What Wilderness Agency does

Wilderness Agency is a London-headquartered social transformation agency founded in 2015 by Tom Jarvis and Jamie Maple, operating as a wholly-owned subsidiary of Havas Media Network UK following its February 2024 acquisition into the Havas Play Network. The firm delivers end-to-end social media marketing services structured around three core pillars: Social Transformation (operational audits, in-house resourcing, training, and measurement), Always-on Social (channel management, community management, content production at scale), and Creator Management (always-on creator programs and campaign activations). Its technology layer consists of proprietary but human-curated tools — the weekly TrendTracker report and the Social Relevance Scale diagnostic — plus an in-development AI-powered ideation tool built in partnership with Senseful AI under the Innovate UK BridgeAI programme.

The agency's customer base is concentrated in enterprise and mid-market brands across at least eight verticals, including entertainment (Disney+, PlutoTV, HBO, Tubi, NOW TV), sports (Premiership Rugby), telecommunications (Sky Mobile), utilities (uSwitch), consumer electronics (Panasonic, Dolby, JBL), food and beverage (Gousto, Kenco, Asahi, Body & Fit), retail (Intersport, Jet2), and beverages (Gallagher). Notable client engagements include growing Disney+'s EMEA in-house social team from 2 to 10 people, running the Premiership Rugby TikTok channel, and managing the Pluto TV Facebook page across UK and Germany. Quantified outcomes include 3.1 billion social impressions and 400,000+ new subscribers for Disney+, 76.9 million cross-channel engagements for Premiership Rugby TikTok, and 200,000 incremental consumers for Sky Mobile.

Wilderness operates a professional services and managed services revenue model through custom project-based and retainer engagements, with no public pricing or revenue disclosure. The go-to-market motion is sales-led, winning clients through competitive pitches and direct enterprise outreach. The firm maintains offices in London, Berlin, Los Angeles, and Cape Town, supporting EMEA and North American clients. It has no public-facing API, no software product, and no app distribution; commercial differentiation rests on the team's social media expertise, proprietary trend intelligence, and the scale benefits of its Havas parent rather than on a technology platform.

Name

Wilderness Agency

Legal name

Enter the Wilderness Ltd.

Website

https://wilderness.agency

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Wilderness Agency is a London-based social transformation agency providing social strategy audits, always-on channel management, creator programs, and trend intelligence to enterprise brands across entertainment, sports, FMCG, and consumer electronics; it operates as a wholly-owned subsidiary of Havas Media Network UK following its February 2024 acquisition.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Social Transformation Services: Operational transformation services including social audits, strategy frameworks, workflow optimization, in-house resourcing, and training programs for internal social teams.
2. Always-on Social Management: Ongoing channel management, community management, content production, and creator management services delivered at scale across multiple platforms and markets.
3. Social Campaigns: Campaign-based work including brand campaigns that live on social, creator-led activations, and strategic paid media campaigns.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Wilderness Agency is a social transformation agency that helps global brands operationalize their social media marketing through operational audits, in-house resourcing, training, and measurement, combined with always-on social channel management, community management, content production, and end-to-end creator management. The firm supplements these professional services with proprietary tools including the weekly TrendTracker trend report and the Social Relevance Scale diagnostic, delivering award-winning work for enterprise clients such as Disney+, PlutoTV, Premiership Rugby, and Panasonic.

Product overview

Wilderness Agency is a social transformation agency providing a unified portfolio of social media marketing services. The core offerings include Social Transformation consulting (operational audits, training, in-house resourcing, measurement), Always-on Social (channel management, community management, content production at scale), Creator Management (end-to-end creator campaigns and programs), and TrendTracker (weekly trend intelligence). These services are supported by specialized modules including Social Operations (team structure, workflows, toolkits), Performance Reporting (insight and analytics), Social Audits, Community Management, Paid Media Management, and Social Campaigns. The agency operates as a service-based consultancy rather than a software product, delivering strategic and creative services across social platforms for global brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Transformation Wilderness's flagship service providing operational audits, in-house talent resourcing, training and upskilling, and measurement capabilities to help brands operationalize their social media marketing and build internal social teams. Aimed at global enterprise and mid-market brands seeking to scale social operations.
• Always-on Social Ongoing social media channel management, community management, and social content production services that build, manage, and grow social communities through award-winning organic social channel management and content production. Aimed at global brands seeking long-term always-on social delivery.
• Creator Management End-to-end global creator solution powering brands through social creators, including always-on creator programs, award-winning creator campaigns and activations, and creator network management. Designed for brands seeking to leverage creator communities for effective paid media and evergreen social content.
• TrendTracker Report Industry-leading weekly trend tracking report delivering three relevant and brand-safe trends with initial creative ideas, allowing brands to connect to culture and stay ahead of online trends. A subscription-style intelligence service provided to client teams.
• Social Campaigns End-to-end social media campaign orchestration from strategy to delivery, including brand campaigns that live on social, creator-led activations, and strategic paid media campaigns for product launches and brand impact initiatives.

Quantifiable outcome

• 76.9m cross-channel engagements in 6 months (Premiership Rugby TikTok)
• +4 more outcomes

Named customers20 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered strategic and minor.

• Senseful AIstrategicTechnology or Integration · 1 September 2023Three-month feasibility study partnership supported by Innovate UK BridgeAI scheme to develop an AI-powered ideation platform. Wilderness is helping Senseful develop a potential commercial solution for their linguistic-based AI model as part of its work transforming brands on social media.
• Senate (Ukrainian Agency)minorStrategic or Co-development Partner · 1 May 2023Creative alliance partnership as part of the Twin for Victory program connecting UK and Ukrainian agencies. Partnership designed to support and keep Ukraine's creative industry alive and boost their economy through collaboration and knowledge sharing.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Social Element: The Social Element is a UK-headquartered social media agency offering community management, content, and social media strategy for global brands. Directly competes with Wilderness in the same niche of specialist social media services.
• Born Social: Born Social is a London-based social media agency serving consumer brands with always-on social, community management, and content production. Operates in the same category and targets enterprise consumer-brand clients similar to Wilderness.
• Goat Agency: Goat Agency is a global social media and influencer marketing agency acquired by WPP, serving brands with creator-led campaigns and always-on social. Closely comparable on creator management and influencer services.
• 1000heads: 1000heads is a social media consultancy specializing in social listening, community management, and influencer strategy for global brands. Direct competitor to Wilderness in social transformation and always-on community management.
• Brave Bison (formerly Social Chain): Brave Bison is a London-based social media and digital media group that acquired Social Chain, offering social media strategy, content, and influencer services. Comparable in scope and client profile to Wilderness, with similar enterprise client roster.

Broad incumbents

• Jellyfish (part of Brandtech Group): Jellyfish is a global digital marketing agency offering paid media, social, content, and creative services to enterprise brands. Larger incumbent with broader portfolio that includes overlapping social capabilities.
• Dentsu Creative (UK): Dentsu Creative is a global creative and social agency within Dentsu International serving major brands with social campaigns and brand storytelling. Broader incumbent with overlapping social media and content capabilities.
• Ogilvy Social.Lab: Ogilvy Social.Lab is the WPP-owned global social media marketing network serving enterprise brands. Comparable on social-first creative, influencer, and community services within a much larger holding company structure.

Others

• Hootsuite: Hootsuite is a social media management platform providing scheduling, analytics, and listening tools to brand teams. Adjacent rather than directly competing with Wilderness's services; relevant as enabling technology for in-housing strategy.
• Captiv8: Captiv8 is an influencer marketing platform connecting brands with creators, with overlap on the creator management and paid amplification services Wilderness provides. Adjacent enabling technology for the creator economy.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wildernessagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilderness Agency