Senger Design Group
Senger Design Group is a Colorado Springs-based, women-owned interior design firm providing project-based hospitality, wellness, workplace, and government interior design services across the U.S., serving clients such as Hilton, UCCS, and US Space Command.
- Company typePrivate
- Founded1995
- HeadquartersColorado Springs, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Senger Design Group does
Senger Design Group (SDG) is a privately held, women-owned interior design firm headquartered in Colorado Springs, Colorado, operating under Senger Design Group LLC. Founded by principal designer Cindy Senger approximately 30 years ago (circa 1995), the firm provides project-based interior design services across hospitality (hotels, restaurants, lounges, resorts), wellness and spa, senior and affordable housing, education, workplace, healthcare, historic preservation, and government/institutional sectors. Core deliverables span concept development, space planning, FF&E selection and procurement, custom millwork and furniture design, branding integration, and full construction documentation. The firm serves both regional Colorado clients and nationwide customers, executing projects such as the 117,000-square-foot US Space Command SCIF facility, the Colorado Springs Airport terminal modernization, and branded hospitality work for Hilton-affiliated properties.
The firm's underlying technology stack consists of industry-standard design tools — AutoCAD, Revit, and InDesign — supported by cloud-based documentation workflows that enable nationwide coordination with architecture firms, general contractors, and specialty craftsmen. SDG runs a six-stage design-build process (Discovery & Visioning through Installation & Handoff) and offers differentiated capabilities in FF&E procurement management and adaptive reuse/historic preservation. There is no proprietary software, platform, or AI/ML component; the technical moat rests on process discipline and tool fluency rather than unique IP.
Senger Design Group operates on a custom project-based pricing model with no published rate cards. Each engagement begins with a discovery conversation to confirm scope, budget, and timeline, followed by a tailored proposal outlining scope, fees, and estimated schedule, with budget alignment achieved through vendor alternates and transparent FF&E tracking. Distribution is sales-led through direct client inquiry (website, phone, email) and channel partnerships with architecture firms (e.g., HB&A Architects) and general contractors. The team comprises approximately six professionals, including NCIDQ-certified designers with 10–20+ years of individual experience and LEED AP accreditation, suggesting a boutique, high-touch professional services operation rather than a scaled platform business.
Senger Design Group firmographics
Firmographics- Name
- Senger Design Group
- Legal name
- Senger Design Group LLC
- Website
- https://sengerdesigngroup.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Senger Design Group is a Colorado Springs-based, women-owned interior design firm providing project-based hospitality, wellness, workplace, and government interior design services across the U.S., serving clients such as Hilton, UCCS, and US Space Command.
- Ownership category
- akta.pro rank
Senger Design Group industry classification
Industry- Product category
- Commercial Interior Design Services
- NAICS
- Interior Design Services (541410)
- SIC
- Construction - Special Trade Contractors (1700)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Historic Home Renovation & Preservation (HSAPAEAG), Architectural Reconfiguration & Structural Alterations (HSAPAEAB), Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Senger Design Group is headquartered
LocationHeadquarters
- HQ city
- Colorado Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Senger Design Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Interior Design Services: Project-based interior design and space planning services for commercial, hospitality, healthcare, education, and residential projects. Includes concept development, design documentation, and project coordination.
- FF&E Selection and Procurement: Furniture, fixtures, and equipment selection and procurement services with sourcing, purchasing, logistics, and installation coordination.
- Custom Millwork and Furniture Design: Design of custom millwork and furniture pieces, including detailed specifications and coordination with manufacturers and craftsmen.
- Construction Documentation: Full construction documentation services including AutoCAD/Revit drawings and FF&E schedules for construction-ready designs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Senger Design Group product offering
Product offeringCore offering
Senger Design Group provides commercial interior design services that plan, design, and coordinate hospitality, wellness, workplace, healthcare, education, government, and senior/affordable housing environments. Engagements span concept development, space planning, FF&E selection and procurement, custom millwork and furniture design, branding integration, and full construction documentation, delivered through a six-stage process from Discovery & Visioning through Installation & Handoff. The firm also specializes in adaptive reuse and historic preservation projects that modernize buildings to current codes and ADA standards while preserving original architectural character.
Product overview
Senger Design Group (SDG) is a Colorado-based interior design firm offering a comprehensive suite of design services rather than a software product. The core offerings include interior design and space planning, FF&E selection and procurement, custom millwork and furniture design, branding integration, and full construction documentation and coordination. The firm also specializes in adaptive reuse and historic preservation projects. SDG serves diverse sectors including hospitality (hotels, restaurants, lounges), wellness and spa environments, senior and affordable housing, education, workplace, institutional, and civic projects nationwide. Notable hospitality projects include RYZE Skyline Lounge at Hilton Garden Inn Colorado Springs, Renaissance Asheville Hotel, DoubleTree by Hilton Bay City Riverfront, and Lake View Hotel on Mackinac Island. The firm also completed the 117,000-square-foot US Space Command SCIF facility and Colorado Springs Airport modernization.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Design and Space Planning
- FF&E Selection and Procurement
Quantifiable outcome
- 117,000 sq ft SCIF facility designed and constructed in under 12 months for US Space Command
- +2 more outcomes
Companies that use Senger Design Group
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles7 records
Senger Design Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Senger Design Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- HB&A ArchitectscoreCollaboration with HB&A Architects on Colorado Springs Airport terminal modernization project. SDG provided interior design services while HB&A served as the lead architecture firm. The partnership extended to revitalizing ticket counters, bathrooms, and public spaces throughout the terminal facility.
- Silver Key Senior ServicesminorAnnual holiday drive partnership supporting seniors in Colorado Springs. SDG organizes donations, matches contributions, and participates in community outreach. Silver Key assists over 5,000 active aging seniors annually with various services.
- First Lutheran ChurchminorHistoric preservation partnership for The Peel House renovation project. SDG provided interior design services to modernize the historic Italian Renaissance building while preserving original woodwork, plaster ceiling details, and fireplace features.
- Specialized Trade Craftsmen NetworkcoreClose coordination with professional craftsmen from specialized trades across the country to bring design stories to life. These partnerships enable delivery of custom millwork, furniture, and specialty finishes on projects nationwide.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Senger Design Group competitors and assessment
Company assessmentDirect peers
- BAMO: Boutique interior design firm focused on luxury hotels, resorts, and restaurants worldwide. Similar size and craft orientation to SDG's hospitality core.
- ForrestPerkins: Boutique interior design firm specializing in luxury hospitality, including historic hotel renovations and adaptive reuse. Closely matches SDG's hospitality-plus-historic-preservation positioning.
- Hirsch Bedner Associates (HBA): Global hospitality-focused interior design firm with a strong portfolio of luxury hotel, resort, and branded residence projects. Highly comparable to SDG's hospitality core, but at significantly larger scale and geographic footprint.
- The Gettys Group: Hospitality design and procurement firm offering interior design, branding, and FF&E services for hotels and restaurants. Directly mirrors SDG's combined design + FF&E procurement model.
- Stonehill & Taylor: Hospitality and lifestyle interior design studio with a strong track record in hotel, restaurant, and bar/lounge environments. Comparable in project type and boutique scale.
- Rottet Studio: Award-winning interior design firm working across luxury hospitality, workplace, and residential. Comparable in pursuit of high-end, design-led projects with a similar craft focus to SDG.
- Wilson Associates: Long-established hospitality interior design firm delivering guest rooms, public spaces, and F&B concepts for global hotel brands. Directly comparable in hospitality design orientation and project mix to SDG.
Broad incumbents
- Gensler: Largest global design firm with deep practices in hospitality, workplace, healthcare, and government. Operates at a fundamentally different scale than SDG but competes for the same enterprise client RFPs.
- Leo A Daly: Large architecture and interior design firm with practices in hospitality, government, healthcare, and education. SDG is partnering with HB&A (a Leo A Daly affiliate) on the airport project, making Leo A Daly a natural broad incumbent reference.
- WATG: Global hospitality architecture and design firm with interior design capabilities for hotels and resorts. Comparable in hospitality orientation, but a much larger incumbent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Senger Design Group social profiles
Digital presenceSenger Design Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senger Design Group leadership team
Management profileNumber of profiles
Profiles6 records
Senger Design Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senger Design Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senger Design Group
What does Senger Design Group do?
Senger Design Group provides commercial interior design services that plan, design, and coordinate hospitality, wellness, workplace, healthcare, education, government, and senior/affordable housing environments. Engagements span concept development, space planning, FF&E selection and procurement, custom millwork and furniture design, branding integration, and full construction documentation, delivered through a six-stage process from Discovery & Visioning through Installation & Handoff. The firm also specializes in adaptive reuse and historic preservation projects that modernize buildings to current codes and ADA standards while preserving original architectural character.
Is Senger Design Group a public or private company?
Senger Design Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Senger Design Group founded?
Senger Design Group was founded in 1995. It employs 1 to 10 people.
Where is Senger Design Group based?
Senger Design Group is headquartered in Colorado Springs, United States, in the North America region.
How does Senger Design Group make money?
Four revenue lines are on record. Interior Design Services are the primary driver. The others are FF&E Selection and Procurement, custom Millwork and Furniture Design and construction Documentation.
Who are Senger Design Group's main competitors?
Direct peers on record are BAMO, ForrestPerkins, Hirsch Bedner Associates (HBA), The Gettys Group, Stonehill & Taylor, Rottet Studio and Wilson Associates. Broad incumbents are Gensler, Leo A Daly and WATG.
Does Senger Design Group have an API?
No public API is recorded for Senger Design Group.
What industry is Senger Design Group in?
Senger Design Group's product category is Commercial Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of HSAPAEAG, Historic Home Renovation & Preservation. Its NAICS code is 541410 and its SIC code is 1700.