What Cebra does

Cebra is a full-service digital marketing agency founded in 2014 and headquartered in Las Condes, Santiago, Chile, serving enterprise and mid-market clients across Latin America. The firm operates seven country footprints (Chile, Colombia, Peru, USA, Brazil via Rev360, Spain via Esmartia, and Mexico via MediaSource) with 101–250 employees and a portfolio spanning social media, paid media, influencer marketing, content marketing, SEO, and web development, supplemented by software-partner reselling and implementation services for HubSpot CRM, Atom AI agents, and Aircall cloud telephony.

The technology stack is anchored by HubSpot CRM (Cebra is an Elite Partner and HubSpot's 2024 Partner of the Year for Latin America) and supplemented by Semrush, Yandex, Aircall, Atom, WhatHub, Customer.io, and Looker Studio. Cebra Labs has developed proprietary assets including the SGL (Search Growth Loop) methodology, an SEO browser extension, automated reporting dashboards, and LLM-API-driven content brief workflows. Subsidiary brands (The Creators for content production, Smartwe for campaign tooling, Podcast Network) and educational channels (Safari News and The SEO Journal newsletters, SEO Insights masterclasses, ALIADOS flagship event) round out the firm's positioning as a content-and-inbound authority in the region.

Cebra generates revenue primarily through professional services engagements — custom project work and annual retainers delivered via dedicated account teams on a quote-based, scope-driven pricing model. The firm is privately held by founder and Global CEO Héctor Lascar, with no external funding rounds disclosed; growth has been funded organically and through regional M&A-like alliances (notably the 2025 MediaSource fusion in Mexico). The company is a certified B Corporation and member of IAB Chile and AMDD.

Name

Cebra

Legal name

Cebra

Website

https://cebra.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Cebra is a full-service digital marketing agency headquartered in Chile, serving enterprise and mid-market clients across Latin America through wholly-owned subsidiaries in seven countries. It combines SEO, paid media, content, and web development with elite-tier partnerships in HubSpot CRM, Atom AI agents, and Aircall.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)

Keywords

• Digital marketing services
• Search engine optimization
• Content marketing agency
• Paid media advertising
• HubSpot CRM implementation

Headquarters

HQ city

Las Condes

HQ country

Chile

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Agency Services: Cebra generates revenue primarily through professional services engagements, offering Social Media, Paid Media, SEO, Content Marketing, Web Development, Influencer Marketing, and HubSpot consulting/implementation services to enterprise and mid-market clients across Latin America.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels12 records

Core offering

Cebra is a full-service digital marketing agency that delivers Social Media management, Paid Media advertising, Influencer Marketing, Content Marketing, SEO, and Web Development services to enterprise and mid-market clients. As the #1 HubSpot Elite Partner in Latin America, the agency also implements HubSpot CRM, Atom AI agents, and Aircall telephony solutions, supported by proprietary tools such as the SGL methodology and Smartwe platform.

Product overview

Cebra is a full-service digital marketing agency operating across Latin America with offices in Chile, USA, Colombia, Peru, Brazil, Spain, and Mexico. The agency offers an integrated portfolio of marketing services including Social Media, Paid Media, Influencer Marketing, Content Marketing, SEO (using the proprietary SGL Search Growth Loop methodology), Web Development, and Podcast Network production. As an Elite Partner of HubSpot, Cebra provides CRM implementation and optimization services, and serves as Partner of the Year for AI Agents platform Atom and Gold Partner for Aircall. The agency also develops proprietary tools including Smartwe for campaign management and has developed an AI-powered SEO extension for technical audits. Cebra operates regional subsidiaries including Rev360 (Brazil), Esmartia (Spain), and MediaSource (Mexico). The company organizes educational events including SEO Insights masterclasses and Aliados, its flagship AI and strategy conference.

Differentiator

Problem solved

Functional benefit

Brands

• The Creators: Content creation studio producing videos and creative content for brands
• Smartwe
• Rev360 by Cebra
• Esmartia by Cebra
• MediaSource by Cebra
• Safari News
• The SEO Journal
• Podcast Network
• SEO Insights
• ALIADOS
• Cebra Talks

Products and services

• Social Media Management Social media management and marketing services including content creation, community management, and engagement strategy for platforms like Instagram, Facebook, TikTok, and LinkedIn, delivered to enterprise and mid-market clients.
• Paid Media Advertising Digital advertising services including Google Ads, Meta Ads, and programmatic campaigns designed to reach target audiences and drive conversions for enterprise and mid-market clients.
• Influencer Marketing Influencer marketing services including strategy development, influencer selection and recruitment, campaign management, and performance tracking across nano, micro, mid, macro, and mega influencer tiers.
• Content Marketing (Marketing de Contenidos) Content marketing services following the inbound methodology including blog content, email marketing, landing pages, ebooks, and infographics to attract and convert audiences.
• SEO (Search Engine Optimization) Search engine optimization services using the proprietary SGL (Search Growth Loop) methodology that combines SEO, Growth marketing, and strategic content for sustainable organic growth.
• Web Development (Desarrollo Web) Web design and development services including architecture, UX/UI design, HTML/CSS/JavaScript development, QA, integrations, and ongoing maintenance.
• HubSpot CRM Implementation HubSpot implementation, onboarding, and optimization services delivered as HubSpot Elite Partner and Partner of the Year 2024 in Latin America, including CRM setup, marketing automation, and sales enablement.
• Atom AI Agents Implementation AI Agents platform implementation services for sales optimization, recognized by Atom as Partner of the Year 2025.
• Aircall Cloud Telephony Integration Cloud-based phone system integration services for transforming business calls, delivered as the first Gold Partner of Aircall in Latin America.
• Software Partners Consulting Digital transformation consulting and integration services for third-party software partners including Atom, Aircall, Yandex, and Abstract.

Quantifiable outcome

• HEAD Chile achieved a 445.5% increase in transactions over 3 years and a Cyber October 2023 ROAS above 1000%.
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• AtomcoreTechnology or Integration · 1 January 2025Atom Partner of the Year 2025. Cebra specializes in Atom's AI agent platform for sales optimization, implementing and delivering Atom's AI agents to clients across Latin America.
• HubSpotcoreTechnology or IntegrationHubSpot Elite Partner (highest tier) and Partner of the Year 2024 for Latin America. Cebra resells, implements, and provides consulting for HubSpot's full CRM and marketing automation platform including Sales Hub, Marketing Hub, Service Hub, and CMS. The partnership includes joint go-to-market activities, Bootcamp HUG events, and deep integration delivery across Chile, Peru, and Colombia.
• AircallmajorTechnology or IntegrationFirst and only Aircall Gold Partner in Latin America. Cebra implements and delivers Aircall's cloud-based business phone and call center solutions to clients, integrating telephony with HubSpot CRM.
• Media Source (Mexico)majorStrategic or Co-development PartnerIn June 2025, Cebra signed a letter of intent with Media Source, Mexico's leading media agency, to fuse operations and consolidate Cebra's presence in Mexico. This alliance marks a strategic expansion of Cebra's Latin American footprint.
• Envia.comminorGTM or Marketing PartnerEnvia.com is a logistics and shipping platform partner. Cebra announced a partnership to support e-commerce clients with shipping and logistics integrations.
• IAB ChileminorGTM or Marketing PartnerCebra is a member of IAB Chile (Interactive Advertising Bureau), participating in industry events and award programs such as IAB Mixx Chile.
• AMDD (Asociación de Marketing Digital)minorGTM or Marketing PartnerCebra is a member of AMDD (the Digital Marketing Association of Chile) and co-produces content including the AMDDay Talks podcast. Héctor Lascar serves as a leader within the association.
• Yango AdsminorGTM or Marketing PartnerYango Ads launched a new engagement advertising format in partnership with Cebra, aimed at increasing quality traffic for brands in the Latin American market.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Dept: Global digital creative agency combining technology, marketing, and creative services. Comparable to Cebra in offering integrated digital marketing, SEO, content, and web development as a unified service line for enterprise and mid-market clients.
• R/GA: Global digital creative and consulting agency with offices across Latin America, offering integrated brand, marketing, and technology services comparable to Cebra's full-service agency model. Comparable in delivering multi-disciplinary digital work for enterprise clients.
• NP Digital: Digital marketing agency with strong SEO, content, and paid-media capabilities and a global footprint. Comparable to Cebra in emphasizing performance marketing and SEO as core services for mid-market and enterprise clients.
• Huge: Global digital experience agency delivering strategy, design, marketing, and technology. Comparable to Cebra in providing integrated digital marketing, web development, and CRM/marketing-technology implementation for enterprise brands.
• Wpromote: US-based full-service digital marketing agency spanning SEO, paid media, content, and creative. Comparable to Cebra in mid-market/enterprise focus, integrated service model, and emphasis on performance-driven outcomes.
• Merkle: Global data-driven customer experience agency (part of Dentsu) delivering CRM, marketing technology, and performance media. Comparable to Cebra in pairing CRM implementation expertise (Cebra with HubSpot; Merkle with Adobe/Salesforce) with performance marketing.
• MediaMonks: Global digital-first production and marketing agency (now Monks within S4 Capital). Comparable to Cebra in offering integrated content creation, paid media, and digital experiences for enterprise clients globally.
• WebFX: Full-service digital marketing agency with proprietary technology platform (MarketingCloudFX) and a 500+ person team. Comparable to Cebra in offering SEO, paid media, content, and web development under an integrated, technology-enabled model.
• Jellyfish: Global digital marketing agency within Brandtech Group, focused on paid media, SEO, content, and creative. Comparable to Cebra in being a multi-channel digital agency with proprietary technology and global enterprise clients.

Broad incumbents

• Globant: Latin America-rooted global technology and digital services firm with a much larger scale and broader scope than Cebra. Comparable as a regional player with digital marketing, AI, and engineering capabilities that overlap with Cebra's offering but at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CebraLatam
• LinkedInlinkedin.com/company/cebralatam
• Instagraminstagram.com/cebralatam
• Xx.com/cebralatam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cebra