What For Soccer Ventures does

For Soccer (formerly For Soccer Ventures) is a privately-held soccer marketing, media, and experiences company headquartered in New York, with operational hubs in Los Angeles, Chicago, and Guadalajara, Mexico. The entity in its current form was created in January 2023 through the merger of For Soccer Ventures, a soccer-specific media and experiences company founded in 2019, with Gilt Edge Soccer Marketing, the original soccer marketing agency in the United States. For Soccer positions itself as the preeminent soccer-specialized marketing and media firm in North America, employing a team of 50+ full-time marketers, strategists, and creatives who serve enterprise brand clients seeking to engage the growing and demographically diverse North American soccer audience.

The company operates through two interlocking business lines. The first is a portfolio of five wholly-owned soccer properties that provide direct community access: Alianza (Hispanic soccer programs, tournaments, and talent identification), Black Star (Black soccer pathways and culture), The Soccer Collective (a creator/influencer network), The Association (an experiential soccer league for cultural leaders and influencers), and Footycon (a soccer-and-culture festival). The second is an integrated marketing services offering spanning research and insights, strategic consultancy, experiential and event marketing, creative and content production, media and influencer marketing, social and digital marketing, grassroots and youth soccer marketing, purpose-driven and multicultural marketing, PR and communications, and partnership/sponsorship management. Notable branded IP includes the Orange Slices vodcast (co-developed with Gemini XIII), the CHAMP telepresence robot (built with OhmniLabs for Volkswagen), and the Verizon Next Level content series distributed through CBS Sports and Paramount+.

For Soccer generates revenue primarily through B2B professional services engagements priced on a custom, project-based quote model, plus sponsorship and activation revenue from its owned properties. The go-to-market is enterprise field sales supplemented by event-driven activations; the company does not disclose pricing publicly and operates without a self-serve product or platform component. Customer concentration sits with a relatively small set of Fortune 500 advertisers and global sports rights holders, including Volkswagen, Verizon, Allstate, PepsiCo, Premier League, MLS, UEFA, U.S. Soccer, Paramount+, NBC Sports, CBS Sports, FOX Sports, and Chelsea FC, among others. There is no disclosed funding, parent company, or institutional investor ownership identified in the source material.

Name

For Soccer Ventures

Legal name

For Soccer

Website

https://forsoccer.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

For Soccer is a privately-held soccer marketing, media, and experiences agency serving enterprise brands and sports rights holders across North America through five owned community properties (Alianza, Black Star, The Soccer Collective, The Association, Footycon) and integrated B2B marketing services.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Sports Teams and Clubs (711211), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

akta.pro secondary industries

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

Keywords

• Soccer marketing services
• Sports media production
• Experiential event marketing
• Influencer marketing campaigns
• Multicultural brand marketing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services: Integrated marketing services including research and insights, strategic consultancy, experiential and event marketing, creative and content production, media and influencer marketing, social media marketing, promotional marketing, youth soccer and grassroots marketing, purpose-driven and multicultural marketing, PR and communications, and partnerships and sponsorships management.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

For Soccer is a soccer marketing, media, and experiences company that sells integrated B2B marketing services and operates owned community properties that connect brands with North American soccer audiences. Its services span research and insights, strategic consultancy, experiential and event marketing, creative and content production, media and influencer marketing, social media marketing, youth and grassroots marketing, purpose-driven and multicultural marketing, PR and communications, and partnerships and sponsorships management.

Product overview

For Soccer is the preeminent soccer marketing, media, and experiences company in North America, formed through the merger of For Soccer Ventures and Gilt Edge Soccer Marketing in January 2023. The company operates through two primary divisions: (1) Properties including Alianza (Premier Hispanic Soccer Program), Black Star (Black soccer pathways and culture), The Soccer Collective (creator network), The Association (experiential soccer league), and Footycon (soccer culture events); and (2) Integrated Marketing Services spanning research and insights, strategic consultancy, experiential and event marketing, creative and content production, media and influencer marketing, social and digital marketing, promotional marketing, youth soccer and grassroots marketing, purpose-driven and multicultural marketing, PR and communications, and partnerships and sponsorships. Notable branded products include the Orange Slices soccer vodcast and event series, the CHAMP telepresence robot for inclusive fan experiences, and the Verizon Next Level branded content series. The company serves major brand clients including Allstate, Volkswagen, Paramount+, Verizon, Umbro, PepsiCo, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Alianza: Premier Hispanic soccer program in the U.S. providing local and national soccer programs, tournaments, player identification, leagues, camps, and coaching education.
• Black Star
• The Soccer Collective
• The Association
• FootyCon
• Orange Slices

Products and services

• Integrated Marketing Services A suite of B2B marketing services offered to enterprise brands, rights holders, and sports properties covering research and insights, strategic consultancy, experiential and event marketing, creative and content production, media and influencer marketing, social media marketing, promotional marketing, youth and grassroots marketing, multicultural and purpose-driven marketing, PR and communications, and sponsorship management. Designed for brands seeking to authentically engage North American soccer audiences.
• Alianza Premier Hispanic soccer program in the U.S. offering local and national soccer programs, tournaments, player identification, leagues, camps, and coaching education; serves as a For Soccer-owned community property providing brand sponsorship and activation opportunities for clients targeting Hispanic soccer audiences.
• Black Star Cultivating Black soccer pathways and culture through community pickup games, fan experiences, and development access; For Soccer-owned property offering brand partners sponsorship opportunities tied to youth clinics, college and pro player showcases, coaching clinics, and community events in Los Angeles, Detroit, Washington D.C., and Houston.
• The Soccer Collective

Quantifiable outcome

• 1.61 million organic views across 15 posts at MLS NEXT Fest
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, flagship, legacy and minor.

• Alianza and ai.iocoreStrategic or Co-development Partner · 29 May 2026Alianza (a For Soccer property) partnered with ai.io to integrate the aiScout app into the 2026 Alianza Tour, creating scalable talent identification pathways for U.S. Hispanic soccer players aged 14-19 through standardized drills and AI-powered assessments. One player selected from aiScout trial entries will attend the Allstate Sueño Alianza National Showcase.
• Gemini XIIIflagshipStrategic or Co-development Partner · 5 May 2026Partnership to launch Orange Slices, a new soccer media vodcast and event vertical ahead of the 2026 FIFA World Cup. The twice-weekly flagship podcast is hosted by former USMNT defender Heath Pearce with appearances from current and former players including USMNT center back Mark McKenzie. Show spans premium long-form and short-form content, social storytelling, and marquee fan events serving as a cross-generational celebration of American soccer culture.
• FanDuel PredictsflagshipGTM or Marketing Partner · 5 May 2026Presenting sponsor of Orange Slices podcast and live events. FanDuel Predicts branding featured on the soccer vodcast and community events including the first live event at Saturdays Football in SoHo on June 18, 2026.
• Nike Soccer, Unisport, and AlianzacoreStrategic or Co-development Partner · 7 April 2026Multi-year partnership providing expanded opportunities for Hispanic players, clubs, and families nationwide. Starting May 2026, partnership includes brand presence at all 2026 Alianza Tour events across eight U.S. cities with expected 27,000 players and 240,000 fans, plus the debut of Alianza Select teams program and branded gear for over 2,500 participants.
• NTWRKcoreStrategic or Co-development PartnerPartnership to create Digital FootyCon, a first-of-its-kind soccer festival on NTWRK's live video shopping platform. Collaboration brought together consumers globally during a FIFA World Cup Qualifier between U.S. and Mexico, featuring 40+ creators, exclusive content, and product drops.
• Paramount+coreGTM or Marketing PartnerParamount+ sponsors Black Star community soccer platform, linking Paramount+'s business investment in soccer media rights to social impact in grassroots Black soccer communities. Partnership supports programming including youth clinics, player identification showcases, coaching clinics, and career networking events.
• Black StarcoreStrategic or Co-development PartnerFor Soccer's owned property Black Star creates turnkey, community-centered soccer platform celebrating Title IX 50th anniversary. Programs include youth clinics, college/pro player showcases, coaching clinics, and community pick-up games in Los Angeles, Detroit, Washington D.C., and Houston.
• NBC SportscoreGTM or Marketing PartnerPartnership with NBC Sports as Premier League's U.S. broadcast partner. For Soccer manages localized social channels, creates branded content, and extends NBC Sports' sponsorship assets for Premier League marketing in the United States.
• CBS Sports and Paramount+coreGTM or Marketing PartnerPartnership with CBS Sports and Paramount+ as UEFA Champions League rightsholders. For Soccer serves as Paramount+'s global soccer agency, developing branded content series like Verizon Next Level tied to post-game show sponsorships.
• FOX SportslegacyGTM or Marketing PartnerPartnership with FOX Sports as official English-language FIFA World Cup broadcast rightsholder. For Soccer developed immersive SXSW activation ahead of 2018 World Cup, transforming Hangar Lounge bar into 5,100 sq ft FOX Sports House.
• MLScoreStrategic or Co-development PartnerPartnership with Major League Soccer as exclusive education partner (SNHU) and through various client activations. Supports MLS NEXT Fest, All-Star events, and community programming.
• U.S. SoccercoreStrategic or Co-development PartnerPartnership supporting Volkswagen's Player Honoree Program and various USMNT/USWNT activations. Volkswagen Drive Bigger program relationship examining U.S. Soccer brand activity for community impact.
• UEFAcoreGTM or Marketing PartnerPartnership through client relationships with PepsiCo (global partnership) and CBS Sports/Paramount+ (broadcast rights). Supports branded activations tied to Champions League knockout rounds.
• Men In BlazersminorChannel Partner/ Reseller/ DistributorSoccer media personalities featured in client work including Umbro creator collaborations and Verizon Next Level branded content series.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Octagon: A global sports marketing agency within IPG that provides sponsorship consulting, athlete management, and event marketing - a broader incumbent competing for the same brand clients seeking soccer marketing services.
• Endeavor (IMG): Global sports and entertainment company whose IMG division provides sponsorship, licensing, and media rights services across major sports - including soccer - representing a large incumbent competitor for premium brand partnerships.
• Wasserman: One of the largest sports marketing and talent representation agencies, offering sponsorship consulting and experiential marketing for major brands - competing for the same soccer and broader sports marketing RFPs as For Soccer.
• CAA Sports: Creative Artists Agency's sports division providing sponsorship sales, brand consulting, and athlete representation - a major incumbent competing for the brand-driven, content-led sponsorships that For Soccer delivers.
• B/R Football (Bleacher Report): Warner Bros. Discovery's global soccer vertical operating creator-led social content and media products - comparable to For Soccer's owned Soccer Collective creator network and social media offerings.
• MKTG (Dentsu): Dentsu's experiential and sports marketing agency, providing brand activation, sponsorship consulting, and live event experiences similar to For Soccer's integrated experiential marketing offering.

Others

• Gilt Edge Soccer Marketing: The pre-merger soccer marketing agency whose principals joined to form For Soccer - historically a direct peer in soccer-only marketing services, now operating within the merged entity.

Emerging players

• Wave Sports + Entertainment: Digital sports media company producing social-first content for sports fandoms - overlaps with For Soccer's Premier League USA social channel management and Orange Slices content production.
• COPA90: Football-focused digital media brand producing social video and creator content for global soccer audiences - closely comparable to For Soccer's Soccer Collective creator network and Orange Slices vodcast media initiatives.

Direct peers

• Soccer United Marketing: The official soccer marketing arm of MLS and US Soccer, Soccer United Marketing sells and activates sponsorship rights for Liga MX and MLS - directly overlapping For Soccer's sponsorship sales and property management services for enterprise brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/for-soccer
• Instagraminstagram.com/forsoccer

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about For Soccer Ventures