Sanford Behavioral Health

What Sanford Behavioral Health does

Sanford Behavioral Health is a privately held, family-owned behavioral health treatment provider founded in 2015 by Rae and David Green in Grand Rapids, Michigan. The company operates a full continuum of care for substance use disorders, eating disorders, and co-occurring mental health conditions, delivered across multiple physical and virtual sites: the 18-acre Sanford West Behavioral Health Campus in Marne, Michigan (the headquarters and main residential site); J.O.H.N. (Just One Hero Needed), a Veterans and First Responders-only residential facility in a restored Grand Rapids historic home with 18-bed capacity; Sanford Comprehensive Treatment for Eating Disorders (CTED), a standalone residential eating disorder program; Sanford Outpatient Center; and Sanford Virtual Programs. Programs span residential treatment, partial hospitalization (PHP), intensive outpatient (IOP), medication-assisted treatment (MAT) including naloxone, buprenorphine, naltrexone, acamprosate, and disulfiram, medically monitored detox, a SPRAVATO (esketamine) clinic for treatment-resistant depression, sober living, 12-step programming, and free family and alumni programs. Service lines are billed primarily through commercial insurance (in-network with BCBS/BCN and a roster of major carriers including Aetna, Cigna, HAP, Humana, Magellan, McLaren, Molina, Priority, and United Healthcare) and VA Community Care referrals; Sanford does not participate in Medicare or Medicaid.

Name

Sanford Behavioral Health

Legal name

Sanford Behavioral Health

Website

https://sanfordbehavioralhealth.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Behavioral Health Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420), Psychiatric and Substance Abuse Hospitals (622210)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Residential Mental Health Treatment Centers (HLAFACAC), Inpatient Psychiatric Hospitals & Units (HLAFACAB)

Keywords

• Behavioral health treatment
• Addiction treatment services
• Eating disorder treatment
• Mental health services
• Residential rehabilitation

Headquarters

HQ city

Marne

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Behavioral Health Treatment Services: Revenue generated from residential, outpatient, and telehealth treatment programs for addiction, eating disorders, and mental health. Services billed through insurance verification and in-network/out-of-network arrangements. Does not participate in Medicare/Medicaid.
2. AI-Driven Operational Solutions: Through Kipu Health partnership, Sanford participates in AI adoption strategies and technology adoption that may affect operational efficiency and billing outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sanford Behavioral Health is a behavioral healthcare center that provides treatment for substance use disorders, eating disorders, and co-occurring mental health conditions. The facility operates a continuum of care that includes medical detox, residential treatment, partial hospitalization (PHP), intensive outpatient (IOP), medication-assisted treatment (MAT), outpatient services, and telehealth across multiple Michigan locations (including Marne, Fremont, Grand Rapids, and outpatient sites).

Product overview

Sanford Behavioral Health is a licensed and accredited substance use disorder, eating disorder, and mental health treatment facility offering a full continuum of care. The organization operates multiple facilities including Sanford West Behavioral Health Campus (main campus in Marne, MI), J.O.H.N. (Just One Hero Needed) for Veterans and First Responders, Sanford Comprehensive Treatment for Eating Disorders, Sanford Outpatient Center, and Sanford Virtual Programs. Treatment programs include Residential Addiction Treatment, Outpatient Addiction Treatment, Medication-Assisted Treatment (MAT), Partial Hospitalization (PHP), Intensive Outpatient (IOP), Detox Programs, Mental Health Programs including SPRAVATO Clinic, Aftercare, Sober Living, and Family Programs. The organization utilizes evidence-based therapeutic approaches including CBT, DBT, ACT, experiential therapy, and 12-step methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Detoxification
• Residential Treatment
• Partial Hospitalization Program (PHP)
• Intensive Outpatient Program (IOP)
• Medication-Assisted Treatment (MAT)
• Outpatient Mental Health Services
• Eating Disorder Treatment
• Hero's Path Program
• Telehealth Services

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• RightCare CliniccoreStrategic or Co-development PartnerCollaboration with RightCare Clinic in Grand Rapids streamlines the process for patients who need medical clearance or stabilization before entering mental health treatment.
• Kipu HealthcoreTechnology or IntegrationSanford participates in Kipu Health's customer conference (Elevate 2026) and utilizes Kipu Helix AI-powered operating system. Kipu Helix reportedly delivers 50% reductions in documentation time and improved utilization review outcomes.
• Banyan Treatment CentersminorStrategic or Co-development PartnerPeer organization at Kipu Health Elevate 2026 sharing AI adoption strategies and operational best practices.
• Community Medical SystemsminorStrategic or Co-development PartnerPeer organization at Kipu Health Elevate 2026 sharing AI adoption strategies and operational best practices.
• Recovery UnpluggedminorStrategic or Co-development PartnerPeer organization at Kipu Health Elevate 2026 sharing AI adoption strategies and operational best practices.
• Guardian RecoveryminorStrategic or Co-development PartnerPeer organization at Kipu Health Elevate 2026 sharing AI adoption strategies and operational best practices.
• Pathways Recovery CentersminorStrategic or Co-development PartnerPeer organization at Kipu Health Elevate 2026 sharing AI adoption strategies and operational best practices.
• California Healing CentersminorStrategic or Co-development PartnerPeer organization at Kipu Health Elevate 2026 sharing AI adoption strategies and operational best practices.
• New FreedomminorStrategic or Co-development PartnerPeer organization at Kipu Health Elevate 2026 sharing AI adoption strategies and operational best practices.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Banyan Treatment Centers: National multi-state residential and outpatient addiction and mental health treatment provider. Explicitly listed as a Sanford peer sharing AI/operational best practices at Kipu Health's Elevate 2026 conference; directly comparable in service mix and target population.
• Recovery Unplugged: Music-based addiction treatment provider with residential and outpatient programs. Listed as a Sanford peer at Kipu Health Elevate 2026; directly comparable addiction continuum.
• Rogers Behavioral Health: Specialty behavioral health provider offering residential, PHP, and IOP for OCD, anxiety, depression, and eating disorders. Directly comparable on residential mental health and eating disorder programming; regional Midwest presence like Sanford.
• Pathways Recovery Centers: Residential and outpatient addiction treatment provider. Listed as a Sanford peer at Kipu Health Elevate 2026; operates comparable residential and IOP programs.
• New Freedom Academy: Residential addiction treatment provider. Listed as a Sanford peer at Kipu Health Elevate 2026 sharing AI adoption and operational best practices; comparable residential continuum.
• Guardian Recovery: Multi-location addiction and mental health treatment provider. Listed as a Sanford peer at Kipu Health Elevate 2026; operates similar residential, PHP, IOP, and MAT programs.

Emerging players

• BrightView Health: Outpatient-focused addiction treatment provider expanding across multiple states. Comparable on MAT, IOP, and telehealth delivery; complementary outpatient-only model to Sanford's residential-anchored approach.

Peers

• Promises Behavioral Health:
• Eating Recovery Center:

Broad incumbents

• Hazelden Betty Ford Foundation: Large, well-established nonprofit addiction treatment provider with residential, outpatient, and virtual programs nationally. Comparable continuum-of-care model and CARF-accredited operations, though at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sanfordhousegr
• Facebookfacebook.com/sanfordbehavioralhealth
• LinkedInlinkedin.com/company/sanford-behavioral-health

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanford Behavioral Health