Carsystem
Carsystem is a Brazilian vehicle protection company offering GPS tracking, theft recovery, and roadside-assistance subscriptions as a low-cost alternative to traditional auto insurance, serving individual vehicle owners, app-based drivers, and fleet customers across Brazil since 2001.
- Company typePrivate
- Founded2001
- HeadquartersSão Paulo, Brazil
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Carsystem does
Carsystem is a Brazilian vehicle protection company founded in 2001 and headquartered in São Paulo, operating a subscription-based model that combines GPS vehicle tracking with theft-recovery guarantees and a portfolio of add-on assistance services. The company's core technology stack is a GPS-based vehicle tracking system with cellular connectivity, 24/7 monitoring, mobile app integration, and a nationwide tactical recovery team that has recovered more than 80,000 vehicles since inception. Its two anchor products are Carsystem Plus (dual protection combining GPS tracking with reimbursement up to 100% of FIPE table value — R$100,000 for cars, R$20,000 for motorcycles — in case of non-recovery) and Carsystem Rastreador (tracking-only plan), both priced between R$2.63 and R$3.63 per day with hardware provided free on loan (comodato) and installation included.
The company monetizes primarily through monthly subscriptions, supplemented by six assistance add-ons covering 24-hour roadside assistance, tire/wheel/suspension repair, automotive glass, dent removal (Supermartelinho), third-party liability, and auto-repair combos. Carsystem serves individual vehicle owners, app-based ride-hailing drivers (Uber/99), fleet operators, and credit-restricted consumers who are often rejected by traditional insurers — positioning itself as a lower-cost, less-bureaucratic alternative to conventional auto insurance with up to 70% claimed cost savings. Distribution is omnichannel, comprising a direct e-commerce storefront, phone and WhatsApp sales, a customer portal with mobile app, and a commissioned partner reseller and installer network spanning Brazil. The company has no disclosed funding rounds, parent organization, or executive team information, suggesting it is a privately held, founder-controlled, cash-flow-funded business with over 1 million cumulative protected vehicles and 501-1000 employees.
Carsystem firmographics
Firmographics- Name
- Carsystem
- Legal name
- Carsystem
- Website
- https://carsystem.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Carsystem is a Brazilian vehicle protection company offering GPS tracking, theft recovery, and roadside-assistance subscriptions as a low-cost alternative to traditional auto insurance, serving individual vehicle owners, app-based drivers, and fleet customers across Brazil since 2001.
- Ownership category
- akta.pro rank
Carsystem industry classification
Industry- Product category
- Vehicle Protection Services
- NAICS
- Motor Vehicle Towing (488410), Automotive Body, Paint, and Interior Repair and Maintenance (811121)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL)
- akta.pro secondary industry
- Auto Glass & Roadside Assistance (Add-on Coverages) (FSAJABAJ)
Keywords
Where Carsystem is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Carsystem business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Proteção Veicular Plans (Vehicle Protection Subscriptions): Monthly subscription plans for vehicle protection combining GPS tracking with theft recovery guarantee. Plans include Carsystem Plus (dual protection with FIPE reimbursement) and Carsystem Rastreador (tracking-only). Revenue generated through recurring monthly/annual payments, with equipment provided free on loan (comodato)
- Assistências (Assistance Add-ons): Optional add-on assistance services including 24-hour roadside assistance, tire/wheel/suspension coverage, auto repairs, automotive glass, quick repairs/dent removal, and third-party damage coverage. These are supplementary paid services added to core protection plans
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Carsystem Plus - Dual protection plan for cars, motorcycles, and utility vehicles |
| Subscription | Monthly | Carsystem Rastreador - Vehicle tracking only plan |
| Subscription | Monthly | Assistência 24 Horas - 24-hour roadside assistance |
| Subscription | Monthly | Assistência Pneus, Roda e Suspensão - Tire, wheel and suspension coverage |
| Subscription | Monthly | Assistência Danos a Terceiros - Third-party damage coverage |
| Subscription | Monthly | Assistência Auto Reparos - Auto repairs combo |
| Subscription | Monthly | Assistência Vidros Automotivos - Automotive glass coverage |
| Subscription | Monthly | Assistência Reparos Rápidos e Supermartelinho - Quick repairs and paintless dent repair |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Carsystem product offering
Product offeringCore offering
Carsystem sells subscription-based vehicle protection plans for cars, motorcycles, utility vehicles, trucks, buses, and fleets in Brazil. The core Plans are Carsystem Plus (dual protection: GPS tracking plus reimbursement up to 100% of FIPE table value if the vehicle is not recovered after theft) and Carsystem Rastreador (tracking-only with 24/7 monitoring and tactical recovery). Six assistance add-on modules—24-hour roadside assistance, tire/wheel/suspension, auto repairs, automotive glass, quick dent repair, and third-party damage coverage—are offered as supplements to the core plans.
Product overview
Carsystem is a Brazilian vehicle protection company operating since 2001, offering a portfolio of vehicle tracking and protection plans. The core products are Carsystem Plus (dual protection combining GPS tracking with theft/failure reimbursement up to 100% FIPE value) and Carsystem Rastreador (tracking-only plan). These are available for cars, motorcycles, utility vehicles, trucks, buses, and fleets. The company also offers six add-on assistance modules: 24-hour roadside assistance, tire/wheel/suspension coverage, auto repairs, automotive glass coverage, quick dent repairs/Supermartelinho, and third-party damage liability — all purchasable as supplements to the core protection plans.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Vehicles recovered: 80,000+ since 2001
- +4 more outcomes
Companies that use Carsystem
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Carsystem technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Carsystem partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partner Entrepreneurs (Revenda e Vendas)coreIndependent entrepreneurs and businesses integrated into Carsystem's sales network, selling protection plans and providing installation services. Partners receive commission above market average, training, and business development support. Can operate as exclusive dealers or alongside other companies.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Carsystem competitors and assessment
Company assessmentBroad incumbents
- Porto Seguro: Porto Seguro is Brazil's largest multi-line insurer, with a major auto insurance franchise that competes directly with Carsystem's vehicle protection product. It overlaps in target customer (Brazilian vehicle owners), bundled roadside/assistance offerings, and FIPE-based valuation logic, but operates as a regulated insurer rather than a proteção veicular subscription service.
- LoJack (CalAmp): LoJack, now part of CalAmp, is a globally recognized stolen vehicle recovery and telematics provider. Its offering mirrors Carsystem's combination of tracking hardware, monitoring, and tactical recovery — but at a global incumbent scale and with a B2B/integrator-led go-to-market rather than Brazilian subscription retail.
- OnStar (General Motors): OnStar is GM's OEM-embedded connected vehicle service, offering stolen vehicle assistance, automatic crash response, and roadside support. It competes conceptually with Carsystem's tracking + emergency response + roadside assistance bundle, though tied to GM vehicles and a different delivery model.
- SulAmérica Seguros: SulAmérica is a major Brazilian multi-line insurer with auto and assistance products overlapping Carsystem's protection plans. It competes for the same end customer in vehicle insurance/protection, but as a regulated insurer with broader health and life lines rather than a proteção veicular subscription model.
- HDI Seguros: HDI Seguros is a Brazilian auto and corporate insurer (which also runs the Tracker brand for vehicle telematics). Comparable to Carsystem in the bundled insurance-plus-tracking product set and in serving Brazilian vehicle owners, but as an incumbent regulated insurer rather than a proteção veicular operator.
Direct peers
- Ituran: Ituran is a Brazil- and Latin America-focused vehicle telematics and stolen vehicle recovery company, directly comparable to Carsystem's tracking-plus-recovery core product (Rastreador). It operates a similar GPS tracking, 24/7 monitoring, and recovery service model for both individual and fleet customers.
- Sascar: Sascar is one of Brazil's largest fleet and vehicle telematics providers, offering GPS tracking, monitoring and recovery services. Comparable to Carsystem's Rastreador and fleet products in technology stack, customer overlap (commercial vehicle operators), and Brazilian operating environment.
- Positron: Positron is a Brazilian manufacturer and provider of vehicle tracking, anti-theft and connected car solutions. It is comparable to Carsystem as a competing Brazilian vehicle tracking and monitoring provider serving both consumer and fleet customers with similar hardware-plus-service contracts.
Emerging players
- Geotab: Geotab is a leading global fleet telematics platform with strong presence in Latin America, offering GPS tracking, driver behavior analytics, and recovery-related features. It is comparable to Carsystem on the fleet tracking and monitoring side, particularly for the Rastreador para Frotas product.
Regional players
- Proteção Veicular — regional cooperatives (e.g., Associgas-style mutuals): Regional Brazilian 'proteção veicular' mutuals and cooperatives (exemplified by Associgas and similar operators) offer subscription-style vehicle protection memberships comparable to Carsystem Plus. They overlap on customer (Brazilian vehicle owners), pricing model, and reimbursement mechanic, but typically operate at sub-national/regional scale rather than nationwide.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Carsystem social profiles
Digital presenceCarsystem compliance and trust
Trust signalCompliance1 record
Carsystem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carsystem leadership team
Management profileNumber of profiles
Carsystem funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carsystem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carsystem
What does Carsystem do?
Carsystem sells subscription-based vehicle protection plans for cars, motorcycles, utility vehicles, trucks, buses, and fleets in Brazil. The core Plans are Carsystem Plus (dual protection: GPS tracking plus reimbursement up to 100% of FIPE table value if the vehicle is not recovered after theft) and Carsystem Rastreador (tracking-only with 24/7 monitoring and tactical recovery). Six assistance add-on modules—24-hour roadside assistance, tire/wheel/suspension, auto repairs, automotive glass, quick dent repair, and third-party damage coverage—are offered as supplements to the core plans.
Is Carsystem a public or private company?
Carsystem is a private company. It is classified as unknown and is currently operating.
When was Carsystem founded?
Carsystem was founded in 2001. It employs 501 to 1,000 people.
Where is Carsystem based?
Carsystem is headquartered in São Paulo, Brazil, in the Latin America region.
How does Carsystem make money?
Two revenue lines are on record. Proteção Veicular Plans (Vehicle Protection Subscriptions) is the primary driver. The others are assistências (Assistance Add-ons).
Who are Carsystem's main competitors?
Broad incumbents on record are Porto Seguro, LoJack (CalAmp), OnStar (General Motors), SulAmérica Seguros and HDI Seguros. Direct peers are Ituran, Sascar and Positron. Geotab is listed as an emerging player. Proteção Veicular — regional cooperatives (e.g., Associgas-style mutuals) is listed as a regional player.
Does Carsystem have an API?
No public API is recorded for Carsystem.
What industry is Carsystem in?
Carsystem's product category is Vehicle Protection Services. Its primary akta.pro industry code is FSAJALAL, Roadside Assistance & Towing Memberships (Bundled with Service Contracts), with a secondary code of FSAJABAJ, Auto Glass & Roadside Assistance (Add-on Coverages). Its NAICS code is 488410 and its SIC code is 7500.