Name

Ex-Guard Industries

Legal name

Holt Sales & Service, LLC

Website

https://ex-guard.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Truck and Commercial Vehicle Front-End Protection

NAICS

Motor Vehicle Metal Stamping (336370)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI)

Keywords

• Heavy-duty grille guards
• Semi-truck front-end protection
• Commercial vehicle accessories
• Truck bumper guards
• Fleet safety equipment

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Grille Guard Hardware Sales: One-time sale of heavy-duty grille guards for semi-trucks, pickup trucks, RVs, and commercial vans. Guards range from bumper-only coverage to full front-end protection. Pricing between $1,860 and $3,360 MSRP depending on model and series.
2. Bracket Kits and Mounting Hardware: Vehicle-specific mounting bracket kits sold alongside grille guards. Required for proper installation on specific truck makes, models, and years.
3. Accessories and Replacement Parts: Replacement parts including latch assemblies, hinge assemblies, U-bolt sets, license plate brackets, light tabs, and Bondo patch kits for EVRCoat repairs. Accessories range from $48 to $388.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Ex-Guard Industries manufactures and sells heavy-duty front-end grille guards and bumper protection products for Class 6-8 semi-trucks (XG, EX, LT Series), Class 2-5 pickup trucks and vans (FX, HX, CV Series), and motorhomes/RVs. Each guard requires a vehicle-specific mounting bracket kit. The company also sells accessories and replacement parts (latches, hinges, U-bolts, license plate brackets, light tabs, coating repair kits) for its installed base. All products are 100% manufactured at the company's Des Moines, Iowa facility and distributed exclusively through authorized dealers in the USA and Canada.

Product overview

Ex-Guard Industries offers a comprehensive portfolio of heavy-duty grille guards and front-end protection products for commercial and consumer vehicles. The product line spans three main vehicle categories: (1) Semi-truck guards under the XG, EX, and LT Series designations (Generation 3), featuring extreme-duty to standard-duty protection with proprietary EVRCoat coating, Xero-G lift assist, LevrLock latches, and ClearZone CMS compatibility; (2) Pickup truck guards under the FX and HX Series for Class 2-5 vehicles including Ford, Chevy, GMC, and RAM trucks; (3) Commercial van guards under the CV Series for Ford Transit, RAM Promaster, and Mercedes Sprinter; and (4) RV/motorhome guards for eight major RV brands. The portfolio includes vehicle-specific guards for eight major semi-truck brands (Freightliner, Volvo, Kenworth, International, Mack, Peterbilt, Western Star, Hino), major pickup brands, and commercial van/RV manufacturers. Supporting products include bracket kits, accessories, and replacement parts. The company sells exclusively through an authorized dealer network in the USA and Canada.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 80% reduction in towable accidents
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• MVT Solutions (Mesilla Valley Transportation Solutions)coreStrategic or Co-development PartnerIndependent third-party fuel economy testing partner that has conducted multiple certified tests on Ex-Guard products (XG-125G3, XG-150G3, XG-150G2, LT-325G2, LT-350G2). Testing proves minimal fuel economy impact (-0.31 to -0.58 gal/1000 miles) and validates Ex-Guards as net positive for fleets considering damage prevention vs. fuel costs.
• 1st Guard InsurancecoreGTM or Marketing PartnerInsurance partner offering 'No Deductible' program for insureds with approved Ex-Guard grille guards. If an insured hits an animal and reports a claim, their deductible is waived. This partnership provides marketing credibility and customer incentive for Ex-Guard installation.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ranch Hand Equipment: Texas-based manufacturer of heavy-duty grille guards and front-end protection for pickup trucks and commercial vehicles. Direct competitor in the same product category with similar dealer distribution and target fleet customers.
• Go Industries: Manufacturer of grille guards, bumper guards, and headache racks for heavy-duty trucks. Competes head-to-head with Ex-Guard in the Class 6-8 aftermarket protection segment with similar vehicle-specific bracket kits.
• Tuff Guard: Heavy-duty grille guard and front-end protection manufacturer for commercial trucks. Directly comparable product portfolio targeting the same fleet buyers and dealer channels as Ex-Guard.
• Frontier Truck Gear: Manufacturer of aftermarket grille guards and truck accessories. Comparable product offering focused on front-end protection for pickup and commercial truck segments, distributed through similar dealer networks.
• Road Armor: Heavy-duty steel bumper and grille guard manufacturer for trucks and SUVs. Direct product overlap with Ex-Guard's FX/HX Series pickup truck offerings and similar premium positioning.
• Hammerhead Armor: Manufacturer of front-end protection products including grille guards and bumper guards for trucks. Competes in the same vehicle-specific aftermarket category with comparable steel construction and dealer-based distribution.

Broad incumbents

• Truck Hero: Large aftermarket truck accessories platform that owns multiple brands (including Ranch Hand). Broader portfolio of truck caps, covers, and protection products provides an incumbent scale advantage over a single-product specialist like Ex-Guard.
• WARN Industries: Established truck and off-road accessories manufacturer with broad product portfolio including winches, bumpers, and grille guards. Incumbent with wider distribution and brand recognition than Ex-Guard in the truck protection category.
• Dee Zee: Long-established manufacturer of truck bed accessories, tool boxes, and front-end protection. Broader aftermarket truck accessories portfolio with overlapping grille guard and bumper product lines competing for the same dealer shelf space.

Emerging players

• Rigid Industries: LED lighting and accessory manufacturer increasingly expanding into grille guard and bumper protection products for trucks. Adjacent product line intersecting with Ex-Guard's truck front-end protection market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWp45tSe8CTJA5zQpG2qzvQ
• Facebookfacebook.com/exguardindustries
• LinkedInlinkedin.com/company/ex-guard-industries
• Instagraminstagram.com/exguardindustries
• Xx.com/ex_guard

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ex-Guard Industries