PiVi &

Consumer mobile photo and video appspiviandco.com

PiVi & Co is a Paris-based privately held mobile app developer founded in 2010 that builds a portfolio of eight face-transformation entertainment apps (the Booth family) distributed globally through the Apple App Store and Google Play, monetized via Google AdMob advertising on free downloads.

Company typePrivate
Founded2010
HeadquartersParis, France
Headcount1–10
GTM typeB2C
OfferingSoftware

What PiVi & does

PiVi & Co is a privately held mobile applications developer founded in 2010 and based in Paris, France, with an employee count in the 11-50 range. The company builds a portfolio of eight consumer entertainment apps under the "Booth" brand — AgingBooth, FatBooth, BaldBooth, MixBooth, UglyBooth, BoothStache, BimboBooth, and HeliumBooth — distributed through the Apple App Store and Google Play. These apps apply visual transformations to user photos using face detection and image processing, covering effects such as face aging, weight gain simulation, baldness, face merging between two photos, ugliness distortion, mustache overlay, and glamour/makeup effects; HeliumBooth extends the format to video with a helium-style voice pitch modification. Most apps are available on both iOS (iPhone, iPod touch, iPad) and Android platforms.

The underlying technology relies on computer-vision-based face detection and image transformation, with photos and face data processed and stored locally on the user's device rather than transmitted to company servers. BoothStache additionally applies automatic color and brightness adjustment to mustaches for visual realism. The apps integrate with Facebook, Twitter, YouTube, email, and MMS for social sharing of transformed output.

PiVi & Co operates a freemium, advertising-supported business model. Apps are free to download, and revenue is generated primarily through Google AdMob, which serves third-party advertisements within the apps; the company may also earn from one-time app store sales or in-app purchases, though specific pricing is not publicly disclosed. Distribution is entirely digital and self-serve through the two major app marketplaces, with global reach and no disclosed geographic restrictions. The company shows no evidence of external venture funding, institutional investors, M&A activity, or a disclosed management team, and is consistent with a founder-operated bootstrapped app studio. Copyright notices spanning 2010-2023 indicate continuous operation, though the most recent product launch observed in the data is from circa 2013, suggesting the portfolio has not been materially refreshed in the period covered by the input.

PiVi & firmographics

Firmographics

Name: PiVi &
Legal name: PiVi & Co
Website: https://piviandco.com
Company type: Private
Founded year: 2010
Operating status: Operating
Headcount range: 1–10 employees
Short description: PiVi & Co is a Paris-based privately held mobile app developer founded in 2010 that builds a portfolio of eight face-transformation entertainment apps (the Booth family) distributed globally through the Apple App Store and Google Play, monetized via Google AdMob advertising on free downloads.
Ownership category
akta.pro rank

PiVi & industry classification

Industry

Product category: Consumer mobile photo and video apps
akta.pro industry: PRIMARYMPACABAD
Video Creation, Editing & Publishing Tools (Creator Software)
Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/User-Generated Video & Creator Platforms
SECONDARYMPACAHAE
Short-Form Video Creation, Editing & Templates Apps
Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Short-Form Video Platforms

Keywords

Face transformation apps
Photo effects mobile
Face aging app
Mobile photo filters
Augmented reality selfies

Where PiVi & is headquartered

Location

Headquarters

HQ city: Paris
HQ country: France
HQ region: Europe

Markets served

PiVi & business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

Advertising Revenue (AdMob): PiVi & Co Products or Services use AdMob by Google Inc. to display third-party ads. This generates advertising revenue when users interact with the apps and view or click on displayed advertisements.
App Store Sales: Apps are distributed through Apple App Store and Google Play with potential for paid downloads or in-app purchases, though specific pricing is not publicly disclosed.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

PiVi & product offering

Product offering

Core offering

PiVi & Co develops and publishes a suite of mobile photo and video transformation apps under the "Booth" brand — AgingBooth, FatBooth, BaldBooth, MixBooth, UglyBooth, BoothStache, BimboBooth, and HeliumBooth — available on iOS and Android. The apps use on-device face detection and image processing to apply humorous visual transformations (aging, weight gain, baldness, face merging, ugliness, mustaches, makeup, and helium-voice video effects) that users can share via social media and messaging.

Product overview

PiVi & Co is a digital creation company specializing in iPhone and Mac app development. The company offers a suite of eight photo and video transformation apps collectively known as 'Booth' apps. These include AgingBooth (face aging), FatBooth (face weight modification), BaldBooth (baldness simulation), MixBooth (face merging), UglyBooth (ugliness transformation), BoothStache (mustache overlay), BimboBooth (makeup/glamour effects), and HeliumBooth (voice pitch modification for videos). The apps use face detection and image processing technology to apply visual transformations to photos and videos. Most apps are available on both iOS (iPhone, iPod touch, iPad) and Android platforms, with social sharing capabilities via Facebook, Twitter, email, and MMS. The company's apps process photos and face data locally on the user's device for privacy.

Differentiator

Problem solved

Functional benefit

Brands

AgingBooth: Face aging machine app for iPhone, iPod touch & iPad that instantly ages face photos
FatBooth
BaldBooth
MixBooth
UglyBooth
BoothStache
BimboBooth
HeliumBooth

Products and services

AgingBooth

Companies that use PiVi &

Customer profile

Segments1 record

Ideal customer profiles1 record

PiVi & technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature2 records

PiVi & partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Google AdMobcoreTechnology or IntegrationPiVi & Co Products or Services use AdMob by Google Inc. to display third-party advertisements within the mobile apps. This integration enables the company to generate advertising revenue from its free app downloads. Users can opt-out from AdMob advertising through Google's opt-out page.

Recent moves5 records

Expansion highlights4 records

PiVi & competitors and assessment

Company assessment

Direct peers

PicsArt: PicsArt is a mobile photo/video editing suite with face transformation, retouching, and AI effects. It overlaps with PiVi & Co's portfolio at the photo editing/entertainment level and competes for the same consumer use case of playful face manipulation.
FaceApp: FaceApp is a direct competitor offering face aging, gender swap, smile, and other face transformation effects on mobile. It is the most direct comparable to PiVi & Co's AgingBooth and broader Booth portfolio, operating in the same consumer photo transformation category with AI-driven features.
Perfect365: Perfect365 provides AI-driven makeup, beautification, and face transformation effects for consumers. It directly overlaps with PiVi & Co's BimboBooth and BoothStache category, serving users seeking face enhancement and entertainment effects.
MSQRD (Meta): MSQRD was an independent face filter app similar to PiVi & Co's Booth apps before being acquired by Facebook. It is a historical direct peer in the face transformation/entertainment category and illustrates the acquirer path available to PiVi & Co's portfolio.

Broad incumbents

Meta (Instagram): Instagram integrates face filters and AR effects within its broader photo/video social platform. It competes with PiVi & Co by bundling transformation features into a much larger network and creator ecosystem, reducing demand for standalone transformation apps.
Snap Inc. (Snapchat): Snapchat offers face transformation lenses and AR filters as part of a broader social platform. While much larger and a platform rather than a standalone app, it competes directly for face-effect consumer mindshare with PiVi & Co's Booth apps.

Regional players

Meitu: Meitu is a Chinese photo/face beautification and transformation app company with comparable face editing, makeup, and AR features. It is functionally similar to PiVi & Co's portfolio but primarily serves Asian markets rather than competing directly in the same geographies.
Snow Corporation: Snow is an Asian-focused camera and face filter app with AR stickers and face transformations. It competes in the same face effect category as PiVi & Co but concentrates on Korea, Japan, and China rather than Western markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

PiVi & financial estimates

Financial estimate

Revenue estimate

Valuation estimate

PiVi & leadership team

Management profile

Number of profiles

PiVi & funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

PiVi & M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PiVi &

What does PiVi & do?

Is PiVi & a public or private company?

PiVi & is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was PiVi & founded?

PiVi & was founded in 2010. It employs 1 to 10 people.

Where is PiVi & based?

PiVi & is headquartered in Paris, France, in the Europe region.

How does PiVi & make money?

Two revenue lines are on record. Advertising Revenue (AdMob) is the primary driver. The others are app Store Sales.

Who are PiVi &'s main competitors?

Direct peers on record are PicsArt, FaceApp, Perfect365 and MSQRD (Meta). Broad incumbents are Meta (Instagram) and Snap Inc. (Snapchat). Regional players are Meitu and Snow Corporation.

Does PiVi & have an API?

No public API is recorded for PiVi &.

What industry is PiVi & in?

PiVi &'s product category is Consumer mobile photo and video apps. Its primary akta.pro industry code is MPACABAD, Video Creation, Editing & Publishing Tools (Creator Software), with a secondary code of MPACAHAE, Short-Form Video Creation, Editing & Templates Apps.