Switch Research

Guided Journaling & Mental Wellness Productsswitchresearch.org

Company typePrivate
Founded2000
HeadquartersKelowna, Canada
Headcount1–10
GTM typeB2C
OfferingDigital Commerce or Content

Switch Research firmographics

Firmographics

Name: Switch Research
Legal name: Switch Research Inc.
Website: https://switchresearch.org
Company type: Private
Founded year: 2000
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Switch Research industry classification

Industry

Product category: Guided Journaling & Mental Wellness Products
NAICS: Other Individual and Family Services (62419), Other Individual and Family Services (624190)
SIC: Services-Misc Health & Allied Services, Nec (8090)
akta.pro primary industry: Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)
akta.pro secondary industries: Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Lifestyle & Habit Change Coaching (HSADAGAB)

Keywords

Guided journaling products
Therapist-designed journals
Mental wellness journals
CBT-based self-help journals
Digital journaling membership

Where Switch Research is headquartered

Location

Headquarters

HQ city: Kelowna
HQ country: Canada
HQ region: North America

Offices1 record

Markets served

Switch Research business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

Physical Journal Sales: One-time purchases of hardcover journals including The Self-Love Journal ($39), The Emotions Journal ($48), The Boundaries Journal ($29.99), The Self-Talk Journals ($59), The Sunrise/Sunset Journal ($24.99), The Postpartum Journal ($19.95), The Calm Planners ($44.99), The Mindful Planners, and The Purpose Planners. Physical products ship from US with free shipping on orders over $50.
Digital Product Sales: One-time instant-access digital downloads including digital versions of journals, the Complete Digital Journal Collection ($9.95), Digital Sunrise/Sunset Journal ($19.95), and audio companions. Digital products available worldwide.
Inner Circle Subscription: Monthly subscription membership offering access to all 4 therapeutic programs (Self-Love, Emotions, Boundaries, Self-Talk), daily video lessons, audio companions, Quick Reflection feature, private community, and weekly live Q&As with therapist. 7-day trial for $7, then $19/month.
Membership with Free Journal: All Access Membership ($37) bundles a physical hardcover journal with ongoing digital membership access to all programs.
Course Products: One-time course purchases including the 7-Day Silence Your Inner Critic Course ($17) and The Emotions Program, which include video guidance from therapist Barb Egan.
Bundle and Collection Sales: Bundled product collections including the Complete Journal Collection ($97), Complete Mental Wellness Pack, and various multi-pack options offering discounts for purchasing multiple units.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Individual Journal Products - One-time physical or digital purchase
Subscription	Monthly	Inner Circle Digital Membership - Subscription with trial
Subscription	Monthly	All Access Membership with Free Hardcover Journal
Unit Pricing	Pay-as-you-go	Bundle Collections - Multiple journals at discounted rate
One time/ perpetual license	Pay-as-you-go	Courses and Programs - Video-based courses

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Switch Research product offering

Product offering

Core offering

Switch Research designs, brands, and sells therapist-designed guided journaling products — primarily physical hardcover journals and planners (e.g., The Self-Love Journal, The Emotions Journal, The Boundaries Journal, The Self-Talk Journals, The Postpartum Journal, The Sunrise/Sunset Journal, plus the Calm, Mindful, and Purpose Planners) — alongside digital downloads, audio companions, and The Inner Circle subscription membership that delivers therapist-led video programs and a private community. The portfolio is grounded in evidence-based therapeutic frameworks including CBT, DBT, and mindfulness techniques, targeting individual consumers seeking structured mental wellness and self-improvement.

Product overview

Switch Research is a digital wellness company offering therapist-designed journaling products and guided programs. The portfolio centers on physical hardcover journals (The Self-Love Journal, The Emotions Journal, The Boundaries Journal, The Self-Talk Journals, The Postpartum Journal, The Sunrise/Sunset Journal) and planners (The Calm Planners, The Mindful Planners, The Purpose Planners). The digital ecosystem includes The Inner Circle subscription membership with 4 therapist-guided programs (Self-Love, Emotions, Boundaries, Self-Talk) featuring daily video lessons, audio companions, and community access. Additional offerings include individual digital journal downloads, the 7-Day Silence Your Inner Critic Course, bundled collections, and trial offers. All products are grounded in therapeutic frameworks including CBT, DBT, mindfulness techniques, and the Wheel of Emotions.

Differentiator

Problem solved

Functional benefit

Products and services

The Self-Love Journal

Quantifiable outcome

Most women feel lighter by Week 4
+3 more outcomes

Companies that use Switch Research

Customer profile

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Switch Research technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Switch Research partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves4 records

Expansion highlights6 records

Switch Research competitors and assessment

Company assessment

Emerging players

Day One Journal: Day One is a privately-owned mobile digital journaling app with prompts, photo support, and journaling streaks. Closest digital-only competitor; competes for the same journaling habit but lacks Switch Research's therapist-designed structured curricula and physical product.
Papier: Papier is a direct-to-consumer personalized stationery brand selling customizable notebooks and planners on its own storefront. Adjacent on physical journal/planner format and DTC e-commerce operations, though less therapy-oriented.
Stoic Mental Wellness: Stoic is a mental wellness app combining journaling prompts, mood tracking and CBT-style exercises. Direct overlap on journaling-as-therapy positioning and subscription model, though digital-only.

Broad incumbents

BetterHelp: BetterHelp is the largest online teletherapy platform connecting consumers with licensed therapists for mental health support. Comparable on therapist-mediated mental wellness services — serves as upstream/downstream alternative for customers choosing structured journaling over live therapy.
Calm: Calm is a leading meditation and mental wellness subscription app with daily content, audio guides and sleep/calm programs. Broader incumbent in mindfulness/mood regulation, overlapping with Switch Research's mindfulness/DBT-flavored Inner Circle curriculum.
Headspace: Headspace is a leading mindfulness/meditation subscription app with guided courses, sleepcasts and therapist-informed content. Broad incumbent overlapping on mindfulness-based daily practice — competes for share of wallet in mental wellness routines.

Direct peers

Promptly Journals: Promptly Journals sells personalized, therapist-and-expert-designed guided journals via Shopify with themes covering anxiety, grief, fertility and self-love. Direct overlap on guided hardcovers, target persona, and therapeutic framing.
Therapy Notebooks: Therapy Notebooks sells therapist-designed guided journals covering anxiety, depression, trauma recovery and CBT-based exercises via DTC. Closest direct competitor in evidence-based guided journal positioning.
Intelligent Change: Intelligent Change sells the Five Minute Journal and similar guided journals (productivity, gratitude, manifestation) using direct-to-consumer e-commerce with structured daily prompts. Highly comparable on product format (guided hardcover journals), customer base (self-improvement/wellness consumers), and business model.
Clever Fox (The Clever Fox): Clever Fox publishes a broad catalog of guided hardcover planners and journals (pro planner, gratitude, fitness, meal) sold through DTC channels like Amazon and Shopify. Direct overlap on guided physical product format and persona-led marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Switch Research compliance and trust

Trust signal

Compliance1 record

Switch Research financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Switch Research leadership team

Management profile

Number of profiles

Switch Research funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Switch Research M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Switch Research

What does Switch Research do?

Is Switch Research a public or private company?

Switch Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Switch Research founded?

Switch Research was founded in 2000. It employs 1 to 10 people.

Where is Switch Research based?

Switch Research is headquartered in Kelowna, Canada, in the North America region.

How does Switch Research make money?

Six revenue lines are on record. Physical Journal Sales are the primary driver. The others are digital Product Sales, inner Circle Subscription, membership with Free Journal, course Products and bundle and Collection Sales.

Who are Switch Research's main competitors?

Emerging players on record are Day One Journal, Papier and Stoic Mental Wellness. Broad incumbents are BetterHelp, Calm and Headspace. Direct peers are Promptly Journals, Therapy Notebooks, Intelligent Change and Clever Fox (The Clever Fox).

Does Switch Research have an API?

No public API is recorded for Switch Research.

What industry is Switch Research in?

Switch Research's product category is Guided Journaling & Mental Wellness Products. Its primary akta.pro industry code is HSADAJAB, Mindfulness-Based Coaching & Training (MBSR/MBCT-style), with a secondary code of HSADAJAH, Meditation Apps, Digital Courses & Online Communities. Its NAICS code is 62419 and its SIC code is 8090.