KRK
KRK (Kuijs Reinder Kakes) is a full-service Dutch real estate brokerage founded in 1922, serving residential and commercial clients across North Holland through five offices, with integrated mortgage and insurance advisory.
- Company typePrivate
- Founded1922
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
KRK firmographics
Firmographics- Name
- KRK
- Legal name
- Kuijs Reinder Kakes
- Website
- https://krk.nl
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KRK (Kuijs Reinder Kakes) is a full-service Dutch real estate brokerage founded in 1922, serving residential and commercial clients across North Holland through five offices, with integrated mortgage and insurance advisory.
- Ownership category
- akta.pro rank
KRK industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Appraisers (53132), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)
- akta.pro secondary industry
- Property Management Advisory & Leasing Administration (FSAEAJAN)
Keywords
Where KRK is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
KRK business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Residential Brokerage: Commissions earned on the sale and purchase of residential properties (houses, apartments). KRK acts as intermediary between buyers and sellers, providing valuation, marketing, viewings, negotiation, and transaction management.
- Commercial Brokerage: Commissions on commercial real estate transactions including office space, retail, industrial units, and investment properties. Services cover both lease and sale mandates.
- Property Appraisals / Taxations: Fees for certified property valuations used for mortgage applications, divorce settlements, expropriation, and other legal/financial purposes. KRK holds NRVT-certified appraisers.
- Mortgage Advisory Services (HypotheekNet): KRK's mortgage advisory arm, branded HypotheekNet, facilitates approximately 600 mortgages per year. Revenue is generated through advisory fees and commissions from financial product placement.
- Insurance Advisory Services (KRK Verzekeren): KRK Verzekeren serves approximately 10,000 client relationships with insurance products across personal and commercial lines, generating advisory commissions.
- Real Estate Management Services: KRK provides ongoing property management services for commercial real estate owners, including portfolio monitoring and tenant management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | One time/ perpetual license | Residential property listing (example): 's-Gravenhekje 2 H, Amsterdam at €2,500,000 k.k. (buyer's costs not included) |
| Transaction based/ take rate | One time/ perpetual license | Residential apartment listing: 's-Gravenhekje 2-1, Amsterdam at €900,000 k.k. |
| Unit Pricing | Annual | Commercial office rental: Sem Presserhof 117, Amsterdam at €275/m²/year |
| Unit Pricing | Monthly | Commercial industrial unit rental: Schuit 8 E, Oudkarspel at €1,950/month |
| Transaction based/ take rate | One time/ perpetual license | Commercial investment property for sale: Kerkweg 2, Limmen at €625,000 k.k. |
| Unit Pricing | Monthly | Commercial office rental: Kwakelkade 17 B, Alkmaar at €1,275–€9,580/month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
KRK product offering
Product offeringCore offering
KRK Makelaars is a full-service Dutch real estate brokerage offering residential property buying and selling (KRK Wonen), commercial real estate brokerage (KRK Bedrijven), certified property appraisals (Taxaties), mortgage advisory through HypotheekNet, and personal and commercial insurance advisory through KRK Verzekeren. The firm operates across five offices in North Holland, coordinating buying, selling, financing, valuation, and insurance under one roof.
Product overview
KRK (Kuijs Reinder Kakes) Makelaars is a full-service real estate brokerage operating as a unified service company rather than a software platform. The core offering is organized into five integrated divisions: KRK Wonen (residential brokerage), KRK Bedrijven (commercial real estate), Taxaties (certified property appraisals), KRK Hypotheken (mortgage advisory via HypotheekNet), and KRK Verzekeren (insurance services). The company also offers proprietary features like 'Bieden met Zekerheid' for financing security, free property valuations, and quarterly market intelligence reports ('Sprekende Cijfers'). With approximately 75+ specialists across 5 offices in North-Holland and 100 years of experience, the company provides end-to-end real estate services from property search and financing to valuation and insurance under one roof.
Differentiator
Problem solved
Functional benefit
Products and services
- KRK Wonen (Residential Brokerage) Full-service residential real estate brokerage covering the purchase, sale, rental, and rental management of houses and apartments for individual homeowners, families, and first-time buyers in North Holland.
- KRK Bedrijven (Commercial Real Estate) Commercial real estate brokerage for offices, retail spaces, industrial units, and investment properties, including purchase, sale, lease, rental, investment advisory, and ongoing portfolio management for businesses, investors, and developers.
- Taxaties (Property Appraisals) Certified property valuations for residential and commercial real estate, conducted by NRVT-registered appraisers and validated through the NWWI, used for mortgage applications, legal proceedings, and financial purposes.
- KRK Hypotheken / HypotheekNet (Mortgage Advisory) Independent mortgage advisory and financial planning services offering mortgage calculations, applications, refinancing, home loan declarations, and rate comparisons, facilitating approximately 600 mortgages per year under the HypotheekNet brand.
- KRK Verzekeren (Insurance Advisory) Insurance advisory covering personal insurance (home, auto, travel, recreation vehicles), business insurance, life insurance, and pension planning, managing approximately 10,000 client relationships.
Quantifiable outcome
- 600 mortgages facilitated per year through HypotheekNet
- +3 more outcomes
Companies that use KRK
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles5 records
KRK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KRK partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DynamiscoreKRK operates under the Dynamis Makelaarsgroep umbrella, collaborating with approximately 50+ offices across the Netherlands. Under the Dynamis brand, KRK accesses nationwide property listings, shares market intelligence and expertise, and participates in joint marketing. Dynamis also provides regulatory affiliation (RICS regulation). KRK benefits from the network's scale while maintaining its regional brand identity.
Scale indicators11 records
Recent moves7 records
Expansion highlights5 records
KRK competitors and assessment
Company assessmentRegional players
- Dynamis Makelaarsgroep: National Dutch brokerage network of 50+ offices that KRK operates under; offers directly overlapping residential and commercial brokerage, mortgage, and appraisal services across the Netherlands and effectively serves as both a partner and a comparable organizational model.
Direct peers
- ERA Makelaars Nederland: Large Dutch branded brokerage network offering residential sales and rentals; directly competes with KRK for residential mandates in North Holland and uses a similar multi-office field-sales model.
- RE/MAX Nederland: Internationally branded Dutch brokerage with multiple offices across North Holland; competes for residential listings and buyers using the same field-broker distribution model KRK relies on.
- Century 21 Nederland: Branded residential brokerage franchise operating across the Netherlands including North Holland; targets the same residential buyer/seller segments as KRK.
- Makelaarsland: National Dutch flat-fee/online-enabled brokerage; competes for residential mandates in the same Dutch market as KRK via a discounted, technology-led alternative that pressures traditional commission economics.
- Van der Linden Makelaars: Multi-office Dutch residential brokerage with a full-service offering (sales, appraisals, mortgage advisory) very comparable to KRK Wonen, serving similar buyer/seller segments in the Randstad region.
- Engel & Völkers Amsterdam: International luxury and mid-market brokerage with a strong Amsterdam presence; directly competes with KRK's Amsterdam and exclusief wonen segments for premium residential and commercial mandates.
- Eigen Huis Makelaars: Network of Dutch NVM-affiliated brokers offering residential sales, purchases, and appraisals; directly comparable service portfolio to KRK and competes for the same homeowner segments.
Broad incumbents
- Cushman & Wakefield Netherlands: Global commercial real estate services firm with Dutch offices; competes with KRK Bedrijven on commercial investment, office leasing, and valuation mandates in Amsterdam and North Holland.
- JLL Netherlands: Global commercial real estate and capital markets advisory; overlaps with KRK's commercial brokerage, investment advisory, and valuation work for enterprise clients in the Dutch market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
KRK social profiles
Digital presenceKRK financial estimates
Financial estimateRevenue estimate
Valuation estimate
KRK leadership team
Management profileNumber of profiles
Profiles7 records
KRK subsidiaries and ownership
Company hierarchySubsidiaries2 records
KRK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KRK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KRK
What does KRK do?
KRK Makelaars is a full-service Dutch real estate brokerage offering residential property buying and selling (KRK Wonen), commercial real estate brokerage (KRK Bedrijven), certified property appraisals (Taxaties), mortgage advisory through HypotheekNet, and personal and commercial insurance advisory through KRK Verzekeren. The firm operates across five offices in North Holland, coordinating buying, selling, financing, valuation, and insurance under one roof.
Is KRK a public or private company?
KRK is a private company. It is classified as unknown and is currently operating.
When was KRK founded?
KRK was founded in 1922. It employs 51 to 100 people.
Where is KRK based?
KRK is headquartered in Amsterdam, Netherlands, in the Europe region.
How does KRK make money?
Six revenue lines are on record. Residential Brokerage is the primary driver. The others are commercial Brokerage, property Appraisals / Taxations, mortgage Advisory Services (HypotheekNet), insurance Advisory Services (KRK Verzekeren) and real Estate Management Services.
Who are KRK's main competitors?
Dynamis Makelaarsgroep is listed as a regional player. Direct peers are ERA Makelaars Nederland, RE/MAX Nederland, Century 21 Nederland, Makelaarsland, Van der Linden Makelaars, Engel & Völkers Amsterdam and Eigen Huis Makelaars. Broad incumbents are Cushman & Wakefield Netherlands and JLL Netherlands.
Does KRK have an API?
No public API is recorded for KRK.
What industry is KRK in?
KRK's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is FSAEAJAJ, Real Estate Transaction Advisory & Due Diligence, with a secondary code of FSAEAJAN, Property Management Advisory & Leasing Administration. Its NAICS code is 53121 and its SIC code is 6531.