What Go Industries does

Go Industries is a Richardson, Texas-based precision metal fabricator operating as a division of Longhorn Reels, with a workforce of approximately 70 skilled employees across two Texas facilities. The company is organized around three revenue streams: a consumer and commercial truck accessories line (grille guards, Sure Steps, headache racks, Air Flow tailgates, mud flaps, receiver hitch steps) sold through a dealer network and direct e-commerce; a law enforcement upfitting line (push bumpers including the modular TenHold system, safe boxes, skid plates) sold via specialized upfitter channels; and a custom OEM manufacturing service offering CNC tube bending, laser and plasma cutting, robotic welding, certified welding to D1.1/B31.1/B31.3 standards, Mitsubishi BB6020 Press Brakes at ±1 micron accuracy, plus chrome plating, powder coating, and full turnkey assembly.

The firm's production technology centers on advanced, capital-intensive fabrication equipment rather than proprietary software or AI. Core manufacturing assets include robotic welding systems, precision laser cutting, plasma cutting, and certified structural and process-pipe welding. It holds SEMA Platinum Status in the automotive aftermarket and is positioning its precision capabilities to serve hyperscale AI data center equipment producers, alongside automotive, telecommunications, medical, defense, and energy OEM customers.

Commercially, Go Industries operates a sales-led, multi-channel go-to-market: dealer/retail distribution and direct e-commerce for the truck accessory line, dedicated law enforcement upfitter relationships for government sales, and direct enterprise sales (phone, website lead capture, partners portal) for custom OEM contracts. Pricing is unit-based on consumer and law enforcement products ($200–$2,500 SKUs visible) and quote-based with multi-year contract cadences for custom OEM services. The company is privately held under family/parent ownership (Longhorn Reels) with no disclosed venture, private equity, or public capital.

Name

Go Industries

Legal name

Go Industries Inc.

Website

https://goindustries.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Go Industries is a Richardson, Texas-based precision metal fabricator (division of Longhorn Reels) serving commercial fleets, law enforcement agencies, and OEM customers across automotive, telecommunications, medical, defense, energy, and AI data center sectors with truck accessories, upfitting equipment, and certified custom manufacturing services.

Ownership category

akta.pro rank

Product category

Aftermarket Truck Accessories and Custom Metal Fabrication

NAICS

Motor Vehicle Parts Manufacturing (3363), Machine Shops (332710)

SIC

General Industrial Machinery & Equipment, Nec (3569), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Automotive Exterior Body Panels & Closures Manufacturing (Bumpers/Fenders/Hoods/Doors/Tailgates) (IMACAKAD)

akta.pro secondary industry

Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)

Keywords

• Truck accessories
• Metal fabrication
• Law enforcement equipment
• Custom manufacturing
• Aftermarket truck parts

Headquarters

HQ city

Richardson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Truck Accessories Sales: Direct sales of truck accessories including grille guards, bumper replacements, steps, headache racks, mud flaps, and tailgates through dealer network and e-commerce.
2. Law Enforcement Products: Sales of push bumpers, storage boxes, skid plates, and specialty brackets for law enforcement vehicle upfitting.
3. Custom OEM Manufacturing Services: B2B custom manufacturing and fabrication services for OEM partners including precision components for AI data center infrastructure, automotive, telecommunications, medical, defense, and energy sectors.
4. Metal Fabrication Services: Contract fabrication services including CNC bending, laser cutting, plasma cutting, welding, chrome plating, and powder coating for industrial clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Go Industries designs, manufactures, and distributes aftermarket truck accessories (grille guards, steps, headache racks, tailgates, mud flaps, tool boxes, utility bodies) and law enforcement vehicle equipment (push bumpers, storage boxes), while operating a custom metal fabrication division offering CNC bending, laser cutting, plasma cutting, robotic welding, and certified welding (D1.1, B31.1, B31.3) to OEM customers across automotive, telecommunications, medical, defense, energy, and AI data center infrastructure sectors. All production is conducted at two facilities in Richardson, Texas.

Product overview

Go Industries is a Texas-based custom manufacturer established in 1978, operating as a division of Longhorn Reels. The company offers a comprehensive portfolio of truck accessories (grille guards, steps, headache racks, tailgates, mud flaps), law enforcement equipment (push bumpers, storage boxes), and custom manufacturing/fabrication services. Their truck accessory line includes branded products like Rancher and BigTex grille guards, Sure Steps, and Heavy Duty Headache Racks. The law enforcement division provides TenHold modular push bumper systems and specialty brackets. The Custom Manufacturing division delivers precision fabrication including CNC bending (±1 micron accuracy), laser/plasma cutting, robotic welding, and certified welding (D1.1, B31.1, B31.3) targeting AI data center infrastructure, automotive, telecommunications, medical, and defense sectors. Longhorn Reels, a sister division, provides wire/cable handling and rack systems for industrial and data center applications. All manufacturing is conducted at the company's two facilities in Richardson, Texas.

Differentiator

Problem solved

Functional benefit

Brands

• Longhorn Reels: A division of Go Industries specializing in wire and cable handling solutions, industrial storage systems, and precision-engineered rack systems for AI data centers and chip manufacturing facilities.

Products and services

• Truck Accessories Comprehensive line of aftermarket truck accessories including grille guards, bumper replacements, steps, cargo rack systems, headache racks, mud flaps, and tailgates for fleet, commercial, and consumer pickup trucks.
• Grille Guards Front-end protection products including Rancher Grille Guard, BigTex Grille Guards, Winch Application System, and Medium Duty Grille Guards for full-sized trucks.
• Sure Steps Heavy-duty truck side steps with slip-resistant grooved surface and corrosion-resistant black powder coating; available in 59", 78", and 88" lengths for Ford, Chevrolet, GMC, and Dodge models.
• Receiver Hitch Step Heavy-duty receiver hitch step providing 27" x 7" x 3" slip-resistant platform for truck bed access, compatible with Ford, Chevrolet, GMC, Dodge, Jeep, and Toyota vehicles.
• Headache Racks Truck rack frames providing rear window protection from shifting cargo, including Heavy Duty, Flat Iron, Baja Rack, and Big Foot models for full-size pickups.
• Air Flow Tailgates Aerodynamic truck tailgates available in V-Gate and Straight styles with Louvered or Painted finish options, compatible with Ford F150, F250/F550, Ram, Sierra, and Silverado models.
• Mud Flaps Heavy-duty mud flaps for dually and single wheel trucks, made of non-recycled rubber and measuring 19" x 24" for dual wheel and 12" x 24" for single wheel applications.
• Law Enforcement Products Specialized equipment for law enforcement agencies including push bumpers, storage boxes, skid plates, and accessories designed for fleet standardization and durability in demanding field conditions.
• Push Bumpers Custom push bumpers for law enforcement vehicles with fully welded one-piece construction, 1.9" 14-gauge cross tubes, 1/4" uprights, and heavy-duty 11-gauge center; available in Center Section Only, Full Wrap, and Rectangular Wings configurations.
• TenHold Modular Push Bumper System Modular push bumper system designed and manufactured by TENHOLD. Scalable design allows addition of TVI/Pit Bars and Wing Sets without removing base bumper, featuring subframe mounting, integrated light bar channel, and black powder-coated finish for Ford, Dodge, and Chevrolet vehicles.
• Safe Boxes (Storage) Heavy-duty storage boxes for law enforcement SUVs measuring 38" x 16" x 12", 16-gauge steel construction with T-handle latch, suitable for driver or passenger side securing weapons and valuables.
• Custom Manufacturing (MFG) Full-service custom manufacturing and fabrication capabilities including CNC tube bending, laser cutting, plasma cutting, robotic welding, sheet metal fabrication, chrome plating, and powder coating. Certified welding services to D1.1, B31.1, and B31.3 standards. Mitsubishi BB6020 Press Brakes with ±1 micron accuracy. Services span AI data center server rack production, automotive, telecommunications, medical, defense, and energy sectors.
• Longhorn Reels Division Wire and cable handling solutions and industrial storage systems. Division manufacturing precision-engineered rack systems and cable management solutions for AI data centers, chip manufacturing facilities, telecommunications, and manufacturing sectors. Operates with 70 skilled employees at two Texas facilities.
• Transferable Utility Body Fixed top transferable utility body for commercial truck applications.

Quantifiable outcome

• Precision bending accuracy of ±1 micron
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Longhorn ReelscoreStrategic or Co-development PartnerGo Industries operates as a division of Longhorn Reels, a Texas-based manufacturer with over 46 years of experience in industrial storage and cable management solutions. Longhorn Reels expanded into metal fabrication capabilities to serve AI data center infrastructure markets.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BTD Manufacturing: Mid-sized contract metal manufacturer providing custom fabrication, stamping, and assembly for industrial customers. Overlaps with Go Industries' custom manufacturing services in CNC, welding, and finishing capabilities.
• Mayville Engineering Company (MEC): Larger contract metal manufacturer serving heavy truck, construction, agriculture, and industrial markets. Comparable in custom metal fabrication capabilities but operates at substantially greater scale across multiple end markets.
• Truck Hero: Holding company for multiple truck and SUV accessory brands (TruXedo, Extang, UnderCover, etc.). Operates as a broader portfolio incumbent in the truck aftermarket with significantly greater scale and brand portfolio than Go Industries.

Direct peers

• Go Rhino: Aftermarket manufacturer of truck/SUV products including bumpers, brush guards, nerf bars, and running boards. Direct competitor across the same product categories and dealer channels as Go Industries.
• Setina Manufacturing: Manufacturer of law enforcement vehicle equipment including push bumpers, prisoner partitions, and weapon storage. Direct competitor in the police vehicle upfitting and law enforcement product category.
• Aries Automotive: Manufacturer of truck and SUV aftermarket accessories including grille guards, side steps, and bull bars. Competes directly with Go Industries in front-end protection and side step categories.
• Dee Zee: Manufacturer of truck tool boxes, running boards, mud flaps, and cargo management products. Overlaps with Go Industries on truck accessories with comparable price points and distribution.
• Husky Liners: Manufacturer of truck bed liners, floor mats, mud flaps, and underbody storage. Overlaps with Go Industries' mud flap and underbody tool box categories in the truck aftermarket.
• Westin Automotive Products: Manufacturer of truck and SUV accessories including grille guards, nerf bars, running boards, and bumpers. Direct competitor in the pickup truck aftermarket with similar product breadth and dealer distribution.
• Ranch Hand: Texas-based manufacturer of truck grille guards, bumpers, and front-end protection products. Direct competitor in the heavy-duty truck aftermarket accessories category with overlapping product lines and similar dealer/distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/goindustries
• YouTubeyoutube.com/channel/UCHr7ETVQ0U1V24KxppnmXeg/featured?disable_polymer=true
• Facebookfacebook.com/goindinc
• Instagraminstagram.com/goindustries
• Pinterestpinterest.com/goindustries
• LinkedInlinkedin.com/company/go-industries

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go Industries