R-C Ranch

What R-C Ranch does

R-C Ranch is a Texas-based premium American Wagyu beef producer founded in 2010 by Blake Robertson and Ryan Cade, operating from its family ranch in Bailey's Prairie, TX. The company raises 100% Fullblood Wagyu cattle (never crossbred) built around five generations of selective breeding anchored by the M6 Itoshigenami 752E bull, ranked #1 EPD marbling sire in the American Wagyu Association's database. Its core technical competency is whole-animal butchery at a USDA facility, enabling a deep cut catalog (ribeye, filet, strip, Denver steak, flat iron, Bavette, Coulotte/Picanha, tri-tip, hanger, flank, Manhattan steak, Thor's Hammer) alongside ground beef, patties, sausages, franks, beef bacon, pre-marinated fajitas, ready-to-eat chili, jerky, beef sticks, seasonings, tallow, gift cards, and branded merchandise.

The business operates an omnichannel go-to-market with five distinct revenue streams: direct-to-consumer e-commerce with nationwide frozen shipping and a subscription option (5% savings on every 4- or 8-week delivery); a 3,000 sq ft retail butcher shop in the Houston Farmers Market with an authorized Traeger grill dealership; foodservice distribution to restaurants across the South through Buckhead Meat, Sysco, Ben E. Keith, US Foods, and Performance Foodservice; retail grocery and Amazon distribution of beef jerky and sticks at 1,127+ store locations nationwide; and a corporate gifting program for holiday and B2B gift boxes. Pricing ranges from $8.99 for jerky to $138.97 for Bavette, with electronic gift cards available in denominations from $100 to $500. The customer base spans individual premium home cooks, professional chefs and restaurants, retail snack buyers, and corporate gifters. R-C Ranch is privately held with 11-50 employees, no disclosed external institutional investment, and designation as Official Beef Jerky of the Houston and San Antonio Rodeos.

Name

R-C Ranch

Legal name

R-C Ranch

Website

https://r-cranch.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

R-C Ranch is a Texas-based premium American Wagyu beef producer selling direct-to-consumer via e-commerce and a Houston butcher shop, distributing jerky through 1,127+ retail stores and Amazon, and supplying restaurants via five foodservice distributors across the South.

Ownership category

akta.pro rank

Product category

Premium Wagyu Beef

NAICS

Meat and Meat Product Merchant Wholesalers (424470), Meat Retailers (445240), Animal Slaughtering and Processing (3116), Beef Cattle Ranching and Farming (112111)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industries

Jerky & Meat Snacks (CRADABAK), Beef Wholesale (Primal/Subprimal, Boxed Beef) (AFAIADAA)

Keywords

• Wagyu beef products
• Direct-to-consumer meat
• American wagyu beef
• Beef jerky snacks
• Online meat delivery

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through company website with products shipped frozen nationwide. Includes subscription model with 5% savings on recurring deliveries. Products include steaks, ground beef, sausages, jerky, and bundles.
2. Retail Butcher Shop: In-store sales at 3,000 sq ft butcher shop located in Houston Farmers Market. Sells fresh cuts, Traeger grills, accessories, locally-sourced snacks and charcuterie items.
3. Foodservice Distribution: Bulk sales to restaurants and foodservice operators through distributor partnerships. Provides primals and specialized cuts for chef creativity and food cost efficiency.
4. Retail Grocery Distribution: Wholesale distribution of beef jerky and sticks to retail stores, grocery chains, and Amazon. Official Beef Jerky of Houston and San Antonio Rodeos.
5. Corporate Gifting: Bulk holiday and corporate gifting programs with premium Wagyu gift boxes, meat bundles, and gift cards for business clients and employees.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

R-C Ranch breeds, raises, butchers, and sells premium American Fullblood Wagyu beef and related products (steaks, ground beef, sausages, beef jerky and sticks, ready-to-cook items, seasonings, tallow, gift cards, bundles, and branded merchandise) sourced directly from their family ranch in Bailey's Prairie, TX. Distribution occurs through direct-to-consumer e-commerce with nationwide frozen shipping and subscriptions, a 3,000 sq ft retail butcher shop at Houston Farmers Market, foodservice distributors serving restaurants across the South, and retail/Amazon channels stocking jerky and sticks in 1,127+ stores nationwide.

Product overview

R-C Ranch is a direct-to-consumer e-commerce platform selling premium American Wagyu beef products. The company operates as a single unified product portfolio centered around their ranch in Bailey's Prairie, TX. Their core offering consists of fresh and frozen beef cuts including steaks (ribeye, filet, strip steak, Denver steak, baseball steaks, flat iron, Bavette, Coulotte/Picanha, tri-tip, hanger steak, flank steak, inside skirt, Manhattan steak, and Thor's Hammer), ground beef and burger patties (including flavored varieties with bacon, pepper jack, and jalapeno cheddar), sausages (jalapeno cheese link, summer sausages, hot dogs/franks), and beef bacon. The ready-to-cook category includes pre-marinated fajitas and beef chili. Beef snacks encompass jerky (original, honey jalapeno, peppered) and beef sticks (zero sugar and jalapeno cheese varieties). Cooking essentials feature proprietary seasoning blends (5 Star Blend, Black Hide BBQ Rub, Ranch Rub, Cajun Seasoning, SP&G Blend, S&P Blend, Sweet Texas Heat) and wagyu beef tallow. The company also offers gift cards, branded merchandise (t-shirts, hats, Yeti products), and bundled gift sets combining jerky, sticks, and seasonings. Products are available via subscription or one-time purchase through their Shopify-powered online store, with shipping nationwide and a physical butcher shop location in Houston.

Differentiator

Problem solved

Functional benefit

Products and services

• Wagyu Steaks Premium Wagyu steak cuts sold individually, including Ribeye, Filet (filet mignon), New York Strip, Denver Steak, Baseball Steak (Top Sirloin), Flat Iron, Bavette (Sirloin Flap), Coulotte (Picanha), Tri-Tip, Hanger Steak, Flank Steak, Inside Skirt, Manhattan Steak, and Thor's Hammer. Each cut showcases the dense marbling of Fullblood Wagyu genetics and is sold to home cooks, gift recipients, and chefs.
• Wagyu Ground Beef 80/20 Versatile 80/20 lean-to-fat ground beef made from American Wagyu beef for burgers, chili, pasta, and tacos; sold in 1 lb packages.
• Wagyu 1/2# Burger Patties Half-pound restaurant-quality hamburger patties made from 100% American Wagyu beef, with two patties per package; also offered in Bacon Pepper Jack Cheese and Jalapeño Cheddar stuffed varieties.
• Wagyu Franks All-beef hot dogs made from 100% Wagyu beef with signature spices, five franks per 1 lb package.
• Wagyu Jalapeño Cheese Link Sausage Link sausage blending Texas craft Wagyu beef with local pork, creamy cheese, and mild jalapeño heat; sold in 14oz packages.
• Wagyu Beef Summer Sausage Traditional summer sausage made from Wagyu beef using an old-fashioned method; also offered in a jalapeño cheese variety.
• Wagyu Beef Bacon Beef bacon made from Wagyu cattle using traditional bacon preparation; sold in 12oz packages.
• Wagyu Beef Jerky Premium Wagyu beef jerky in Original, Honey Jalapeño, and Peppered varieties; firm texture with tender bite, 100% natural and high in protein. Distributed through retail grocery, Amazon, and rodeo partnerships.
• Wagyu Beef Sticks Single-serve Wagyu beef sticks available in Original Zero Sugar (8g protein) and Jalapeño & Cheese varieties; sold as singles, multi-packs, and via 24-count cases for retail.
• Wagyu Ready-to-Cook Meals Pre-prepared Wagyu items including Wagyu Beef Chili (serves 4+), premarinated Wagyu Fajita, Wagyu Roast Beef (cooked, sliced), and Wagyu Taco Meat (ready-to-eat).
• Wagyu Beef Tallow Cooking tallow rendered from Wagyu beef, sold in 11oz packages as premium cooking fat.
• Wagyu Seasonings and Rubs Proprietary seasoning blends formulated for Texas Wagyu beef, including 5 Star Blend, Black Hide BBQ Rub (World Championship-winning brisket-inspired rub), Ranch Rub, Cajun Seasoning, SP&G Blend, S&P Blend, and Sweet Texas Heat.
• Electronic Gift Cards Digital gift cards delivered by email with checkout redemption instructions, available in denominations from $100 to $500.
• Wagyu Beef Jerky and Sticks Bundle Bundle combining Texas Original Jerky and Jalapeño & Cheese Beef Sticks as a snack assortment.
• Wagyu Beef Jerky and Seasoning Variety Pack Gift Basket Gift basket including Texas Original Jerky, Honey & Jalapeño Jerky, Peppered Jerky, Beef Sticks, and 5 Star Blend.
• R-C Ranch Branded Merchandise Branded swag including R-C Ranch T-Shirts, R-C Patch Snapback Hats (charcoal/black and charcoal/white), and R-C Ranch Yeti products.
• Houston Farmers Market Butcher Shop Retail Experience Physical 3,000 sq ft butcher shop inside the historic Houston Farmers Market (2520 Airline Dr, Ste B-210) open Wed-Sun 9am-6pm CST, offering in-person Wagyu cuts sales, butcher consultation, locally-sourced snacks, and Traeger grills and accessories as an authorized Traeger dealer.
• Corporate and Holiday Gifting Program Bulk Wagyu gift boxes, meat bundles, and gift card programs for corporate client appreciation and employee rewards, with dedicated ordering hotline (979-864-3540) and email ([email protected]). Last order date December 16 and ship date December 17 for the holiday cycle.
• Foodservice Distribution to Restaurants Bulk Wagyu primals and specialty cuts supplied to restaurants and foodservice operators across the South through regional distributors (Buckhead Meat, Sysco Houston, Ben E. Keith Foods Gulf Coast, US Foods Houston, Performance Foodservice Houston) for menu differentiation and chef-driven dishes.
• Recurring Delivery Subscription Optional subscription offering across the Wagyu product catalog, providing 5% savings on recurring deliveries every 4 or 8 weeks via direct-to-consumer e-commerce.

Quantifiable outcome

• Products arrive fresh when shipped on Monday with next-day shipping available Mon-Thu if ordered by 12 PM CST
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Buckhead MeatcoreChannel Partner/ Reseller/ DistributorHouston-based regional distributor making R-C Ranch Wagyu available to foodservice operators in the greater Houston area. Part of distributor network serving restaurants.
• Sysco HoustoncoreChannel Partner/ Reseller/ DistributorMajor foodservice distributor with Houston location. Provides R-C Ranch products to restaurants and hospitality operators in the region.
• Ben E. Keith Foods (Gulf Coast)coreChannel Partner/ Reseller/ DistributorRegional foodservice distributor covering Gulf Coast locations. Distributes R-C Ranch Wagyu to restaurant partners in their territory.
• US Foods HoustoncoreChannel Partner/ Reseller/ DistributorMajor national foodservice distributor with Houston operations. Makes R-C Ranch products accessible to broader restaurant market.
• Performance Foodservice HoustoncoreChannel Partner/ Reseller/ DistributorRegional foodservice distribution partner serving Houston market. Provides reliable ordering and fulfillment for R-C Ranch Wagyu.
• Traeger GrillsminorChannel Partner/ Reseller/ DistributorAuthorized Traeger dealer at Houston butcher shop location. Offers full catalog of grill models, accessories, and wood pellets including BBQ Select, Signature Blend, and Pecan.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ButcherBox: ButcherBox is a leading DTC subscription service for grass-fed beef, organic chicken, and pork. It directly competes with R-C Ranch's subscription model and premium home-cook target segment, though ButcherBox focuses on grass-fed conventional beef rather than Wagyu.
• Lone Mountain Ranch: Lone Mountain Ranch is a New Mexico-based Fullblood Wagyu breeder and producer selling premium Wagyu beef directly to consumers and chefs. Directly comparable as a vertically integrated Fullblood Wagyu operation with similar ranch-to-table positioning.
• Snake River Farms: Snake River Farms is the most established American Wagyu brand in the U.S., offering premium Wagyu beef direct-to-consumer and through foodservice. It directly competes with R-C Ranch across steaks, ground beef, and gift programs and represents the benchmark premium Wagyu DTC brand.
• Holy Grail Steak Co. Holy Grail Steak Co. is a premium Wagyu and steak DTC retailer selling a wide range of cuts and gift boxes online. It directly competes with R-C Ranch's DTC subscription and corporate gifting programs.
• Porter Road: Porter Road is a DTC premium meat company shipping pasture-raised beef, pork, and lamb directly to consumers. It is comparable in business model (DTC subscription, online ordering, nationwide shipping) and target customer (premium home cooks) but competes in conventional rather than Wagyu beef.

Emerging players

• Crowd Cow: Crowd Cow is a DTC marketplace for premium beef, pork, chicken, and seafood sourced from independent farms. It is comparable as a DTC premium meat platform competing for similar consumer segments, though Crowd Cow offers a multi-farm marketplace approach rather than a single-ranch Wagyu focus.
• First Light Farms: First Light Farms is a New Zealand-based producer of premium grass-fed Wagyu beef sold in the U.S. through DTC and retail channels. Comparable to R-C Ranch in Wagyu-focused premium positioning but uses grass-fed rather than grain-fed Fullblood genetics.

Regional players

• Fossil Farms: Fossil Farms is a specialty meat supplier offering exotic and premium proteins to restaurants and retailers. Comparable to R-C Ranch in specialty meat retail and foodservice distribution, though Fossil Farms is Northeast-focused and broader in protein mix.

Broad incumbents

• D'Artagnan: D'Artagnan is a specialty meat and game supplier serving restaurants and home cooks with premium proteins. Comparable to R-C Ranch's premium meat positioning and restaurant/foodservice distribution, though D'Artagnan's portfolio is much broader across game, poultry, and charcuterie.
• DeBragga: DeBragga is a premier meat importer and distributor supplying top restaurants and retailers with Wagyu, dry-aged beef, and other specialty meats. Comparable to R-C Ranch in foodservice relationships and premium Wagyu positioning but with a broader portfolio and longer industry history.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RCranchTX
• LinkedInlinkedin.com/company/r-c-ranch-texas-craft-meats

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R-C Ranch