WPeka

WordPress Plugins & Themeswpeka.com

WPeka is a privately held, bootstrapped WordPress content and product company operating since 2012. It publishes tutorials and reviews for WordPress users and SMBs, distributes a portfolio of plugins and themes (including WP Legal Pages, Linguator, and Darkify) through its Club WPeka storefront, and earns revenue from advertising and affiliate referrals.

Company typePrivate
Founded2012
Headquarters—
Headcount11–50
GTM typeB2C
OfferingSoftware

What WPeka does

WPeka is a privately held WordPress-focused content and product company operating since 2012, headquartered (per company material) in the USA. The company runs wpeka.com as a content hub publishing tutorials, guides, and reviews covering WordPress, WooCommerce, SEO, web design, and digital marketing, supported by a 50,000+ subscriber email newsletter and active social channels on Facebook, X, and YouTube. Its core technology is the WordPress CMS itself, with content organized into topical categories (Plugins, Themes, Hosting, Blogging, Web Design) and SEO-optimized for organic traffic acquisition.

Beyond publishing, WPeka operates a complementary product portfolio targeting WordPress site owners and WooCommerce merchants. Products include WP Legal Pages (a compliance plugin for privacy policies, terms, and cookie policies), the Responsive Theme ecosystem (Starter Templates and Responsive Addons for Elementor) sourced via Cyberchimps, and Club WPeka (club.wpeka.com), a direct storefront for premium plugins including Linguator (AI-mediated translation via Google Translate and Chrome built-in AI), Darkify (automated dark mode), and Cost Calculator Builder (WooCommerce-integrated pricing). Plugins integrate with Elementor, Yoast SEO, Rank Math, and WooCommerce to slot into the broader WordPress admin experience.

The business generates revenue through display advertising on the blog and affiliate marketing commissions on referrals to third-party products such as Rank Math and Yoast SEO. No pricing or direct revenue figures are publicly disclosed, and the company is bootstrapped with no outside funding rounds. Customer segments are horizontal and SMB/individual in nature, including WordPress bloggers, WooCommerce store owners, and small business owners building an online presence.

WPeka firmographics

Firmographics

Name: WPeka
Legal name: WPeka
Website: https://wpeka.com
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 11–50 employees
Short description: WPeka is a privately held, bootstrapped WordPress content and product company operating since 2012. It publishes tutorials and reviews for WordPress users and SMBs, distributes a portfolio of plugins and themes (including WP Legal Pages, Linguator, and Darkify) through its Club WPeka storefront, and earns revenue from advertising and affiliate referrals.
Ownership category
akta.pro rank

WPeka industry classification

Industry

Product category: WordPress Plugins & Themes
NAICS: Periodical Publishers (513120), Software Publishers (5132)
SIC: Services-Computer Programming Services (7371)
akta.pro primary industry: Online Article & Blog Publishing Platforms (MPAJAMAF)

Keywords

WordPress plugins
WordPress themes
WordPress tutorials
WooCommerce guides
Digital marketing content

WPeka business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

Advertising and Affiliate Revenue: The site generates revenue through display advertising and affiliate marketing, including 'refer' links to products like Rank Math and Yoast SEO, earning commissions for referred customers.

Distribution channels1 record

Marketing channels4 records

WPeka product offering

Product offering

Core offering

WPeka operates a WordPress-focused content publishing platform (blog, tutorials, guides, reviews) and develops and sells its own portfolio of premium WordPress plugins and themes, including WP Legal Pages (compliance/legal pages), Responsive Theme, Starter Templates, and Responsive Addons for Elementor, distributed through its Club WPeka shop. The company monetizes primarily via advertising and affiliate referrals alongside direct product sales, targeting WordPress users, bloggers, WooCommerce store owners, and small business owners.

Product overview

WPeka operates as a WordPress-focused content and product company offering a suite of complementary products. The portfolio consists of WP Legal Pages (a legal compliance plugin for generating privacy policies and terms), the Responsive Theme ecosystem (including Starter Templates and Responsive Addons for Elementor for website building), and the WordPress Plugin Shop (Club WPeka) as a marketplace for premium WordPress plugins. The products are designed to work together within the WordPress ecosystem, addressing legal compliance, design/theming, and extended functionality needs for WordPress website owners.

Differentiator

Problem solved

Functional benefit

Brands

WordPress Plugin Shop: WordPress plugin shop offering various WordPress plugins
WP Legal Pages
Responsive Theme
Starter Templates
Responsive Addons for Elementor

Products and services

WP Legal Pages A WordPress plugin that generates legal pages such as privacy policies, terms and conditions, cookie policies, and other compliance documents for WordPress websites.
Responsive Theme A WordPress theme by Cyberchimps offering responsive design templates for building professional websites.
Starter Templates Pre-built website templates by Cyberchimps that allow users to quickly launch WordPress websites using ready-made designs.
Responsive Addons for Elementor An Elementor page builder add-on plugin by Cyberchimps that provides additional widgets and design elements to enhance website customization capabilities.
WordPress Plugin Shop (Club WPeka) An own-storefront WordPress plugin shop offering various premium WordPress plugins for blog, business, and eCommerce websites.

Companies that use WPeka

Customer profile

Segments3 records

Ideal customer profiles3 records

WPeka technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

WPeka partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

WPeka competitors and assessment

Company assessment

Direct peers

WPBeginner: WPBeginner is the largest independent WordPress tutorial and resource site, publishing guides, plugin reviews, and how-tos for the same SMB and blogger audience as WPeka. It is the most direct head-to-head competitor in editorial coverage and affiliate monetization within the WordPress niche.
ThemeIsle: ThemeIsle combines a WordPress theme/plugin product business with an editorial blog of tutorials and reviews. Its hybrid content-plus-product model closely mirrors WPeka's structure of selling themes and plugins while publishing WordPress educational content.
CodeinWP: CodeinWP is a WordPress-focused editorial site featuring hosting comparisons, plugin reviews, and tutorials targeting the same SMB and blogger audience as WPeka. It monetizes through affiliate links and competes directly for the same organic search intent.
WPLift: WPLift is a WordPress blog and review site covering themes, plugins, and hosting, with an editorial cadence and affiliate-driven business model comparable to WPeka's tutorials-and-reviews format.
WinningWP: WinningWP publishes WordPress tutorials, guides, and product reviews aimed at the same SMB and beginner audience as WPeka, monetizing through affiliate links across hosting, plugins, and themes.
ManageWP: ManageWP operates a WordPress management product alongside an editorial blog covering plugins, performance, and site management. It overlaps with WPeka on the editorial/affiliate side while extending further into software tooling.
Torque Magazine: Torque Magazine is a WordPress news and editorial publication covering plugins, themes, and the WP ecosystem. It competes directly with WPeka for editorial mindshare and the same professional WordPress audience.

Broad incumbents

Elegant Themes: Elegant Themes is an established WordPress product company (Divi, Extra, Bloom) that also publishes blog content for the same audience. It is a broader incumbent with deeper product portfolios and brand recognition in the WordPress ecosystem.
Smashing Magazine: Smashing Magazine is a long-running web design and development publication covering topics adjacent to WPeka's editorial scope (CSS, UX, design systems). It is a broader incumbent with a wider remit than the WordPress-specific focus of WPeka.

Regional players

Kinsta Blog: Kinsta publishes an extensive WordPress-focused editorial library (tutorials, performance guides, plugin reviews) as part of its managed hosting business. It competes with WPeka for the same organic search queries and SMB audience while having a distinct product-led monetization model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

WPeka financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WPeka leadership team

Management profile

Number of profiles

WPeka funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WPeka M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WPeka

What does WPeka do?

Is WPeka a public or private company?

WPeka is a private company. It is classified as unknown and is currently operating.

When was WPeka founded?

WPeka was founded in 2012. It employs 11 to 50 people.

How does WPeka make money?

One revenue line is on record: advertising and Affiliate Revenue.

Who are WPeka's main competitors?

Direct peers on record are WPBeginner, ThemeIsle, CodeinWP, WPLift, WinningWP, ManageWP and Torque Magazine. Broad incumbents are Elegant Themes and Smashing Magazine. Kinsta Blog is listed as a regional player.

Does WPeka have an API?

No public API is recorded for WPeka.

What industry is WPeka in?

WPeka's product category is WordPress Plugins & Themes. Its primary akta.pro industry code is MPAJAMAF, Online Article & Blog Publishing Platforms. Its NAICS code is 513120 and its SIC code is 7371.