MyGift Enterprise LLC

What MyGift Enterprise LLC does

MyGift Enterprise LLC is a privately held, direct-to-consumer e-commerce company that designs, manufactures, and sells affordable home decor and organization products, operating under the MyGift brand from a Seattle, Washington headquarters. The company runs a Shopify-powered online storefront (mygift.com) offering hundreds of SKUs across more than 15 product categories including storage and organization, bathroom accessories, bedroom organizers, kitchen and home-bar items, office and back-to-school products, plants and planters, and themed gift collections (e.g., farmhouse, shabby chic, copper, whiskey, wine).

The business model combines self-serve consumer purchasing with a wholesale inquiry channel targeting hotel and hospitality buyers seeking curated room decor. Products are individually priced from roughly $11 to $294 (with bulk wholesale tiers), supported by free shipping on orders over $25 and multi-payment checkout including Amazon Pay, PayPal, Shop Pay, and Apple Pay. MyGift is described as producing products in-house, which underpins its affordability and design consistency.

The company executes a multi-channel GTM: an owned DTC website paired with active organic social profiles on Facebook, Instagram, X, TikTok, Pinterest, and YouTube, a lifestyle blog, and an email newsletter offering a 10% subscriber discount. Its three identified customer segments are individual homeowners (primary), hospitality/B2B hotels (secondary), and educational institutions (secondary). Operations are U.S.-only, headcount is reported at 11-50 employees, and no venture funding, M&A, or institutional ownership is disclosed.

Name

MyGift Enterprise LLC

Legal name

MyGift Enterprise LLC

Website

https://mygift.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

MyGift Enterprise LLC is a privately held, direct-to-consumer e-commerce company that designs, manufactures, and sells affordable home decor and organization products via its Shopify storefront, serving U.S. homeowners, hospitality wholesale buyers, and educational institutions with a broad multi-category catalog.

Ownership category

akta.pro rank

Product category

Home Decor and Organization

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home, Furniture & Home Improvement Online Retailers (CRAFADAE)

akta.pro secondary industry

Craft Storage, Organization & Display Retail (CRALACAJ)

Keywords

• Home decor products
• Storage organization
• Farmhouse decor
• Wholesale hotel decor
• Consumer furnishings

Headquarters

HQ city

Woodinville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: The company generates revenue through direct one-time sales of physical home decor and organization products to consumers via its e-commerce platform. Products range from decorative items to functional storage solutions, with individual purchase transactions as the primary revenue mechanism.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

MyGift Enterprise LLC designs, manufactures, and sells home decor and organization products directly to consumers through its Shopify-powered online storefront (mygift.com). The product catalog spans hundreds of SKUs across furniture, bathroom accessories, bedroom storage, kitchenware, drinkware, artificial plants, school supplies, and themed gift collections with a rustic, farmhouse, and contemporary aesthetic. The company also operates a wholesale channel offering curated hotel room decor for the hospitality industry.

Product overview

MyGift Enterprise LLC is a direct-to-consumer e-commerce company specializing in affordable home decor and organization products. Their portfolio is organized as a broad catalog of individual product categories rather than a unified platform with add-on modules. The product lineup centers on rustic, modern farmhouse, and contemporary home furnishings including Storage & Organization products (boot racks, shoe racks, closet organizers, wood crates, wall shelves, hat/wig displays, vinyl record storage), Bathroom accessories (towel racks, bathroom organizers, tissue box covers, toilet paper holders), Bedroom items (jewelry organizers, garment racks), Kitchen products (drinkware, home bar accessories, kitchen shelving), Office/School supplies (clear backpacks, bookcases, desktop organizers), Plants (artificial plants, planter pots), and Decor (apothecary jars, room dividers, Asian-inspired decor, signs/statues). They also offer themed gift collections by style (Beer, Whiskey, Wine, Copper, Marble, Burnt Wood, Shabby Chic) and a wholesale hotel decor program. The company operates their own production facilities to maintain affordability and quality control. All products feature a distinctive rustic-modern design aesthetic targeting vintage, farmhouse, and contemporary home styles.

Differentiator

Problem solved

Functional benefit

Products and services

• Boot Racks Boot storage solutions for organizing ankle boots, work boots, high heels, and other footwear in various designs and materials for residential entryways and closets.
• Coffee Tables Stylish coffee tables, end tables, and accent tables in square, round, and oval shapes made from wood, metal, and glass for residential living spaces.
• Apothecary Jars Decorative glass jars with lids for storing and displaying flowers, fruits, sand, seashells, candy, and dry decorations in home settings.
• Asian Inspired Decor Asian and Zen-inspired decoration including Buddha statues, room dividers, and incense holders for creating relaxing atmospheres in residential spaces.
• Signs and Statues Decorative wall signs and statues including wooden word signs, perpetual calendars, and artistic displays for home decoration.
• Room Dividers Folding and freestanding room dividers in wood, bamboo, and decorative materials for creating privacy and defining spaces in homes.
• Shoe Racks Storage solutions for slippers, high heels, boots, sneakers, and shoes including wall-mounted and freestanding options for entryways and closets.
• Storage and Organization Collection Comprehensive home organization products including craft storage, wall shelves, entryway racks, remote control holders, vinyl record storage, and wood crates for residential organization needs.
• Hat and Wig Display Display solutions for hats and wigs including wall-mounted racks, tabletop stands, and floor displays for retail and personal use.
• Bathroom Accessory Sets Coordinated bathroom accessory sets including soap dispensers, tumblers, toothbrush holders, and soap dishes designed for residential bathrooms.
• Bathroom Organizers Storage and organization products for bathrooms including over-toilet shelves, towel racks, and countertop organizers.
• Towel Ladders and Racks Ladder-style towel racks and freestanding/wall-mounted towel storage in wood and metal for hanging towels and blankets in bathrooms.
• Closet Organization Closet storage solutions including garment racks, shoe organizers, and shelving for clothing and accessories in residential bedrooms.
• Jewelry Organizers Jewelry storage and display solutions including stands, trays, wall-mounted organizers, and ring holders for residential bedroom organization.
• Drinkware Glassware and drinkware including wine glasses, whiskey glasses, beer flight sets, champagne glasses, sake sets, and shot glasses for residential kitchen and home bar use.
• Home Bar Accessories Home bar accessories including bottle cap displays, coasters, cork holders, and wine storage solutions for residential entertainment areas.
• Kitchen Shelving and Organizers Kitchen organization including cookbook stands, pot racks, spice racks, and countertop organizers for residential kitchens.
• Artificial Plants Faux greenery and artificial plants in various styles including succulents, cacti, and eucalyptus in decorative pots for home decoration.
• Planter Pots Indoor and outdoor planters including ceramic, cement, and metal pots in various styles for home gardening and decoration.
• Clear Backpacks Clear PVC backpacks designed for school safety compliance, events, and security checkpoints, available in bulk wholesale for educational institutions.
• Bookcases and Office Storage Furniture for book storage including bookshelves, desk bookshelves, and floating shelves, plus desktop organizers, file organizers, and mail organizers for home offices.
• Curated Hotel Room Decor (Wholesale) Wholesale hotel room decor collection featuring luxury items designed for boutique and hotel environments, offered through a dedicated wholesale inquiry process for hospitality businesses.
• Gift Cards Digital gift cards available in customizable denominations for gift purchasing on the MyGift online storefront.
• Themed Gift Collections by Style Curated themed gift collections organized by style including Beer Gifts, Whiskey Gifts, Wine Gifts, Copper, Marble, Metal, Burnt Wood, Galvanized, Glass, and Shabby Chic.
• Spring New Arrivals 2024 Seasonal collection of spring floral home decor including vases and spring-themed home accessories, launched as part of the company's rotating seasonal offerings.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Threshold (Target owned brand): Target's in-house home decor and furniture line spanning storage, bath, and kitchen. Directly comparable broad affordable home assortment.
• Magnolia (Hearth & Hand with Magnolia at Target): Farmhouse and rustic-modern home brand sold through Target. Competes head-on with MyGift's core aesthetic positioning but is distributed through a mass-market incumbent.
• Amazon Home: World's largest online home goods destination with millions of SKUs across decor, furniture, storage, kitchen, and bath. Sets the pricing and shipping baseline against which MyGift competes.

Direct peers

• Wayfair: Large online home goods and furniture retailer selling decor, storage, furniture, and kitchen/bath items directly to consumers. Operates the same DTC e-commerce model as MyGift but at vastly greater scale and breadth.
• West Elm: Specialty retailer of modern and modern-farmhouse home furnishings and decor. Overlaps MyGift's rustic-modern/aesthetic-driven positioning across furniture, storage, kitchen, and bath categories.
• World Market (Cost Plus): Multi-category home decor and gift retailer with a curated, globally-inspired assortment and themed gift collections. Highly comparable to MyGift's gift, drinkware, and decorative accents mix.
• Anthropologie Home: Curated, aesthetic-forward home and lifestyle retailer selling furniture, decor, kitchenware, and gifts to style-conscious consumers. Closely matches MyGift's design-led merchandising approach.
• Crate & Barrel: National multi-category retailer of furniture, kitchen, bath, and home decor with strong gifting assortment. Directly competes with MyGift in decor, kitchen/bath, storage, and gift collections.
• Bed Bath & Beyond / Overstock: Online-led home goods retailer carrying furniture, decor, kitchen, and bath essentials. Operates a similar DTC-online model overlapping MyGift's broad catalog.
• Hayneedle: Pure-play online home retailer focused on furniture, decor, and outdoor living. Closely aligned DTC model and category mix to MyGift's e-commerce storefront.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MyGiftEnter
• YouTubeyoutube.com/c/MyGiftHomeDecor
• Facebookfacebook.com/mygiftenterprise
• Instagraminstagram.com/mygiftseattle
• TikToktiktok.com/mygiftseattle
• Pinterestpinterest.com/mygiftenterprise
• LinkedInlinkedin.com/company/mygiftenterprise

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyGift Enterprise LLC