Lovetuner

What Lovetuner does

Lovetuner is a privately held wellness company founded in 2014 by Sigmar Berg and headquartered in Malibu, California. The company designs, manufactures, and sells a precision-tuned single-tone acoustic flute calibrated to 528 Hz, marketed as the 'Love Frequency,' which the user wears as a necklace or keychain pendant and activates by exhalation to engage the parasympathetic nervous system for rapid stress relief. The technology is protected by U.S. Patent No. 11,986,601 and consists of a hand-finished stainless steel flute available in six finishes (Bronze, Silver, Black, White, Green, Viola) at unit prices between $75 and $144, with premium variants (Energized Fine Silver Amulet) priced up to $528. The company extends its product line into accessories (bracelets, yoga mats, trucker hats, apparel), bundles (Duet Box, signed book sets), and digital products (the One Journey book by the founder at $15.95, digital gift cards).

Name

Lovetuner

Legal name

Lovetuner

Website

https://lovetuner.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Lovetuner is a Malibu-based wellness company founded in 2014 that sells patented, precision-tuned 528 Hz stainless steel breathing devices as necklaces and keychains, serving individual wellness consumers, athletes, and spiritual practitioners globally through Shopify DTC e-commerce with adjacent coaching, certification, and accessories.

Ownership category

akta.pro rank

Product category

Wellness Breathing and Meditation Devices

NAICS

Musical Instrument and Supplies Retailers (459140)

SIC

Musical Instruments (3931)

akta.pro primary industry

Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD)

akta.pro secondary industries

Sports & Fitness Audio (Open‑Ear, Bone Conduction, Neckband) (CRACANAD), Sound Meditation & Sound Bath Sessions (HSADAJAD)

Keywords

• Breathwork meditation devices
• 528 hz frequency tools
• Sound healing accessories
• Wellness breathing equipment
• Mindfulness coach certification

Headquarters

HQ city

Malibu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Physical Products (Devices and Accessories): Primary revenue stream from selling Lovetuner breathing devices (necklaces and keychains in various metal finishes) priced from $75.28 to $144 USD, along with accessories including bracelets ($128), yoga mats ($95), apparel ($22-$28), and hats ($28). The Duet Box bundle with two bronze devices sells for $144 USD.
2. Certification and Coaching Services: Revenue from the Lovetuner Coach Certification Program ($989) and private one-on-one tuning sessions with founder Sigmar Berg ($225 per 45-minute session). The certification program trains wellness ambassadors to guide others in breathwork and 528 Hz practices.
3. Digital Products and Content: Revenue from the 'One Journey' book by Sigmar Berg ($15.95) and digital gift cards ($50+). The book serves as a spiritual guide to the Lovetuner practice and 528 Hz frequency.
4. Wholesale and Partnership Revenue: Wholesale program allowing retailers to stock Lovetuner products, along with affiliate marketing partnerships that provide commission-based revenue share to brand ambassadors and partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Lovetuner manufactures and sells precision-tuned stainless steel acoustic flute devices calibrated to 528 Hz, worn as necklaces or keychains, that connect the exhale with the "Love Frequency" to support breathwork, stress relief, and meditation. The company also offers a Coach Certification Program, one-on-one sessions with the founder, a branded book, and lifestyle accessories such as bracelets, yoga mats, hats, and digital gift cards.

Product overview

Lovetuner is a wellness company offering a core product line of precision-tuned 528 Hz single-tone acoustic flutes used for mindful breathing exercises. The flagship offering is the Lovetuner necklace pendant, available in six finishes (Bronze, Silver, Black, White, Green, Viola), alongside a keychain version for portability. These breathing devices connect the user's exhale with the 528 Hz 'Love Frequency' to activate the parasympathetic nervous system and reduce stress. The product ecosystem extends to bundled gift sets (Duet Box with two units, Book + Device sets), educational offerings (Coach Certification Program via Thinkific), personal services (1-on-1 Tune In sessions with founder Sigmar Berg), and branded lifestyle accessories including bracelets, yoga mats, trucker hats, t-shirts, and gift cards. The company also publishes 'One Journey,' a book by founder Sigmar Berg about the Lovetuner mission and spiritual practice.

Differentiator

Problem solved

Functional benefit

Products and services

• Lovetuner 528Hz Breathing & Meditation Necklace Device Precision-tuned 528 Hz single-tone acoustic flute worn as a necklace pendant, designed to lengthen the exhale and activate the parasympathetic nervous system for stress relief and meditation. For individual adult consumers seeking portable, app-free mindfulness tools.
• Lovetuner 528Hz Keychain Breathing & Meditation Device Portable version of the 528 Hz acoustic flute in a keychain form factor, providing the same breathwork and stress relief benefits in a clip-on accessory for on-the-go use. For individual consumers who want a wearable device outside of necklace form.
• Duet Box with 2 Bronze Lovetuners Bundled gift set containing two bronze Lovetuner necklaces, designed for sharing the practice with a partner or gifting. For individual consumers, couples, and gift buyers.
• Lovetuner 528Hz + Hand-Signed 'One Journey' Book Set Limited edition collector's bundle pairing a Lovetuner necklace with a hand-signed copy of founder Sigmar Berg's 'One Journey' book. For individual wellness consumers seeking a premium signed keepsake and practice guide.
• One Journey: The Lovetuner Book Book by founder Sigmar Berg chronicling his spiritual awakening and the mission behind Lovetuner, covering breathwork, sound healing, and the 528 Hz frequency. For individual wellness consumers and gift buyers.
• Lovetuner Coach Certification Program Comprehensive certification program for becoming a certified Lovetuner Coach, covering breathwork instruction, resonance techniques, and nervous system regulation, with global community access. Hosted on Thinkific. For wellness coaches, sound healers, yoga instructors, and holistic practitioners.
• One-on-One: Tune In Private Session with Sigmar Berg Private 45-minute session with founder Sigmar Berg covering breathwork, the 528 Hz frequency, and personalized guidance for deepening the Lovetuner practice. For individual consumers seeking premium one-on-one instruction from the founder.
• Lovetuner Amulet Energized Fine Silver Healing Amulet Fine silver healing amulet designed to complement the Lovetuner practice, positioned as a premium jewelry piece combined with frequency healing properties. For individual consumers seeking high-end wellness jewelry.
• Lovetuner Bracelet 528Hz Breathing & Meditation Device Wearable bracelet form of the Lovetuner breathing and meditation device, available in black and brown finishes. For individual consumers preferring a bracelet form factor.
• Lovetuner Yoga Mat Rubber yoga mat branded with the Lovetuner logo, designed for meditation and breathwork practice. For individual wellness consumers building a Lovetuner-branded practice space.
• 528Hz Lovetuner Trucker Hat with Logo Branded trucker cap featuring the 528 Hz logo and Lovetuner branding. For individual consumers seeking branded apparel to promote the 528 Hz practice.
• Lovetuner Digital Gift Card Digital gift card available in customizable denominations from $50 USD for purchasing Lovetuner products and experiences. For individual gift buyers.

Quantifiable outcome

• Vital signs improved up to 90% after Lovetuning (BESA brain scan test results)
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify powers Lovetuner's e-commerce platform, providing the online storefront, payment processing, checkout, and order management systems. Shopify also enables the Collab affiliate marketing program and supports multi-currency/multi-language functionality for global sales.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Muse: Muse is a brain-sensing headband that provides real-time neurofeedback during meditation. It is a direct peer because both companies sell wearable consumer hardware positioned to make meditation more measurable and effective, targeting overlapping wellness, stress-relief, and mindfulness buyers.
• Apollo Neuro: Apollo sells a wearable device that delivers gentle vibrations to reduce stress and improve sleep, targeting the same use cases of stress relief, focus, and recovery. It competes for the same wellness-conscious consumer wallet as Lovetuner, though it uses vibration rather than acoustic frequency.
• Spire: Spire makes a wearable breath and activity tracker that detects stress via breathing patterns and prompts calm-down exercises. It is a direct peer in the stress-and-breath wearable category and overlaps with Lovetuner's breathwork-driven value proposition.

Broad incumbents

• Oura: Oura sells a smart ring focused on sleep, recovery, and readiness, broadly competing in the wearable wellness category. It is a broader incumbent because it captures stress, sleep, and recovery signals across the day rather than a single-session breathwork use case like Lovetuner.
• Whoop: Whoop is a subscription-based fitness and recovery wearable that tracks strain, sleep, and recovery. It is a broader incumbent competing for the same wellness-minded consumer spending on stress management and performance optimization, but as part of a wider continuous-monitoring platform.
• Fitbit (Google): Fitbit offers smartwatches and trackers with built-in stress, breathing, and mindfulness features as part of a broader health platform. It is a broad incumbent that includes stress management and guided breathing within a much wider activity-tracking ecosystem.

Emerging players

• Calm: Calm is a leading meditation and sleep app offering guided sessions, breathing exercises, and sleep stories. It is an emerging player in the breathwork and meditation space, intersecting with Lovetuner for consumers seeking stress relief but using a software-only delivery model.
• Headspace: Headspace is a meditation and mindfulness app with guided breathing exercises, sleep, and focus content. It overlaps with Lovetuner's stress and breathwork use case via a subscription app model, competing for the same consumer but without hardware.
• Insight Timer: Insight Timer is the largest free meditation library with a large community of teachers and timer features. It overlaps with Lovetuner's meditation consumer base and is a potential community distribution channel for breathwork content tied to the Lovetuner practice.
• Breathwrk: Breathwrk is a breathwork app offering guided breathing exercises for sleep, energy, and calm. It is a direct overlap with Lovetuner's core use case (breathwork for stress relief) and competes for the same consumer via a free or low-cost app subscription.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Lovetuner528hz
• Facebookfacebook.com/LOVETUNERMALIBU
• Instagraminstagram.com/lovetuner528hz
• TikToktiktok.com/@lovetuner528hz
• Pinterestca.pinterest.com/LOVETUNER_MALIBU_CA
• LinkedInlinkedin.com/company/lovetuner

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lovetuner