Twello
Twello is a North American corporate wellness provider delivering live virtual, onsite, and on-demand mindfulness, meditation, and yoga sessions to 100+ enterprise clients including OpenAI, Microsoft, Netflix, and KPMG. Founded in 2013 by Kayla Baum, the New York/Toronto-based company operates with 12+ certified facilitators.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Twello does
Twello (Twello Solutions Inc.) is a North American corporate wellness provider delivering live virtual, onsite, and on-demand mindfulness, meditation, and yoga programming to enterprise clients. Founded in 2013 by CEO Kayla Baum and headquartered in New York City (167 Madison Avenue, Suite 205) with a Canadian office in Toronto, the company serves 100+ organizations across technology, financial services, entertainment, legal, pharmaceuticals, transportation, and food delivery, including OpenAI, Microsoft, Amazon, Netflix, Spotify, KPMG, Capital One, Uber, Wealthsimple, Norton Rose Fulbright, AbbVie, and Hello Fresh. The service is delivered by 12+ certified and insured facilitators through 30+ standardized 30-minute workshop modules (Mindfulness 101, Chair Yoga, Stretch & Soothe, Break The Stress Cycle, etc.) via Zoom for virtual sessions and in person for onsite engagements.
The underlying technology is a web-based wellness platform with a proprietary booking and checkout system, Uscreen for on-demand video delivery, Stripe and PayPal for payments, Mailchimp for email, Google Drive for storage, Tally/Typeform for intake forms, and native iOS/Android apps. The business model is multi-stream: per-session flat-rate fees for live virtual classes ($690-$890, up to 200 attendees) and onsite classes ($1,090-$1,390, up to 100 attendees) with volume discounts via 4-Pack and 8-Pack bundles; a $59 per-employee-per-year On-Demand subscription; the OMI-100 instructor certification course at $1,900 one-time (or $190/month for 12 months) run through subsidiary Twello Academy; the All-In-One Support managed enterprise program; and keynote speaking services. Go-to-market is hybrid — enterprise field sales and consultation calls for larger deployments paired with self-serve online booking and pack purchases for smaller buyers. The company is privately held, women-owned and led, operates with 1-10 employees, and is bootstrapped apart from a $0 accelerator entry from Cultivator dated 2021-01.
Twello firmographics
Firmographics- Name
- Twello
- Legal name
- Twello Solutions Inc.
- Website
- https://trytwello.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Twello is a North American corporate wellness provider delivering live virtual, onsite, and on-demand mindfulness, meditation, and yoga sessions to 100+ enterprise clients including OpenAI, Microsoft, Netflix, and KPMG. Founded in 2013 by Kayla Baum, the New York/Toronto-based company operates with 12+ certified facilitators.
- Ownership category
- akta.pro rank
Twello industry classification
Industry- Product category
- Corporate Wellness Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330)
- akta.pro primary industry
- Corporate/Workplace Wellness Coaching (HSADAGAL)
- akta.pro secondary industries
- Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)
Keywords
Where Twello is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Twello business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Live Virtual Sessions: Per-session fees for live virtual wellness workshops delivered via Zoom, with flat-rate pricing per class regardless of attendance (up to 200 employees). Package discounts available for 4+ and 8+ class commitments.
- Onsite Wellness Sessions: Per-session fees for in-person wellness workshops at client locations, with flat-rate pricing per class regardless of attendance (up to 100 employees). Includes travel, setup, and all materials.
- Twello On-Demand Platform Subscription: Annual subscription model at $59 per employee per year for access to on-demand wellness content including microlearning, guided exercises, and new content added monthly.
- OMI-100 Certification Course: One-time payment of $1,900 for organizational mindfulness instructor certification, with payment plan options ($190/month for 12 months or $700 for 3 months). Includes lifetime access to course content and accreditation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Virtual Class - 30 min |
| Unit Pricing | Pay-as-you-go | Single Virtual Class - 60 min |
| Unit Pricing | Pay-as-you-go | Virtual 4-Class Pack - 30 min |
| Unit Pricing | Pay-as-you-go | Virtual 8-Class Pack - 30 min |
| Unit Pricing | Pay-as-you-go | Single Onsite Class - 30 min |
| Unit Pricing | Pay-as-you-go | Single Onsite Class - 60 min |
| Unit Pricing | Pay-as-you-go | Onsite 2-Class Pack |
| Unit Pricing | Pay-as-you-go | Onsite 8-Class Pack |
| Subscription | Annual | Twello On-Demand Platform - Annual |
| One time/ perpetual license | Pay-as-you-go | OMI-100 Certification - Single Payment |
| Subscription | Monthly | OMI-100 Certification - 12 Monthly Payments |
| Subscription | Pay-as-you-go | OMI-100 Certification - 3 Monthly Payments |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Twello product offering
Product offeringCore offering
Twello delivers corporate wellness programming consisting of live virtual wellness sessions (via Zoom), onsite wellness classes at client workplaces, and a Twello On-Demand subscription platform offering guided mindfulness, meditation, yoga, breathwork, and stress management exercises. It also operates Twello Academy, which provides the OMI-100 Organizational Mindfulness Instructor certification course for individual practitioners.
Product overview
Twello is a workplace wellness company offering a modular platform of corporate wellness programs centered around live virtual and onsite wellness sessions. The core offerings consist of: (1) Live Virtual Wellness Sessions delivered via Zoom for up to 200 attendees at flat-rate pricing, (2) Onsite Wellness Classes at client workplaces for up to 100 attendees, and (3) the Twello On-Demand Platform subscription service providing 20+ guided exercises accessible via web and mobile apps. The company offers 30+ distinct 30-minute workshop modules including Mindfulness 101, Chair Yoga, Stretch & Soothe, Break The Stress Cycle, Self-Care for Stress Reduction, Resilience Training, Mat Yoga, Meditation 101, Breathwork Basics, Good Mood Food, and others covering mindfulness, meditation, yoga, nutrition, and stress management. Premium add-ons include the Twello All-In-One Support managed program with branded recordings and analytics, and Keynote Speaking Services by CEO Kayla Baum. The company also operates Twello Academy with the OMI-100 Organizational Mindfulness Instructor Certification Course and an associated Scholarship Program for expanding access to corporate wellness training.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Virtual Wellness Sessions Award-winning virtual corporate wellness workshops delivered via Zoom, led by certified facilitators running 30-minute sessions on mindfulness, meditation, yoga, and stress management for up to 200 attendees at flat-rate pricing per session.
- Onsite Wellness Classes In-person corporate wellness training delivered by certified, insured facilitators at client workplaces covering stress reduction, mindfulness, meditation, and yoga for up to 100 attendees at flat-rate pricing including travel, setup, and all materials.
- Twello On-Demand Platform Subscription-based wellness platform providing microlearning content on mindset, mindfulness, and movement with 20+ guided exercises, accessible via web browser, Apple iOS, and Android apps, with new content added monthly at $59 per employee per year.
- Twello All-In-One Support (Fully Managed Wellness Program) Comprehensive managed wellness program combining live virtual, onsite, and hybrid sessions with access to Twello On-Demand, branded recordings, personalized team community boards, marketing emails, wellness program analytics, and dedicated program management.
- Keynote Speaking Services Workplace wellness and mental health keynote presentations delivered by CEO Kayla Baum featuring evidence-based talks tailored for corporate events with executive-level professionalism and human-level relatability.
- OMI-100 Organizational Mindfulness Instructor Certification Course Accredited organizational mindfulness instructor certification program teaching how to deliver mindfulness programs to organizations, covering client acquisition and program delivery. Priced at $1,900 single payment or $190/month for 12 months, with lifetime content access.
- Mindful Movement Class 30-minute workplace wellness class combining stretching, breathwork, and mindfulness tools to reduce stress and enhance focus among employees.
Quantifiable outcome
- 93% of attendees reported reduced stress following a 4-session series
- +3 more outcomes
Companies that use Twello
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Twello technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Twello partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Twello competitors and assessment
Company assessmentDirect peers
- Calm Business: Calm's enterprise offering delivers meditation, mindfulness, and sleep content to employees via app and live sessions, directly competing with Twello's workplace mindfulness and on-demand library for HR budgets.
- Headspace for Work: Headspace's B2B arm sells employer subscriptions to guided meditation, focus, and movement content, overlapping with Twello On-Demand and virtual session offerings for the same HR buyer.
- Wellbeats: Wellbeats provides on-demand and live corporate wellness programming (fitness, mindfulness, nutrition) to employers, mirroring Twello's mix of live virtual classes and digital content library.
- Wellable: Wellable offers corporate wellness programs including live classes, on-demand content, and challenges; it competes with Twello for HR-department budgets across virtual and onsite delivery.
- Move With: Move With delivers live and on-demand movement, yoga, and mindfulness classes for teams, closely paralleling Twello's live virtual wellness classes and chair/mat yoga offerings.
Broad incumbents
- Virgin Pulse: Virgin Pulse is a broader employee well-being and engagement platform with live classes and content, overlapping with Twello's full-service corporate wellness offering but operating at much larger scale.
- Limeade: Limeade is an employee experience platform that bundles well-being, inclusion, and engagement programs, competing with Twello for HR technology and wellness budgets at the enterprise tier.
- Wellhub (formerly Gympass): Wellhub partners with employers to provide employees access to gyms, wellness apps, and live classes, overlapping with Twello's corporate wellness subscription and live virtual offerings as part of a broader benefits package.
- BetterUp: BetterUp sells enterprise coaching and mental well-being solutions that touch on the same resilience, stress, and mindfulness themes Twello addresses, though delivered primarily through 1:1 coaching rather than group classes.
Emerging players
- Modern Health: Modern Health combines self-guided digital content, live classes, and 1:1 therapy/coaching for employees, intersecting with Twello's mindfulness and group session offerings while adding a clinical layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Twello social profiles
Digital presenceTwello financial estimates
Financial estimateRevenue estimate
Valuation estimate
Twello leadership team
Management profileNumber of profiles
Profiles1 record
Twello subsidiaries and ownership
Company hierarchySubsidiaries1 record
Twello funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Twello M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Twello
What does Twello do?
Twello delivers corporate wellness programming consisting of live virtual wellness sessions (via Zoom), onsite wellness classes at client workplaces, and a Twello On-Demand subscription platform offering guided mindfulness, meditation, yoga, breathwork, and stress management exercises. It also operates Twello Academy, which provides the OMI-100 Organizational Mindfulness Instructor certification course for individual practitioners.
Is Twello a public or private company?
Twello is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Twello founded?
Twello was founded in 2013. It employs 1 to 10 people.
Where is Twello based?
Twello is headquartered in New York, United States, in the North America region.
How does Twello make money?
Four revenue lines are on record. Live Virtual Sessions are the primary driver. The others are onsite Wellness Sessions, twello On-Demand Platform Subscription and OMI-100 Certification Course.
Who are Twello's main competitors?
Direct peers on record are Calm Business, Headspace for Work, Wellbeats, Wellable and Move With. Broad incumbents are Virgin Pulse, Limeade, Wellhub (formerly Gympass) and BetterUp. Modern Health is listed as an emerging player.
Does Twello have an API?
No public API is recorded for Twello.
What industry is Twello in?
Twello's product category is Corporate Wellness Services. Its primary akta.pro industry code is HSADAGAL, Corporate/Workplace Wellness Coaching, with a secondary code of HSADAJAF, Meditation Retreats, Workshops & Immersive Programs. Its NAICS code is 621330.