Rosco
Rosco is the largest manufacturer of bus mirrors in North America, producing mirrors, cameras, sensors, and recording devices for commercial vehicle OEMs and fleets across school bus, transit, truck, military, and public safety markets. Founded in 1907 and family-controlled, the Queens, NY-based firm supplies standard-equipment vision safety systems to all major U.S. bus and truck manufacturers.
- Company typePrivate
- Founded1907
- HeadquartersJamaica, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rosco does
Rosco, Inc. is a privately held U.S. manufacturer of commercial vehicle vision safety products, founded in 1907 and headquartered in Jamaica, Queens, New York. The company is the largest manufacturer of bus mirrors in North America and operates from a 150,000-square-foot manufacturing facility with a staff of over 280 employees, supplemented by a Rockwood, Michigan site acquired through the 2012 Mirror Lite Company transaction. Rosco's product portfolio spans traditional mirrors (AccuStyle rearview, Open-View, Eye-Max LP crossview, and patented HD bi-optical crossview mirrors), integrated camera-monitor backup systems (MOR-Vision), continuous recording and telematics devices (Dual-Vision XC), surround-view camera systems (Safe-T-Scope 360), and collision avoidance technology distributed through a partnership with Mobileye (Shield+), all managed through the ROSCOLive cloud platform.
The company sells primarily to commercial vehicle OEMs — Blue Bird, Navistar/IC Bus, Freightliner/Thomas Built, AM General, Forest River, ElDorado/REV Group — as standard-equipment design wins, with secondary channels through a North American dealer and parts distributor network and direct sales to municipal, government, and commercial fleet operators including USPS, UPS, FedEx, Amazon, NYC Transit, and Con Ed. Revenue is generated predominantly through hardware sales of mirrors, cameras, and recording systems, with a smaller subscription/recurring component from ROSCOLive bundled with Dual-Vision hardware. Regulatory approvals — including MOR-Vision acceptance in over 40 states and FMCSA exemptions for windshield-mounted and digital camera-monitor systems — form a critical competitive layer, alongside a multi-million dollar U.S. Defense Logistics Agency contract for MRAP-ATV military vehicle mirrors. The company is family-controlled by the Englander family, with Ben Englander serving as CEO following the February 2017 passing of founder Sol Englander.
Rosco firmographics
Firmographics- Name
- Rosco
- Legal name
- Rosco, Inc.
- Website
- https://roscomirrors.com
- Company type
- Private
- Founded year
- 1907
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rosco is the largest manufacturer of bus mirrors in North America, producing mirrors, cameras, sensors, and recording devices for commercial vehicle OEMs and fleets across school bus, transit, truck, military, and public safety markets. Founded in 1907 and family-controlled, the Queens, NY-based firm supplies standard-equipment vision safety systems to all major U.S. bus and truck manufacturers.
- Ownership category
- akta.pro rank
Rosco industry classification
Industry- Product category
- Commercial Vehicle Safety Equipment
- NAICS
- Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Automotive Mirrors & Exterior Vision Systems Manufacturing (Mirrors/Housings/Camera Modules) (IMACAKAF)
- akta.pro secondary industries
- Bus Doors, Windows & Glazing Systems Manufacturing (IMACADAM), Glass, Lighting & Visibility Systems Service (Windshields, Lamps, Mirrors) (TLAKABAL)
Keywords
Where Rosco is headquartered
LocationHeadquarters
- HQ city
- Jamaica
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rosco business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Sales - Mirrors: Primary revenue from manufacturing and selling vehicle mirrors including rearview, crossview, interior, and specialty mirrors to OEM and aftermarket channels.
- Camera and Recording Systems: Backup camera systems, event recorders, and integrated camera-mirror solutions sold as standalone products or bundled with mirrors.
- SaaS/Cloud Services: ROSCOLive cloud-based fleet management platform providing real-time tracking, event notifications, and remote video access. Typically bundled with Dual-Vision recorder hardware.
- Collision Avoidance Systems: Mobileye Shield+ and related ADAS technology sold as integrated systems or partnerships with fleet customers.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Rosco product offering
Product offeringCore offering
Rosco is the largest manufacturer of bus mirrors in North America, producing a comprehensive line of automotive vision safety products for commercial vehicles. The company manufactures rearview mirrors, crossview mirrors, sun visors, and mounting arms, alongside a technology portfolio of backup camera systems, continuous event recorders, 360-degree surround view cameras, and Mobileye Shield+ collision avoidance systems sold under the Rosco Vision brand. Products are installed as standard equipment by major OEMs and supplied through dealer networks and direct fleet sales channels.
Product overview
Rosco is the largest manufacturer of bus mirrors in North America, offering a comprehensive portfolio of vision safety products for commercial vehicles including mirrors, cameras, sensors, and recording systems. The core product lines include the AccuStyle, Open-View, Eye-Max LP, and High Definition (HD) mirror families for rearview and crossview applications. Supporting the mirror products are sun visors and arms/mounts including the Dual-Wall and E-Z Bracket systems. The technology portfolio centered at ROSCOVision.com includes MOR-Vision mirror/monitor backup camera systems, Dual-Vision XC continuous event recorders with cloud-based ROSCOLive fleet management, Safe-T-Scope 360 surround view cameras, Mobileye Shield+ collision avoidance systems, and integrated brake light backup cameras for major commercial vehicle platforms. Products serve school bus, transit, truck, military, public safety, and other commercial vehicle markets.
Differentiator
Problem solved
Functional benefit
Brands
- MirrorLite by Rosco: Product line for crossview mirrors including High Definition (HD) mirrors
- Vision Quest Bus
- Eye-Max
- AccuStyle
- Open-View
- MOR-Vision
- Dual-Vision
- Safe-T-Scope
- Smart-Vision
- MaximEyes
Products and services
- AccuStyle Rearview Mirror Versatile rearview mirror system with multiple mounting options (two point, overhang, upright) and configurations (motorized or hand adjustable). Features dual or single mirror heads in 8x15 or 8x17 sizes with optional LED signal lights, sold to commercial vehicle OEMs and fleets.
- Open-View Mirror Dynamic two-head mirror configuration offering a view between flat and convex mirror heads with non-continuous image transition. Available in standard and oversized ES configurations with hand adjustable, heated, or remote options for commercial vehicles.
- Eye-Max LP Crossview Mirror
Quantifiable outcome
- MOR-Vision approved for use in school bus transportation in over 40 states
- +2 more outcomes
Companies that use Rosco
Customer profileNamed customers13 records
Segments10 records
Ideal customer profiles4 records
Rosco technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature7 records
Rosco partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Together for Safer Roads (TSR)coreRosco Vision became a member of Together for Safer Roads coalition in March 2024. TSR is a leading NGO dedicated to advancing road safety through collaboration and innovation. Rosco contributes expertise in vision safety solutions to TSR's fleet safety-focused programs aimed at preventing traffic crashes, injuries, and fatalities globally.
- NEORidecoreRosco Collision Avoidance, Inc. announced strategic partnership with NEORide in November 2023. NEORide is a regional transportation consortium that provides collaborative procurement and technology solutions for member transit agencies.
- Cascade CorporationminorPartnership with Cascade Corp. to design and distribute MaximEyes forklift backup camera system. Cascade is the global leader in materials handling equipment. The partnership introduced a new backup camera system specially designed for indoor and outdoor forklifts with unique mounting systems.
- Mirror Lite CompanycoreRosco acquired Mirror Lite Company assets in December 2012. Mirror Lite, established in 1956 and headquartered in Rockwood, MI, designed and produced mirror and sun visor products primarily for School Bus, Truck, and Military markets. The acquisition expanded Rosco's mirror product line and customer base.
- MobileyecorePartnership to integrate Mobileye Shield+ pedestrian and cyclist collision avoidance technology with Rosco's vision safety systems. Mobileye smart vision sensors are combined with Rosco's driver interface to create the Shield+ System for commercial vehicles. Technology deployed on Vision Quest demonstration bus and installed on fleets including MTA buses and Columbus COTA.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Rosco competitors and assessment
Company assessmentDirect peers
- Ficosa: Spain-based tier-1 supplier of rear-view mirrors, camera systems, and ADAS vision solutions for commercial and passenger vehicles. Direct competitor in mirror and exterior vision systems.
- Stoneridge: Supplier of mirrors, camera systems, and vision solutions for commercial vehicles including trucks, buses, and off-road equipment. Closely comparable to Rosco across mirror manufacturing and commercial fleet electronics.
- Velvac: Manufacturers mirrors, camera systems, and visibility products for commercial trucks, RVs, motor coaches, and specialty vehicles. Direct competitor in heavy-duty and commercial vehicle mirror categories.
- Gentex Corporation: Leading supplier of auto-dimming mirrors and electronics for automotive OEMs, including commercial and heavy-duty applications. Comparable as a vision systems and electronics manufacturer serving OEM-embedded channels.
- Brigade Electronics: UK-based supplier of commercial vehicle camera monitor systems, 360-degree surround view, and reversing safety solutions. Closely overlaps Rosco's Safe-T-Scope 360 and MOR-Vision product lines.
- Rear View Safety: Supplier of backup camera systems, 360-degree monitoring, and fleet safety electronics for commercial vehicles, RVs, and trucks. Competes with Rosco's MOR-Vision and Safe-T-Scope product lines in the aftermarket.
Broad incumbents
- Magna International: Global Tier-1 automotive supplier with mirror, lighting, camera, and ADAS capabilities serving passenger and commercial vehicle OEMs. Larger incumbent with overlapping vision systems portfolio.
- Continental AG: Global automotive supplier with mirror replacement camera systems, ADAS, and commercial vehicle electronics. Incumbent with broad portfolio overlapping Rosco's hardware and ADAS positioning.
- Mobileye: Provider of ADAS and autonomous driving vision technology, currently Rosco's technology partner for the Shield+ product. Relevant as the upstream supplier whose roadmap and strategy directly shapes Rosco's collision avoidance offering.
Emerging players
- ROSTRA Precision Controls: Aftermarket supplier of mirrors, camera systems, and vehicle electronics including backup cameras for commercial and passenger vehicles. Competed with Rosco in the school bus mirror/monitor category before settling patent litigation in 2017.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Rosco social profiles
Digital presenceRosco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosco leadership team
Management profileNumber of profiles
Profiles11 records
Rosco subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rosco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosco
What does Rosco do?
Rosco is the largest manufacturer of bus mirrors in North America, producing a comprehensive line of automotive vision safety products for commercial vehicles. The company manufactures rearview mirrors, crossview mirrors, sun visors, and mounting arms, alongside a technology portfolio of backup camera systems, continuous event recorders, 360-degree surround view cameras, and Mobileye Shield+ collision avoidance systems sold under the Rosco Vision brand. Products are installed as standard equipment by major OEMs and supplied through dealer networks and direct fleet sales channels.
Is Rosco a public or private company?
Rosco is a private company. It is classified as family owned and is currently operating.
When was Rosco founded?
Rosco was founded in 1907. It employs 101 to 250 people.
Where is Rosco based?
Rosco is headquartered in Jamaica, United States, in the North America region.
How does Rosco make money?
Four revenue lines are on record. Hardware Sales - Mirrors are the primary driver. The others are camera and Recording Systems, saaS/Cloud Services and collision Avoidance Systems.
Who are Rosco's main competitors?
Direct peers on record are Ficosa, Stoneridge, Velvac, Gentex Corporation, Brigade Electronics and Rear View Safety. Broad incumbents are Magna International, Continental AG and Mobileye. ROSTRA Precision Controls is listed as an emerging player.
Does Rosco have an API?
No public API is recorded for Rosco.
What industry is Rosco in?
Rosco's product category is Commercial Vehicle Safety Equipment. Its primary akta.pro industry code is IMACAKAF, Automotive Mirrors & Exterior Vision Systems Manufacturing (Mirrors/Housings/Camera Modules), with a secondary code of IMACADAM, Bus Doors, Windows & Glazing Systems Manufacturing. Its NAICS code is 3363 and its SIC code is 3714.