Northland Counseling Center

What Northland Counseling Center does

Northland Counseling Center, Inc. is a private nonprofit community mental health organization founded in 1959 and headquartered in Grand Rapids, Minnesota. It operates as a Federally Certified (2020) and State Certified (2023) Community Behavioral Health Clinic (CCBHC) serving Aitkin, Itasca, Koochiching, and northern St. Louis Counties through four main offices (Grand Rapids, Aitkin, Hibbing, International Falls) and a network of program sites including the Northland Recovery Center, Kiesler Wellness Center and Hardwig House clubhouses, Valley Pine Center crisis residential, Aurora Heights and Beacon Hill supportive housing, and multiple Community Residential Settings.

Its core offering is an integrated continuum of outpatient mental health, substance use treatment (including 24/7 detox), adult and children's community support services (ARMHS, case management, Behavioral Health Home, peer support, CTSS), crisis services (mobile response, 988, H.O.P.E. Team), residential programs, supportive housing, and an employment program (N.O.W.). Specialty clinical modalities include a Minnesota DHS-certified DBT program, EMDR, TF-CBT, play therapy and sand tray, DC:0-5 infant/toddler diagnostic assessments, and equine-assisted therapy. Services are delivered in-person and via Zoom-based telehealth, with an IntakeQ client portal, Stripe/PatientNotebook billing, and Mailchimp for outreach.

Revenue is generated through insurance billing (predominantly Medical Assistance/Medicaid and Minnesota Medicaid waiver programs including CADI), HUD-funded housing contracts, county and state grants, sliding fee scales for uninsured clients, and direct-pay fees for the Mental Performance Coaching vertical ($30-$3,000 per program). The organization employs 101-250 staff and operates under the leadership of CEO Chris Jenkins with a senior team spanning operations, compliance, finance, and program-specific clinical supervision.

Name

Northland Counseling Center

Legal name

Northland Counseling Center, Inc.

Website

https://northlandcounseling.org

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

Northland Counseling Center is a nonprofit, Federally Certified Community Behavioral Health Clinic founded in 1959, providing integrated outpatient mental health, substance use, crisis, housing, and community support services across four rural Minnesota counties.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (62142), Residential Mental Health and Substance Abuse Facilities (62322), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Community mental health
• Behavioral health services
• Substance use treatment
• Crisis intervention services
• Mental performance coaching

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Mental Health Services: Outpatient mental health services including diagnostic assessments, medication management, and individual, family, couples & group therapy for all ages. Revenue is generated through insurance billing (Medical Assistance, Medicaid programs) and sliding fee scales for uninsured clients.
2. Substance Use Services: Inpatient and outpatient substance use disorder treatment services for men and women, including detox services (24/7) and residential treatment. Billed through insurance and state Medicaid programs.
3. Community Support Programs: ARMHS, Case Management, Behavioral Health Home, Peer Support Services, and Community Residential Settings for adults with mental illness. Funded through state Medicaid waiver programs including CADI Waiver.
4. Mental Performance Coaching: Individual and group sports psychology coaching programs for athletes. Programs range from $150 for single sessions to $3,000 for six-month individual coaching programs. Paid directly by clients or through flexible spending accounts.
5. Housing Services: Supportive housing units including Aurora Heights (14 one-bedroom units) and Beacon Hill. Revenue from HUD-funded housing programs and government contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Northland Counseling Center is a Federally Certified Community Behavioral Health Clinic (CCBHC) providing outpatient mental health, substance use disorder treatment (including 24/7 detox), housing, crisis, residential, and community support services across four northern Minnesota counties. Its offerings span specialized therapy modalities (EMDR, certified DBT, TF-CBT, play therapy, sand tray, DC:0-5 assessments), children's services (CTSS, family peer support), adult rehabilitative services (ARMHS, case management, behavioral health home, peer support), supportive housing, clubhouse programs (Kiesler Wellness Center, Hardwig House), employment support (N.O.W.), and a distinct mental performance coaching vertical for athletes.

Product overview

Northland Counseling Center is a Federally Certified Community Behavioral Health Clinic (CCBHC) providing a comprehensive array of community mental health and chemical dependency services across Aitkin, Itasca, Koochiching, and Northern St. Louis Counties in Minnesota since 1959. The organization operates as a unified platform of coordinated services rather than a single product, organized around core mental health services supplemented by specialized programs. The core Outpatient Mental Health Services (including diagnostic assessments, medication management, and therapy) is supported by specialty clinical programs such as Dialectical Behavior Therapy (DBT) for adults, adolescents, and children; EMDR; Trauma-Focused CBT; Play Interventions and Sand Tray Therapy; and DC:0-5 Assessments for infants and toddlers. Ancillary services include Adult Rehabilitative Mental Health Services (ARMHS), Adult and Children's Mental Health-Targeted Case Management, Behavioral Health Home (BHH), Certified Peer Support Specialist services, Community Residential Setting (CRS) with six licensed residential sites, Housing Support Programs (Beacon Hill, Aurora Heights), Mobile Mental Health Crisis Services, Club House Services (Kiesler Wellness Center and Hardwig House), Northern Opportunities Work (N.O.W.) employment program, and Substance Use Disorder Services at the Northland Recovery Center. For children and adolescents, services include Family Peer Support Services and Children's Therapeutic Services & Supports (CTSS). Northland also offers a distinct Mental Performance Coaching vertical for athletes, which includes individual coaching programs (one-month, three-month, six-month tiers), team/group seminars (one to four hours), Heads Up Hockey virtual training, and pop-up virtual seminars. Services are delivered in-person and via telehealth using Zoom, with client-facing digital tools including an online Client Portal (IntakeQ), online bill payment (PatientNotebook/Stripe), and an online intake system.

Differentiator

Problem solved

Functional benefit

Products and services

• Outpatient Mental Health Services Outpatient mental health services including diagnostic assessments, medication management, and individual, family, couples, and group therapy for all ages, delivered in-person across four office locations and via telehealth.
• Substance Use Disorder Services In-patient and out-patient substance use services for men and women, including assessments, treatment planning, individual and group services, and 24/7 detox services at Northland Recovery Center in Grand Rapids and the Women's Recovery Center.
• Behavioral Health Home (BHH) A care management program that identifies health needs and connects clients to wellness supports, including comprehensive care management, care coordination, health promotion, transitional care, and community referrals; eligibility requires a current diagnosis of mental illness or substance use disorder and Medical Assistance insurance.
• Mental Performance Coaching Sports psychology coaching to enhance athletic performance by improving the mental game, including individual coaching programs (one-month $700, three-month $1,800, six-month $3,000), team/group seminars, and pop-up virtual seminars; delivered by Dr. Allison Meyers, Psy.D., LP, MGCP.
• Children & Adolescents Services (CTSS and Children's Case Management) Array of services for children and adolescents including Family Peer Support Services, Children's Mental Health-Targeted Case Management, and Children's Therapeutic Services & Supports (CTSS) offering individual, group, and family skills training for emotional and behavioral challenges.
• Family Peer Support Services (FPSS) A mutual parent or caregiver who has raised a child with mental health symptoms and assists families in strengthening communication, advocacy, resources, and empowerment through parent-to-parent meetings, IEP meetings, team meetings, and self-care planning.
• Club House Services (Kiesler Wellness Center & Hardwig House) Campus-based mental health wellness programs (Kiesler Wellness Center in Grand Rapids and Hardwig House in International Falls) providing safe, stigma-free environments for members to develop skills through structured groups and social/recreational activities, peer support, membership programs, and employment/education support.
• Adult Rehabilitative Mental Health Services (ARMHS) Services that instruct, assist, and support adults with basic living and social skills, including community resources, crisis assistance, mental illness symptom management, household management, relapse prevention, employment skills, and transition to community living.
• Housing Support Programs Housing support programs for Itasca County residents with serious mental illness at risk of or experiencing homelessness, including Beacon Hill (GRH housing), Aurora Heights (14 permanent supportive housing units), and Hearth Connection for persons with long-term homelessness histories.
• Mobile Mental Health Crisis Services Voluntary, immediate, short-term intensive mental health assessments and interventions during a mental health crisis, including crisis assessment, intervention, and stabilization delivered face-to-face or via telehealth, available 24/7 across Itasca, Koochiching, and surrounding counties and statewide via 988 connection.
• Northern Opportunities Work (N.O.W.) An employment program for people with barriers to finding and maintaining employment, following the evidence-based Individual Placement and Support (IPS) model; helps participants find meaningful employment and develop individualized follow-along plans, in partnership with Vocational Rehabilitation Services.
• Community Residential Setting (CRS) Licensed residential intensive support services under MN Chapter 245D for high-need individuals with Severe and Persistent Mental Illness (SPMI), dual diagnosis, or traumatic brain injury; six program sites in Grand Rapids and International Falls, including a Crisis Residential Setting providing 10-day stays (Valley Pine Center).
• Certified Dialectical Behavior Therapy (DBT) A structured treatment model certified by the Minnesota Department of Human Services, available for adults (18+), adolescents (12-17), and children (8-11); includes individual therapy, telephone consultation, skills training group, and consultation group covering mindfulness, interpersonal effectiveness, emotional regulation, and distress tolerance.
• Heads Up Hockey A virtual, 6-week mental performance skills training series designed for youth hockey players aged 12 to 15, covering mental performance introduction, process over outcome, building confidence, emotional regulation, trusting skills, and pregame/postgame routines; priced at $105 for all six sessions.
• Individual Mental Health Coaching Programs One-on-one coaching sessions with mental health professionals; one-month program ($700, four 45-minute sessions), three-month program ($1,800, twelve sessions), six-month program ($3,000, twenty-two sessions), and add-on sessions ($150 each); include Athlete's Mental Aptitude Assessment, Mental Game Plan, and Mental Edge Workbook access.

Quantifiable outcome

• Serves Aitkin, Itasca, Koochiching, and St. Louis Counties in Minnesota
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Grace HousecoreOthersLocal homeless shelter in Itasca County that Northland coordinates with as part of the housing program to provide comprehensive services to homeless individuals with mental illness.
• NE Continuum of Care (HUD)coreOthersNorthland's housing program is part of the Northeast Continuum of Care for HUD funded housing programs and the plan to end homelessness in the region.
• First Call 211coreOthersCoordinated Entry partner for housing referrals. Individuals seeking housing support are referred through First Call 211 for centralized intake and coordination.
• Itasca CountycoreOthersCollaboration with Itasca County and State of Minnesota on White Pine Way house development, specifically designed for clients discharging from Anoka Metro Regional Treatment Center or Minnesota Security Hospital.
• State of MinnesotacoreOthersState-certified provider under MN Chapter 245D for Community Residential Settings. Collaborates on housing development and receives Medicaid waiver funding.
• Vocational Rehabilitation ServicesminorOthersN.O.W. employment program works closely with vocational rehabilitation services to provide comprehensive employment support for individuals with mental illness.
• National Health Service CorpsminorOthersNorthland participates in the National Health Service Loan Forgiveness Program, allowing employees to qualify for student loan forgiveness in exchange for service commitment.
• ZoomcoreTechnology or IntegrationNorthland utilizes Zoom for telehealth services, incorporating networking software security protocols to protect patient confidentiality and safeguard data.
• Sugar Lake LodgeminorOthersVenue partner for fundraising events including Murder Mystery Dinner to support Northland's Endowment fund.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Northwestern Mental Health Center: Community mental health center serving a similar rural Minnesota footprint (Crookston, Thief River Falls, etc.) with outpatient therapy, crisis services, ARMHS, and community-based programs. Most directly comparable as a Minnesota CCBHC-equivalent provider serving Mental Health Professional Shortage Areas.
• Northern Pines Mental Health Center: Community mental health center serving central Minnesota counties with outpatient mental health, substance use, ARMHS, crisis, and community support services — directly comparable service array, payer mix, and rural Minnesota operating model.
• Human Development Center: Community behavioral health provider in Duluth and northern Minnesota offering outpatient mental health, substance use, ARMHS, housing, and crisis services — overlapping service portfolio and overlapping geography (Duluth/Northern St. Louis County).
• Range Mental Health Center: Community mental health center in Virginia, MN (immediately adjacent to NCC's service area) providing outpatient therapy, ARMHS, crisis, residential, and community support — direct competitor for the same rural Itasca/St. Louis County patient population.

Broad incumbents

• Nystrom & Associates: Large Minnesota-based outpatient mental health provider offering therapy, psychiatry, and substance use services across 20+ locations. Comparable outpatient therapy and medication management offering, but broader geographic reach and less focus on residential/crisis continuum.
• Hazelden Betty Ford Foundation: National nonprofit specializing in substance use disorder treatment with residential, outpatient, and recovery services headquartered in Minnesota. Comparable in-patient/out-patient SUD model and nonprofit structure, but operates at significantly larger scale and broader geography.
• PrairieCare: Minnesota-based psychiatric and mental health provider offering outpatient therapy, partial hospitalization, residential, and crisis services for children and adolescents. Overlapping child/adolescent DBT and CTSS offerings with NCC's children services line.
• Rogers Behavioral Health: National nonprofit behavioral health system operating residential and outpatient mental health and OCD/eating disorder programs. Comparable nonprofit structure, residential + outpatient integrated model, and specialty clinical programming (DBT, CBT).

Regional players

• Cuyuna Regional Medical Center (Behavioral Health): Critical Access Hospital system in central Minnesota providing outpatient behavioral health and psychiatry services. Comparable rural Minnesota outpatient mental health delivery and similar payer mix, but embedded in a hospital rather than standalone nonprofit.
• Cook County Whole Health Collaborative: Northern Minnesota rural mental health and substance use provider offering outpatient therapy, ARMHS, and community support — overlapping rural Minnesota service delivery model and patient population characteristics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookinstagram.com/northland.counseling.center
• LinkedInlinkedin.com/company/9589156/admin/dashboard
• Instagraminstagram.com/northland.counseling.center

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northland Counseling Center