Select Security
- Company typePrivate
- Founded2003
- HeadquartersLancaster, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
Select Security firmographics
Firmographics- Name
- Select Security
- Legal name
- Brinks Home
- Website
- https://selectsecurity.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Select Security industry classification
Industry- Product category
- Security System Services
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Alarm Response & Dispatch/Guard Response Services (HSAHAAAC)
- akta.pro secondary industry
- Access Control & Smart Locks (Managed/Monitored) (HSAHAAAG)
Keywords
Where Select Security is headquartered
LocationHeadquarters
- HQ city
- Lancaster
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Select Security business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Home Security Hardware: Sale of security system equipment including sensors, panels, security cameras, doorbell cameras, and smart home devices.
- 24/7 Professional Monitoring: Monthly recurring subscription for continuous professional monitoring of security systems. Requires 36-month monitoring commitment for free professional installation promotion.
- Professional Installation Services: Installation services provided by trained technicians. Free professional installation offered with 36-month monitoring commitment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Customized security system packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Select Security product offering
Product offeringCore offering
Select Security is a security system installer that provides home and business security systems, fire alarms, and monitoring services. The company sells security hardware (sensors, panels, cameras, smart home devices, life safety devices), delivers professional installation, and operates 24/7 professional alarm monitoring for residential and commercial customers across the United States.
Product overview
Brinks Home offers a comprehensive home security platform consisting of core hardware products (security systems with sensors and control panels, security cameras for indoor/outdoor/doorbell use, smart home automation devices) supported by professional monitoring and installation services. The product portfolio is designed as an integrated ecosystem where the central security hub connects with cameras, smart home devices, and life safety sensors, all monitored 24/7 by the company's professional response team.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Security Systems Comprehensive home security systems including control panels, sensors, and integrated components that connect to professional monitoring services for residential customers.
- Business Security Systems Security system solutions designed for commercial and business customers, providing intrusion detection, surveillance, and professional monitoring tailored to commercial properties.
- Fire Alarm Systems Fire detection and alarm systems for residential and commercial properties, integrated with monitoring services for rapid emergency response.
- 24/7 Professional Monitoring Continuous alarm monitoring service with trained professionals at a response center who verify alarms and dispatch emergency services when needed. Available on a recurring subscription basis.
- Professional Installation Expert installation services delivered by trained technicians who set up all security system components and ensure proper connectivity to the monitoring center.
- Security Cameras Video surveillance products including indoor cameras, outdoor cameras, and doorbell cameras that enable real-time monitoring of properties.
- Smart Home Automation Connected devices including smart locks, smart thermostats, smart plugs, and smart garage controllers that integrate with the security system for automated control and convenience.
- Life Safety Devices Safety monitoring devices that detect environmental hazards such as smoke, carbon monoxide, and flooding, integrated with the security system's professional monitoring capabilities.
Quantifiable outcome
- Save money on homeowners insurance with professionally monitored security system
Companies that use Select Security
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
Select Security technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Select Security partnerships and signals
Strategic signalScale indicators4 records
Select Security competitors and assessment
Company assessmentEmerging players
- Frontpoint Home Security: Frontpoint is a DIY home security provider with optional professional monitoring. Overlaps with Select Security on the monitoring subscription layer but competes via self-installation rather than professionally installed systems.
- SimpliSafe: SimpliSafe is a DIY home security provider offering self-installed systems with optional professional monitoring. Comparable on monitoring and hardware categories but distinct go-to-market (DIY vs. professional install), making it a competing threat rather than a direct operating peer.
Others
- Alarm.com: Alarm.com is a SaaS platform that powers professional monitoring and smart-home automation for security dealers and installers. Comparable as a technology and monitoring-infrastructure layer rather than a direct channel competitor to Select Security.
Broad incumbents
- Comcast Xfinity Home: Xfinity Home is the home security offering from Comcast, providing professionally installed systems and professional monitoring bundled with broadband service. Competes in the same residential monitored-security category but as part of a much larger connectivity platform.
Direct peers
- Guardian Protection: Guardian Protection provides home security systems, professional installation, and 24/7 monitoring across multiple US regions. Directly comparable peer serving residential and small-business customers with the same vertically integrated install-and-monitor model.
- CPI Security: CPI Security is a regional security systems installer serving the southeastern US with smart-home and professionally monitored security offerings. Comparable regional installer with overlapping business model, customer segments, and monitoring-centric revenue mix.
- Vector Security: Vector Security is a regional provider of home and business security systems with professional installation and 24/7 monitoring. Closely comparable mid-market installer with similar geographic concentration and customer mix to Select Security.
- ADT: ADT is the largest US provider of professionally monitored home and business security systems, offering installation, alarm monitoring, and smart-home integration. Directly comparable to Select Security on the same core offering of installed security systems plus 24/7 monitoring subscriptions.
- Brinks Home: Brinks Home is a national provider of home security systems, professional installation, and 24/7 alarm monitoring with smart home integration. Operates the same residential monitored-security + installation business model as Select Security, with overlapping product categories and recurring monitoring revenue.
- Vivint Smart Home: Vivint is a smart-home-focused security provider offering professionally installed systems, professional monitoring, and integrated smart-home devices. A directly comparable peer in monitored residential security with a similar installation-plus-subscription model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Select Security social profiles
Digital presenceSelect Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Select Security leadership team
Management profileNumber of profiles
Select Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Select Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Select Security
What does Select Security do?
Select Security is a security system installer that provides home and business security systems, fire alarms, and monitoring services. The company sells security hardware (sensors, panels, cameras, smart home devices, life safety devices), delivers professional installation, and operates 24/7 professional alarm monitoring for residential and commercial customers across the United States.
Is Select Security a public or private company?
Select Security is a private company. It is classified as unknown and is currently operating.
When was Select Security founded?
Select Security was founded in 2003. It employs 251 to 500 people.
Where is Select Security based?
Select Security is headquartered in Lancaster, United States, in the North America region.
How does Select Security make money?
Three revenue lines are on record. Home Security Hardware is the primary driver. The others are 24/7 Professional Monitoring and professional Installation Services.
Who are Select Security's main competitors?
Emerging players on record are Frontpoint Home Security and SimpliSafe. Alarm.com is listed as an others. Comcast Xfinity Home is listed as a broad incumbent. Direct peers are Guardian Protection, CPI Security, Vector Security, ADT, Brinks Home and Vivint Smart Home.
Does Select Security have an API?
No public API is recorded for Select Security.
What industry is Select Security in?
Select Security's product category is Security System Services. Its primary akta.pro industry code is HSAHAAAC, Alarm Response & Dispatch/Guard Response Services, with a secondary code of HSAHAAAG, Access Control & Smart Locks (Managed/Monitored). Its NAICS code is 561621 and its SIC code is 7381.