Wellbeing
Wellbeing (Wellbeing.ai) is a Belgian SaaS company that uses AI and neuroscience to measure employee emotional and mental states via webcam-based eye tracking and facial analytics, serving corporate employers and their workforce with scientifically validated, GDPR-compliant workplace wellbeing analytics.
- Company typePrivate
- Founded2021
- HeadquartersVilvoorde, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Wellbeing does
Wellbeing (legally WELLBEING.AI BV) is a Belgian private limited liability company founded in 2021 that builds an AI and neuroscience platform for measuring workplace wellbeing. The core product, Wellbeing.ai, captures eye movement patterns and facial analytics through a standard webcam or phone camera during work sessions, combines these with self-reported scientific wellbeing questionnaires and behavioral HR data (resignations, sick leave, performance, promotions), and applies statistical multivariate methods, structural equation modeling, Bayesian modeling, and machine learning to derive individual wellbeing insights and aggregate, anonymized group analytics for employers. Two add-on modules extend the same biometric engine into adjacent verticals: Ai-StudyBuddy for university major selection and Ai-GamingBuddy for game developer playtesting. Upcoming capabilities include emotional voice analysis and wearables integration (GSR, EEG). The methodology is scientifically validated by the University of Liège, the platform is built privacy-by-design with a GDPR audit by Apogado and AI compliance review by Justifai, and the company is financially supported by Flanders Innovation & Entrepreneurship (VLAIO).
The business is enterprise B2B, selling a SaaS subscription platform primarily to corporate employers and HR teams, while also serving individual employees as end users. Go-to-market combines direct enterprise field sales — anchored by a U.S. presence in Palo Alto / Silicon Valley (Delaware entity) — with a flagship global distribution partnership with Workplace Options (WPO), which resells the platform to its worldwide enterprise client base, and a Microsoft Azure Marketplace listing for technical procurement. Headcount is 11–50, headquarters are in Vilvoorde, Belgium, and the company has no disclosed VC, PE, or institutional equity rounds beyond a government grant from VLAIO. Leadership consists of CEO Laurent Van Tornhout and researcher/author Dr. Nikolaos Dimitriadis. No public pricing, ARR, or named end-customer revenue figures are disclosed.
Wellbeing firmographics
Firmographics- Name
- Wellbeing
- Legal name
- WELLBEING.AI BV
- Website
- https://wellbeing.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wellbeing (Wellbeing.ai) is a Belgian SaaS company that uses AI and neuroscience to measure employee emotional and mental states via webcam-based eye tracking and facial analytics, serving corporate employers and their workforce with scientifically validated, GDPR-compliant workplace wellbeing analytics.
- Ownership category
- akta.pro rank
Wellbeing industry classification
Industry- Product category
- Workplace Wellbeing Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)
- akta.pro secondary industries
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF), Regulatory Readiness & Audit Automation (e.g., EU AI Act, NIST AI RMF, ISO/IEC 42001) (HDAAAMAE), Responsible AI, AI Governance & Compliance Services (BPAEAHAJ)
Keywords
Where Wellbeing is headquartered
LocationHeadquarters
- HQ city
- Vilvoorde
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Wellbeing business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: The company provides its wellbeing measurement and management solution as a platform service, likely through subscription licensing. The employer can access aggregate and anonymized data of group performance with analytical options for comparisons between job positions, teams, projects, and business units.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Wellbeing product offering
Product offeringCore offering
Wellbeing.ai provides an AI- and neuroscience-based SaaS platform that measures emotional and mental states in the workplace using eye movement patterns and facial analytics captured through standard webcams/microphones. It delivers individual self-monitoring tools to employees and aggregate, anonymized group analytics to employers, helping organizations detect burnout, anxiety, and disengagement early. The offering is extended by two add-on modules, Ai-StudyBuddy (university major selection) and Ai-GamingBuddy (game developer emotion testing).
Product overview
Wellbeing.ai is a unified platform combining AI and neuroscience to measure and improve workplace wellbeing. The core product, Wellbeing.ai, analyzes eye movement patterns and facial analytics through webcam/camera to measure emotional and mental states, providing individual insights to employees and aggregate anonymized data to employers. Two specialized add-on modules extend the platform: Ai-StudyBuddy helps students choose university majors through emotional analysis of subjects, while Ai-GamingBuddy enables game developers to test player emotional responses during game development. The platform also plans to incorporate emotional voice analysis (upcoming), wearables integration including GSR and EEG (upcoming), and behavioural HR data integration for comprehensive organizational insights.
Differentiator
Problem solved
Functional benefit
Brands
- Ai-StudyBuddy: Solution for choosing university major using real-time emotion analysis.
- Ai-GamingBuddy
Products and services
- Wellbeing.ai Core AI-powered platform combining neuroscience and artificial intelligence to measure and manage emotional and mental states at work. It uses eye movement patterns and facial analytics captured through a webcam or phone camera to provide real-time wellbeing insights to individual employees and aggregate, anonymized group data with analytical comparisons across job positions, teams, projects, and business units to corporate employers.
- Ai-StudyBuddy Solution for choosing a university major that provides real-time analysis of emotions toward various academic subjects, offering insights into excitement or apprehension levels to guide students toward suitable career paths.
- Ai-GamingBuddy Software for game developers that captures real-time emotional states of players during game testing, providing insights to help developers create more engaging gaming experiences.
Quantifiable outcome
- Only 23% of employees agree their companies offer good access to relevant benefits, highlighting market opportunity
- +1 more outcomes
Companies that use Wellbeing
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Wellbeing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
Wellbeing partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered flagship, core and minor.
- Workplace Options (WPO)flagshipWellbeing.ai partnered with Workplace Options to provide an evidence-based platform for WPO's global clients. The partnership enables organizations to benefit from technological and scientific innovation combined with human-centered care, creating better employee engagement by measuring and managing mental health. WPO President and CEO Alan King confirmed the partnership's value for clients worldwide.
- Microsoft Azure MarketplacecoreListed on Microsoft Azure Marketplace for technical distribution and integration, enabling enterprise customers to discover and access the wellbeing.ai solution through Azure's cloud platform.
- University of LiègecoreScientific validation partner that has validated the Wellbeing.ai methodology and approach to detecting and monitoring wellbeing at work.
- VUB (Vrije Universiteit Brussel)minorAcademic partner listed on customers and partners page.
- INNOVminorPartner listed on customers and partners page.
- Session GamesminorPartner for Ai-GamingBuddy product development, using emotional analysis for game testing.
- WellwiseminorPartner listed on customers and partners page.
- Happy MindminorPartner listed on customers and partners page.
- The Circle of WellbeingminorPartner listed on customers and partners page.
- Optimal GroupminorPartner listed on customers and partners page.
- AmphionminorPartner listed on customers and partners page.
- MHPminorPartner listed on customers and partners page.
- QualitatorsminorPartner listed on customers and partners page.
- NeurologicaminorPartner listed on customers and partners page.
- Happy Place to WorkminorPartner listed on customers and partners page.
- OnBlickminorPartner listed on customers and partners page.
- Ethos8xminorPartner listed on customers and partners page.
- BigtreesminorPartner listed on customers and partners page.
- Master Your Digital HabitsminorPartner listed on customers and partners page.
- Handicap InternationalminorPartner listed on customers and partners page.
- NinicominorPartner listed on customers and partners page.
- Bank of MontrealminorPartner listed on customers and partners page.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Wellbeing competitors and assessment
Company assessmentDirect peers
- Lyra Health: Lyra Health provides mental health benefits for employers globally, blending live therapy, coaching, and digital self-care. A direct enterprise wellbeing peer to Wellbeing.ai, competing for the same HR budget on a similar value proposition.
- Spring Health: Spring Health sells precision mental-health benefits to employers, combining assessments, therapy, and digital tools. Comparable to Wellbeing.ai as a B2B workplace wellbeing platform, with a stronger therapy network and proprietary assessment layer.
- Modern Health: Modern Health is a global mental health and wellbeing platform for employers, combining therapy, coaching, and digital self-service — directly comparable to Wellbeing.ai as an enterprise wellbeing SaaS buyer, though it leans more on human care delivery vs. Wellbeing.ai's biometric-AI measurement approach.
- Calm Health (Calm Business): Calm Business sells subscriptions to the Calm meditation/sleep app and wellbeing content for employers. Comparable to Wellbeing.ai as a workplace wellbeing subscription product, though centered on content rather than biometric measurement.
- Headspace Health (Headspace for Work): Headspace for Work delivers mindfulness, coaching, and therapy to enterprise employees. Directly comparable to Wellbeing.ai as an employer wellbeing subscription, with a much larger content library and broader consumer brand.
Broad incumbents
- Virgin Pulse: Virgin Pulse is a long-standing corporate wellbeing, engagement, and benefits-navigation platform serving large multinational employers. Comparable to Wellbeing.ai at the category level, with a much broader content/services portfolio.
- Limeade: Limeade is an established employee experience and wellbeing platform for large employers, offering engagement surveys, wellbeing programs, and analytics. Comparable to Wellbeing.ai as a broader HR/wellbeing incumbent with deeper enterprise footprint.
- Microsoft Viva Insights: Microsoft Viva Insights is part of the Microsoft 365 productivity suite and includes wellbeing, focus, and workplace-analytics features. Comparable to Wellbeing.ai as an adjacent wellbeing analytics offering, with the advantage of native integration into the Azure/Microsoft 365 stack — also a channel partner via Azure Marketplace.
Emerging players
- Happify Health: Happify Health delivers digital mental-health solutions, including employer programs, using evidence-based content and AI personalization. Comparable to Wellbeing.ai as a software-led wellbeing platform, though with less emphasis on biometric webcam measurement.
- Whil (formerly Wisdo): Whil provides digital wellbeing, resilience, and mindfulness training to employers, combining content, coaching, and analytics. Comparable to Wellbeing.ai as a B2B wellbeing subscription, with a smaller scale and similar enterprise focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wellbeing social profiles
Digital presenceWellbeing compliance and trust
Trust signalCompliance2 records
Wellbeing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wellbeing leadership team
Management profileNumber of profiles
Profiles2 records
Wellbeing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wellbeing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wellbeing
What does Wellbeing do?
Wellbeing.ai provides an AI- and neuroscience-based SaaS platform that measures emotional and mental states in the workplace using eye movement patterns and facial analytics captured through standard webcams/microphones. It delivers individual self-monitoring tools to employees and aggregate, anonymized group analytics to employers, helping organizations detect burnout, anxiety, and disengagement early. The offering is extended by two add-on modules, Ai-StudyBuddy (university major selection) and Ai-GamingBuddy (game developer emotion testing).
Is Wellbeing a public or private company?
Wellbeing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wellbeing founded?
Wellbeing was founded in 2021. It employs 11 to 50 people.
Where is Wellbeing based?
Wellbeing is headquartered in Vilvoorde, Belgium, in the Europe region.
How does Wellbeing make money?
One revenue line is on record: saaS Platform Subscription.
Who are Wellbeing's main competitors?
Direct peers on record are Lyra Health, Spring Health, Modern Health, Calm Health (Calm Business) and Headspace Health (Headspace for Work). Broad incumbents are Virgin Pulse, Limeade and Microsoft Viva Insights. Emerging players are Happify Health and Whil (formerly Wisdo).
Does Wellbeing have an API?
No public API is recorded for Wellbeing.
What industry is Wellbeing in?
Wellbeing's product category is Workplace Wellbeing Software. Its primary akta.pro industry code is BPACAPAO, Wellbeing, Mental Health & Employee Assistance (EAP), with a secondary code of HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII). Its NAICS code is 541511 and its SIC code is 7372.