark founded?
Carpark was founded in 2005. It employs 51 to 100 people.
Where is Carpark based?
Carpark is headquartered in Los Angeles, United States, in the North America region.
How does Carpark make money?
Six revenue lines are on record. Parking Management Services are the primary driver. The others are parking Facility Leasing, consulting Services, valet and Event Parking Services, transportation and Shuttle Services and online Prepaid Reservations.
Who are Carpark's main competitors?
Broad incumbents on record are SP Plus Corporation and ABM Industries. Direct peers are LAZ Parking, Ace Parking, Impark and Lanier Parking Solutions. Emerging players are Metropolis and ParkMobile.
Does Carpark have an API?
No public API is recorded for Carpark.
What industry is Carpark in?
Carpark's product category is Parking Management Services. Its primary akta.pro industry code is BPABAKAA, Parking Facility Operations (Garages, Lots, On-/Off-Street), with a secondary code of BPABAKAC, Valet Parking Services. Its NAICS code is 81293 and its SIC code is 7500.