What Sascar does

Sascar – Tecnologia e Segurança Automotiva S/A is a Brazilian digital fleet management and freight security company founded in 1999 and headquartered in Santana de Parnaíba, Brazil. A wholly-owned subsidiary of the Michelin Group since 2004, Sascar operates under the MICHELIN Connected Fleet brand alongside sister companies Nextraq and Masternaut. The company reports serving more than 54,000 customers with over 300,000 connected solutions deployed across commercial vehicle fleets in Brazil, supported by 300+ certified technicians providing nationwide coverage. Sascar is the self-declared #1 fleet management company in Latin America.

The company's product portfolio is centered on the Plataforma Gestão de Frotas, which integrates CAN bus telematics (Telemetria CAN), real-time GPS tracking, and AI-powered driver monitoring (Smart Câmeras with facial analysis for distraction and fatigue detection). Additional solutions include Rotograma Falado (voice-based route safety alerts), Smart Reports (analytics dashboards), TMS (transport management), TPMS (tire pressure monitoring), Black Box (accident diagnostics), Carreta Conectada (connected trailers), and Cargo Tracck (cargo tracking using LoRaWan jammer-immune devices, reporting an 83% recovery rate in 2020). Sascar also operates Tacógrafos by SEVA (INMETRO/DENATRAN-certified digital tachographs), the MFC by Sascar mobile app, and OEM-integrated products Vans Connect and FleetBoard Powered by Sascar developed through a Mercedes-Benz partnership. Strategic technology partnerships also include Microsoft for cloud infrastructure and sustainability/energy management.

Sascar operates an exclusive equipment rental model under which customers pay recurring monthly fees with no initial capital investment and no maintenance cost during the contract period, with hardware remaining Sascar property. Revenue is generated through subscription/recurring fees for the platform and telematics data, subscription fees for cargo tracking and recovery services (including a 24/7 response team), and one-time license sales for digital tachographs. The go-to-market combines enterprise field sales, inside sales (televendas with dedicated 0800 numbers and WhatsApp), a nationwide accredited partner network (Rede Credenciada) for installation and service, and self-service portals. Target segments span transport companies and fleet operators (primary), independent truckers, light commercial fleets, shippers/cargo owners, mining and heavy equipment (OTR), and bus transportation. The company holds ISO 9001 and ISO 14001 certifications and operates an Innovation Center in Contagem, Minas Gerais.

Name

Sascar

Legal name

Sascar – Tecnologia e Segurança Automotiva S/A

Website

https://sascar.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sascar is a Brazilian fleet management and freight security technology company, wholly owned by Michelin Group under the MICHELIN Connected Fleet brand, serving 54,000+ commercial vehicle customers with AI-powered telematics, driver monitoring, cargo tracking, and OEM-integrated fleet solutions across Brazil and Latin America.

Ownership category

akta.pro rank

Product category

Fleet Management Software & Telematics

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211)

SIC

Services-Equipment Rental & Leasing, Nec (7359), General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)

akta.pro secondary industries

Trailer & Chassis Fleet Tracking / Telemetry Services (as part of lease/rental) (TLABACAL), Satellite/Off-Grid Tracking & Connectivity (Cellular/Sat) (TLABAJAN)

Keywords

• Fleet management software
• Vehicle telematics solutions
• Cargo tracking security
• Driver behavior monitoring
• Transport management systems

Headquarters

HQ city

Santana De Parnaíba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Equipment Rental Model: Exclusive equipment rental model where customers pay recurring fees for use of tracking and telematics hardware without requiring initial capital investment or maintenance costs. Equipment remains property of Sascar during contract period.
2. Technology and Monitoring Services: Recurring subscription fees for access to fleet management platforms, real-time monitoring, telematics data, smart cameras, and other connected solutions. Pricing varies by fleet size and solution portfolio.
3. Cargo Tracking and Recovery Services: Services including Cargo Tracck tracking devices and 24/7 response team for cargo security. Includes both returnable and disposable tracking devices with monitoring fees.
4. Tachograph Products (SEVA): Sale and service of digital tachographs (DT1050, VT140 models) that record distance, speed, and driving time. Products are INMETRO and DENATRAN certified.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Sascar provides an integrated fleet management and cargo security platform for commercial vehicle operators, combining GPS tracking, CAN bus telematics, AI-powered driver-facing cameras, transport management, tire pressure monitoring, digital tachographs, and cargo tracking devices. Solutions are delivered through an exclusive equipment rental model with recurring subscription fees, supported by a 300+ technician nationwide service network, and target transport companies, light fleets, bus operators, mining and heavy equipment, and cargo owners.

Product overview

Sascar is a fleet management technology company and part of the Michelin Group (Michelin Connected Fleet), offering a comprehensive portfolio of solutions for commercial vehicle fleets across Brazil and Latin America. The core offering is built around the Plataforma Gestão de Frotas (Fleet Management Platform) which integrates multiple modules including Telemetria CAN for vehicle telemetry, Smart Câmeras for AI-based driver monitoring, Rotograma Falado for route-based voice alerts, Smart Reports for analytics, TMS for transport management, TPMS for tire monitoring, and Cargo Tracck for cargo security. The company operates on an equipment rental model without requiring initial investment, serving segments including trucks, buses, light fleets, forklifts, and off-road vehicles. Key products are offered both as standalone solutions and as integrated modules within the unified platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Cargo Tracck: Cargo tracking and recovery solution using GPS iscas/devices to monitor and protect cargo from theft
• Vans Connect
• FleetBoard Powered by Sascar
• Tacógrafos by SEVA
• MFC by Sascar

Products and services

• Telemetria CAN Sascar Core telematics solution that reads all vehicle on-board computer data (fuel consumption, speed, RPM, acceleration, braking) with non-invasive installation compatible with all truck brands and preservation of vehicle warranty. Provides fleet managers with inputs for accident prevention and driver behavior improvement.
• Rotograma Falado First spoken route guide in the market, providing preventive driver support through voice messages about safety procedures in configured accident risk zones (polygons, circles, squares). Messages are automatically selected according to route criticality.
• Smart Câmeras (Câmera de Direção Inteligente) Advanced onboard intelligence solution focused on accident prevention that identifies risky behaviors inside the driver cabin using AI-based facial analysis to detect distraction and fatigue in real-time, with platform access for managers to view and validate incident evidence.
• Câmera de Fadiga e Desatenção Solution that monitors driver behavior in real-time using facial analysis technology and sends alerts when signs of sleep or risky behavior are detected.
• Smart Reports Intelligence reports that gather fleet data allowing managers to create action plans to reduce accidents, better control costs, and gain a more sustainable vision through specific objective indicators.
• Dashboard Customizable dashboard that consolidates main operational indicators in real-time with flexible graphics for fleet, vehicle, or operator views, enabling cost control, productivity, and safety management.
• Black Box Accident diagnostic solution that functions like an airplane black box, recording telemetry data second by second and transmitting it minute by minute for precise identification of violations and risk events.
• Controle de Jornada Solution for controlling driver work hours to prevent accidents and avoid fines and license suspensions as required by Brazilian Law 13.103, monitoring driving time to prevent fatigue.
• TMS Sascar (Transport Management System) Transport Management System that provides all operational indicators in one place in real-time, allowing identification of idle time, route deviation monitoring, and efficiency comparison across vehicles, operations, and branches.
• TPMS (Tire Pressure Monitoring System) Tire temperature and pressure sensor for trucks and trailers that alerts managers whenever tires need calibration, preventing accidents caused by under-inflated tires and reducing fleet maintenance costs.
• Cargo Tracck Cargo intelligence service that monitors cargo independent of the vehicle using retrievable, disposable, and customizable GPS trackers (iscas/baits) with 24/7 response team for cargo location and recovery, achieving 83% recovery rate.
• Carreta Conectada Connected trailer solution enabling real-time management of trailers even when detached from the tractor, providing GPS location, route history, tire pressure monitoring (TPMS), and productivity analysis.
• Tacógrafos by SEVA Digital tachographs homologated by INMETRO and DENATRAN that indicate and store distance, speed, and driving time data simultaneously, inalterably, and instantly for regulatory compliance.
• Vans Connect Mercedes-Benz partnership solution that connects Sprinter vehicles to Sascar technology for fleet management, providing driver behavior management and vehicle productivity optimization through a consolidated management panel.
• FleetBoard Powered by Sascar Fleet management solution developed in partnership with Mercedes-Benz for commercial vehicles, distributed through the Mercedes-Benz OEM channel.
• Serviço de Pronta Resposta 24/7 emergency response service with intelligence center supporting vehicle and cargo location and recovery in case of theft, with national coverage including remote regions.
• APP MFC by Sascar Mobile application for fleet management available on iOS and Android, providing vehicle tracking, real-time transit information, fuel tracking, checklist management, and WhatsApp customer service integration.
• Dashboard de Prevenção de Acidentes Real-time accident prevention dashboard that brings together the main indicators of all operations in one place, monitoring speed excess, sudden braking, and neutral driving risks.
• Plataforma Gestão de Frotas Central fleet management platform that integrates all vehicle data into a single dashboard for comprehensive fleet oversight, with self-service portal, integration of telematics, cameras, TMS, TPMS, and Cargo Tracck modules.

Quantifiable outcome

• 11% reduction in diesel consumption for VB Transportes customer
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Michelin GroupcoreOthersSascar is a wholly-owned subsidiary of Michelin Group, operating under the MICHELIN Connected Fleet brand. The parent company provides financial stability, brand credibility, and access to global technology resources. Sascar is integrated with other fleet management companies (Nextraq, Masternaut) under the Connected Fleet global brand to manage over 1 million contracted trucks and vans globally.
• Mercedes-BenzflagshipStrategic or Co-development PartnerStrategic partnership with Mercedes-Benz for fleet management solutions. Includes Vans Connect solution that integrates Sascar technology into Mercedes-Benz Sprinter vehicles (2020/2021 models), providing fleet management capabilities through the vehicle's built-in system. Also includes FleetBoard Powered by Sascar for commercial vehicles.
• MicrosoftcoreTechnology or IntegrationMichelin Connected Fleet (including Sascar) partners with Microsoft to deploy digital solutions for energy management as part of sustainability initiatives. Microsoft technologies support cloud infrastructure and digital transformation efforts.
• Casa Familiar Rural de Igrapiúna (CFR-I)minorOthersSocial partnership supporting rural youth education in Igrapiúna, Bahia. The institution has trained over 157 young people, benefited more than 100 communities, and impacted over 5,000 people through multiplier actions. Sascar provides financial support and employee participation in educational activities.
• SENAIminorOthersPartnership with SENAI to develop and deliver automotive electrical training course at Beija-flores Solidários institution. Sascar designed the course with SENAI support, and Sascar engineers participate in the practical module of the training.
• Beija-flores SolidáriosminorOthersSocial initiative providing automotive electrical training to expand employment opportunities for community members. Sascar sponsors the program and contributes engineers for practical training sessions.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Geotab: Geotab is the global leader in fleet telematics with over 4 million connected vehicles. It directly competes with Sascar in fleet GPS tracking, telematics, and driver behavior monitoring, and is actively expanding in Latin American markets.
• Samsara: Samsara is a leading IoT and fleet management platform with public-market scale (NYSE: IOT). It competes with Sascar in commercial fleet telematics, video-based safety, and asset tracking with a cloud-native AI-first architecture.
• Verizon Connect: Verizon Connect (formerly Fleetmatics) is a major fleet telematics provider within Verizon, offering GPS tracking, route optimization, and fleet management solutions to enterprise and SMB customers across multiple geographies.
• Webfleet by Bridgestone: Webfleet (Bridgestone-owned) is a major European and global fleet management platform offering telematics, vehicle tracking, and compliance solutions. Like Sascar, it operates within a major tire manufacturer's ecosystem with similar distribution synergies.
• Masternaut: Masternaut is a Michelin Connected Fleet sibling company serving the European fleet management market. It provides directly comparable telematics, GPS tracking, and fleet management services under the same Michelin Connected Fleet brand umbrella.
• Nextraq: Nextraq is a Michelin Connected Fleet sibling company operating in the North American fleet management market. It offers comparable GPS fleet tracking, ELD compliance, and asset management solutions under shared Michelin ownership.
• Autotrac: Autotrac is a Brazilian fleet management and vehicle tracking company operating in Brazil since the late 1990s. It is a direct domestic competitor offering GPS tracking, vehicle security, and fleet management solutions to Brazilian transport companies.
• Lytx: Lytx is a leading video telematics and fleet safety platform specializing in AI-powered dashcams and driver behavior analysis. It directly competes with Sascar's Smart Cameras solution in the video-based accident prevention and driver coaching space.
• Azuga: Azuga is a fleet telematics platform owned by Bridgestone (alongside Webfleet) that provides GPS tracking, driver behavior monitoring, and ELD compliance. It competes with Sascar in the Americas market with comparable SMB-focused fleet management offerings.

Broad incumbents

• Trimble Transportation: Trimble is a major technology provider with a transportation and logistics division offering fleet management, TMS, and telematics. It serves enterprise logistics customers globally and represents a broader incumbent with adjacent offerings beyond pure fleet telematics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/sascaroficial
• LinkedInlinkedin.com/company/sascar-tecnologia-e-seguranca-automotiva-s-a

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sascar