Codeinwp
Codeinwp is a privately held WordPress-focused digital property in Bucharest, Romania, operating a hub for WordPress freelancers, bloggers, and creators with free courses, paid professional development training, code snippets, themes, hosting reviews, and a network of related WordPress products.
- Company typePrivate
- Founded2009
- HeadquartersBucharest, Romania
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Codeinwp does
Codeinwp is a privately held WordPress-focused digital property network headquartered in Bucharest, Romania, founded in 2011 with a stated team of 1-10 employees. Per firmographic record, Codeinwp is described as "a hub for WordPress freelancers, bloggers & creators." The aggregated data centers on a closely related WordPress education platform (WPShout, founded 2009) that operates within a network of WordPress-related properties including Themeisle, Optimole, Domain Wheel, WP Full Pay, and Revive Social. The platform offers free online WordPress developer courses (Beginner WordPress Development, PHP for WordPress Development, Command Line/WP-CLI), a paid professional WordPress Development Course emphasizing AI and automation, a Code Snippets library (CSS, HTML, JavaScript), a free Full Site Editing theme called Jadro, a curated Pattern Collection, developer-focused comics, a BizarroDevs newsletter, a WordPress jobs board, and an expert hosting review operation testing 50+ hosting providers since 2009 via constant performance monitoring and an annual web hosting survey.
The business model is predominantly freemium: the core asset is free educational content distributed across a self-serve website (wpshout.com) to a global audience of advanced WordPress users, developers, freelancers, and savvy business owners. Direct revenue streams include the paid WordPress Development Course (recurring/one-time course purchase, pricing not publicly disclosed) and implicit affiliate revenue from WordPress product and hosting referrals through the content and affiliate network. The platform distributes via content marketing (blog), SEO/organic search, a weekly newsletter to 20,000+ readers, community engagement (developer comics), and an affiliate network of WordPress-related products. Scale signals include 10,000,000+ cumulative users who used resources to build websites, 20,000+ weekly newsletter readers, and 50+ hosting providers under continuous performance monitoring.
Codeinwp firmographics
Firmographics- Name
- Codeinwp
- Legal name
- WPShout
- Website
- https://codeinwp.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Codeinwp is a privately held WordPress-focused digital property in Bucharest, Romania, operating a hub for WordPress freelancers, bloggers, and creators with free courses, paid professional development training, code snippets, themes, hosting reviews, and a network of related WordPress products.
- Ownership category
- akta.pro rank
Codeinwp industry classification
Industry- Product category
- WordPress Education Platform
- NAICS
- Educational Support Services (61171)
- akta.pro primary industry
- Coding & Programming Learning Platforms (EDAFANAA)
- akta.pro secondary industry
- Open Courseware & Course Modules (OCW) (EDAGAJAB)
Keywords
Where Codeinwp is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Markets served
Codeinwp business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- WordPress Development Course: Professional paid course teaching high-value block themes and plugins with AI and automation for WordPress developers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free courses and resources |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Codeinwp product offering
Product offeringCore offering
Codeinwp operates WPShout, a WordPress education platform that delivers tutorials, code snippets, hosting reviews, and a paid WordPress Development Course. The site has built hands-on testing infrastructure across 50+ hosting providers and serves over 10 million users with practical content for developers, designers, and advanced site owners.
Product overview
WPShout is a WordPress-focused education and resource platform offering a portfolio of free and paid learning products. The core offering includes a professional WordPress Development Course and three free beginner courses (Beginner WordPress Development, PHP for WordPress Development, Command Line/WP-CLI). Additional resources include Code Snippets (CSS/HTML/JS), the Jadro Full Site Editing WordPress theme, Pattern Collection, Comics, and BizarroDevs newsletter. The platform also operates a WordPress Jobs board and provides expert hosting reviews comparing 50+ providers. The ecosystem is completed by a network of related sites including Themeisle, Optimole, Domain Wheel, WP Full Pay, and Revive Social.
Differentiator
Problem solved
Functional benefit
Brands
- BizarroDevs: Monthly newsletter covering weird and wonderful tech news
- Jadro
- Pattern Collection
- Code Snippets
Products and services
- WordPress Development Course Paid, professional-level WordPress development course covering PHP, MySQL, custom post types, theme development, plugin creation, and deployment workflows for aspiring WordPress developers.
- Beginner WordPress Development Course Free introductory course that takes beginners from zero knowledge to writing their first lines of PHP inside WordPress.
- PHP for WordPress Development Free course covering PHP fundamentals tailored to WordPress customization and development work.
- Command Line and WP-CLI Course Free course teaching the command line and WP-CLI for managing WordPress installations and workflows efficiently.
- BizarroDevs Newsletter Weekly newsletter for WordPress developers covering tutorials, code snippets, and industry commentary, distributed to 20,000+ readers.
- Jadro Theme Free full-site editing (FSE) WordPress block theme available for download from the WPShout platform.
- WordPress Jobs Board Free job listings board connecting WordPress professionals and teams with employment opportunities in the WordPress ecosystem.
Quantifiable outcome
- 10,000,000+ people used resources to build websites
Companies that use Codeinwp
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Codeinwp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Codeinwp partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ThemeislecorePart of the same network of WordPress-focused companies. Themeisle is known for WordPress themes and plugins.
- OptimolecorePart of the same network of WordPress-focused companies. Optimole provides image optimization services.
- Domain WheelminorPart of the same network of WordPress-focused companies. Domain Wheel is a domain name suggestion tool.
- WP Full PayminorPart of the same network of WordPress-focused companies. WP Full Pay provides payment solutions for WordPress.
- Revive SocialminorPart of the same network of WordPress-focused companies. Revive Social provides social media automation.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Codeinwp competitors and assessment
Company assessmentDirect peers
- CSS-Tricks: CSS-Tricks is a long-running web development tutorial and resource site covering CSS, JavaScript, and front-end techniques including WordPress snippets. It competes directly with WPShout's code snippets and tutorial offerings for developer mindshare and organic traffic.
- WPMU DEV: WPMU DEV provides WordPress plugins, hosting, and a substantial library of educational content and courses for WordPress professionals. It overlaps with WPShout in WordPress developer education and operates a similar freemium content-to-product model.
- iThemes (Liquid Web): iThemes (now part of Liquid Web) sells WordPress plugins and themes and publishes substantial educational content, tutorials, and training. It overlaps with WPShout in WordPress skill-building content and product ecosystem.
- Smashing Magazine: Smashing Magazine is a leading web design and development publication offering articles, books, conferences, and online courses. It competes for the same advanced developer/WordPress adjacent audience and operates a similar content-plus-paid-courses business model.
- Torque Magazine: Torque Magazine is a WordPress-focused news, tutorial, and opinion publication serving developers, designers, and business owners. It directly competes with WPShout for the same WordPress enthusiast audience via content and SEO.
- WPBeginner: WPBeginner is the largest free WordPress resource site, offering tutorials, guides, video courses, and a blog aimed at WordPress beginners. It directly competes with WPShout for organic search traffic, audience attention, and course sales in the WordPress education space.
- WP Mayor: WP Mayor is a WordPress resource site featuring plugin reviews, theme roundups, tutorials, and hosting comparisons. It competes with WPShout for organic traffic and audience among WordPress site owners and developers.
Emerging players
- LearnDash: LearnDash is a leading WordPress LMS plugin that powers paid courses and online learning programs on WordPress. It is an adjacent peer as both a WordPress education enabler and a potential partner in the LMS space that WPShout's content covers.
- ManageWP: ManageWP is a WordPress site management dashboard that publishes tutorials, guides, and educational content for WordPress professionals. It overlaps with WPShout in WordPress education and tooling for developers and site owners.
- Kinsta Blog: Kinsta is a managed WordPress hosting provider that publishes a large, authoritative blog with tutorials, hosting comparisons, and development guides. It overlaps with WPShout's hosting review and tutorial content while bringing substantial paid distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Codeinwp social profiles
Digital presenceCodeinwp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Codeinwp leadership team
Management profileNumber of profiles
Profiles1 record
Codeinwp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Codeinwp M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Codeinwp
What does Codeinwp do?
Codeinwp operates WPShout, a WordPress education platform that delivers tutorials, code snippets, hosting reviews, and a paid WordPress Development Course. The site has built hands-on testing infrastructure across 50+ hosting providers and serves over 10 million users with practical content for developers, designers, and advanced site owners.
Is Codeinwp a public or private company?
Codeinwp is a private company. It is classified as unknown and is currently operating.
When was Codeinwp founded?
Codeinwp was founded in 2009. It employs 1 to 10 people.
Where is Codeinwp based?
Codeinwp is headquartered in Bucharest, Romania, in the Europe region.
How does Codeinwp make money?
One revenue line is on record: wordPress Development Course.
Who are Codeinwp's main competitors?
Direct peers on record are CSS-Tricks, WPMU DEV, iThemes (Liquid Web), Smashing Magazine, Torque Magazine, WPBeginner and WP Mayor. Emerging players are LearnDash, ManageWP and Kinsta Blog.
Does Codeinwp have an API?
No public API is recorded for Codeinwp.
What industry is Codeinwp in?
Codeinwp's product category is WordPress Education Platform. Its primary akta.pro industry code is EDAFANAA, Coding & Programming Learning Platforms, with a secondary code of EDAGAJAB, Open Courseware & Course Modules (OCW). Its NAICS code is 61171.